What Genesis Systems does

Genesis Systems LLC, founded in 2017 and headquartered in Tampa, Florida, is a privately held U.S. advanced-technology company that designs, manufactures, and sells atmospheric water generation (AWG) systems under the WaterCube brand. Its core technology extracts water vapor from ambient air using patented condensation and/or liquid-sorbent methods, then subjects the condensate to multi-stage purification (air filtration, sediment filtration, activated carbon, UV sterilization, remineralization) to produce potable drinking water. The platform includes built-in Wi-Fi IoT connectivity paired with a proprietary mobile application for real-time production, power, and filter monitoring. Genesis Systems holds more than 80 patents across the water-energy-food nexus and is the only AWG manufacturer whose product has passed the U.S. Army TB-MED 577 gold-standard water safety protocol.

The WaterCube product line is modular and capacity-tiered: the WaterCube 10 (10+ gal/day, $6,599 base, optional $3,400 ruggedized/EMP-hardened upgrade) targets residential, mobile, and off-grid use; the WaterCube 100 (120+ gal/day, $26,999 base) serves whole-home and small-commercial demand; the WaterCube 1000 (1,000+ gal/day, quote-based) targets industrial, agricultural, hospital, and data-center cooling loads; and the WaterCube M sub-line (WC-10M, WC-100M) provides CBRN, EMP, and post-quantum-encrypted hardened variants for U.S. and allied militaries. Manufacturing is performed in the United States, with the Tampa headquarters currently the principal site and a new Oklahoma advanced-manufacturing and defense facility announced for June 2026.

Revenue is generated primarily through direct hardware sales via the company's own e-commerce configurator for the WaterCube 10 and 100, quote-based enterprise sales for the WaterCube 1000, and direct government/military procurement for the M variants and large institutional deployments. Adjacent revenue streams include a Care Plan / extended warranty offering, Enhancify-powered third-party consumer financing, and a Trade-In Program targeting owners of competing AWG systems. The customer base spans residential, small commercial, industrial/utility, data-center and AI infrastructure operators, healthcare, humanitarian and disaster relief, and the U.S. military and allied defense customers across four continents.

Name

Genesis Systems

Legal name

Genesis Systems LLC

Website

https://genesissystems.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesis Systems designs, manufactures, and sells modular atmospheric water generators under the WaterCube brand, producing potable drinking water directly from air for residential, commercial, industrial, data center, and U.S. military customers globally.

Ownership category

akta.pro rank

Product category

Atmospheric Water Generation Hardware

NAICS

Water Supply and Irrigation Systems (22131), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Water Supply (4941)

akta.pro primary industry

Commercial/Residential Building Water Management & Leak Analytics Services (HSAHAGAK)

akta.pro secondary industry

Third-Party Water Retailing & Managed Billing Services (outsourced billing, white-label retail operations) (EUANAIAL)

Keywords

• Atmospheric water generation
• Water-from-air systems
• Decentralized water supply
• Military water logistics
• Water purification technology

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Hardware sales — WaterCube 10 (consumer/mobile): Direct one-time hardware sales of the WaterCube 10 portable unit at $6,599 base price, with optional $3,400 ruggedized/EMP-protected hardened upgrade. Sold primarily through the company website's e-commerce configurator.
2. Hardware sales — WaterCube 100 (residential/small commercial): Direct one-time hardware sales of the WaterCube 100 unit at $26,999 base price, with optional +$33,000 upgrade. Sold through the company website configurator and contact sales.
3. Hardware sales — WaterCube 1000 (industrial/utility): Quote-based enterprise sales of the WaterCube 1000 industrial-scale atmospheric water generator (1,000+ gal/day); not sold online — sales team delivers pricing and configuration details.
4. Third-party consumer financing: Flexible monthly financing offered through Enhancify, allowing customers to pre-qualify without credit score impact; revenue is generated indirectly via financed sales.
5. Care plan / extended warranty: Care Plan add-on (referenced on WaterCube 10 and 100 product/configure pages as 'Care Plan and Shipping Not Included'), plus a 1-year limited OEM warranty, providing recurring post-sale service revenue.
6. Trade-in program (reverse logistics): Industry-leading Trade-In Program offering cash credit to customers trading in older/imported AWG systems, designed to drive replacement sales of WaterCube hardware.
7. Government / military contracts (R&D and procurement): Multi-year CRADA with the U.S. Army and additional R&D agreements to develop low-energy water-from-air technology; U.S. Army procurement contract (Dec 2025); military WaterCube-M variants deployed globally.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Genesis Systems designs, manufactures, and sells the WaterCube line of atmospheric water generators (AWGs) that extract water vapor from ambient air and convert it into potable drinking water through multi-stage filtration, UV sterilization, and remineralization. The portfolio spans consumer/portable (WaterCube 10), residential/small commercial (WaterCube 100), industrial/utility (WaterCube 1000), and military-hardened (WaterCube M) variants, all paired with IoT cloud connectivity and a first-party mobile app. Pricing is one-time hardware purchase, with optional ruggedization, care plans, third-party financing, and a trade-in program for competitor replacement.

Product overview

Genesis Systems offers a single-product-line architecture under the WaterCube brand, with a family of atmospheric water generators (AWGs) that produce drinking water from ambient humidity. The line is organized by capacity tier — WaterCube 10 (compact, 10+ gal/day for residential and mobile use), WaterCube 100 (120+ gal/day for residential and commercial), and WaterCube 1000 (industrial, 1,000+ gal/day) — all sharing IoT-enabled smart monitoring that syncs to the Genesis Systems cloud platform and mobile app. A parallel WaterCube M (Military) sub-line (WC-10M, WC-100M) extends the same core architecture with DoD-grade hardening (CBRN, EMP, post-quantum encryption) and TB-MED 577 compliance for defense customers.

Differentiator

Problem solved

Functional benefit

Brands

• WaterCube: Flagship product brand of Genesis Systems comprising modular atmospheric water generator systems (WaterCube 10, WaterCube 100, WaterCube 1000) that produce drinking water from humidity in the air. Trademarks 'WaterCube' and 'WaterCube®' are owned by Genesis Systems.

Products and services

• WaterCube 10 Compact atmospheric water generator producing 10+ gallons of drinking water per day from ambient air, designed for residential, mobile, and off-grid use with flexible 120V AC or 12V DC (600W) power options. Base price $6,599 with an optional $3,400 ruggedized/EMP-protected 'Hardened Upgrade'.
• WaterCube 100 Mid-size atmospheric water generator delivering 120+ gallons per day for residential and small commercial applications, powered by 240V AC at 6 kW with a 36-gallon reservoir, IoT connectivity, and mobile app control. Base price $26,999 with optional upgrade +$33,000.
• WaterCube 1000 Industrial-scale atmospheric water generator producing 1,000+ gallons per day from ambient air, intended for large commercial, municipal, and defense installations. Powered by 480V AC three-phase at 52 kW; pricing quote-based via contact sales.
• WaterCube M (Military Variants) Military-grade variants of the WaterCube product line, including the WC-10M and WC-100M, engineered to U.S. Department of Defense standards with CBRN, EMP, and post-quantum encryption (PQE) protection. Compliant with U.S. Army TB-MED 577 water quality standards; deployed globally across four continents.

Quantifiable outcome

• Reduces military water logistics costs by more than 90%
• +7 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• U.S. ArmyflagshipStrategic or Co-development Partner · 19 November 2025The U.S. Army signed a research and development agreement (R&D agreement) with Genesis Systems to develop low-energy water-from-air technology. Genesis also entered into a multi-year CRADA (Cooperative Research and Development Agreement) with the U.S. Army engineered to improve water generation for military and humanitarian needs. The WaterCube platform enhances resilient, mobile, and secure water supply solutions in remote and contested environments.
• U.S. Air ForceflagshipStrategic or Co-development PartnerThe WaterCube family of products was developed through a nine-year direct collaboration with the U.S. Air Force and U.S. Army Research Laboratories, as well as scientists and engineers from NASA and Oak Ridge National Laboratory. The products were purpose-built to serve in particularly harsh, austere, and contested combat environments.
• U.S. Army Research LaboratoriescoreStrategic or Co-development PartnerNine-year direct collaboration with U.S. Army Research Laboratories for co-development of WaterCube technology for austere, contested, and CBRN environments.
• NASAcoreStrategic or Co-development PartnerNASA scientists and engineers collaborated on the development of the WaterCube family of products, contributing to engineering for harsh, austere, and contested environments.
• Oak Ridge National LaboratorycoreStrategic or Co-development PartnerOak Ridge National Laboratory scientists and engineers collaborated on the development of the WaterCube family of products.
• NASDAQminorGTM or Marketing PartnerGenesis Systems co-hosted a global water roundtable with NASDAQ — the first such co-hosted water roundtable with the exchange.
• United Nations (General Assembly)coreGTM or Marketing PartnerGenesis Systems was the first water technology company to address the United Nations General Assembly, raising global visibility for the water-food-energy nexus mission.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SOURCE Global (formerly Zero Mass Water): Direct AWG peer producing drinking water from ambient air using solar-powered hydropanels. Most comparable U.S.-headquartered competitor to Genesis in residential and commercial atmospheric water generation, with overlapping mission, channel (premium direct), and target use cases.
• Watergen: Israel-based atmospheric water generator maker with a residential/commercial product line and a strong defense and humanitarian deployment track record. Closest international direct peer to Genesis across product portfolio, customer segments (defense, disaster relief, off-grid), and GTM motion.
• Akvo Atmospheric Water: Manufacturer of atmospheric water generators for residential, commercial, and humanitarian use. Direct competitor to WaterCube 10/100 with similar modular AWG architecture and a global humanitarian deployment focus.
• Ewrion Technologies: European AWG manufacturer offering household, commercial, and industrial-scale atmospheric water generators. Direct peer to Genesis in modular AWG architecture and a comparable competitive threat in international humanitarian and government bids.
• Atlantis Water: Atmospheric water generator company targeting residential, commercial, and defense customers with a modular AWG product line. Direct peer to WaterCube 10/100 in the U.S. consumer and small-business market.
• Skywell (Atmospheric Water Solutions): Producer of large-capacity atmospheric water generators for industrial and community-scale deployments. Direct peer to the WaterCube 1000 utility-scale product tier with overlapping industrial and humanitarian customer base.

Broad incumbents

• Xylem: Large public water-technology company serving utility, industrial, and residential water markets. Broad incumbent whose portfolio overlaps with Genesis's industrial and utility-scale water ambitions, with greater distribution and balance sheet that could squeeze pricing if it enters AWG more aggressively.
• Veolia Water Technologies: Global water-treatment and infrastructure company with industrial and municipal water solutions. Broad incumbent relevant to Genesis's data center, utility, and large-scale industrial water proposals, and a likely competitor on enterprise RFPs.
• SUEZ Water Technologies & Solutions: Global water and waste management company with industrial water treatment and reuse offerings. Broad incumbent in the same addressable industrial and utility water markets Genesis is targeting with the WaterCube 1000 and utility-scale AWG platforms.

Emerging players

• Planys Technologies: India-based water technology company with focus on decentralized and industrial water solutions. Emerging player in adjacent water-tech markets, relevant as a comparator for distributed/portable water solutions serving industrial and emerging-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GenesisSystemsLLC
• LinkedInlinkedin.com/company/genesis-systems-usa-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Systems