Fisker
Fisker Inc. was a US electric-vehicle startup that designed and contract-manufactured the Ocean SUV, a solar-roof-equipped luxury electric crossover sold direct-to-consumer and via dealers to individual buyers and fleet operators, before filing for Chapter 11 bankruptcy in June 2024.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fisker does
Fisker Inc. was a US-based electric-vehicle startup that designed, marketed, and sold a single model, the Ocean SUV, produced under contract by Magna Steyr at its Austria facility. The Ocean was an all-electric luxury crossover whose principal technical differentiator was an integrated photovoltaic solar roof intended to extend range through solar charging; it also offered 564 horsepower from dual electric motors, an EPA-rated range of approximately 360 miles, and CAN bus architecture that enabled third-party ADAS integration. The company sold vehicles direct-to-consumer through its own platform and through dealership networks, targeting mid-market and premium individual buyers at MSRPs ranging from approximately $37,499 to $71,507. A secondary fleet/rideshare motion emerged through the bulk sale of unsold inventory to American Lease for deployment in New York City under the city's Green Rides Initiative. Fisker went public via SPAC merger in 2020, raised over $1.1 billion through successive debt and convertible-note offerings, and pursued a planned second vehicle, the PEAR, in partnership with Foxconn for sub-$30,000 pricing. The company failed to scale production or achieve sustainable unit economics, filed for Chapter 11 bankruptcy in June 2024 with assets of $500M–$1B and liabilities of $100M–$500M, and entered liquidation proceedings, leaving approximately 11,000 Ocean owners without software support, OTA updates, or warranty coverage. The Fisker Owners Association was subsequently formed as a 4,000-member nonprofit to keep vehicles operational through aftermarket parts distribution and open-source tooling.
Fisker firmographics
Firmographics- Name
- Fisker
- Legal name
- Fisker Inc.
- Website
- https://fiskerinc.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Closed
- Headcount range
- 251–500 employees
- Short description
- Fisker Inc. was a US electric-vehicle startup that designed and contract-manufactured the Ocean SUV, a solar-roof-equipped luxury electric crossover sold direct-to-consumer and via dealers to individual buyers and fleet operators, before filing for Chapter 11 bankruptcy in June 2024.
- Ownership category
- akta.pro rank
Where Fisker is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fisker business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Vehicle Sales: Fisker generated revenue primarily through the sale of Ocean SUV electric vehicles to consumers and fleet operators. The company sold vehicles at various price points ranging from approximately $37,499 to over $70,000 MSRP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ocean One (Fully Loaded) |
| One time/ perpetual license | Pay-as-you-go | Ocean Extreme |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Fisker product offering
Product offeringCore offering
Fisker designed and sold the Ocean all-electric luxury SUV, manufactured under contract by Magna Steyr in Austria. The vehicle was offered in multiple trims (e.g., Ocean One, Ocean Extreme) at MSRPs from approximately $37,499 to over $70,000 and featured a photovoltaic solar roof, dual electric motors, and approximately 360 miles of range. Approximately 11,000 Ocean units were delivered before Fisker filed for Chapter 11 bankruptcy in June 2024.
Product overview
Fisker Inc. was an electric vehicle startup that produced a single vehicle model: the Fisker Ocean SUV. The Ocean was an all-electric luxury crossover featuring a photovoltaic solar roof, 360-mile range, and dual electric motors producing 564 horsepower. The company operated on a contract manufacturing model using Magna Steyr's Austria facility. Fisker filed for Chapter 11 bankruptcy in June 2024 after delivering approximately 11,000 Ocean vehicles. Following bankruptcy, former owners formed the Fisker Owners Association to provide ongoing support and software updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Fisker Ocean SUV
Quantifiable outcome
- 564 horsepower from dual electric motors
- +2 more outcomes
Companies that use Fisker
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Fisker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fisker partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Magna SteyrcoreMagna Steyr, based in Austria, was the contract manufacturer for the Fisker Ocean SUV. Production of the Ocean took place at Magna Steyr's Austria plant, representing the core manufacturing partnership for Fisker's sole vehicle.
- Foxconn (Hon Hai Precision Industry)minorFoxconn and Fisker were in talks to jointly manufacture an affordable electric vehicle priced under $30,000. Discussions included potential production locations in the United States, Europe, or India. Foxconn was evaluating India as a manufacturing base due to lower production costs.
- American LeasecoreAmerican Lease, NYC's largest fleet operator, purchased approximately 2,800-3,231 defunct Fisker Ocean SUVs for approximately $16,000-$46.25 million total. The vehicles are being operated as cabs in New York City under the city's Green Rides Initiative mandating accessible or electric vehicles by 2030.
- indiGO TechnologiesminorFollowing Fisker's bankruptcy, American Lease contracted indiGO Technologies to roll out over-the-air (OTA) software updates across its fleet of Ocean SUVs to address software glitches and maintain operational functionality.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Fisker competitors and assessment
Company assessmentDirect peers
- Faraday Future: American EV startup that survived its own near-bankruptcy experience and continues to deliver limited numbers of its FF 91 luxury EV. Comparable as a similarly positioned struggling EV startup in the luxury segment.
- Polestar: Premium EV manufacturer producing the Polestar 2 and Polestar 3/4 SUVs. Comparable as a premium EV brand targeting design-conscious consumers with similarly positioned electric SUVs.
- NIO: Chinese premium EV manufacturer producing electric SUVs (ES6, ES8, EC6, ET5) with battery-swapping technology. Comparable as a premium EV manufacturer targeting similar high-end consumer demographics with electric SUVs.
- Canoo: American EV startup that also filed for bankruptcy while still in early production. Comparable as a venture-backed EV manufacturer that struggled to scale production and achieve commercial viability.
- Lucid Motors: American luxury EV manufacturer producing the Lucid Air sedan with plans for an SUV (Gravity). Comparable as a venture-backed, premium-positioned EV maker targeting the same high-end consumer segment as Fisker Ocean.
- Rivian: American EV startup producing the R1S electric SUV and R1T truck. Direct competitor to Fisker in the premium electric SUV space, and a similarly venture-backed EV manufacturer.
- Lordstown Motors: American EV startup that went bankrupt in 2023 after failing to scale production of its electric pickup. Comparable as a similarly structured EV startup that collapsed under capital and execution pressures.
Broad incumbents
- Tesla: The dominant EV manufacturer globally, producing the Model X (a direct competitor to the Fisker Ocean in the luxury electric SUV segment) and a broad portfolio of EVs. Comparable as the established leader in the same product category.
Emerging players
- Nikola Corporation: American zero-emission vehicle startup initially focused on hydrogen fuel cell trucks that also faced SEC investigation and financial distress. Comparable as a fellow EV/clean-transport startup that experienced significant execution and regulatory challenges.
- VinFast: Vietnamese EV manufacturer backed by Vingroup that recently entered the U.S. market with electric SUVs. Comparable as a new EV manufacturer targeting the U.S. premium SUV segment with limited brand recognition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights5 records
Customer concentration
Fisker social profiles
Digital presenceFisker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fisker leadership team
Management profileNumber of profiles
Profiles10 records
Fisker funding detail
Funding detailFunding overview
Funding rounds9 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fisker M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fisker
What does Fisker do?
Fisker designed and sold the Ocean all-electric luxury SUV, manufactured under contract by Magna Steyr in Austria. The vehicle was offered in multiple trims (e.g., Ocean One, Ocean Extreme) at MSRPs from approximately $37,499 to over $70,000 and featured a photovoltaic solar roof, dual electric motors, and approximately 360 miles of range. Approximately 11,000 Ocean units were delivered before Fisker filed for Chapter 11 bankruptcy in June 2024.
Is Fisker a public or private company?
Fisker is a private company. It is classified as public and is currently closed.
When was Fisker founded?
Fisker was founded in 2020. It employs 251 to 500 people.
Where is Fisker based?
Fisker is headquartered in Los Angeles, United States, in the North America region.
How does Fisker make money?
One revenue line is on record: electric Vehicle Sales.
Who are Fisker's main competitors?
Direct peers on record are Faraday Future, Polestar, NIO, Canoo, Lucid Motors, Rivian and Lordstown Motors. Tesla is listed as a broad incumbent. Emerging players are Nikola Corporation and VinFast.
Does Fisker have an API?
No public API is recorded for Fisker.