Syncron
Syncron provides cloud-based Service Lifecycle Management SaaS — including parts planning, pricing, inventory, and warranty management — to OEMs, dealers, and distributors in automotive, agriculture, construction, and transportation industries across 80+ countries. The Stockholm-headquartered company is PE-backed by Summit Partners.
- Company typePrivate
- Founded1990
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Syncron does
Syncron is a Stockholm-headquartered SaaS company founded in 1990 that provides Service Lifecycle Management (SLM) software to OEMs, dealers, and distributors in asset-heavy industries including automotive, agriculture, construction & mining, bus & trucking, and consumer appliances. Its cloud-native platform unifies four core solutions — Retail Inventory Management, Service Parts Planning, Service Parts Pricing, and Warranty Management — leveraging AI-enabled demand forecasting, predictive analytics, and IoT data to optimize parts availability, pricing, and warranty execution across multi-tier distribution networks in 80+ countries.
The platform is built on AWS infrastructure with Mendix low-code components, integrates with Salesforce, Microsoft 365, SnapLogic, and Google Maps, and incorporates field-first mobile workflows through a TrueContext technology partnership. Customers include Toyota, Nissan, Ford, Mazda, LKQ, BSH, Kalmar, Terex, Trimble, and NFI Parts. Syncron operates on an annual subscription SaaS pricing model with quote-based enterprise contracts, supplemented by professional services delivered through implementation partners. Distribution combines direct enterprise field sales with a growing global Value-Added Reseller channel and SI partnerships (CGI, Carlisle, EPAM).
Syncron merged with US-based warranty management software firm Mize Inc. in August 2021 to broaden its SLM offering, creating a combined organization of approximately 700 employees across eight countries at the time of merger and now operating with 501-1000 employees globally. The company is privately held and backed by growth equity firm Summit Partners, which has supported the Mize acquisition and subsequent international expansion. Syncron is headquartered in Stockholm with offices across the US (Chicago, Atlanta, Tampa), Europe (UK, Germany, France, Italy, Poland), Japan, and India (Bengaluru, Hyderabad), and holds ISO 27001, ISO 27017, and SOC 2 Type II certifications.
Syncron firmographics
Firmographics- Name
- Syncron
- Legal name
- Syncron Holding AB
- Website
- https://syncron.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Syncron provides cloud-based Service Lifecycle Management SaaS — including parts planning, pricing, inventory, and warranty management — to OEMs, dealers, and distributors in automotive, agriculture, construction, and transportation industries across 80+ countries. The Stockholm-headquartered company is PE-backed by Summit Partners.
- Ownership category
- akta.pro rank
Syncron industry classification
Industry- Product category
- Aftermarket Service Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Returns, Reverse Logistics & Refund/Exchange Automation (RMA) (TLAEACAH)
Keywords
Where Syncron is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices12 records
Markets served
Syncron business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS Services: Syncron operates on a subscription-based SaaS model, providing cloud-based aftermarket solutions including inventory management, parts pricing, and warranty management. The company offers software-as-a-service with associated offline or mobile components, with revenue generated through annual subscription agreements with OEMs, distributors, and dealers.
- Professional Services: Implementation, support, and consulting services provided through partnerships with implementation partners and system integrators to deploy and maintain Syncron solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing for OEMs and distributors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Syncron product offering
Product offeringCore offering
Syncron provides a cloud-based SaaS platform for Service Lifecycle Management (SLM) that helps manufacturers and distributors optimize aftermarket operations. Its core offerings include Retail Inventory Management, Service Parts Planning, Service Parts Pricing, and Warranty Management, leveraging AI and IoT to improve parts availability, pricing accuracy, and warranty execution across global dealer and distribution networks.
Product overview
Syncron provides a unified SaaS platform for Service Lifecycle Management (SLM) combining intelligent inventory planning, pricing optimization, and warranty execution. The core platform (Syncron SLM Platform) integrates four main solutions: Retail Inventory Management for dealer loyalty and parts revenue growth, Service Parts Planning for distribution network optimization and working capital improvement, Service Parts Pricing for margin maximization through value-based pricing at scale, and Warranty Management for automated claims processing and supplier recovery. All solutions leverage AI and IoT technologies and are designed for asset-heavy manufacturers across automotive, agriculture, construction, and transportation industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Inventory Management Solution to grow parts revenue and dealer loyalty through smarter retail inventory management. Improves forecast accuracy with POS data, simplifies parts ordering, and increases availability with automated replenishment for OEM dealer networks.
- Service Parts Planning Cloud-based parts planning solution that forecasts demand, aligns stocking to real-world usage, and reduces excess inventory to boost parts availability and free up working capital across OEM distribution networks.
- Service Parts Pricing Intelligent pricing solution that adapts to demand, cost, lifecycle, and customer sensitivity, delivering value-based pricing at scale across every part of the network to maximize margin and stay competitive.
- Warranty Management Automates warranty claims management and connects data across parts, service, and pricing to drive warranty profitability, reduce leakage, recover costs faster, and improve supplier accountability.
Quantifiable outcome
- Average time to warranty payment reduced to less than 24 hours
- +4 more outcomes
Companies that use Syncron
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Syncron technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature5 records
Syncron partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered strategic, major, regional, core and supporting.
- TrueContextstrategicTechnology partnership integrating TrueContext's field intelligence platform with Syncron's Warranty solution. The integration enables manufacturers to capture complete and contextual data at the point of work to improve warranty execution and supplier recovery accuracy. Uses no-code architecture allowing workflows to be developed and deployed within weeks.
- KalmarmajorKalmar, a leading provider of material handling equipment and automation, selected Syncron's Parts Planning solution for a multi-year roadmap to improve aftermarket performance across its global dealer network. Partnership involves replacing legacy planning system with cloud-based approach to enhance parts availability, inventory performance, and service responsiveness. System went live in October 2026.
- Nissan AMIEOmajorNissan AMIEO (Africa, Middle East, India, Europe & Oceania) completed full rollout of Syncron's parts pricing solution across 40 primary markets and over 140 export markets, finishing ahead of schedule in Q1 2026. Deployment covers Nissan's European region and replaces a legacy pricing system, giving Nissan a scalable foundation for managing parts pricing across one of the most geographically complex regions in the automotive industry.
- TridantregionalStrategic partnership adding Tridant to Syncron's global Value-Added Reseller program to expand presence in Australia and New Zealand. Tridant, an Australian specialist consulting firm in Planning & Analytics, will offer Syncron's inventory planning and pricing solutions to manufacturers and distributors in the region.
- Ford Motor CompanymajorContract renewal with Ford Motor Company to support its retail inventory management program, focusing on inventory optimization and improved service. Reinforces Syncron's role as a trusted partner to OEMs, utilizing advanced analytics and AI to enhance aftermarket operations.
- Bileko Car Parts ABmajorPartnership between Bileko Car Parts AB and Syncron Holding AB to enhance inventory management and aftermarket operations, announced in January 2024 as part of market developments in the automotive parts cycle package market.
- Amazon Web Services (AWS)coreAWS provides the underlying cloud infrastructure for Syncron's SaaS solutions. Customer data is hosted in AWS data centers with full redundancy, fault-tolerant infrastructure, and near real-time database replication across availability zones.
- Siemens Industry Software AB (Mendix)supportingMendix provides low-code/no-code PaaS solution used to build, deploy, and host parts of Syncron's SaaS solution.
- EPAM Systems (Nordics) ABsupportingSub-processor providing support, development, and maintenance of Syncron's SaaS solution.
- SalesforcesupportingSalesforce UK Limited provides customer account management (administration) functionality, with user account information including email, name, and user ID processed.
- MicrosoftsupportingMicrosoft Corp. provides support, direct contact with end users, and administration/management of customer accounts through Office 365 tools.
Scale indicators4 records
Recent moves8 records
Expansion highlights7 records
Syncron competitors and assessment
Company assessmentDirect peers
- Infor: Infor's CloudSuite industry editions include manufacturing and distribution functionality with aftermarket service and parts pricing components. Comparable to Syncron as a vertical-specific enterprise software provider to OEMs and distributors.
- IFS: IFS provides enterprise software purpose-built for asset-heavy industries (aerospace, defense, manufacturing, energy) including service parts management and field service management. Most direct functional peer to Syncron in serving OEMs with complex aftermarket operations.
- PTC (ServiceMax): PTC owns ServiceMax, a field service management platform widely used by OEMs for warranty execution and service operations. Direct overlap with Syncron's warranty management and field workflows (formerly Mize).
- Blue Yonder: Blue Yonder provides supply chain planning solutions including demand forecasting and inventory optimization used by manufacturers and retailers. Comparable to Syncron's Service Parts Planning in offering AI-driven demand sensing and inventory optimization, though broader in scope across retail and CPG.
- Kinaxis: Kinaxis offers concurrent supply chain planning platforms used by manufacturers for demand planning and inventory optimization. Comparable to Syncron's parts planning capabilities, with stronger positioning in CPG/electronics but overlapping in industrial OEM segments.
Broad incumbents
- SAP: SAP is the dominant ERP suite vendor to manufacturers globally, with embedded spare parts planning, pricing, and warranty capabilities within S/4HANA. It is the most consequential competitor to Syncron because OEMs running SAP can extend into aftermarket functionality without a separate best-of-breed vendor.
- Oracle: Oracle's ERP Cloud and SCM offerings include spare parts planning and service logistics for OEMs and asset-heavy manufacturers. Comparable to Syncron at the ERP-suite level — competing for the same OEM wallet but as part of a much broader application portfolio.
- Microsoft Dynamics 365 Field Service: Microsoft's Dynamics 365 Field Service module is bundled within the broader Dynamics ERP/CRM suite and targets OEM service operations including warranty and parts. Competes with Syncron where Microsoft enterprise agreements drive consolidation toward the Dynamics suite.
Emerging players
- ToolsGroup: ToolsGroup provides AI-driven inventory optimization and demand sensing software used by manufacturers and distributors for spare parts and finished goods. Direct functional overlap with Syncron's Service Parts Planning, particularly in high-variance, multi-tier distribution environments.
- RELEX Solutions: RELEX provides AI-driven supply chain and inventory planning solutions, with growing presence in parts and automotive aftermarket. Comparable to Syncron in retail/aftermarket inventory optimization, though RELEX is more retail-rooted and Syncron is more OEM-dealer focused.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Syncron social profiles
Digital presenceSyncron compliance and trust
Trust signalCompliance5 records
Syncron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Syncron leadership team
Management profileNumber of profiles
Profiles2 records
Syncron subsidiaries and ownership
Company hierarchySubsidiaries12 records
Syncron funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Syncron M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Syncron
What does Syncron do?
Syncron provides a cloud-based SaaS platform for Service Lifecycle Management (SLM) that helps manufacturers and distributors optimize aftermarket operations. Its core offerings include Retail Inventory Management, Service Parts Planning, Service Parts Pricing, and Warranty Management, leveraging AI and IoT to improve parts availability, pricing accuracy, and warranty execution across global dealer and distribution networks.
Is Syncron a public or private company?
Syncron is a private company. It is classified as private equity controlled and is currently operating.
When was Syncron founded?
Syncron was founded in 1990. It employs 501 to 1,000 people.
Where is Syncron based?
Syncron is headquartered in Stockholm, Sweden, in the Europe region.
How does Syncron make money?
Two revenue lines are on record. Subscription-based SaaS Services are the primary driver. The others are professional Services.
Who are Syncron's main competitors?
Direct peers on record are Infor, IFS, PTC (ServiceMax), Blue Yonder and Kinaxis. Broad incumbents are SAP, Oracle and Microsoft Dynamics 365 Field Service. Emerging players are ToolsGroup and RELEX Solutions.
Does Syncron have an API?
No public API is recorded for Syncron.
What industry is Syncron in?
Syncron's product category is Aftermarket Service Management Software. Its primary akta.pro industry code is TLAEACAH, Returns, Reverse Logistics & Refund/Exchange Automation (RMA). Its SIC code is 7372.