What GrabAGun does

GrabAGun (NYSE: PEW) is a U.S.-focused online direct-to-consumer retailer of firearms, ammunition, optics, gun parts, and outdoor gear headquartered in Coppell, Texas. Founded in 2009 as Metroplex Trading Company, LLC, the company became public in 2025 through a $150 million business combination with SPAC Colombier Acquisition Corp. II and now operates as GrabAGun Digital Holdings Inc. The company serves individual consumers purchasing firearms for sport shooting, hunting, self-defense, and collecting, with mandatory FFL (Federal Firearms License) dealer transfer for firearm purchases. Adjacent categories — hunting, fishing, camping equipment, and apparel — extend reach beyond pure firearms buyers.

The company's foundational asset is a 15-year-old proprietary eCommerce platform purpose-built for the firearms industry. It integrates FFL compliance workflows (including 4473 form handling and background-check coordination), NFA application processing for Class 3 items such as suppressors and short-barrel rifles, real-time inventory management, and cryptocurrency payment acceptance through Coinbase Commerce. Customer-facing features include GrabADeal daily flash sales, GrabAQuote exclusive pricing, Shoot Now Pay Later installment financing (up to $5,000 over 36 months), Rapid Fire same/next-day shipping on select items, an Ammo Subscription service, an AR-15 Builder configurator, and an FFL Locator tool. In December 2025, GrabAGun became the first major firearms retailer to accept Bitcoin (BTC), USDC, and Tether (USDT).

Revenue is primarily transactional, generated from per-transaction firearms and accessories sales, with financing, promotional discounts, and manufacturer rebates shaping realized unit economics. A new recurring revenue vector was introduced in January 2026 through PEW Logistics, a wholly-owned subsidiary offering white-label direct-to-consumer fulfillment, compliance automation, and brand-owned storefronts to firearms manufacturers; KelTec Weapons and Derya Arms are early partners. FY2025 revenue reached $96 million (+3.6% YoY), with Q1 2026 revenue of $25.9 million (+11.1% YoY); Q1 2026 firearms sales grew 10.5% versus broader industry NICS background check growth of 1.6%, signaling share gains. Marketing is concentrated on daily flash sales, email/newsletter, viral giveaways, manufacturer rebates, and SEO-driven organic traffic. Leadership includes CEO Marc Nemati, CFO Justin Hilty, CRO Beth Cross (appointed December 2025), and strategic adviser Donald Trump Jr.

Name

GrabAGun

Legal name

GrabAGun Digital Holdings Inc.

Website

https://grabagun.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

GrabAGun is a U.S. online direct-to-consumer retailer selling firearms, ammunition, optics, and outdoor gear to individual consumers via compliant FFL-transfer e-commerce, now extending into B2B white-label fulfillment through its PEW Logistics subsidiary.

Ownership category

akta.pro rank

Product category

Online Firearms Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Online firearms retail
• Ammunition and accessories
• FFL compliance fulfillment
• NFA regulated products
• White-label logistics

Headquarters

HQ city

Coppell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Firearms Sales: GrabAGun generates the majority of its revenue from the direct sale of firearms including handguns, rifles, shotguns, and NFA/Class 3 items (SBRs, suppressors). The company ships orders to customers via FFL dealer transfer, generating revenue on a per-transaction basis.
2. Ammunition & Accessories Sales: Secondary revenue stream from the sale of ammunition, magazines, optics, gun parts, knives, hunting gear, camping equipment, and general outdoor gear. Accessories include holsters, cleaning supplies, storage, eye/ear protection, and apparel.
3. PEW Logistics Fulfillment Services: White-label B2B fulfillment solution launched in January 2026 providing compliance automation, eCommerce infrastructure, and logistics services to firearms manufacturers. KelTec Weapons and Derya Arms are early partners. This represents a new SaaS-like recurring revenue stream for the company.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

GrabAGun is an online firearms and outdoor gear retailer that sells handguns, rifles, shotguns, NFA/Class 3 items, ammunition, optics, gun parts, knives, and hunting/camping gear directly to consumers through grabagun.com. Firearms are shipped to customers' chosen FFL (Federal Firearms License) dealers for compliant transfer, while the company also offers financing, rapid shipping, ammo subscriptions, and cryptocurrency payment options. The business has expanded into B2B services through PEW Logistics, a white-label direct-to-consumer fulfillment platform for firearms manufacturers.

Product overview

GrabAGun operates as an online firearms and outdoor products e-commerce platform built on Magento technology. The core offering is GrabAGun.com, a mobile-focused online gun store offering firearms sales with FFL transfer fulfillment, supported by over 16 years of operations, 3 million+ orders, and 1.4 million firearms sold. The company has expanded into technology services with PEW Logistics (a white-label B2B fulfillment platform for firearms manufacturers launched January 2026) and various customer-facing features including GrabAQuote price optimization, Shoot Now Pay Later financing, Ammo Subscription, Rapid Fire shipping, and AR-15 Builder tools. Product categories span firearms (handguns, rifles, shotguns, Class 3/NFA), ammunition, optics, gun parts, knives, hunting/fishing gear, and camping equipment. In December 2025, GrabAGun became the first major firearms retailer to accept cryptocurrency payments.

Differentiator

Problem solved

Functional benefit

Products and services

• GrabAGun.com Online Firearms Store Mobile-focused online firearms and accessories retailer selling handguns, rifles, shotguns, NFA/Class 3 items, ammunition, optics, and outdoor gear directly to U.S. consumers with FFL-compliant transfer fulfillment to local dealers.
• PEW Logistics White-label B2B direct-to-consumer fulfillment and logistics platform for firearms and outdoor brands, providing brand-owned digital storefronts, compliant FFL workflows, and real-time consumer data access without requiring manufacturers to build their own eCommerce technology.
• Firearms (Handguns, Rifles, Shotguns) Core product category including handguns (semi-automatic, revolvers, derringers, lever action), rifles (AR-15, AR-10, AK-47, bolt action, lever action), and shotguns (semi-automatic, pump action, over-under), sold to U.S. consumers with FFL-compliant transfer.
• Class 3 / NFA Products National Firearms Act regulated items including suppressors, short barrel rifles (SBRs), short-barrel shotguns, and other NFA weapons sold with compliant transfer, tax stamp processing, and NFA application support.
• Ammunition and Reloading Supplies Ammunition for rifles, handguns, and shotguns plus reloading supplies including brass, bullets, dies, and reloading accessories, sold to consumers for sport shooting, hunting, and self-defense.
• Optics and Scopes Red dot sights, night vision, thermal optics, rifle scopes, handgun scopes, spotting scopes, binoculars, magnifiers, and optical accessories for firearms applications.
• Gun Parts and Accessories

Quantifiable outcome

• 10.5% firearms sales growth vs 1.6% industry growth in Q1 2026 — significantly outpacing the broader market
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Derya ArmscoreChannel Partner/ Reseller/ Distributor · 23 March 2026Derya Arms became the second firearms manufacturer to join the PEW Logistics platform in March 2026. Derya Arms operates manufacturing facilities in both Türkiye and Jacksonville, Florida, and has produced over 200,000 firearms. The partnership enables Derya to expand its direct sales reach across the United States through PEW Logistics' compliant fulfillment infrastructure.
• KelTec WeaponscoreChannel Partner/ Reseller/ Distributor · 20 January 2026KelTec Weapons became the first manufacturer to implement the PEW Logistics platform upon its January 2026 launch. KelTec gains brand-owned digital storefronts, compliant fulfillment, and access to real-time consumer data without additional infrastructure costs. This partnership positions KelTec to expand direct sales reach across the United States using GrabAGun's 15-year-old eCommerce technology.
• Silencer ShopcoreStrategic or Co-development Partner · 1 December 2025Strategic partnership with Silencer Shop, a leading NFA suppressor distributor, to enhance the firearms purchasing process particularly for suppressors. The partnership introduces streamlined NFA application procedures and expanded dealer network access, leveraging technological integration to improve the customer experience for NFA-regulated products.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• GunBroker.com: Largest online firearms marketplace in the United States; competes head-to-head with GrabAGun for online firearms and accessories shoppers. Both rely on FFL dealer networks for compliant transfers and benefit from the same online-purchase tailwinds.
• Palmetto State Armory: Vertically integrated online firearms and AR-15 parts retailer; direct competitor in online firearm and accessory sales, especially in the high-volume AR-platform category where GrabAGun operates an AR-15 builder tool.
• Cheaper Than Dirt: Long-standing online firearms, ammunition, and outdoor goods retailer with a similar DTC + FFL-transfer model; competes for the same value-oriented firearms shoppers as GrabAGun.
• Midway USA: Family-owned online retailer specializing in firearms, reloading, shooting, and hunting supplies; comparable assortment in ammunition, reloading, and shooting-accessory categories that overlap with GrabAGun's catalog.
• OpticsPlanet: Online specialty retailer focused on optics, firearms accessories, and outdoor gear; comparable in digital-first operating model and assortment overlap in scopes, sights, and shooting accessories.
• LuckyGunner (Ammunition Depot): Online retailer specializing in ammunition and reloading supplies; directly overlaps GrabAGun's ammunition and reloading categories and competes for the same repeat, ammo-driven buyer.

Broad incumbents

• Sportsman's Warehouse: Multi-category sporting-goods retailer with strong firearms, ammunition, and hunting assortments across physical stores and e-commerce; competes in GrabAGun's core categories but offers a much broader outdoor footprint and brick-and-mortar presence.
• Academy Sports + Outdoors: Large-format sporting-goods retailer combining online and physical stores with firearms and ammunition as core categories; broader assortment and lower digital specialization than GrabAGun.
• Bass Pro Shops / Cabela's: Largest specialty outdoor retailer in North America with deep hunting, fishing, and firearms assortments; competes for hunting and shooting-sports customers but with a far broader outdoor-and-apparel portfolio.

Emerging players

• Silencer Shop: Largest US e-commerce platform for NFA suppressors with a nationwide dealer network and proprietary NFA application workflows; partly a competitor in suppressor distribution (and also a strategic partner of GrabAGun).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grabagun

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrabAGun