WaterGen
- Company typePrivate
- Founded2009
- HeadquartersTel Aviv, Israel
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
WaterGen firmographics
Firmographics- Name
- WaterGen
- Legal name
- Water Gen Ltd.
- Website
- https://watergen.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
WaterGen industry classification
Industry- Product category
- Atmospheric Water Generation Equipment
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Water Supply (4941), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Water Resources, WASH & Integrated Water Management (BPADALAH)
- akta.pro secondary industry
- HVAC & Industrial Ventilation (Chillers, AHUs, Exhaust, Filtration) (EUAEAFAE)
Keywords
Where WaterGen is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
WaterGen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- AWG Device Hardware Sales: Sale of atmospheric water generator devices ranging from residential (GENNY Home at ~$X) to commercial/industrial (GEN-M, GEN-L) scale. One-time hardware purchase with annual filter replacement consumables. Devices sold directly to enterprises, governments, and through distributor networks.
- OEM / Embedded Technology Licensing: Licensing of WaterGen's AWG technology to OEM partners (automotive, RV/trailer manufacturers) for integration into their products. Mobile Box device integrated into Ford vehicles and Living Vehicle trailers represents this revenue stream.
- Bottling / On-site Branded Water Solutions: Partnership model where water utilities, resorts, campuses, and businesses use WaterGen's large-scale AWGs to produce on-site branded drinking water, eliminating logistics and plastic bottle supply chain.
- Consumables (Filter Replacement): Annual replacement of air/water filters, UV lamps, and consumables. Filters require replacement every 12 months (annual service) with automated IoT alerts for maintenance.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
WaterGen product offering
Product offeringCore offering
WaterGen designs, manufactures, and sells Atmospheric Water Generation (AWG) devices that extract drinking water from ambient humidity using its patented GENius™ heat-exchanger platform and multi-stage purification system. Its product line spans small residential units (GENNY series producing 18–30 L/day), medium commercial/portable systems (GEN-M1 and GEN-M PRO at 220–1,000 L/day), and large industrial units (GEN-L up to 6,000 L/day), plus vehicle-mounted Mobile Box units and OEM-licensed integrations for automotive and RV partners. The company also licenses its AWG technology to OEMs and supplies humanitarian deployments via government and NGO partnerships.
Product overview
Watergen offers a comprehensive portfolio of Atmospheric Water Generation (AWG) products that extract moisture from ambient air to produce mineral-rich drinking water. The product lineup ranges from compact residential units (GENNY Home, GENNY+) producing 20 liters/day, to medium-scale commercial/portable systems (GENNY at 30 L/day, GEN-M1 at 220 L/day, GEN-M PRO at 1,000 L/day), to large-scale industrial units (GEN-L at 6,000 L/day). All products utilize the patented GENius heat-exchange platform with multi-stage purification including sediment filtration, activated carbon, UV sterilization, and mineral balancing. Products support mobility applications via the Mobile Box vehicle integration system and offer smart IoT connectivity for remote monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- GENius: Patented heat-exchanger technology platform for atmospheric water generation
- GENNY
- GEN-M
- GEN-L
- GEN-M PRO
- GEN-M1
- GENNY+
- GENNY Home
- GENNY Home
- GENNY
- GEN-L
- Mobile Box
Products and services
- GENNY Commercial-grade atmospheric water generator for office environments, producing up to 30 liters/day of mineral-balanced drinking water from air humidity using patented GENius heat-exchange technology with 6-stage purification including UV-C sterilization.
- GENNY Home Residential atmospheric water generator designed for modern homes, producing up to 20 liters/day with elegant design, plug-and-drink installation requiring only an electrical socket.
- GENNY+ Compact and ultra-quiet atmospheric water generator for small spaces and dynamic lifestyles, delivering 20 liters/day of premium mineralized drinking water with sleek modern design.
- GEN-M1 Compact modular AWG system producing up to 220 liters/day of pure mineral-balanced drinking water, featuring patented GENius efficiency, 0.2 µm filtration, UV sterilization, and mobile design with wheels for temporary sites, clinics, schools, and off-grid homes.
- GEN-M PRO Industrial-scale off-grid water solution producing up to 1,000 liters/day of fresh drinking water from air. Mobile AWG design with plug-and-play operation for schools, hospitals, resorts, construction sites, and residential buildings.
- GEN-L High-capacity industrial AWG generating up to 6,000 liters/day of pure mineral-balanced drinking water from air using only standard 3-phase power. Designed for villages, hospitals, mines, and campuses with modular integration capability to create production farms.
- Mobile Box Portable vehicle-mounted atmospheric water generator producing up to 25 liters/day of fresh drinking water from ambient air. Requires only 12V power supply and access to fresh air, equipped with replaceable filters and mineralization system.
Quantifiable outcome
- Up to 6,000 liters of drinking water per day (GEN-L model)
- +5 more outcomes
Companies that use WaterGen
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
WaterGen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
WaterGen partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Middle Eastern Government AgencycoreWatergen signed a multi-unit supply agreement with a Middle Eastern government agency in February 2025, representing a significant government contract for large-scale AWG deployment.
- Living VehiclecoreLiving Vehicle, a luxury electric travel trailer manufacturer, integrates WaterGen's AWG system into its 2023 model, making it the first vehicle to produce its own drinking water from air humidity. This partnership brings WaterGen technology to a premium off-grid lifestyle consumer segment and supports Living Vehicle's Net-Zero offering.
- Ford Motor CompanycoreWatergen and Ford Motor Company collaborate to integrate Watergen's Mobile Box device (producing up to 25 L/day of drinking water from air) into Ford's off-grid adventure recreational vehicles, including the Ford Ranger pickup debuting at the SEMA Show. This positions WaterGen as a potential global automotive supplier.
- TATA TrustscoreWaterGen and TATA Trusts collaborated to install GEN-350 AWG units in Kerala, India following the devastating 2018 floods. Two units were deployed in Alappuzha and Parumala to provide clean drinking water to relief camps housing 800,000+ displaced people.
- American Red CrosscoreOngoing collaboration with the American Red Cross for disaster relief. WaterGen deployed Large Scale and GEN-350 machines to assist residents of Texas and Florida following Hurricanes Harvey, Irma, and Michael (2017-2018), providing clean drinking water where water infrastructure was destroyed.
- FEMA (Federal Emergency Management Agency)coreWaterGen works with FEMA to deploy AWG units for emergency water supply following natural disasters in the United States, complementing its American Red Cross partnership.
- SMV Jaipuria GroupcoreManufacturing deal between WaterGen and India's SMV Jaipuria Group to establish local AWG production in India. In 2022, the parties established a USD 50 million joint venture to introduce water-from-air technology to the Indian market, targeting the Jal Jeevan Mission and broader water access initiatives.
- Al Dahra (UAE)coreUAE's Al Dahra and Israel's WaterGen signed a strategic partnership on water security, combining Al Dahra's agricultural and water management expertise with WaterGen's AWG technology for deployment in water-stressed regions.
- New Delhi Municipal Council (NDMC)corePilot project in partnership with NDMC at Connaught Place, New Delhi, providing clean water to approximately 2,000 people daily for one month during Israeli PM Netanyahu's historic visit to India.
- Uzbekistan GovernmentcoreMoU signed in November 2019 with Uzbekistan government. Plans to dispatch thousands of GEN-M AWGs to cities including Samarkand, Bukhara, and Tashkent to address the country's severe water shortage caused by upstream damming of rivers by neighboring countries.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
WaterGen competitors and assessment
Company assessmentBroad incumbents
- Xylem: Global water technology leader serving municipal, industrial, residential, and commercial water markets with pumps, treatment, and metering equipment. While Xylem does not currently sell AWG products at scale, its scale, distribution, and relationships with utilities and governments position it as a broad incumbent that could enter or acquire into the AWG space adjacent to WaterGen.
- Pentair: Global water treatment and flow technology company serving residential, commercial, and industrial customers with filtration, softening, and purification equipment. Pentair's installed base and dealer network make it a relevant broad incumbent for the home/office AWG segment where WaterGen's GENNY competes.
- Culligan: Established global water treatment company with a large dealer/service network providing residential and commercial drinking-water solutions, including point-of-use filtration and bottled-water delivery. Culligan overlaps with WaterGen's home/office and bottling-on-site channels as a broader incumbent in distributed drinking water.
Direct peers
- GENAQ: Spanish manufacturer of atmospheric water generators offering home, commercial, and industrial AWG units. GENAQ's product range and condensation-based technology overlap closely with WaterGen's GENNY/GEN-M lines, making it a direct competitor in EMEA and Latin American markets.
- Aqua Sciences: One of the earlier entrants in atmospheric water generation, supplying large-scale AWG systems primarily for military, emergency response, and humanitarian deployments. Aqua Sciences' emergency/government focus directly overlaps with WaterGen's Red Cross, FEMA, and government humanitarian channels.
- SOURCE Global: SOURCE Global (formerly Zero Mass Water) is the most prominent direct competitor in atmospheric water generation, producing SOURCE Hydropanels that extract drinking water from ambient air using a solar-powered, adsorbent-based process. It competes head-to-head with WaterGen in residential, commercial, humanitarian, and government channels, and has raised substantial venture funding to scale globally.
- Air2Water: US manufacturer of AWG systems spanning small residential units to large commercial installations. Air2Water targets similar customers as WaterGen (off-grid homes, businesses, disaster preparedness) with comparable condensation-based water-from-air technology.
- EcoloBlue: US-based manufacturer of atmospheric water generators for residential, commercial, and industrial applications. EcoloBlue's product portfolio competes with WaterGen's lower- and mid-capacity GENNY and GEN-M lines, especially in North American and humanitarian channels.
- Skywell: Israel-based AWG developer producing atmospheric water generators for residential and commercial use. As a fellow Israeli water-tech company with overlapping technology and target segments, Skywell is a direct domestic and international peer to WaterGen.
Emerging players
- Atmospheric Water Solutions: Smaller US AWG manufacturer producing residential and light-commercial atmospheric water generators. AWS competes with WaterGen at the lower-capacity end of the market, particularly in off-grid and emergency-preparedness niches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
WaterGen social profiles
Digital presenceWaterGen compliance and trust
Trust signalCompliance5 records
WaterGen financial estimates
Financial estimateRevenue estimate
Valuation estimate
WaterGen leadership team
Management profileNumber of profiles
Profiles4 records
WaterGen subsidiaries and ownership
Company hierarchySubsidiaries1 record
WaterGen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WaterGen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WaterGen
What does WaterGen do?
WaterGen designs, manufactures, and sells Atmospheric Water Generation (AWG) devices that extract drinking water from ambient humidity using its patented GENius™ heat-exchanger platform and multi-stage purification system. Its product line spans small residential units (GENNY series producing 18–30 L/day), medium commercial/portable systems (GEN-M1 and GEN-M PRO at 220–1,000 L/day), and large industrial units (GEN-L up to 6,000 L/day), plus vehicle-mounted Mobile Box units and OEM-licensed integrations for automotive and RV partners. The company also licenses its AWG technology to OEMs and supplies humanitarian deployments via government and NGO partnerships.
Is WaterGen a public or private company?
WaterGen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WaterGen founded?
WaterGen was founded in 2009. It employs 101 to 250 people.
Where is WaterGen based?
WaterGen is headquartered in Tel Aviv, Israel, in the Middle East region.
How does WaterGen make money?
Four revenue lines are on record. AWG Device Hardware Sales are the primary driver. The others are OEM / Embedded Technology Licensing, bottling / On-site Branded Water Solutions and consumables (Filter Replacement).
Who are WaterGen's main competitors?
Broad incumbents on record are Xylem, Pentair and Culligan. Direct peers are GENAQ, Aqua Sciences, SOURCE Global, Air2Water, EcoloBlue and Skywell. Atmospheric Water Solutions is listed as an emerging player.
Does WaterGen have an API?
No public API is recorded for WaterGen.
What industry is WaterGen in?
WaterGen's product category is Atmospheric Water Generation Equipment. Its primary akta.pro industry code is BPADALAH, Water Resources, WASH & Integrated Water Management, with a secondary code of EUAEAFAE, HVAC & Industrial Ventilation (Chillers, AHUs, Exhaust, Filtration). Its NAICS code is 333415 and its SIC code is 4941.