Safely You
SafelyYou is a San Francisco-based AI company that provides ambient video fall detection, prevention, and care-management technology to senior living operators, with a primary focus on residents with Alzheimer's and dementia. Its integrated platform — Halo, Safety AI, Wellness AI, Staffing AI, Guardian hardware, and remote clinical services — serves 800–950+ communities across North America.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Safely You does
SafelyYou, Inc. is a San Francisco-based, venture-backed AI company that provides fall detection, fall prevention, and ambient care-management technology for the senior living industry, with a particular focus on residents with Alzheimer's and dementia. The company's core product is an ambient AI video platform (built on in-room sensors and SafelyYou Guardian™ hardware) that combines computer vision, anomaly detection, and predictive analytics trained on more than 7 million cumulative resident days and 400,000+ labeled on-the-ground events. The platform is offered as an integrated suite spanning SafelyYou Halo™ (building-wide AI), Safety AI™ (fall detection), Wellness AI™ (resident well-being, virtual check-ins, sleep and ADL tracking), Staffing AI™ (care-tracking and labor optimization), and Respond™ (remote clinical response), supported by an in-house RN/OT/PT clinical team. SafelyYou integrates with senior-living EHRs (Yardi, ALIS, PCC) and SSO, and runs a content-and-channel marketing program (Fall Huddle webinars, SafelyYou University, partner co-marketing) to reach multi-community operators.
The company monetizes primarily through recurring enterprise SaaS subscriptions to the AI platform, typically bundled with managed remote clinical services and hardware (Guardian™ devices), sold via a demo-led enterprise sales motion to multi-community senior living operators; pricing is quote-based, not publicly disclosed, with management citing payback periods as short as 3 months and over $87k in annual community savings. SafelyYou is privately held, has raised more than $100M cumulatively (including a $40M Series B in Dec 2021 led by Omega Healthcare Investors, a $30M Horizon Technology Finance debt facility in May 2023, and a $43M Series C in Jan 2025 led by Touring Capital), and serves 800–950+ senior living communities across North America, with management claiming 80% of the largest U.S. senior living providers as customers.
Safely You firmographics
Firmographics- Name
- Safely You
- Legal name
- SafelyYou, Inc.
- Website
- https://safely-you.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SafelyYou is a San Francisco-based AI company that provides ambient video fall detection, prevention, and care-management technology to senior living operators, with a primary focus on residents with Alzheimer's and dementia. Its integrated platform — Halo, Safety AI, Wellness AI, Staffing AI, Guardian hardware, and remote clinical services — serves 800–950+ communities across North America.
- Ownership category
- akta.pro rank
Safely You industry classification
Industry- Product category
- AI-Enabled Senior Care Platform
- NAICS
- Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE)
- akta.pro secondary industries
- Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH), Geriatric, Frailty & Fall-Prevention Remote Monitoring (HLALAFAI)
Keywords
Where Safely You is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Safely You business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- SaaS AI software subscription (SafelyYou Safety/Wellness/Staffing/Halo AI): Recurring per-community / enterprise SaaS subscription to the AI platform, delivered as a managed service bundled with a remote clinical support team. Demonstrated ROI study shows communities save over $87k annually, which underpins a value-based recurring commercial model.
- Managed clinical services: Ongoing remote clinical team service (RN/OT/PT) supporting fall review, care plan development, and interventions, sold alongside the AI platform.
- Hardware sales — SafelyYou Guardian™ devices: Sale/leasing of refined in-room sensor hardware required to operate the AI platform; deployed across 800+ communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise package (SafelyYou Halo / Safety / Wellness / Staffing AI) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Safely You product offering
Product offeringCore offering
SafelyYou provides an AI-enabled ambient video analytics platform for senior living communities that combines in-room Guardian sensor/camera hardware, computer-vision AI models, and a remote clinical team of RNs/OTs/PTs to detect falls, prevent fall-related ER visits, measure care delivery, optimize staffing, and surface resident wellness insights. The platform is sold primarily as a per-community enterprise subscription to assisted living, memory care, and skilled nursing operators, with bundled remote clinical review services and the SafelyYou Guardian in-room hardware.
Product overview
SafelyYou offers a single integrated AI care management platform for senior living, anchored by the SafelyYou Halo™ building-wide AI platform that brings together four core product modules: SafelyYou Safety AI™ (the original AI fall detection and prevention module), SafelyYou Wellness AI™ (resident well-being insights, virtual check-ins, sleep and ADL tracking), SafelyYou Staffing AI™ (AI-powered care tracking and labor-to-care-plan alignment), and SafelyYou Guardian™ devices (refined in-room hardware). The platform is augmented by SafelyYou Respond™ (a clinical response module proven to increase length of stay), and supported by SafelyYou University for staff training. Halo™ acts as the unifying next-gen eCall layer over Safety AI™, Wellness AI™, and Staffing AI™, while Safety AI™ remains the legacy on-the-ground fall detection layer. All modules work together through ambient AI (no wearables), integrated EHR partners (Yardi, ALIS, PCC), and SSO to deliver the complete care management platform serving 800+ communities and 32,000+ residents.
Differentiator
Problem solved
Functional benefit
Brands
- SafelyYou Halo™: Building-wide AI safety, wellness, and staffing platform delivering next-generation eCall for senior living communities.
- SafelyYou Safety AI™
- SafelyYou Staffing AI™
- SafelyYou Wellness AI™
- SafelyYou Guardian™
- SafelyYou Respond™
- SafelyYou University
Products and services
- SafelyYou Halo™ Building-wide AI platform delivering next-generation eCall and continuous identification of critical safety, wellness, and staffing patterns across a senior living community, enabling earlier interventions, optimized resources, and more frequent, more effective care planning.
- SafelyYou Safety AI™ Original AI fall detection and prevention module using in-room sensors and clear video, with detection accuracy over 99.25% and only one false alarm per sensor every two years; reduces falls, fall-related ER visits, and fall severity in memory care and assisted living residents.
- SafelyYou Staffing AI™ AI-powered community-wide care tracking that measures when staff and residents are in a room without wearables, aligns labor to care plans, and surfaces variances and patterns for staffing optimization, with 99.99% care measurement accuracy.
- SafelyYou Wellness AI™ AI module providing resident well-being insights via virtual check-ins, automated nightly video check-ins from 7pm-7am, sleep quality assessment, and ADL activity tracking to support earlier risk identification.
- SafelyYou Guardian™ Devices Refined in-room sensor and camera hardware that enables the SafelyYou ambient AI platform to perform fall detection, ambient care measurement, and nightly wellness check-ins without wearables.
- SafelyYou Respond™ Remote clinical response and care management module delivered by SafelyYou's in-house clinical team of RNs/OTs/PTs to support fall response, care plan development, and interventions in senior living communities.
- SafelyYou University Training and education program combining dementia awareness training and fall prevention education, taught by SafelyYou experts, for senior living community staff.
Quantifiable outcome
- 40% reduction in falls
- +9 more outcomes
Companies that use Safely You
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Safely You technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature7 records
Safely You partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major.
- ONELIFE Senior LivingmajorImplementing SafelyYou AI across all 13 communities following a successful pilot (174 self-lowering events detected in 74 days) and planning to expand to Staffing AI and additional safety features.
- YardimajorPartnered to create a care-enhancing interface delivering unprecedented fall and resident data from SafelyYou into Yardi EHR for senior living operators.
- Church Mutual Insurance Company, S.I.majorBacks SafelyYou (insurance partner) and collaborates on webinars and guides such as 'How to Maximize Your Technology Investment' to help operators balance digital and human care.
- Omega Healthcare InvestorsmajorCollaboration to bring SafelyYou's innovative AI fall management platform to Omega's senior living operator network.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Safely You competitors and assessment
Company assessmentDirect peers
- Vayyar Care: Vayyar Care offers radar-based, contactless fall detection and activity monitoring for older adults in senior living and home settings. It is a direct competitor to SafelyYou's ambient fall-detection AI, pursuing the same operator and senior-living buyer with a different sensor modality.
- CarePredict: CarePredict provides AI-driven wearable and activity-monitoring solutions that detect falls, ADL changes, and health decline for seniors in assisted living and at home. It competes with SafelyYou for the same senior-living operators and value-based care use cases, though via wearable rather than ambient video.
- Inspiren: Inspiren builds AI-assisted safety and fall-prevention sensors for senior living communities, including in-room and ambient solutions. It competes head-to-head with SafelyYou's Safety AI in assisted living and memory care deployments across U.S. operators.
Emerging players
- BioIntellisense: BioIntellisense offers continuous health monitoring via wearable biosensors and a remote patient monitoring platform, with use cases spanning senior care and post-acute monitoring. It is an emerging adjacent player focused on biometric rather than ambient video monitoring.
- Origin Wireless: Origin Wireless applies AI to ambient radio-frequency sensing for motion, fall, and presence detection in the home. It is an emerging technology alternative to SafelyYou's in-room video approach for senior monitoring.
- Caregility: Caregility provides a virtual care and telemonitoring platform used by hospitals and senior living communities for virtual nursing and remote observation. It is an emerging adjacent player where SafelyYou Halo's command-center and eCall capabilities overlap with virtual-nursing workflows.
Broad incumbents
- EarlySense: EarlySense provides contact-free under-mattress monitoring for continuous vital signs and fall risk in hospitals, skilled nursing, and senior living. It is a broader incumbent in continuous patient monitoring that overlaps with SafelyYou's safety and wellness use cases in care facilities.
- Securitas Healthcare (Stanley Healthcare): Securitas Healthcare (formerly Stanley Healthcare) provides wander management, elopement, and resident-safety solutions for senior living operators. It is a broader incumbent in resident safety infrastructure that competes in adjacent fall- and incident-related workflows.
- Status Solutions: Status Solutions delivers sensor-based mass notification, environmental, and situational-awareness platforms for senior living and healthcare. It is a broader incumbent in facility-wide sensor monitoring with overlapping applications in fall and safety response.
- PointClickCare: PointClickCare is the dominant cloud EHR and care-coordination platform for senior living, home health, and skilled nursing operators. As SafelyYou's incumbent systems-of-record partner/rival, it could expand into native AI fall detection or staffing analytics, posing a long-term competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Safely You social profiles
Digital presenceSafely You financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safely You leadership team
Management profileNumber of profiles
Profiles10 records
Safely You funding detail
Funding detailFunding overview
Funding rounds9 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safely You M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safely You
What does Safely You do?
SafelyYou provides an AI-enabled ambient video analytics platform for senior living communities that combines in-room Guardian sensor/camera hardware, computer-vision AI models, and a remote clinical team of RNs/OTs/PTs to detect falls, prevent fall-related ER visits, measure care delivery, optimize staffing, and surface resident wellness insights. The platform is sold primarily as a per-community enterprise subscription to assisted living, memory care, and skilled nursing operators, with bundled remote clinical review services and the SafelyYou Guardian in-room hardware.
Is Safely You a public or private company?
Safely You is a private company. It is classified as venture growth investor backed and is currently operating.
When was Safely You founded?
Safely You was founded in 2015. It employs 101 to 250 people.
Where is Safely You based?
Safely You is headquartered in San Francisco, United States, in the North America region.
How does Safely You make money?
Three revenue lines are on record. SaaS AI software subscription (SafelyYou Safety/Wellness/Staffing/Halo AI) is the primary driver. The others are managed clinical services and hardware sales — SafelyYou Guardian™ devices.
Who are Safely You's main competitors?
Direct peers on record are Vayyar Care, CarePredict and Inspiren. Emerging players are BioIntellisense, Origin Wireless and Caregility. Broad incumbents are EarlySense, Securitas Healthcare (Stanley Healthcare), Status Solutions and PointClickCare.
Does Safely You have an API?
No public API is recorded for Safely You.
What industry is Safely You in?
Safely You's product category is AI-Enabled Senior Care Platform. Its primary akta.pro industry code is HLACAFAE, Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection), with a secondary code of HLACAFAH, Virtual Nursing, Telemonitoring & Command Center Platforms. Its NAICS code is 623 and its SIC code is 7370.