Edward Jones

What Edward Jones does

Edward Jones, operating as Edward D. Jones & Co., L.P., is a privately-held U.S. financial services firm founded in 1922 and headquartered in Des Peres (St. Louis), Missouri, with parent holding company The Jones Financial Companies, L.L.L.P. The firm serves over 9 million clients across the United States and Canada through a community-based distribution network of approximately 20,425 financial advisors and ~55,000 total associates, holding $2.4-2.5 trillion in client assets under care as of early 2026. Edward Jones is dually registered with the SEC as broker-dealer and investment adviser, FINRA- and SIPC-member, and recently received FDIC and Utah approval for an industrial bank charter (Edward Jones Bank) targeted for 2027 launch in Salt Lake City.

The firm operates a multi-tier advisory platform consisting of three core account programs: Financial Advisor Managed Solutions (fully discretionary, minimum $25,000, program fee starting at 1.35% plus 0.05% platform fee), Advisory Solutions (delegated wrap fee with Fund Models at $25,000 minimum or UMA Models at $300,000-$500,000), and Guided Solutions (client-directed with $5,000 Fund Account or $25,000 Flex Account). This core stack is supplemented by Edward Jones Trust Company services, estate planning, insurance and annuities, securities-backed lending (Edward Jones SBL), and digital tools including an advisor-matching platform (match.edwardjones.com) and online/mobile account access. Underlying technology includes a MuleSoft-based integration platform delivering real-time advisor intelligence across hundreds of systems, generative AI software engineering workflows built with EPAM Systems, agentic AI pilots for marketing and reconciliation automation, and a fixed-income trading platform partnership with Moment that generates customized bond portfolios in seconds.

Revenue is dominated by asset-based advisory fees ($3.9 billion in Q1 2026, up 18% year-over-year and representing the majority of the firm's $4.7 billion quarterly net revenue), with secondary streams from commission-based brokerage (in transition toward fee-based), revenue sharing from product partners including American Funds ($598.2 million from American Funds Distributors between 2021-2025), and forthcoming net interest income from Edward Jones Bank. The 2026 strategic agenda is centered on launching the industrial bank, completing the Fiduciary Trust Company of Canada acquisition, rolling out the Edward Jones Generations private client division for $10M+ clients, expanding the small business 401(k) platform to 11 product partners, and commercializing embedded banking through the U.S. Bank Everyday Solutions partnership. FY2025 net revenue totaled $18 billion (+11% year-over-year), with Q1 2026 net income before partner allocations of $541 million (+5.5%).

Name

Edward Jones

Legal name

Edward D. Jones & Co., L.P.

Website

https://edwardjones.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Edward Jones is a U.S.-based, privately-held wealth management firm serving over 9 million mass-affluent, small-business, and high-net-worth clients across the U.S. and Canada through a 20,000+ financial advisor network, offering advisory, brokerage, trust, banking, and insurance services on $2.4 trillion in client assets.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Private Banking & UHNW Wealth Advisory (FSAEABAC), Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Wealth management services
• Financial advisory solutions
• Retirement planning services
• Brokerage and investments
• Insurance and annuities

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Asset-Based Advisory Fees: Fees charged as a percentage of assets under management in advisory programs. Q1 2026 asset-based fee revenue was $3.9 billion, an 18% increase, representing the majority of revenue.
2. Commission-Based Brokerage: Transaction-based commissions from brokerage accounts, though the firm has been shifting toward fee-based advisory accounts away from commissionable products.
3. Revenue Sharing: Payments received from mutual fund companies, 529 plan program managers, and insurance companies (product partners). Generated $598.2 million in payments from American Funds Distributors between 2021-2025.
4. Banking Services: The firm received conditional approval to establish Edward Jones Bank (2027 launch planned) and has partnership with U.S. Bank for Everyday Solutions banking products including checking accounts and credit cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Edward Jones provides personalized investment advisory, brokerage, and wealth management services to individual investors through a network of over 20,000 financial advisors. The firm offers multi-tiered advisory programs (Advisory Solutions, Guided Solutions, and Financial Advisor Managed Solutions), trust and estate planning services, insurance and annuities, workplace retirement plans for small businesses, and digital banking through U.S. Bank partnership, managing approximately $2.4 trillion in client assets under care for more than 9 million clients.

Product overview

Edward Jones is a full-service wealth management firm offering a multi-tiered advisory platform with three core account programs: Advisory Solutions (delegated wrap fee accounts with fund or UMA models), Guided Solutions (client-directed accounts with automated or hands-on management), and Financial Advisor Managed Solutions (fully delegated discretionary management). These are complemented by trust company services, insurance products, estate planning, and digital tools including advisor matching and online account access. The firm has expanded into embedded banking through U.S. Bank partnership (Everyday Solutions), AI-powered fraud monitoring (Carefull), fixed income trading optimization (Moment), and is launching Edward Jones Bank in 2027. Alternative investments are available through CAIS, while Edward Jones Ventures backs AI-driven fintech companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Edward Jones Advisory Solutions

Quantifiable outcome

• 18% increase in asset-based fee revenue to $3.9 billion in Q1 2026
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and strategic.

• CarefullcoreTechnology or Integration · 24 June 2026Commercial relationship making Carefull's AI-powered financial safety platform available as complimentary benefit to all U.S. clients through network of 20,000+ advisors. Platform monitors accounts for fraud, identity theft, scam behavior, and financial mistakes, with $1 million identity theft insurance and tools including scam detection and password management.
• J.P. Morgan Asset ManagementcoreChannel Partner/ Reseller/ Distributor · 15 June 2026Added as new product partner in Edward Jones workplace retirement plan lineup alongside existing partner T. Rowe Price, expanding the firm's 11-partner retirement plan network for small businesses.
• T. Rowe PricecoreChannel Partner/ Reseller/ Distributor · 15 June 2026Existing product partner providing retirement plan investment options through Edward Jones' expanded small business retirement plan offerings.
• Manulife John Hancock Retirement, Transamerica, Capital Group, EmpowermajorChannel Partner/ Reseller/ Distributor · 15 June 2026Existing retirement plan product partners broadening capabilities for Edward Jones' workplace retirement solutions targeting small businesses.
• Fiduciary Trust Company of CanadastrategicStrategic or Co-development Partner · 2 April 2026Edward Jones announced intention to acquire Fiduciary Trust Company of Canada to expand trust, estate, and discretionary investment management capabilities, pending regulatory approval, to capture share of $1.2 trillion wealth transfer expected over eight years.
• MomentcoreTechnology or Integration · 17 February 2026Fixed income trading and portfolio management platform providing Edward Jones Fixed Income Trading area with portfolio proposal tools and cash flow optimization capabilities, enabling advisors to generate customized fixed income portfolios in seconds.
• Natixis Investment ManagerscoreStrategic or Co-development Partner · 17 February 2026Completed acquisition of Natixis IM's Overlay Management Services capabilities, bringing U.S.-based Unified Managed Accounts services in-house to strengthen tax-aware, diversified portfolio strategies.
• EPAM SystemscoreTechnology or Integration · 5 January 2026Partnership to integrate generative AI into Edward Jones' software engineering workflows, achieving 20% increase in engineering efficiency, 98% code completeness, and 800%+ acceleration in code delivery within three months.
• MuleSoft (Salesforce)coreTechnology or Integration · 5 January 2026Integration platform enabling Edward Jones' AI-powered advisor intelligence systems to deliver real-time insights across hundreds of systems directly within advisor workflows.
• Big 12 ConferencemajorGTM or Marketing Partner · 5 December 2025$250,000 initiative addressing food insecurity across 16 Big 12 markets; Edward Jones named title sponsor of Big 12 Football Championship, including branding, in-venue, and broadcast elements.
• Alzheimer's AssociationmajorStrategic or Co-development Partner · 4 November 2025Strategic alliance with $50 million pledge over 10 years supporting fundraising and awareness for Alzheimer's disease through Walk to End Alzheimer's events, education programs, and support services.
• U.S. BankcoreStrategic or Co-development Partner · 31 October 2025Launched 'Edward Jones Everyday Solutions Powered by U.S. Bank' co-branded checking and credit card products available through Edward Jones advisor network. Strategic alliance allows U.S. Bank to reach 9 million Edward Jones clients via digital platform integrating everyday banking with investment management.
• CAISmajorTechnology or Integration · 13 May 2025Platform providing access to alternative investments for high net worth clients of Edward Jones, expanding product offerings beyond traditional investments.

Scale indicators14 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Merrill Lynch: Bank of America's wealth management division serving mass affluent and HNW clients through ~19,000 financial advisors with a similar branch-based advisory model. Directly comparable scale, advisor-led distribution, and product mix including banking, brokerage, and advisory.
• Morgan Stanley Wealth Management: Operates one of the largest advisor-led wealth management franchises with ~16,000 advisors and similar product breadth (advisory, brokerage, banking). Direct competitor for mass affluent and HNW clients with comparable fee-based revenue model.
• Raymond James Financial: Advisor-led wealth management firm with ~8,500 financial advisors and ~$1.5T in client assets. Competes head-to-head for mass affluent and HNW clients with similar fee-based advisory programs and brokerage services.
• Ameriprise Financial: Diversified wealth management and financial planning firm with ~10,000 advisors focused on mass affluent and HNW clients. Directly comparable product set including wrap-fee advisory, brokerage, insurance, and banking.
• Wells Fargo Advisors: Bank-affiliated brokerage and advisory franchise serving mass affluent and HNW clients through ~12,000 financial advisors. Comparable distribution model and product breadth including banking integration.
• Stifel Financial: Advisor-led wealth management and investment banking firm with ~2,300+ advisors and $500B+ in client assets. Comparable full-service model including advisory programs, brokerage, and institutional services.
• Robert W. Baird: Private wealth management and capital markets firm with ~1,700 financial advisors serving mass affluent and HNW clients. Similar community-based, advisor-led model and product breadth including advisory, brokerage, and retirement.
• LPL Financial: Largest independent broker-dealer in the U.S. supporting ~22,000 financial advisors with custody, advisory, and brokerage infrastructure. Competes with Edward Jones for advisor recruits and provides similar wealth management technology and product access.

Broad incumbents

• Charles Schwab: Major incumbent with both self-directed brokerage and a growing advisor-led wealth management segment. Competes with Edward Jones across both advised and self-directed channels, particularly for mass affluent clients.
• Fidelity Investments: Large incumbent offering retail brokerage, advisory, workplace retirement, and wealth management. Overlaps with Edward Jones in mutual fund distribution, retirement plans, and increasingly in advisor-led wealth services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edward-jones
• Facebookfacebook.com/edwardjones
• Xx.com/edwardjones

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds19 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edward Jones