What Palmetto State Armory does

Palmetto State Armory is a privately held U.S. firearms retailer and manufacturer headquartered in Columbia, South Carolina, founded in 2008 and employing 251-500 people. The company operates a direct-to-consumer e-commerce business at palmettostatearmory.com complemented by physical retail store locations, selling firearms, ammunition, optics, gun parts, accessories, and outdoor recreation equipment. Its go-to-market emphasizes competitive pricing through daily deals, clearance events, and seasonal promotions (Memorial Day, July 4th, Easter), targeting cost-conscious civilian gun owners, AR-15 builders, sport shooters, hunters, and tactical/competition shooters. Customer segments are organized horizontally across the firearms market, with no enterprise or institutional concentration and no disclosed named accounts.

PSA manufactures its own line of firearms under the PSA brand, including the PA-15 AR-15 platform (its flagship), the PA-10 AR-10 platform, PSAK-47 AK variants across multiple generations, the Dagger and Micro Dagger striker-fired handguns, the X5.7 Rock pistol chambered in 5.7x28mm, and emerging platforms such as the Sabre (6mm ARC/.338 ARC), Jakl, Guardsman, and Mixtape. At SHOT Show 2026 the company unveiled its AXR modular fire control system, a serialized unit transferable between grip frames and initially compatible with Glock 43X and Micro Dagger magazines. Beyond proprietary products, PSA resells third-party firearms, ammunition, optics, and parts from brands including Smith & Wesson, FN, Glock, Sig Sauer, Vortex, EOTech, Trijicon, and Magpul.

Revenue is generated entirely through one-time hardware sales across firearms, ammunition (per-round and bulk pricing), optics, parts, and accessories; serialized firearms are fulfilled via the company's FFL dealer network to comply with federal and state regulations. Marketing is multi-channel, anchored on the PSA Blog, an owned forum, social media (YouTube, Facebook, X, Instagram), email newsletter, and seasonal sales events. Adjacent service revenue is generated through PSA Defense training courses. The company reports no external funding rounds, no parent company, no M&A activity, and no publicly disclosed revenue figure.

Name

Palmetto State Armory

Legal name

Palmetto State Armory

Website

https://palmettostatearmory.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Palmetto State Armory is a privately held U.S. firearms manufacturer and direct-to-consumer retailer selling proprietary PSA-brand rifles and handguns alongside third-party firearms, ammunition, optics, and accessories to civilian gun owners, sport shooters, and AR-15 builders nationwide.

Ownership category

akta.pro rank

Product category

Firearms Retail and Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Cutlery and Handtool Manufacturing (3322)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Firearms retail
• AR-15 rifles
• Ammunition sales
• Tactical accessories
• Gun parts

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Firearms Sales: Palmetto State Armory generates revenue primarily through the direct sale of firearms, including their proprietary PSA brand rifles (AR-15, AR-10, AK-47 platforms) and handguns (PSA Dagger series), as well as third-party firearms from brands like Smith & Wesson, FN, Springfield, Glock, Sig Sauer, and others.
2. Ammunition Sales: Sale of ammunition across various calibers including 5.56, .223, 9mm, .308, 300 Blackout, 7.62x39, shotgun ammo, rimfire ammo, and reloading supplies. Products range from bulk ammunition deals to premium ammunition brands.
3. Optics and Sights: Sales of red dot sights, holographic sights, rifle scopes, LPVOs, iron sights, thermal optics, night vision, rangefinders, and related accessories from brands like Vortex, EOTech, Sig Sauer, Trijicon, Leupold, and Burris.
4. Gun Parts and Accessories: Sale of firearm parts including AR parts, AK parts, handgun parts, triggers, magazines, muzzle devices, bolt carrier groups, and gunsmithing tools. Also includes gun gear such as range bags, backpacks, safety gear, targets, gun cases, and safes.
5. Other Products: Sales of knives (Kronos brand and others), holsters, suppressors, outdoor recreation equipment (camping, fishing, hydration), hunting gear, reloading equipment, apparel, and home/gift items including coffee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Palmetto State Armory is a U.S. e-commerce firearms retailer and manufacturer that designs, builds, and sells its proprietary PSA-branded rifle and handgun platforms (PA-15, PA-10, PSAK-47, Dagger, Sabre, Jakl, Guardsman) and resells third-party firearms, ammunition, optics, suppressors, gun parts, and accessories. The company enables customers to purchase complete firearms or build their own through parts, kits, and components, with serialized firearms fulfilled via a national FFL dealer network.

Product overview

Palmetto State Armory is an e-commerce firearms retailer and manufacturer offering a diverse portfolio of firearms, ammunition, optics, gun parts, accessories, and outdoor recreation equipment. The company's core products are its proprietary PSA-branded rifle platforms: the PA-15 AR-15 system (their flagship), the PA-10 AR-10 platform, the Sabre line featuring enhanced receiver sets in 6mm and .338 ARC calibers, the Jakl platform with compact designs, the Guardsman budget-friendly option, and the Mixtape series. Their handgun offerings include the Dagger striker-fired pistol line (available in Micro Dagger variants) and the X5.7 Rock chambered in 5.7x28mm. For AK-pattern rifles, PSA offers the PSAK-47 series across multiple generations (GF3-GF5). Beyond their branded firearms, PSA operates as a broad e-commerce platform selling third-party firearms, ammunition, suppressors, optics (red dots, holographic sights, rifle scopes, thermal, night vision), gun parts, gunsmithing supplies, knives, holsters, and outdoor/hunting equipment, along with training courses through PSA Defense.

Differentiator

Problem solved

Functional benefit

Brands

• PA-15: PSA AR-15 rifle platform
• PA-10
• Dagger
• Sabre
• Jakl
• Guardsman
• Olcan

Products and services

• PA-15 AR-15 Rifle Platform PSA's flagship AR-15 rifle platform featuring complete rifles, uppers, lowers, and kits for civilian shooters, AR-15 builders, and recreational target shooters.
• PA-10 AR-10 Rifle Platform PSA's AR-10 rifle platform for .308 WIN chambering, featuring complete rifles, uppers, and lower receivers for hunters, long-range shooters, and AR-platform builders.
• PSAK-47 AK-47 Rifle Series PSA's line of AK-47 pattern rifles available in multiple generations (GF3, GF4, GF5), offered in 7.62x39mm and 5.56mm calibers for civilian shooters seeking an AK-pattern firearm.
• PSA Dagger Handgun Line PSA's proprietary line of striker-fired handguns designed as Glock-pattern replacements for concealed carry and competition shooting, available in full-size and Micro Dagger variants.
• PSA X5.7 Rock Handgun PSA's full-size pistol chambered in FN 5.7x28mm with a 40-round magazine capacity, targeted at civilian shooters seeking a high-capacity 5.7x28mm platform.
• AXR Modular Fire Control System Modular fire control system unveiled at SHOT Show 2026, designed for subcompact pistols. The serialized fire control unit can be transferred between different grip frames, initially compatible with Glock 43X and Micro Dagger-pattern magazines, with planned expansion to additional micro-compact patterns across polymer and metal frame options.
• PSA Sabre Rifle Platform PSA's newer AR-15 platform featuring enhanced receiver sets (IC receiver sets) in 6mm ARC and .338 ARC calibers, with ambidextrous controls, flared magwell, and QDSM rail designs for tactical and competition shooters.
• PSA Jakl Rifle Platform PSA's modern sporting rifle platform featuring a compact design, with variants including the Olcan line, targeted at civilian sport and recreational shooters.
• PSA Guardsman AR-15 PSA's budget-friendly AR-15 platform with quality components positioned for first-time AR-15 buyers and cost-conscious consumers.
• PSA Mixtape AR-15 PSA's AR-15 platform positioned as a value-and-performance option within the Sabre product family.
• Ammunition Selection of rifle, handgun, shotgun, and rimfire ammunition across calibers including 5.56 NATO, .223 Rem, 300 Blackout, 9mm, .308 Win, 7.62x39mm, and 5.7x28mm, plus bulk ammo deals and reloading supplies for civilian shooters, hunters, and sport shooters.
• Optics, Sights, and Scopes Wide selection of red dot sights, holographic sights, rifle scopes, thermal scopes, night vision, laser sights, weapon lights, magnifiers, rangefinders, binoculars, and spotting scopes from brands including Vortex, EOTech, Leupold, Trijicon, Sig Sauer, Burris, and Holosun, sold to civilian shooters, hunters, and tactical users.
• Suppressors and Muzzle Devices Silencers and suppressors for rifles, pistols, rimfire, and large bore applications, along with mounting accessories including flash hiders and muzzle brakes, sold to civilian shooters and hunters.
• Gun Parts and Accessories Comprehensive parts selection including AR parts, AK parts, handgun parts, triggers, bolt carrier groups, charging handles, barrels, handguards, muzzle devices, and magazines from brands like Magpul and Glock, sold to AR-15 builders, gunsmiths, and DIY firearm owners.
• Gunsmithing Tools and Supplies Professional gunsmithing equipment including mats, guides, manuals, cleaning supplies, tools, vises, clamps, sight tools, and bore maintenance tools for gunsmiths, AR-15 builders, and firearm owners.
• Knives and Bladed Tools Fixed blade knives, folding knives, multi-tools, Kronos knives, machetes, throwing knives, karambit knives, self-defense knives, shovels, and sharpening tools sold to outdoor enthusiasts, hunters, and self-defense buyers.
• Holsters Outside waistband holsters, concealed carry holsters, thigh holsters, pistol holsters, pocket holsters, belly band holsters, inside waistband holsters, shoulder holsters, and ankle holsters for concealed carry and self-defense handgun owners.
• Outdoor Recreation and Hunting Equipment Camping gear, fishing equipment, food and nutrition, hydration, bags and backpacks, electronics and navigation, health and safety items, TASER devices, archery equipment, hunting stands and blinds, game calls, trail cameras, and airguns for hunters, campers, and outdoor recreation enthusiasts.
• Apparel Shirts, pants, shorts, headwear, sunglasses, hoodies, jackets, footwear, gloves, belts, watches, patches, and fanny packs including Rothco brand, sold to firearms owners and outdoor enthusiasts.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Smith & Wesson Brands: Smith & Wesson is a major US firearms manufacturer of rifles, handguns, and suppressors, directly overlapping PSA's AR-platform and handgun categories. Identified in the source data as a direct competitor in modern sporting rifles alongside PSA.
• Glock: Glock is the dominant striker-fired pistol maker whose magazines and pattern PSA's Dagger and AXR systems are explicitly designed to be compatible with. Direct overlap in the handgun and parts/accessories market.
• FN America: FN America manufactures rifles (SCAR, FN15, Five-seveN) sold through PSA's marketplace. Identified as a major PSA competitor and a comparable manufacturer in the AR-pattern and handgun categories.
• Sig Sauer: Sig Sauer produces rifles, pistols, and optics sold through PSA's marketplace. Identified as one of the major competitors in PSA's competitive landscape and a comparable premium-brand firearms manufacturer.
• Sturm, Ruger & Co. Ruger manufactures rifles and handguns and is explicitly identified in PSA's source data as a key competitor in the modern sporting rifles segment. Comparable as a value-tier and broad-line US firearms manufacturer.

Direct peers

• Springfield Armory: Springfield Armory manufactures AR-pattern rifles, handguns (Hellcat, XD), and 1911s, directly competing with PSA's PA-15 and Dagger lines across sporting, defense, and concealed-carry use cases.
• Daniel Defense: Daniel Defense manufactures premium AR-15/M4-pattern rifles and accessories. Comparable to PSA as a US-based AR-platform manufacturer competing in the modern sporting rifle category, though more premium-positioned.
• Aero Precision: Aero Precision manufactures AR-15 lowers, uppers, and complete rifles, and is a strong peer for PSA's PA-15 platform and parts-selling DTC model among builders. Highly overlapping customer base of AR builders and enthusiasts.
• Henry Repeating Arms: Henry is identified alongside PSA as a competitor in PSA's source data (lever-action rifle segment) and is a comparable US firearms manufacturer with strong brand recognition and a comparable go-to-market through firearms dealers.

Others

• Magpul Industries: Magpul is a major firearms accessories and parts manufacturer (magazines, stocks, grips) that PSA both resells and competes against in the parts/accessories category. Adjacent but enabling ecosystem participant in the AR-platform space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/palmettoarmory
• YouTubeyoutube.com/user/PSAGVEGAS
• Facebookfacebook.com/PalmettoStateArmory
• Instagraminstagram.com/palmettostatearmoryofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmetto State Armory