Raymond James Financial, Inc.

What Raymond James Financial, Inc. does

Raymond James Financial, Inc. is a diversified financial services holding company founded in 1962 and headquartered in St. Petersburg, Florida. The firm operates through wholly-owned subsidiaries including Raymond James & Associates (NYSE/SIPC member), Raymond James Financial Services (FINRA/SIPC member), Raymond James Bank (FDIC member), Raymond James Trust, and Raymond James Ltd. (Canada), with additional investment banking presence in London. As of June 30, 2026, the firm reported $1.92 trillion in client assets under administration and 154 consecutive quarters of profitability since 1988, with capitalization maintained at 2x the regulatory minimum. It serves individual investors, high-net-worth clients, business owners and executives, athletes and entertainers, corporations, and financial institutions, primarily across the United States, Canada, and the United Kingdom.

The company's core offering is advisor-led wealth management delivered through a network of financial advisors operating under four affiliation models: Employee Advisor, Advisor Select, Independent Advisor, and Independent RIA. Product breadth spans wealth management, investment solutions (asset management, fixed income, equity research, mutual funds, ETFs, alternatives, private markets), financial and retirement planning, estate and trust services, banking and lending, insurance, and specialized services for business owners and athletes/entertainers. The institutional segment provides investment banking, capital markets, public finance, fixed income, and Raymond James Investment Management. Digital platforms include Client Access for account management, eFolio for portfolio management, and Goal Planning & Monitoring, supplemented by a Longevity Planning Resources ecosystem of partner services spanning legal, healthcare, identity protection, and caregiving.

Revenue is generated through fee-based advisory services, transaction commissions on securities and mutual funds, investment banking fees (M&A advisory, equity and debt underwriting), and interest and dividend income net of bank lending activity through Raymond James Bank. Client assets are served through a distributed, advisor-centric model rather than a direct digital channel, and the subsidiary structure (Bank, Trust, Ltd. Canada) supports vertically integrated banking, custody, and trust capabilities. The firm is publicly traded on the NYSE under ticker RJF.

Name

Raymond James Financial, Inc.

Legal name

Raymond James Financial, Inc.

Website

https://raymondjames.com

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Raymond James Financial, Inc. is a diversified, publicly traded financial services firm offering wealth management, investment banking, capital markets, and banking services through a national financial advisor network, serving individual, high-net-worth, business owner, and institutional clients across the U.S., Canada, and the UK.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Wealth management
• Investment banking
• Capital markets
• Financial advisory
• Retail brokerage

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management / Advisory Fees: Fee-based advisory services charged to individual clients for financial planning, investment management, and wealth advisory services. Revenue generated through financial advisors serving retail and high-net-worth clients.
2. Commissions: Transaction-based commissions from securities trading, mutual funds, and other investment products purchased by clients through Raymond James advisors.
3. Investment Banking: Fees from capital markets services including M&A advisory, equity and debt underwriting, and other corporate finance services for institutional clients.
4. Interest and Dividend Income: Interest income generated through Raymond James Bank from lending activities and interest on client cash balances.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Raymond James Financial, Inc. is a diversified financial services holding company that provides wealth management, investment advisory, and retail brokerage services to individuals through a national network of financial advisors, and delivers investment banking, capital markets, public finance, and fixed income services to corporate, institutional, and government clients. The firm also operates Raymond James Bank for banking and lending and Raymond James Trust for estate and trust administration, supported by proprietary digital platforms including Client Access, eFolio, and Goal Planning & Monitoring.

Product overview

Raymond James Financial, Inc. is a diversified financial services company offering a comprehensive platform of wealth management, investment banking, and capital markets services. The core Wealth Management division provides personalized financial advisory services through dedicated advisors, supported by investment solutions (including Asset Management, Fixed Income, Equity Research, Mutual Funds, and Private Markets), Financial & Retirement Planning, Estate and Trust Services, Banking & Lending through Raymond James Bank, Insurance Solutions, and specialized Private Wealth Services for high-net-worth clients. For corporations and institutions, Raymond James offers Investment Banking (including M&A, Capital Markets, and Private Capital Advisory), Global Equities, Public Finance, Fixed Income Capital Markets, and Raymond James Investment Management. The firm operates through subsidiaries including Raymond James Bank (FDIC-insured), Raymond James Trust, and Raymond James & Associates. Digital platforms include Client Access (online account management), eFolio (portfolio management), and Goal Planning & Monitoring tools.

Differentiator

Problem solved

Functional benefit

Brands

• Raymond James & Associates: Core operating subsidiary providing wealth management and investment banking services
• Raymond James Financial Services, Inc.
• Raymond James Bank
• Raymond James Trust
• Raymond James Stadium
• Advisor Inclusion Networks
• eFolio
• eFolio Plus
• Raymond James Stadium
• Professional Partners Program

Products and services

• Wealth Management Comprehensive financial planning and investment management services for individual investors, including personalized advisor relationships, portfolio management, and financial guidance for major life milestones.
• Investment Solutions Full spectrum of investment products and services including Asset Management Services, Fixed Income, Equity Research, Mutual Funds, Closed-End Funds, Unit Investment Trusts, Convertible Securities, Options, Restricted Securities, and Private Markets and Alternatives for retail and institutional clients.
• Financial & Retirement Planning Planning services including Individual Retirement Accounts (IRAs), Retirement Planning Calculator, Owners-Only 401(k), Qualified Retirement Plans, Simplified Employee Pension Plans, and College Planning for individual investors and business owners.
• Estate, Charitable Giving & Trust Services Trust services through Raymond James Trust including estate planning, charitable giving strategies, trust management, and legacy planning tools for individuals, families, and high-net-worth clients.
• Banking & Lending Services Banking services through Raymond James Bank including Cash Management, Raymond James Bank Enhanced Savings Program, Capital Access with debit cards, Cash Sweeps, Credit Card, and Margin services for wealth management clients.
• Insurance Solutions Insurance products including life insurance, long-term care protection, and annuities designed to protect clients, families, and businesses.
• Institutional Services Full-service investment banking capabilities providing deep industry expertise for institutional clients.
• Private Wealth Services Services tailored for high-net-worth clients including investment management solutions, estate and charitable planning, lending and cash management, intergenerational wealth strategies, risk mitigation and management, and specialized services for athletes and entertainers.
• Business Owner Solutions Comprehensive services for business owners including succession and exit planning, employee benefits, risk management, and lending and liquidity solutions.
• Raymond James Bank FDIC-insured bank providing deposit services, lending solutions, and banking products for clients.
• Raymond James Trust Trust services company offering solutions and services for estate management, charitable giving, and trust administration.
• Raymond James Investment Management Investment management services for institutional clients.
• Global Equities & Investment Banking Capital markets services including equity capital markets, equity research, sales and trading, corporate and executive services, and corporate access for corporate and institutional clients.
• Public Finance Public finance services covering specialty areas including airports, healthcare, higher education, housing, K-12 schools, state and local government, student housing, transportation, and utilities.
• Fixed Income Capital Markets Fixed income services including institutional sales, trading, research and strategies, and RIA partnership group for institutional clients.
• Client Access Online account access portal providing up-to-date account information and secure 24/7 access to account data for Raymond James clients.
• eFolio Interactive portfolio management system allowing financial institutions and clients to interact with portfolios online including sorting, strategies, inventories, research, and swaps.
• Goal Planning & Monitoring Sophisticated wealth planning tool that shows the full financial picture including specific goals, investment strategy, risk tolerance, spending and saving rates, and probability of achieving goals.

Quantifiable outcome

• $1.92 trillion in client assets under administration
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• ARAG (Legal Now)minorImplementation/ SI/ Consulting PartnerARAG provides legal services and estate planning document creation through the Longevity Planning Resources program. Raymond James advisors can connect clients with ARAG for tailored legal advice and document preparation.
• EverSafeminorImplementation/ SI/ Consulting PartnerEverSafe provides identity theft and fraud protection services through proprietary algorithms monitoring accounts for unusual activity. Offered as part of longevity planning protection services.
• ChapterminorImplementation/ SI/ Consulting PartnerChapter provides Medicare plan comparison and enrollment services through unbiased licensed advisors. Raymond James receives one-time referral fee for each Medicare application submitted.
• ClearMatchminorImplementation/ SI/ Consulting PartnerClearMatch provides Medicare plan comparison services to help clients maximize benefits and minimize healthcare costs. Raymond James receives one-time referral fee for applications submitted.
• Broadspire Care ManagementminorImplementation/ SI/ Consulting PartnerBroadspire provides care management services including home assessments, aging-in-place strategies, and care facility referrals as part of longevity planning resources.
• PinnacleCareminorImplementation/ SI/ Consulting PartnerPinnacleCare provides concierge health services including medical appointment scheduling, treatment options, and second opinions from top specialists across the country.
• CariloopminorImplementation/ SI/ Consulting PartnerCariloop provides caregiver support services including personalized guidance, expert support, and digital tools to help families make informed care decisions.
• EverplansminorImplementation/ SI/ Consulting PartnerEverplans provides online document organization services enabling clients to securely store and share important documents, wills, and family information with loved ones.
• StrideminorImplementation/ SI/ Consulting PartnerStride provides pre-Medicare health insurance support for clients under 65, offered in partnership with Chapter as part of comprehensive healthcare planning resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Morgan Stanley: Global investment bank and wealth manager with a large financial advisor network and ~$6.5T+ in client assets. Most comparable in scale and advisor-led wealth model, while also offering institutional investment banking like Raymond James.
• Charles Schwab: Large diversified wealth manager with both self-directed and advisor-led channels. Comparable in the mass-affluent and retail wealth management space, though more digital/brokerage-centric than Raymond James' human-advisor model.
• Wells Fargo Advisors: Wirehouse wealth management arm of Wells Fargo serving mass-affluent and HNW clients. Comparable in target segments and product breadth, though embedded within a universal bank subject to broader regulatory scrutiny.
• RBC Wealth Management: Wealth and investment banking arm of Royal Bank of Canada with US and international presence. Comparable on cross-border wealth management and advisor-led model, supporting similar client segments.
• UBS Group: Global wealth manager (largest globally by AUM) and investment bank. Comparable in HNW/private wealth and institutional investment banking, though with a much more international footprint and larger scale.
• Bank of America Private Bank: Private banking and wealth arm of Bank of America serving HNW and ultra-HNW clients. Comparable in HNW wealth management and integration with a banking platform, though distribution is via the broader Bank of America branch and advisor network.

Direct peers

• Ameriprise Financial: Diversified financial services firm with an extensive independent advisor network (10,000+), wealth management, asset management, and insurance solutions. Closely mirrors Raymond James' advisor-centric, multi-affiliation model and product breadth.
• Edward Jones: National financial advisory firm with a large branch-based advisor network focused on individual investors and retirement planning. Similar target segments and one-to-one advisor relationship model, though with a more limited product set and no investment banking.
• Stifel Financial: Wealth management and investment banking firm with an advisor network and full-service capital markets. Closely comparable in the dual wealth + investment banking model, though smaller scale than Raymond James.
• LPL Financial: Largest independent broker-dealer in the US, supporting ~22,000 financial advisors. Closely comparable to Raymond James on the independent advisor / RIA channel dimension and on advisor recruiting economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RaymondJames
• YouTubeyoutube.com/user/raymondjames
• Facebookfacebook.com/RaymondJames
• LinkedInlinkedin.com/company/raymond-james-financial-inc-
• Instagraminstagram.com/raymondjames

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raymond James Financial, Inc.