martin and wright
Martin & Wright is a privately held, RIBO-licensed independent insurance brokerage in Mississauga, Ontario, founded in 1970, serving individuals, families, and businesses across the Greater Toronto Area with personal, commercial, recreational, and life insurance products placed across 20+ carrier partners.
- Company typePrivate
- Founded1970
- HeadquartersMississauga, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What martin and wright does
Martin & Wright Insurance and Financial Services Inc. is an independent, privately held insurance brokerage founded in 1970 and headquartered at 2160 Dunwin Drive, Unit 6, Mississauga, Ontario. The firm operates as a RIBO-licensed broker representing client interests across a network of more than 20 insurance carriers — including Intact, Aviva, Economical, SGI, JEVCO, Coachman, Beazley, Victor Insurance, Burns & Wilcox, Pembridge, PAFCO, Lloyd's, and Hagerty — and serves individuals, families, and businesses across the Greater Toronto Area (Mississauga, Oakville, Burlington, Toronto).
The firm offers five core product lines: personal lines automobile and property insurance (auto, home, cottage, condo, tenants); recreational vehicles and boat insurance (motorhomes, fifth wheels, motorcycles, powerboats, sailboats, personal watercraft); commercial property and specialty insurance (commercial property, general liability, cyber, E&O, D&O); commercial auto and fleet insurance; and life insurance and financial planning (term/universal/whole life, disability, critical illness, RRSPs, RRIFs, RESPs, group benefits, estate and succession planning). Its technology stack comprises industry-standard brokerage infrastructure — Power Broker BMS, Applied Rating Services/Quoting, Applied Systems WebRater, and EDI transaction processing — used for policy administration, multi-carrier rating, and carrier-portal interoperability rather than proprietary platform development.
The business model is commission-based: the brokerage earns carrier commissions on placed and renewed policies, with billing on an annual cadence and all quotes custom-priced by risk profile. Distribution is sales-led, combining phone outreach, walk-in consultations at the Mississauga office, online self-serve quote forms, and email. The firm is staffed by approximately 14 people including brokers, account managers, technical service representatives, and leadership under President Colleen E. Lloyd, with active hiring underway in technical services and personal lines. Ownership appears to remain with founding-family stakeholders, and the firm carries no external venture or private equity investment.
martin and wright firmographics
Firmographics- Name
- martin and wright
- Legal name
- Martin & Wright Insurance and Financial Services Inc.
- Website
- https://martinandwright.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Martin & Wright is a privately held, RIBO-licensed independent insurance brokerage in Mississauga, Ontario, founded in 1970, serving individuals, families, and businesses across the Greater Toronto Area with personal, commercial, recreational, and life insurance products placed across 20+ carrier partners.
- Ownership category
- akta.pro rank
martin and wright industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where martin and wright is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
martin and wright business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Brokerage Commissions: As an independent insurance broker, Martin & Wright earns commissions from insurance carriers for placing and renewing policies. They represent client interests and receive compensation from insurers. The company offers salaried positions with optional commissions for producing new business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom Quote-Based Insurance Coverage |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
martin and wright product offering
Product offeringCore offering
Martin & Wright Insurance and Financial Services Inc. is an independent insurance brokerage based in Mississauga, Ontario that sells personal and commercial insurance policies on behalf of multiple Canadian carriers. The brokerage places auto, home, property, recreational vehicle, commercial, life, and financial planning products from carriers such as Intact, Aviva, Economical, and SGI, earning carrier commissions while providing licensed brokerage, policy management, and 24/7 claims support to clients across the Greater Toronto Area.
Product overview
Martin & Wright Insurance and Financial Services Inc. is an independent insurance brokerage offering a portfolio of insurance products and financial services through multiple insurance carrier partnerships. The company operates as a unified brokerage service rather than a platform-plus-modules architecture, providing five core product lines: Personal Lines Automobile and Property Insurance (covering autos, homes, cottages, condos, and tenants), Recreational Vehicles and Boat Insurance (covering RVs, motorcycles, and watercraft), Commercial Property & Specialty Insurance (covering commercial property, E&O, D&O, and cyber), Commercial Auto/Fleet Insurance (for business vehicles and fleets), and Life Insurance and Financial Planning (including life, disability, critical illness insurance and investment products like RRSPs, RRIFs, RESPs). The company serves individuals, families, and businesses across Mississauga, Oakville, Burlington, and Toronto, Ontario.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Lines Automobile and Property Insurance Personal insurance coverage for individuals and families including automobile, home, cottage, condo, and tenant package policies. Serves consumers in Ontario seeking protection for vehicles, residences, and personal property.
- Recreational Vehicles and Boat Insurance Specialty insurance coverage for recreational vehicles including motorhomes, fifth wheels, travel trailers, tent trailers, park models, and motorcycles, as well as watercraft such as powerboats, sailboats, jet-skis, and personal watercraft. Serves Ontario owners of recreational assets.
- Commercial Property & Specialty Insurance (E&O, D&O, Cyber) Commercial insurance coverage for business property, general liability, errors and omissions (E&O), directors and officers (D&O) liability, and cyber risks. Serves Ontario businesses from sole proprietors to corporations needing specialty commercial protection.
- Commercial Auto/Fleet Insurance Commercial auto and fleet insurance for delivery vans, service trucks, and passenger vehicles operated by Ontario businesses of all sizes, including entrepreneurs, small businesses, growing enterprises, and corporations.
- Life Insurance and Financial Planning Life insurance products (term, universal, whole life), mortgage insurance, disability insurance, critical illness insurance, and investment products such as RRSPs, RRIFs, and RESPs. Also includes business succession planning, estate planning, and group employee benefit plans. Serves Ontario individuals, families, and businesses.
Quantifiable outcome
- Over 50 years of continuous operation serving Ontario clients
- +2 more outcomes
Companies that use martin and wright
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
martin and wright technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
martin and wright partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- Intact InsurancecorePrimary insurance carrier partner providing personal and commercial insurance products. Intact is one of the largest P&C insurers in Canada.
- AvivacoreMajor insurance carrier partner offering personal and commercial lines coverage.
- Economical InsurancecoreLeading Canadian insurance provider offering personal and commercial insurance products through broker distribution.
- SGI CanadacoreInsurance carrier partner providing auto and property insurance products.
- JEVCO InsurancesupportingInsurance carrier providing specialty insurance products.
- Coachman Insurance CompanysupportingInsurance carrier partner for specialty coverage products.
- BeazleysupportingSpecialty insurer providing E&O, D&O, cyber, and other specialty commercial coverages.
- Victor InsurancesupportingManaging general agent providing specialty insurance solutions.
- Special Risk Insurance ManagerssupportingManaging general agent specializing in hard-to-place and specialty risks.
- Burns & WilcoxsupportingWholesale insurance broker providing specialty and surplus lines coverage.
- Pembridge Insurance CompanysupportingInsurance carrier providing personal auto and property coverage.
- PAFCOsupportingInsurance carrier providing specialty coverage products.
- Lloyd'ssupportingGlobal insurance market providing specialty and complex commercial coverage through Lloyd's syndicates.
- HagertysupportingSpecialty insurer focusing on classic and collector vehicle insurance.
- RIBO (Registered Insurance Brokers of Ontario)coreProfessional regulatory body for insurance brokers in Ontario. All Martin & Wright brokers are licensed through RIBO and must maintain ongoing education requirements.
- IBAO (Insurance Brokers Association of Ontario)coreProvincial trade association representing insurance brokers. Martin & Wright is affiliated demonstrating commitment to professional standards.
- IBAC (Insurance Brokers Association of Canada)coreNational trade association representing insurance brokers across Canada. Martin & Wright maintains affiliation.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
martin and wright competitors and assessment
Company assessmentEmerging players
- Sonnet Insurance: Canadian digital-first direct insurer underwritten by Economical, competing in personal auto and home — relevant peer because it competes for the same personal lines customers via a lower-cost, no-broker distribution model.
- Belairdirect: Intact-owned direct-to-consumer insurance brand offering personal auto and home online — competing with Martin & Wright for the same Ontario personal lines customers through digital channels.
Broad incumbents
- NFP (NFP Canada): North American insurance brokerage and advisory firm with significant Canadian operations in commercial lines, benefits, and specialty coverage — comparable in commercial and specialty insurance distribution.
- Marsh Canada: Global insurance broker with deep Canadian presence in commercial P&C, risk management, and specialty placements — overlaps with Martin & Wright's commercial and specialty lines but serves larger enterprise accounts.
- Aon Canada: Global insurance and reinsurance brokerage with Canadian operations across commercial, personal, and specialty lines — overlaps with Martin & Wright's commercial and specialty offering at a much larger scale.
- The Co-operators: Large Canadian multi-line insurer and broker-distributor offering home, auto, commercial, life, and investments across Canada — overlaps heavily with Martin & Wright's product mix but at national scale.
Direct peers
- McLean Hallmark Insurance Group: Canadian independent brokerage group providing personal, commercial, and specialty insurance across multiple provinces — directly comparable as a multi-carrier independent brokerage with similar product breadth.
- BrokerLink: One of Canada's largest independent insurance brokerages, operating across multiple provinces with multi-carrier placement and combined personal/commercial offerings — directly comparable in business model to Martin & Wright.
- Acera Insurance: Canadian brokerage consolidator formed from mergers of regional independents (including Jones DesLauriers), offering personal, commercial, and specialty lines — directly comparable as a multi-carrier brokerage consolidator.
- Westland Insurance Group: Canadian independent brokerage group with a hub-and-spoke model offering personal, commercial, and specialty lines through multiple carrier partnerships — comparable multi-line, multi-carrier brokerage model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
martin and wright social profiles
Digital presencemartin and wright financial estimates
Financial estimateRevenue estimate
Valuation estimate
martin and wright leadership team
Management profileNumber of profiles
Profiles12 records
martin and wright funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
martin and wright M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about martin and wright
What does martin and wright do?
Martin & Wright Insurance and Financial Services Inc. is an independent insurance brokerage based in Mississauga, Ontario that sells personal and commercial insurance policies on behalf of multiple Canadian carriers. The brokerage places auto, home, property, recreational vehicle, commercial, life, and financial planning products from carriers such as Intact, Aviva, Economical, and SGI, earning carrier commissions while providing licensed brokerage, policy management, and 24/7 claims support to clients across the Greater Toronto Area.
Is martin and wright a public or private company?
martin and wright is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was martin and wright founded?
martin and wright was founded in 1970. It employs 1 to 10 people.
Where is martin and wright based?
martin and wright is headquartered in Mississauga, Canada, in the North America region.
How does martin and wright make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are martin and wright's main competitors?
Emerging players on record are Sonnet Insurance and Belairdirect. Broad incumbents are NFP (NFP Canada), Marsh Canada, Aon Canada and The Co-operators. Direct peers are McLean Hallmark Insurance Group, BrokerLink, Acera Insurance and Westland Insurance Group.
Does martin and wright have an API?
No public API is recorded for martin and wright.
What industry is martin and wright in?
martin and wright's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 524210 and its SIC code is 6411.