Boll & Branch

What Boll & Branch does

Boll & Branch is a privately held luxury home textiles brand founded in 2014, headquartered in Summit, New Jersey, that designs and sells premium organic cotton bedding, bath, baby, and home products. Its core catalog spans seven fabric collections (Signature, Signature Vintage Washed, Percale, Percale Vintage Washed, Linen, Reserve, and Summit Supima) covering sheets, comforters, duvet sets, blankets, quilts, pillows, mattress toppers, and an innerspring mattress priced at $3,100 for a queen — with extensions into furniture, rugs, pet beds, robes, and sleepwear. Products are made from 100% organic cotton in Fair Trade Certified factories and carry GOTS and OEKO-TEX certifications.

The company operates a headless commerce architecture built on Shopify's Storefront API with a custom front-end, enabling a unified omnichannel experience across its owned e-commerce site, 15 brick-and-mortar retail showrooms across Florida, Texas, Connecticut, New Jersey, Maryland, North Carolina, Massachusetts, and Illinois, the Amazon marketplace, and B2B wholesale and trade programs for interior designers. Distinctive technology assets include Origin Track — an industry-first farm-to-finished-product traceability program allowing customers to enter LOT numbers to view supply-chain provenance — and an AI-powered Virtual Bed Designer (hemsy.ai integration) that supports bundle customization and in-store design services.

Boll & Branch generates revenue primarily through direct one-time e-commerce and retail transactions at unit prices ranging from approximately $169 for twin sheet sets to $3,100 for a queen mattress, with promotional mechanics including a $100 free-shipping threshold, gift-with-purchase on orders $499+, and seasonal sales of up to 40%. The company serves three primary segments — affluent luxury home consumers, families with infants seeking organic products, and trade/design professionals — and reports retail revenue growth of nearly 60% year-over-year. In 2019 it closed a $100 million Series D led by L Catterton; operations are led by co-founder and CEO Scott Tannen with co-founder Missy Tannen serving as Chief Designer.

Name

Boll & Branch

Website

https://bollandbranch.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Boll & Branch is a privately held luxury home textiles brand founded in 2014 that designs and sells premium organic cotton bedding, bath, baby, furniture, and home products through owned e-commerce, 15+ U.S. retail showrooms, Amazon, and B2B trade channels for affluent consumers, families, and interior designers.

Ownership category

akta.pro rank

Product category

Luxury Home Textiles

NAICS

Home Furnishings Retailers (44912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

Keywords

• Luxury organic bedding
• Organic cotton sheets
• Home textiles
• Bath towels
• Sustainable bedding

Headquarters

HQ city

Summit

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through bollandbranch.com, the company's primary direct-to-consumer channel offering the full product catalog with free shipping on orders $100+
2. Retail Store Sales: In-store sales from brick-and-mortar locations across 15+ U.S. states, with nearly 60% year-over-year retail revenue growth
3. Wholesale Program: B2B wholesale and trade programs for interior designers and commercial buyers
4. Marketplace Sales: Sales through Amazon marketplace alongside the company's owned e-commerce platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Boll & Branch is a luxury home textiles brand that designs and sells premium organic cotton bedding, bath products, and home décor directly to consumers via its e-commerce site, 15+ U.S. retail stores, and Amazon. The product line spans seven signature sheet set collections (Signature, Percale, Linen, Reserve, Summit Supima, plus Vintage Washed variants), comforters, duvets, pillows, mattress toppers, bath towels, robes, sleepwear, and an expanding furniture and home collection. Complementary services include an AI-powered Virtual Bed Designer, in-store design consultations, fabric swatches, and the Origin Track farm-to-finished traceability program.

Product overview

Boll & Branch is a luxury home textiles brand offering a comprehensive portfolio of premium bedding, bath, baby, and home furniture products. The core offering centers on organic cotton sheet sets available in multiple fabric collections: Signature (buttery soft), Percale (cool and crisp), Signature Vintage Washed (relaxed), Percale Vintage Washed (cool relaxed), Linen (light and airy), Reserve (silky), and Summit Supima (premium Supima). Beyond sheets, the product line encompasses comforters, duvet sets, bed blankets, quilts, pillows, duvet inserts, mattress toppers, bath towels, robes, pajamas, and more recently expanded into furniture (beds, dressers, nightstands, benches) and home decor (pet beds, throws, rugs). Services include a Virtual Bed Designer (AI-powered room visualization), design consultations, free fabric swatches, and an Origin Track traceability program. The brand operates headless commerce storefronts connected to Shopify's commerce engine and maintains brick-and-mortar retail locations alongside its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Hemmed Sheet Set Buttery-soft 100% organic cotton sheet set made from long-staple cotton with a signature weave that gets softer with every wash; for consumers seeking premium everyday bedding.
• Percale Hemmed Sheet Set Cool and crisp 100% organic cotton sheets in a percale weave with a smooth matte finish, designed for hot sleepers seeking breathable luxury bedding.
• Signature Vintage Washed Sheet Set Casual take on the Signature collection with a lived-in look and softened hand-feel achieved through a vintage washing process.
• Percale Vintage Washed Sheet Set Combines the crisp, cooling touch of percale with the lived-in softness of vintage wash for a casual cooling sleep experience.
• Linen Sheet Set Light and airy sheets made from 100% European flax with a 4-step garment washing process for a luxurious hand-feel.
• Reserve Sheet Set Extra-long staple 100% organic cotton sheets, slow-spun for silky softness with a luster finish, positioned as a premium collection.
• Summit Supima Sheet Set Premium sheets made from American-grown 100% organic Supima cotton, featuring exceptional softness and luster.
• Signature Embellished Sheet Set Signature sheets with decorative embellishments including curved edges and embellishment trims for enhanced bedroom aesthetics.
• Comforters One-layer bedding essentials combining duvet aesthetics with ease of care for effortless bed styling.
• Duvet Sets Naturally soft and breathable duvet cover sets designed to create a restful bedroom escape.
• Bed Blankets Cozy yet breathable blankets featuring dreamy textures designed for year-round comfort.
• Quilts & Coverlets Heirloom-quality layered bedding with airy softness and premium construction for bedroom layering.
• Duvet Inserts Traceable, cruelty-free duvet inserts tailored for various warmth preferences.
• Pillows Responsibly sourced pillows available in various densities to match desired support levels.
• Mattress Toppers Cloud-like mattress toppers enhancing sleep comfort and providing mattress protection.
• Signature Fitted Crib Sheet 100% organic cotton crib sheet designed for toxin-free infant comfort as part of the Baby Collection.
• Bath Towels Indulgent organic cotton bath towels offered in plush, Turkish Ultra Plush, Turkish Ribbed, and Turkish Waffle textures.
• Bath Mats Absorbent bath mats in organic cotton with textural designs for coordinated bathroom styling.
• Shower Curtains Organic cotton shower curtains for coordinated bathroom aesthetics.
• Robes Luxurious organic cotton robes for post-bath or lounge wear.
• Pajamas & Sleepwear Ultra-soft organic cotton sleepwear designed for luxurious nightly comfort.
• Beach Towels Large-format organic cotton beach towels for beach and pool use.
• The Mattress Innerspring mattress made with organic materials, priced at $3,100 for a queen size.
• Furniture Collection Artisan-made furniture including beds, dressers, nightstands, and benches for comprehensive bedroom furnishing.
• Pet Beds Comfortable pet beds made with the same organic cotton quality as the brand's human bedding line.
• Throws & Decorative Pillows Decorative throws and pillows for bedroom accent and layering.
• Rugs Area rugs coordinating with bedding and bedroom décor.
• Waffle Collection Plush-yet-springy textured bedding in a proprietary interlocking weave for a softer, springier feel.
• Dream Collection Cloud-like touch bedding offering incredible softness night after night.
• Baby Collection Organic baby bedding crafted for toxin-free comfort using 100% organic cotton.
• Virtual Bed Designer AI-powered virtual design tool that enables customers to design their perfect bed layout, customize bundles, and visualize products before purchase.
• Design Services In-store and virtual design consultations with one-on-one styling sessions for personalized bedroom design.
• Fabric Swatches Free fabric sample swatches allowing customers to experience textures and colors before purchase.
• Origin Track Industry-first traceability program allowing customers to trace their product's journey from farm to finished product by entering LOT numbers.

Quantifiable outcome

• Retail revenue increased nearly 60% year-over-year
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Johnny Hilbrant ('PE Guy')minorGTM or Marketing Partner · 7 June 2026Social media influencer who created satirical 'PE Guy' character and generated brand exposure for Boll & Branch through brand deals as part of his content portfolio alongside The Black Tux, Ramp, and Daily Harvest. Hilbrant has generated over $1 million in revenue from similar partnerships.
• KasecoreStrategic or Co-development Partner · 1 April 2026Kase provides omnichannel fulfillment solutions for Boll & Branch, handling approximately 40% of annual volume from their Pennsylvania facility. The partnership achieved 99.7% on-time delivery rate during peak season 2025 and 99.5% order accuracy, with a 55% reduction in short shipments and cancellations year over year. Ongoing performance optimization continues as both companies support Boll & Branch's retail and ecommerce growth.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Pottery Barn (Williams-Sonoma): Established national home furnishings retailer selling premium bedding, furniture, rugs, and decor across physical stores and e-commerce. Co-mentioned with Boll & Branch in industry trend coverage; competes for the same bedroom-outfitting customer at a broader assortment scale.
• Restoration Hardware (RH): Luxury home furnishings brand selling premium bedding, furniture, and decor with a heavy physical-store/gallery model. RH's strategy of large-format showrooms offers a relevant analog for Boll & Branch's experiential retail build-out in the premium segment.
• West Elm (Williams-Sonoma): Williams-Sonoma sister brand focused on modern, design-forward home furnishings with strong sustainability positioning (Fair Trade, organic). Direct overlap with Boll & Branch on organic bedding, furniture, and the design-conscious premium consumer.
• Casper: Broader sleep brand that started with DTC mattresses and has expanded into bedding, pillows, and bedroom furniture. Comparable as both a sleep-adjacent brand pursuing category extension and a competitor in the mattress/bedding overlap zone.

Emerging players

• Quince: Direct-to-consumer brand selling affordable-luxury home textiles (including bedding) and apparel. Co-cited with Boll & Branch on the piped-bedding micro-contrast trend; competes in similar lifestyle content but at a meaningfully lower price point.

Direct peers

• Parachute Home: Premium DTC home brand selling bedding, bath, and home essentials with strong sustainability credentials. Parachute's assortment expansion into rugs, lighting, and furniture mirrors Boll & Branch's bedroom-ecosystem strategy, and both target the same luxury direct consumer.
• Cozy Earth: Premium DTC brand selling bamboo-derived and luxury bedding (sheets, comforters, pajamas) at similar price points. Targets the same affluent comfort-and-quality-seeking consumer with celebrity-driven marketing comparable to Boll & Branch's influencer approach.
• Brooklinen: Direct DTC competitor selling premium sheets, comforters, towels, and sleep essentials to a similar affluent online consumer. Closely overlaps Boll & Branch on product assortment (multiple fabric collections, direct e-commerce + retail) and target customer (organic-conscious luxury home consumer).
• Snowe: DTC home brand selling premium bedding, bath, and table linens with minimalist design and direct-to-consumer positioning. Comparable assortment and price tier to Boll & Branch in sheets, towels, and home essentials.
• Buffy: DTC bedding brand built around sustainability (recycled fills, organic cotton) directly competing for the same eco-conscious premium consumer. Overlaps on comforters, sheets, and pillows, with comparable sustainability marketing positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bollandbranch
• Xx.com/BollAndBranch
• Facebookfacebook.com/BollandBranch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boll & Branch