Acko
Acko is an India-based digital-first direct-to-consumer insurance company offering motor, health, life, and travel insurance via its app and embedded partnerships, serving 78M+ consumers and 400+ enterprise brands without agent commissions.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Acko does
Acko is an India-based digital-first insurance company founded in 2016 by Varun Dua, operating as a direct-to-consumer insurer selling motor (car and bike), health, term life, and travel insurance products through its website and mobile app without agent commissions. The company serves 78M+ individual consumers (with 12M+ app downloads and a 4.8 App Store rating) and an enterprise business unit serving 400+ brands including Amazon Pay, Ola, CRED, Zepto, Urban Company, Tesla, and major automotive OEMs. Its core technology stack is cloud-native with a Zero Trust security model, AI-driven automation across underwriting, pricing, and claims, and 99.99% platform uptime.
Acko's revenue model is anchored on subscription-style insurance premiums across general insurance (motor, health, travel) and life insurance (term protection only), supplemented by embedded insurance revenue through 50+ platform partnerships and enterprise API distribution. Pricing is transparent and publicly disclosed (e.g., car insurance starting at ₹2,094/year, bike insurance from ₹457/year, health insurance from ₹600/month), with cost savings of up to 85% versus traditional insurers passed through from the zero-commission model. The company achieved FY25 operating revenue of ₹2,887 crore (~$340M, +35% YoY), reduced net loss from ₹670 crore to ₹424 crore, and reached profitability in FY26 with ₹43.6 crore net profit, driven by a renewals-driven model targeting 25-30% return on equity.
The business is organized under ACKO General Insurance Limited (IRDAI Reg. No. 157) and ACKO Technology & Services Private Limited, with subsidiaries ACKO Life Insurance, Parentlane (maternal/child health, acquired 2023), and OneCare (chronic care, acquired 2024). As of 2026, Acko has appointed Morgan Stanley, ICICI Securities, and Kotak Securities as book-running lead managers for an IPO targeting a $2-2.5 billion valuation, supported by cumulative funding of ~$600 million from General Atlantic, Multiples, Accel, CPPIB, Amazon, and Elevation Capital.
Acko firmographics
Firmographics- Name
- Acko
- Legal name
- ACKO Technology & Services Private Limited
- Website
- https://acko.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Acko is an India-based digital-first direct-to-consumer insurance company offering motor, health, life, and travel insurance via its app and embedded partnerships, serving 78M+ consumers and 400+ enterprise brands without agent commissions.
- Ownership category
- akta.pro rank
Acko industry classification
Industry- Product category
- Digital Insurance
- NAICS
- Insurance Carriers (5241), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114), Direct Life Insurance Carriers (524113)
- SIC
- Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Acko is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Acko business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- General Insurance Premiums: Revenue from motor insurance (car and bike), health insurance, and travel insurance products sold directly to consumers and through enterprise partnerships
- Life Insurance Premiums: Term life insurance products under ACKO Life Insurance, exclusively focusing on pure protection products without investment-linked offerings
- Enterprise Insurance Solutions: Custom insurance products for businesses including group health insurance, gig worker coverage, fintech loan protection, and electronic device protection sold to 400+ enterprise clients
- Embedded Insurance Partnerships: Insurance products distributed through platform partners like Amazon Pay, generating premiums from mobility, travel, and consumer platform integrations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Car Insurance - Starting at ₹2,094/year |
| Unit Pricing | Annual | Bike Insurance - Starting at ₹457/year |
| Subscription | Monthly | Health Insurance - From ₹600/month |
| Subscription | Annual | Term Life Insurance - Coverage from ₹25 L to ₹100 Cr |
| Unit Pricing | Annual | Comprehensive Car Insurance - Up to 85% savings |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Acko product offering
Product offeringCore offering
Acko is a digital-first direct-to-consumer insurance company that sells motor (car and bike), health, term life, and travel insurance products through its website, mobile app, and embedded platform partnerships. The company also offers enterprise insurance solutions including group health, fintech loan protection, gig worker coverage, and electronic device protection through its ACKO for Business division serving 400+ brands.
Product overview
ACKO is a digital-first insurance company operating as a direct-to-consumer platform offering motor insurance (car and bike), health insurance, term life insurance, and travel insurance products. The company sells insurance directly to customers without intermediary commissions, passing savings to consumers through lower premiums. ACKO also operates enterprise solutions for business partners including group health, credit protection, travel, and gig worker insurance. The ACKO Drive sub-brand provides automotive services including vehicle management tools. The product portfolio spans individual consumer products (car, bike, health, life, travel insurance) and B2B enterprise offerings (group health, fintech loan protection, electronic device insurance), unified by a digital-first, direct distribution model with no agent commissions.
Differentiator
Problem solved
Functional benefit
Brands
- ACKO Drive: Automotive content, reviews, awards, and vehicle purchase assistance platform
- ACKO Airpass
- ACKO Drive (Enterprise)
Quantifiable outcome
- 98.8% claims settled within 1 week
- +6 more outcomes
Companies that use Acko
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Acko technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature4 records
Acko partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Morgan StanleycoreBook-running lead manager appointed for ACKO's proposed IPO targeting $2-2.5 billion valuation.
- ICICI SecuritiescoreBook-running lead manager appointed for ACKO's IPO alongside Morgan Stanley and Kotak Securities.
- Kotak SecuritiescoreBook-running lead manager appointed for ACKO's IPO alongside Morgan Stanley and ICICI Securities.
- Amazon PaycoreAmazon Pay expanded vehicle insurance services in India through partnerships with HDFC ERGO, ACKO, and ICICI Lombard. ACKO products available on Amazon app reaching 280 million vehicle owners with cashless claims at 9,000+ garages nationwide.
- Grant Thornton BharatminorKnowledge Partner for TOTM (The One That Matters) automotive awards, ACKO Drive's 4th edition awards event.
- MS Dhoni (Midas Deals)coreMS Dhoni's family office Midas Deals invested in ACKO and Dhoni serves as brand ambassador with plans for deeper automobile industry collaboration.
- Tesla IndiacoreInsurance partner for Tesla vehicles in India along with Liberty General Insurance, providing coverage for electric vehicles.
- Urban CompanycorePartnership to insure Urban Company service employees with health insurance coverage, expanding protection for gig economy workers.
- Lohum CleantechminorPartnership for recycling and repurposing electric vehicle batteries covered by extended warranty insurance, aiming to streamline claim processes and minimize environmental impact.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
Acko competitors and assessment
Company assessmentOthers
- Acko Life Insurance: Acko's own wholly-owned life-insurance subsidiary selling pure term products. Included as ecosystem participant since several peers (e.g., Digit Life) bundle life and health alongside general insurance.
Broad incumbents
- Zurich Kotak General Insurance: Recently rebranded Indian private general insurer backed by Zurich Insurance Group. Competes with Acko in motor and health while bringing global underwriting expertise and balance-sheet depth.
- ICICI Lombard General Insurance: Top-three Indian private general insurer competing with Acko across motor, health, and travel both directly and through Amazon Pay. Listed incumbent with extensive agent and bancassurance channels.
- Bajaj Allianz General Insurance: Large private Indian general insurer with deep motor, health, and travel books and a strong two-wheeler franchise that overlaps with Acko Drive's bike insurance focus.
- Tata AIG General Insurance: Established Indian general insurer with broad product suite including motor, health, and travel. Competes with Acko for retail and group health customers across India.
- HDFC ERGO General Insurance: One of India's largest private general insurers and a direct competitor to Acko on Amazon Pay's vehicle-insurance marketplace. Brings scale, capital, and a broad product portfolio that dwarfs Acko's newer book.
Direct peers
- Digit Insurance: India's other leading born-digital general insurer, also IRDAI-licensed and selling motor, health, and travel insurance directly via app with zero/low commission. Closest one-to-one competitor to Acko in the D2C Indian insurtech space.
- Lemonade: US-listed AI-native, mobile-first, zero-commission insurer using behavioral economics and embedded partnerships. Closest global analog to Acko's D2C, tech-led, mission-driven insurance model.
- PolicyBazaar (PB Fintech): India's largest online insurance marketplace, aggregating multiple carriers including Acko. Competes for the same digitally native Indian consumer buying motor, health, and life insurance online, although via a comparison model rather than direct underwriting.
Emerging players
- Coverfox Insurance Broking: Indian digital insurance broker aggregating multiple carriers online. Overlaps with Acko in motor and health but operates as an intermediary rather than an underwriter.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Acko social profiles
Digital presenceAcko compliance and trust
Trust signalCompliance2 records
Acko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acko leadership team
Management profileNumber of profiles
Profiles16 records
Acko subsidiaries and ownership
Company hierarchySubsidiaries3 records
Acko funding detail
Funding detailFunding overview
Funding rounds11 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acko M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acko
What does Acko do?
Acko is a digital-first direct-to-consumer insurance company that sells motor (car and bike), health, term life, and travel insurance products through its website, mobile app, and embedded platform partnerships. The company also offers enterprise insurance solutions including group health, fintech loan protection, gig worker coverage, and electronic device protection through its ACKO for Business division serving 400+ brands.
Is Acko a public or private company?
Acko is a private company. It is classified as venture growth investor backed and is currently operating.
When was Acko founded?
Acko was founded in 2016. It employs 1,001 to 5,000 people.
Where is Acko based?
Acko is headquartered in Mumbai, India, in the Asia region.
How does Acko make money?
Four revenue lines are on record. General Insurance Premiums are the primary driver. The others are life Insurance Premiums, enterprise Insurance Solutions and embedded Insurance Partnerships.
Who are Acko's main competitors?
Acko Life Insurance is listed as an others. Broad incumbents are Zurich Kotak General Insurance, ICICI Lombard General Insurance, Bajaj Allianz General Insurance, Tata AIG General Insurance and HDFC ERGO General Insurance. Direct peers are Digit Insurance, Lemonade and PolicyBazaar (PB Fintech). Coverfox Insurance Broking is listed as an emerging player.
Does Acko have an API?
Yes. ACKO provides an enterprise API for business partners to integrate insurance products. The enterprise platform offers custom plans with 1-day go-live and no-friction claims. The API is accessible via documentation at /enterprise/documentation/enterprise.html for partners to build custom insurance solutions. Developer documentation is at www.acko.com/enterprise/documentation/enterprise.html.
What industry is Acko in?
Acko's product category is Digital Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 5241 and its SIC code is 6399.