Name

Parachute Home

Legal name

Parachute Home

Website

https://parachutehome.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Luxury Home Textiles

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

Keywords

• Luxury home textiles
• Premium bedding products
• Direct-to-consumer bedding
• Bath linens retail
• Sustainable home goods

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Direct-to-Consumer E-Commerce: Primary revenue stream through the Parachute Home website, selling bedding, bath, decor, and mattress products directly to consumers at luxury price points. Revenue is generated through one-time product purchases with optional Affirm financing. The company also bundles products (e.g., 15% off bedding bundles) to drive larger order values. The DTC e-commerce channel accounts for the majority of sales and is the company's primary growth focus.
2. Physical Retail Stores: Revenue from a reduced network of 7 physical retail stores (down from 26), selling the full product range in curated boutique environments. Stores offer in-store styling assistance and serve as brand experience centers. The company cited challenges with large retail footprints as the reason for retreating from physical retail.
3. Wholesale Distribution: Revenue through wholesale partnerships with major retailers Target and Nordstrom, distributing Parachute Home products through these partners' physical and digital shelf space. This channel was cited as part of the company's pivot strategy after closing stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Parachute Home designs and sells premium bedding, bath linens, and home decor through its direct-to-consumer e-commerce site, a reduced fleet of 7 U.S. retail stores, and wholesale partnerships with Target and Nordstrom. The product portfolio spans five proprietary fabric collections (Percale, Linen, Brushed Cotton, Sateen, Linen Tencel), a non-toxic Eco Mattress, towels, robes, slippers, throws, and baby linens.

Product overview

Parachute Home is a direct-to-consumer luxury home textiles brand founded in 2014, offering a unified product portfolio centered on premium bedding and bath essentials. The core bedding collection spans five signature fabric types—Percale, Linen, Brushed Cotton, Sateen, and Linen Tencel—available as sheet sets, separates (fitted sheets, top sheets, pillowcases), duvet covers, quilts, comforters, and pillows with down, down alternative, and recycled down fill options. The Eco Mattress (foam-free hybrid with pocketed coils, New Zealand wool, and organic cotton) anchors the sleep ecosystem. Bath offerings include six towel collections (Classic Turkish Cotton, Soft Rib, Organic Plush, Organic Resort Stripe, Organic Cotton Mosaic, Waffle, Pinstripe), robes, slippers, bath mats, beach towels, baby bath, and accessories. Decor includes throws, decorative pillows, and candles. Products are OEKO-TEX STANDARD 100 certified, ethically manufactured in Portugal and USA, with materials sourced globally (Egyptian cotton, European flax, Turkish cotton, New Zealand wool). The brand operates on Shopify's unified commerce platform, offers Affirm pay-over-time payments, and has reduced physical retail footprint from 26 to 7 stores while expanding wholesale partnerships with Target and Nordstrom.

Differentiator

Problem solved

Functional benefit

Products and services

• Percale Bedding Crisp, cool sheets, duvet covers, and pillowcases made from 100% long-staple Egyptian cotton with a percale weave, OEKO-TEX certified, sold to consumers seeking premium cool-feel bedding.
• Linen Bedding Airy, relaxed sheets, duvet covers, and pillowcases made from 100% European flax linen, offered to consumers seeking breathable, textured bedding.
• Brushed Cotton Bedding
• Sateen Bedding Silky smooth sheets and duvet covers made from 100% cotton using a tight sateen weave, positioned as a luxury alternative with a silky hand-feel.
• Linen Tencel Bedding Cooling bedding combining the relaxed drape of European linen with smooth Tencel, marketed to hot sleepers.
• Eco Mattress Foam-free hybrid mattress using Pure New Zealand wool, 100% organic cotton, and tempered steel pocketed coils with firm center support and softer head/foot zones; selected by Consumer Reports as the coolest of 172 innerspring mattresses tested, includes 100-night trial and 10-year warranty.
• Towels
• Pillows
• Duvet Inserts Fill options including Down Duvet Insert and Down Alternative Duvet Insert offered as standalone products and within starter bundles.
• Bath Robes
• Slippers
• Beach Towels Beach and pool towels including Casita, Bayside, Capri Check, and Organic Cabana styles available individually and in bundles.
• Throws and Blankets
• Decorative Pillows Accent pillows including Linen Tencel Jersey Bolster, Matelasse Body, Hand Stitched Velvet Body, Vintage Linen Body, Air Cotton Body, and various Euro/standard shams.
• Baby Bedding and Bath Nursery and infant products including Percale Crib Sheets in multiple prints, baby blankets, hooded baby towels with ears, and washcloths.
• Mattress Toppers and Pads Protective and comfort layers including Down Alternative Mattress Topper, Down Mattress Topper, Cotton Mattress Protector, Down Alternative Mattress Pad, and Down Mattress Pad.
• GOLF le FLEUR* x Parachute Collection

Quantifiable outcome

• Over $1 million in annual operational cost savings after migrating to Shopify's unified commerce platform
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SuperCirclecoreStrategic or Co-development Partner · 10 December 2025Parachute Home is a brand partner in SuperCircle's textile waste management platform, which uses AI-powered sortation to route textiles to reuse and recycling streams. Parachute has diverted over 6 million textiles from landfill through this partnership as part of its sustainability and circularity program. SuperCircle raised $24M Series A funding in December 2025 and serves 75+ brand partners including J.Crew, GUESS, and Reformation.
• ShopifycoreTechnology or IntegrationParachute Home uses Shopify's unified commerce platform as its core technology infrastructure for e-commerce, point-of-sale (POS), BOPIS capabilities, inventory management, and customer data unification across channels. The partnership enabled 500% BOPIS growth over four years, over $1 million in annual operational cost savings, and a 12% increase in average order value through hyper-personalization. Shopify is cited extensively in Parachute's case studies as a driver of operational efficiency and omnichannel growth.
• TargetcoreChannel Partner/ Reseller/ DistributorParachute Home distributes selected products through Target's retail locations and digital channels as part of its pivot toward wholesale partnerships after retreating from a large brick-and-mortar footprint. Target represents Parachute's entry into mass-premium retail distribution.
• NordstromcoreChannel Partner/ Reseller/ DistributorParachute Home distributes selected products through Nordstrom's luxury department store locations and digital platform as a wholesale partner. This partnership provides access to Nordstrom's affluent customer base and positions Parachute alongside other luxury home brands within the department store environment.
• Petite PlumeminorStrategic or Co-development PartnerParachute Home partnered with Petite Plume, a luxury sleepwear brand, to create product collaborations, expanding Parachute's presence in the luxury sleepwear category and cross-pollinating customer bases.
• MintedminorStrategic or Co-development PartnerParachute Home collaborated with Minted, an art and stationery brand, on a limited edition collection featuring lifestyle products, leveraging Minted's design community and art-forward positioning.
• MamanminorStrategic or Co-development PartnerParachute Home partnered with Maman, a lifestyle brand, on product collaborations across lifestyle categories as part of a broader strategy of curated style partnerships.
• GOLF le FLEUR*minorStrategic or Co-development PartnerParachute Home created a limited edition GOLF le FLEUR* x Parachute collection featuring pastel bedding and slippers priced from $69 to $729, with 27 items in the collection. This collaboration targets the intersection of streetwear and home decor (bedcore trend) and leverages fashion branding to attract younger consumers.
• Portuguese CraftspeoplecoreOthersParachute Home partners with expert Portuguese craftspeople for the production of its bed and bath textile collections, including brushed cotton, percale, linen, and sateen products. Portuguese manufacturing is a key element of the brand's quality positioning.
• Fourth-Generation American Mattress MakercoreOthersParachute Home's Eco Mattress is crafted in partnership with a fourth-generation American mattress maker, combining domestic craftsmanship with imported materials (New Zealand wool, organic cotton) to produce the foam-free hybrid mattress.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Frette: Frette is a heritage Italian luxury linens brand supplying premium hotels and affluent consumers worldwide. Comparable to Parachute at the upper end of premium bedding and bath, with established wholesale distribution through department stores like Nordstrom.
• West Elm: West Elm is a Williams-Sonoma-owned modern home furnishings retailer selling bedding, bath, and decor across price points. Comparable to Parachute on design-led home textiles, department-store-style retail experience, and overlap in the target customer of design-conscious consumers.

Emerging players

• The Citizenry: The Citizenry is a DTC home brand offering bedding, throws, and decor with a focus on artisan craftsmanship and global sourcing. Comparable to Parachute on design-led DTC positioning, premium home textiles, and editorial brand-building in lifestyle publications.

Direct peers

• Boll & Branch: Boll & Branch is a DTC premium bedding brand selling sheets, duvets, towels, and mattresses with an emphasis on ethical sourcing and organic materials. Closely mirrors Parachute on sustainability messaging, premium price points, and DTC-to-wholesale expansion.
• Casper: Casper is a DTC sleep brand that started in mattresses and expanded into bedding, sheets, and pillows. Comparable to Parachute in pursuing a full sleep ecosystem anchored by a proprietary mattress, with a similar premium positioning and omnichannel retail strategy.
• Snowe: Snowe is a DTC home essentials brand selling bedding, bath, and tableware at premium price points. Comparable to Parachute on product categories (bedding, bath), direct-to-consumer model, and design-led premium positioning.
• Avocado: Avocado is a DTC organic mattress and bedding brand emphasizing non-toxic, certified-organic materials. Closely comparable to Parachute's Eco Mattress on sustainability credentials, GOTS/OEKO-TEX positioning, and the premium non-toxic mattress category.
• Buffy: Buffy is a DTC home brand offering comforters, pillows, and bedding with a sustainability-led value proposition and recycled fill. Comparable to Parachute on DTC channel, sustainability positioning, and premium comforter/pillow category overlap.
• Brooklinen: Brooklinen is a direct-to-consumer premium bedding and bath brand offering sheets, comforters, towels, and loungewear at similar price points. Most direct comparable to Parachute on product mix, target customer, and DTC-plus-wholesale distribution model.
• Saatva: Saatva is a premium mattress and bedding brand combining e-commerce with physical viewing rooms. Comparable to Parachute in pursuing luxury sleep category positioning with a hybrid DTC and physical showroom/wholesale model, and overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/parachutehome
• Facebookfacebook.com/ParachuteHome
• Instagraminstagram.com/parachutehome
• TikToktiktok.com/@parachutehome
• LinkedInlinkedin.com/company/parachute-home

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parachute Home