Sanctuary Wealth
Sanctuary Wealth is a private hybrid RIA and broker-dealer platform that supports 119+ independent financial advisor partner firms across 33 states managing $58 billion in client assets, providing wirehouse breakaway advisors with multi-custodian technology, compliance, capital, and community under a Partnered Independence model.
- Company typePrivate
- Founded2018
- HeadquartersIndianapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sanctuary Wealth does
Sanctuary Wealth is a privately held hybrid Registered Investment Adviser (RIA) and broker-dealer platform founded in 2018, headquartered in Miami, Florida with key operations in Indianapolis. The company supports independent financial advisors through a Partnered Independence model where advisors join as co-owners of partner firms rather than as employees, targeting two primary segments: wirehouse breakaway advisors from firms such as Merrill Lynch, Morgan Stanley, UBS, and Wells Fargo seeking independence, and already-independent advisors seeking additional scale, technology, and community. As of April 2026, the platform supports 119+ partner firms across 33 states managing $58 billion in total client assets.
The company's core technology is Sanctuary One, a fully integrated modular tech stack with multi-custodian access through Pershing (BNY Mellon), Charles Schwab, and Fidelity. The Haven partner portal provides community engagement, resources, analytics, and training. The Solutions Toolbox delivers affiliated products including Sanctuary Asset Management (SAM), Insurance Solutions, Retirement Plan Services, Business Owner & Executive Services, Capital Markets Desk, Alternative Investments, Private Deals, and the Sanctuary Lending Center. The Independence Calculator is a proprietary web tool that models wirehouse advisors' economics under an independent structure (78-94% income rates vs. typical 44% wirehouse grid payout). Key subsidiaries include Sanctuary Advisors LLC, Sanctuary Securities, Inc. (FINRA/SIPC member), Sanctuary Alternative Holdings, Sanctuary Asset Management, Sanctuary Insurance Solutions, Sanctuary Global, Sanctuary Global Family Office, and tru Independence (acquired May 2024).
Sanctuary's business model combines multiple revenue streams: AUM-based advisory fees, broker-dealer transaction commissions (introduced to Pershing for clearing), platform/technology service fees, and capital markets activity. The company is backed by Azimut Group (Italian wealth manager) and Kennedy Lewis Investment Management, which provided a $175 million funding round in July 2022. Sanctuary generates growth through a dedicated business development team that recruits wirehouse breakaways, community referrals among existing partner firms, and inorganic acquisitions, evidenced by the tru Independence acquisition (May 2024) and Marksman Wealth Management acquisition (August 2025).
Sanctuary Wealth firmographics
Firmographics- Name
- Sanctuary Wealth
- Legal name
- Sanctuary Wealth Group, LLC
- Website
- https://sanctuarywealth.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sanctuary Wealth is a private hybrid RIA and broker-dealer platform that supports 119+ independent financial advisor partner firms across 33 states managing $58 billion in client assets, providing wirehouse breakaway advisors with multi-custodian technology, compliance, capital, and community under a Partnered Independence model.
- Ownership category
- akta.pro rank
Sanctuary Wealth industry classification
Industry- Product category
- Wealth Management Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)
Keywords
Where Sanctuary Wealth is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Sanctuary Wealth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advisory Fees (AUM-based): Revenue generated from assets under management across the platform through advisory fees charged to partner firms and their clients.
- Broker-Dealer Commissions: Securities transactions and brokerage services offered through Sanctuary Securities, Inc., a member of FINRA/SIPC, introducing transactions to Pershing, LLC for clearing.
- Platform/Technology Services: Access to Sanctuary's integrated technology platform, operational support, compliance services, and business consulting provided to partner firms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Partner Firm Independence Model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Sanctuary Wealth product offering
Product offeringCore offering
Sanctuary Wealth operates a hybrid RIA and broker-dealer platform that supports independent financial advisors transitioning from wirehouse firms. Through its Partner Firm model, advisors join as co-owners and gain access to a modular technology stack (Sanctuary One, Haven), multi-custodian support (Pershing, Schwab, Fidelity), compliance, operations, and a Solutions Toolbox spanning investment management, insurance, retirement plans, capital markets, alternatives, and lending.
Product overview
Sanctuary Wealth operates a hybrid RIA and broker-dealer platform that supports independent financial advisors transitioning from wirehouse firms. The core platform is Sanctuary One, a fully integrated modular tech stack with multi-custodian access (Pershing, Schwab, Fidelity). Partner firms access the ecosystem through Haven, a proprietary portal providing community, resources, analytics, and training. The Solutions Toolbox delivers affiliated investment products and services including Sanctuary Asset Management (SAM), Sanctuary Insurance Solutions, Retirement Plan Services, Sanctuary Business Owner & Executive Services, Capital Markets Desk, Alternative Investments, Private Deals, and Sanctuary Lending Center. The Independence Calculator is a proprietary web tool enabling prospects to model transition economics. The platform operates under the Sanctuary Wealth umbrella of wholly owned subsidiaries including Sanctuary Advisors LLC, Sanctuary Securities, Inc., and tru Independence.
Differentiator
Problem solved
Functional benefit
Brands
- Haven: A comprehensive partner firm portal providing community, connection, resources, analytics, and training in one centralized location.
- Sanctuary One
Products and services
- Sanctuary One Core integrated technology platform providing hybrid RIA and broker-dealer services, multi-custodian access (Pershing, Schwab, Fidelity), and a modular tech stack with leading cybersecurity support for partner firms and their advisors.
- Haven Proprietary partner firm portal providing centralized community engagement, resources, advanced analytics, and training for independent advisors on the Sanctuary network.
- Independence Calculator Proprietary web-based tool that enables wirehouse advisors to model AUM, trailing revenue, support overhead, and payout rates to compare economics of independence versus wirehouse employment.
- Sanctuary Asset Management (SAM) Affiliated investment management service within the Solutions Toolbox providing bespoke investment vehicles managed by an experienced team for partner firms and their clients.
- Sanctuary Insurance Solutions Insurance solutions offering within the Sanctuary Solutions Toolbox, providing concierge service for partner firms offering insurance products to clients.
- Retirement Plan Services Retirement plan services within the Sanctuary Solutions Toolbox supporting partner firms in serving corporate retirement plan clients.
- Sanctuary Business Owner & Executive Services Specialized services within the Solutions Toolbox targeting business owners and executives, supporting partner firms with tailored wealth management approaches for this client segment.
- Capital Markets Desk Capital markets services led by a Managing Director focused on fixed income and structured investments trading, providing institutional-level capabilities to partner firms.
- Alternative Investments Alternative investment solutions within the Sanctuary Solutions Toolbox, providing access to non-traditional investment vehicles for partner firms serving high-net-worth clients.
- Private Deals Private deal access within the Sanctuary Solutions Toolbox, enabling partner firms to offer private investment opportunities to eligible clients.
- Sanctuary Lending Center Lending solutions within the Sanctuary Solutions Toolbox, providing lending products to support partner firm client needs.
- Broker-Dealer Services Securities transactions and brokerage services offered through Sanctuary Securities, Inc., a FINRA/SIPC member that introduces transactions on a fully disclosed basis to Pershing, LLC for clearing.
Quantifiable outcome
- 78-94% income rates for independent advisors vs. 44% typical wirehouse grid payout
- +2 more outcomes
Companies that use Sanctuary Wealth
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Sanctuary Wealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Sanctuary Wealth partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic and core.
- MartinWright AdvisorystrategicAtlanta-based firm serving ultra-high-net-worth families, with leadership overseeing over $4.5 billion in client assets. Joined Sanctuary's national network to provide comprehensive, forward-looking wealth management services.
- BNY Mellon PershingcorePershing, LLC, a subsidiary of The Bank of New York Mellon, serves as Sanctuary's primary clearing firm. Sanctuary Securities introduces transactions on a fully disclosed basis to Pershing. Many partner firms utilize BNY Mellon Pershing for custody, with some also using Charles Schwab and Fidelity as alternative custodians.
- Charles SchwabcoreCharles Schwab serves as one of the multiple custodian options available to Sanctuary's Partner Firms, providing self-directed custody and brokerage services alongside Pershing and Fidelity.
- FidelitycoreFidelity Investments serves as one of the multiple custodian options available to Sanctuary's Partner Firms, providing custody and brokerage services alongside Pershing and Schwab.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
Sanctuary Wealth competitors and assessment
Company assessmentBroad incumbents
- LPL Financial: LPL Financial is the largest independent broker-dealer in the U.S. with ~$1.5T AUM and a public-company balance sheet, offering advisors an independent/RIA platform plus broker-dealer, wealth management, and advisory solutions. It competes head-to-head with Sanctuary for wirehouse breakaway advisors and has far greater scale, technology spend, and acquisition capacity.
- Raymond James Financial: Raymond James operates one of the largest independent BD networks (Raymond James Financial Services) plus a private client group, targeting breakaway advisors and independent firms with similar economics and multi-custodian access as Sanctuary.
- Osaic (formerly Advisor Group): Osaic is one of the largest U.S. wealth management platforms with multiple independent broker-dealer and RIA brands, offering breakaway and existing independent advisors a multi-channel platform comparable to Sanctuary's hybrid model.
Direct peers
- Steward Partners Global Advisory: Steward Partners operates a hybrid RIA + broker-dealer platform that recruits wirehouse breakaway advisors into co-ownership partner firms, an almost identical business model to Sanctuary. Its multi-custodian architecture, partner-firm economics, and recruiting of experienced wirehouse teams make it Sanctuary's closest like-for-like competitor.
- Focus Financial Partners: Focus Financial Partners is a leading wealth management platform partnering with independent, breakaway, and ultra-high-net-worth advisory firms. It competes directly for the same advisor cohort as Sanctuary (Focus was the destination for EverNest after it left Sanctuary).
- Cetera Financial Group: Cetera operates a network of independent broker-dealer and RIA firms serving breakaway and existing independent advisors. Its hybrid model, multi-custodian support, and wealth management focus overlap with Sanctuary's partner-firm offering.
- Kestra Financial: Kestra Financial is a hybrid wealth management platform offering independent broker-dealer and RIA support to breakaway and independent advisors, with a partner-firm affiliation model that mirrors Sanctuary's structure and GTM.
- Commonwealth Financial Network: Commonwealth is a privately held independent broker-dealer/RIA serving breakaway and independent advisors, competing on advisor-friendly economics, technology platform, and home-office support services analogous to Sanctuary's offering.
- Cambridge Investment Research: Cambridge Investment Research is a large independent broker-dealer with affiliated RIAs recruiting both breakaway and existing independent advisors, with similar affiliation economics and a partner-firm support model as Sanctuary.
- Atria Wealth Solutions: Atria Wealth Solutions operates a network of independent broker-dealer and RIA firms targeting breakaway and existing independent advisors, with a multi-brand affiliation model and technology stack comparable to Sanctuary's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Sanctuary Wealth social profiles
Digital presenceSanctuary Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanctuary Wealth leadership team
Management profileNumber of profiles
Profiles17 records
Sanctuary Wealth subsidiaries and ownership
Company hierarchySubsidiaries8 records
Sanctuary Wealth funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanctuary Wealth M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanctuary Wealth
What does Sanctuary Wealth do?
Sanctuary Wealth operates a hybrid RIA and broker-dealer platform that supports independent financial advisors transitioning from wirehouse firms. Through its Partner Firm model, advisors join as co-owners and gain access to a modular technology stack (Sanctuary One, Haven), multi-custodian support (Pershing, Schwab, Fidelity), compliance, operations, and a Solutions Toolbox spanning investment management, insurance, retirement plans, capital markets, alternatives, and lending.
Is Sanctuary Wealth a public or private company?
Sanctuary Wealth is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sanctuary Wealth founded?
Sanctuary Wealth was founded in 2018. It employs 101 to 250 people.
Where is Sanctuary Wealth based?
Sanctuary Wealth is headquartered in Indianapolis, United States, in the North America region.
How does Sanctuary Wealth make money?
Three revenue lines are on record. Advisory Fees (AUM-based) is the primary driver. The others are broker-Dealer Commissions and platform/Technology Services.
Who are Sanctuary Wealth's main competitors?
Broad incumbents on record are LPL Financial, Raymond James Financial and Osaic (formerly Advisor Group). Direct peers are Steward Partners Global Advisory, Focus Financial Partners, Cetera Financial Group, Kestra Financial, Commonwealth Financial Network, Cambridge Investment Research and Atria Wealth Solutions.
Does Sanctuary Wealth have an API?
No public API is recorded for Sanctuary Wealth.
What industry is Sanctuary Wealth in?
Sanctuary Wealth's product category is Wealth Management Platform. Its primary akta.pro industry code is FSAEABAB, Broker-Dealer Affiliated Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6282.