What ToolsGroup does

ToolsGroup is a privately held Dutch-headquartered software company providing supply chain planning solutions to enterprises facing demand volatility. Founded in 1996, the company serves over 400 customers across aftermarket parts, food and beverage, retail, industrial manufacturing, and distribution verticals. Headquarters are listed in Amsterdam with a North America base in Boston, and the company operates 14 offices across 12 countries spanning North America, Europe, Latin America, Africa, and Asia Pacific; revenue is generated through quote-based enterprise subscriptions sold primarily via a direct field-sales motion supported by 15+ regional implementation partners.

The core technology is the SO99+ platform built around probabilistic demand forecasting, multi-echelon inventory optimization, and machine learning demand sensing, delivered as integrated modules: Inventory.io, Rebalance.io, Price.io, Promo.io, Markdown.io, Fulfill.io, Decision Hub, Data Hub (Digital Supply Chain Twin), Automated Replenishment, Merchandise Financial Planning, and Assortment Planning. In May 2026 ToolsGroup launched Decion, an agentic AI platform that continuously senses, decides, and acts across the supply chain. The platform integrates via pre-built API connectors to SAP, Oracle, Microsoft Dynamics, OMS, and WMS systems. The product portfolio has been augmented through acquisitions of Mi9 Retail and JustEnough in 2021, Onera in 2022, and Evo in 2023, adding retail merchandising, omnichannel fulfillment, and AI/ML capabilities respectively.

The go-to-market targets large retailers, manufacturers, and distributors through consultative enterprise sales with dedicated account teams. Notable customers include Harley-Davidson, Nespresso, Mitsubishi Electric, Aston Martin, Decathlon, Amplifon, Telefónica, Absolut, SKF, Pilkington, and Auckland-based Kathmandu. ToolsGroup has been recognized in the 2026 Gartner Magic Quadrant for Supply Chain Planning Solutions: Discrete Industries as a Leader, as a Market Leader in FeaturedCustomers Winter 2026 Demand Forecasting Software, and as a Leader in the QKS Group SPARK Matrix for Retail Forecasting and Replenishment Q4 2025.

Name

ToolsGroup

Legal name

ToolsGroup B.V.

Website

https://toolsgroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

ToolsGroup is a Dutch-headquartered supply chain planning software company serving 400+ enterprise customers across retail, food and beverage, aftermarket parts, manufacturing, and distribution with probabilistic forecasting, multi-echelon inventory optimization, and the new Decion agentic AI platform.

Ownership category

akta.pro rank

Product category

Supply Chain Planning Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Supply Chain Planning (S&OP/IBP, Demand & Inventory) (BPAHAHAD)

akta.pro secondary industries

AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL), Supply Chain Strategy & Network Design (BPAHAHAA)

Keywords

• Supply chain planning
• Demand forecasting software
• Inventory optimization
• Multi-echelon planning
• Probabilistic forecasting

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: ToolsGroup generates revenue primarily through enterprise software licensing and subscription fees for its supply chain planning and optimization platform. The company offers solutions including SO99+, probabilistic forecasting, inventory optimization, and dynamic pricing under product brands like Price.io, Promo.io, Rebalance.io, and Markdown.io.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ToolsGroup sells enterprise supply chain planning software that helps manufacturers, retailers, and distributors forecast demand, optimize inventory across multi-echelon networks, plan production, and set prices/promotions. Its core offerings include the SO99+ probabilistic forecasting solution, multi-echelon inventory optimization, dynamic pricing/promotion optimization (Price.io, Promo.io, Markdown.io), replenishment and allocation modules, Sales & Operations Planning (S&OP), and the new Decion agentic AI platform for self-steering supply chains. The software is delivered as subscriptions and licenses to large enterprise customers via direct sales and a global implementation partner network.

Product overview

ToolsGroup is a global supply chain planning software company offering a unified platform architecture with multiple integrated modules. The core platform is Decion, an agentic AI platform for self-steering supply chains. The product portfolio centers on SO99+ (demand forecasting and planning) as the foundational demand planning solution, complemented by inventory optimization, replenishment, and allocation modules (Inventory.io, Rebalance.io, Automated Replenishment). Pricing and promotions are addressed through Price.io, Promo.io, and Markdown.io. Additional modules include Demand Sensing for short-term forecasting, Production & Capacity Planning, Sales & Operations Planning (S&OP), Fulfill.io for omnichannel fulfillment, Decision Hub for scenario planning, Merchandise Financial Planning, Data Hub (Digital Supply Chain Twin), and Assortment Planning. The platform leverages probabilistic forecasting and machine learning to serve over 400 customers across retail, food & beverage, manufacturing, aftermarket parts, and distribution industries.

Differentiator

Problem solved

Functional benefit

Brands

• Decion: Agentic AI platform for self-steering supply chains that helps organizations continuously sense, decide, and act
• SO99+
• Price.io
• Promo.io
• Markdown.io
• Inventory.io
• Rebalance.io
• Fulfill.io
• Data Hub
• Onera
• EvoAI

Products and services

• Decion Decion is the agentic AI platform for self-steering supply chains that helps organizations continuously sense, decide, and act across their supply chain, enabling planners to realize better outcomes with every decision.
• SO99+ Demand Forecasting & Planning AI-powered demand planning and forecasting software combining probabilistic demand forecasting and machine learning automation to overcome challenges like global multi-echelon supply chains, SKU proliferation, and intermittent demand.
• Inventory Optimization Software Inventory optimization software leveraging self-adaptive demand and inventory models to define ideal inventory mix across multi-echelon supply chains, achieving high service levels while minimizing inventory and reducing costs.
• Production & Capacity Planning Production planning software providing visibility, insight, and control over the entire production process to improve planning efficiency and accuracy, orchestrating and optimizing the entire production operation.
• Sales & Operations Planning (S&OP) Sales and Operations Planning software providing a single, integrated data model that facilitates collaboration and optimization across organizations, bridging the gap between strategy and operations.
• Price.io Real-time dynamic pricing software that enables adjustment of prices in response to market fluctuations, analyzing data at granular level to deliver optimal pricing strategy for growth, profitability, and competitiveness.
• Promo.io Promotions optimization software that maximizes promotional uplift in sales while minimizing margin sacrificed, pinpointing ideal timing, product, and discount level for each promotion to ensure positive ROI.
• Markdown.io Dynamic markdown pricing software that supports merchandisers through every stage of markdown planning and execution, optimizing discount levels and markdown prices to deliver optimal business outcomes.
• Inventory.io AI allocation and replenishment software designed to help achieve inventory excellence by getting the right products in the right place at the right time, minimizing missed sales and maximizing full-price sell-through.
• Rebalance.io Retail inventory rebalancing software that optimizes inventory reallocation across store networks by dynamically shifting inventory between stores to respond to demand changes in real-time, maximizing GMROI and full-price sell-through.
• Automated Replenishment Automated replenishment software powered by advanced algorithms and AI that delivers precise, time-phased replenishment plans to maintain optimal inventory levels and streamline retail operations.
• Demand Sensing Demand sensing software that extracts signals from noisy demand by leveraging PoS data and machine learning to provide earlier demand insights, enabling more accurate short-term plans and faster reactions to market changes.
• Fulfill.io Real-time order fulfillment automation software that optimizes omnichannel fulfillment by simultaneously considering multiple objectives including cost to ship, labor, and in-store demand to recommend optimal fulfillment permutations.
• Decision Hub Scenario planning software enabling continuous, collaborative, decision-centric planning with real-time insights, reducing decision latency through guided workflows and a virtual situation room for supply chain decisions.
• Merchandise Financial Planning Merchandise financial planning software that helps streamline retail planning by providing retailers with a singular view to manage multiple brands, channels, and currencies efficiently.
• Data Hub (Digital Supply Chain Twin) Digital Supply Chain Twin that empowers businesses to track and manage inventory across all channels at web-speed and in real-time, enabling seamless unified commerce and flexible inventory management.
• Assortment Planning Assortment planning software that maximizes profitability by optimizing and localizing product assortments using machine learning techniques like clustering and profiling for customer-centric assortment plans.

Quantifiable outcome

• 40-90% Reduction in Workload
• +8 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature5 records

Partnerships

15 partnerships are on record, tiered regional.

• OptilonregionalImplementation/ SI/ Consulting PartnerSwedish-based supply chain consulting and implementation partner providing ToolsGroup software implementation, training, and support services to Nordic customers.
• BrookesregionalImplementation/ SI/ Consulting PartnerUK-based supply chain solutions partner providing ToolsGroup implementation and consulting services in the England market.
• Rasner Logistics Software LtdregionalImplementation/ SI/ Consulting PartnerIsraeli software and consulting partner providing ToolsGroup solutions and implementation services in the Israel market.
• SistekregionalImplementation/ SI/ Consulting PartnerTurkey-based supply chain solutions partner providing ToolsGroup implementation and support services in Turkey.
• Supply Chain SolutionsregionalImplementation/ SI/ Consulting PartnerGeorgia-based implementation partner providing ToolsGroup solutions and consulting services in the Caucasus region.
• ThellasregionalImplementation/ SI/ Consulting PartnerGreek supply chain solutions partner providing ToolsGroup implementation services in the Greece market.
• VeridixregionalImplementation/ SI/ Consulting PartnerSerbian-based supply chain solutions partner providing ToolsGroup implementation and consulting services in Serbia and the Balkans.
• WizromregionalImplementation/ SI/ Consulting PartnerRomanian software and consulting partner providing ToolsGroup solutions and implementation services in the Romania market.
• VisagioregionalImplementation/ SI/ Consulting PartnerRussian supply chain consulting partner providing ToolsGroup implementation and consulting services in the Russian market.
• AdvanceticsregionalImplementation/ SI/ Consulting PartnerNetherlands-based consulting partner providing ToolsGroup solutions and implementation services in the Dutch market.
• InovatechregionalImplementation/ SI/ Consulting PartnerBrazil-based supply chain solutions partner providing ToolsGroup implementation and consulting services in the São Paulo region.
• Planifi-kregionalImplementation/ SI/ Consulting PartnerArgentina-based supply chain consulting partner providing ToolsGroup solutions and implementation services in Argentina.
• FinStockregionalImplementation/ SI/ Consulting PartnerSouth African supply chain and finance solutions partner providing ToolsGroup implementation services in the Africa region.
• LogicaMatrixregionalImplementation/ SI/ Consulting PartnerIndia-based supply chain solutions partner providing ToolsGroup implementation and consulting services in the Indian market.
• NTTregionalImplementation/ SI/ Consulting PartnerAustralian and global technology services partner providing ToolsGroup implementation and consulting services in Australia and globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kinaxis: Publicly traded concurrent planning platform (Maestro) competing head-to-head with ToolsGroup in S&OP, demand planning, and supply planning for discrete manufacturers and consumer products companies.
• E2open: Supply chain planning and orchestration platform with demand sensing and inventory optimization that directly competes with ToolsGroup in multi-echelon manufacturing and distribution use cases.
• Logility: Long-standing SCP vendor (taken private in 2024) offering demand planning, inventory optimization, and S&OP that directly compete with ToolsGroup's SO99+ and MEIO offerings in mid-market and enterprise.
• Blue Yonder: One of the largest dedicated supply chain planning vendors; offers demand forecasting, inventory optimization, and S&OP that directly overlap with ToolsGroup's SO99+, MEIO, and S&OP modules for the same retail/manufacturing buyer profiles.
• RELEX Solutions: Direct competitor in retail forecasting, replenishment, and inventory optimization — overlapping significantly with ToolsGroup's Retail vertical, Inventory.io, Rebalance.io, and Demand Sensing capabilities.
• Manhattan Associates: Public supply chain and inventory optimization vendor whose Manhattan Active SCM overlaps with ToolsGroup's MEIO, replenishment, and retail allocation capabilities for the same enterprise retail and distribution buyers.
• o9 Solutions: AI-native Integrated Business Planning platform competing with ToolsGroup's Decion and SO99+ in demand planning, S&OP, and scenario planning for large enterprises with an emphasis on ML-driven decision intelligence.

Emerging players

• Anaplan: Connected-planning platform competing in S&OP and scenario planning workflows; partial overlap with ToolsGroup's S&OP and Decision Hub offerings, particularly for cross-functional planning use cases.

Broad incumbents

• SAP (Integrated Business Planning): Broad incumbent whose SAP IBP product competes with ToolsGroup's S&OP, demand planning, and inventory optimization modules, often bundled into the SAP ERP estate of large manufacturers.
• Oracle SCM: Broad incumbent with Oracle Demand Planning, Supply Planning, and Order Promising modules overlapping ToolsGroup's SCP footprint inside the Oracle ERP install base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ToolsGroup
• LinkedInlinkedin.com/company/32403
• Facebookfacebook.com/289619797761240

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ToolsGroup