Cint
- Company typePublic
- Founded1998
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Cint firmographics
Firmographics- Name
- Cint
- Legal name
- Cint AB
- Website
- https://www.cint.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Cint is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices12 records
Markets served
Cint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Marketplace Transaction Fees: Cint Exchange operates as a bilateral marketplace connecting survey buyers with panel suppliers. Revenue is generated through transaction fees or take rates on surveys completed through the platform. The platform facilitates hundreds of millions of survey completions annually.
- Software / Platform Subscriptions: Self-serve and managed service accounts providing access to the Cint Exchange, Lucid Measurement, Cint Engage, Verified Audiences, and Theorem products, with tiered access based on usage and service level.
- Brand Measurement Services: Lucid Measurement provides programmatic brand lift measurement services, enabling real-time campaign optimization with cross-platform analytics for brands and agencies.
- Theorem Sample Sales: Fixed-price sale of survey respondent completes to academic and research customers in the U.S., with nationally representative sample at $1.50 per complete and segmented state-level sample at $3.50 per complete.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nationally Representative Audience at $1.50 per complete |
| Unit Pricing | Pay-as-you-go | Segmented Audience by U.S. State at $3.50 per complete |
| Usage-based | Pay-as-you-go | Cint Exchange / Marketplace — Self-Serve |
| Subscription | Annual | Lucid Measurement — Enterprise |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Cint product offering
Product offeringCore offering
Cint operates the world's largest programmatic research marketplace (Cint Exchange), connecting survey buyers with hundreds of millions of respondents across 130+ countries from 800+ integrated panel suppliers. The platform supports self-serve and managed service survey fielding, automated targeting, and reconciliation, complemented by Lucid Measurement for real-time brand lift analytics, Cint Engage for audience monetization, Verified Audiences for consented respondent data, and Theorem for U.S. academic sampling.
Product overview
Cint operates a platform-plus-modules architecture centered on the Cint Exchange, the world's largest programmatic research marketplace. The platform connects researchers with hundreds of millions of respondents across 130+ countries from over 800 integrated suppliers. Supporting modules include Lucid Measurement for real-time brand lift measurement, Cint Engage for audience monetization, Verified Audiences for consented respondent data licensing, and Theorem for U.S. academic sample. Recent additions include the AI-powered Connect platform for automated market research and AI-Moderated Interviews (AIMI) combining quantitative scale with qualitative depth. The portfolio is unified by proprietary AI capabilities including Trust Score for fraud detection and recommendation engines for respondent matching.
Differentiator
Problem solved
Functional benefit
Brands
- Cint Exchange: The world's largest programmatic research marketplace connecting companies with survey respondents.
- Lucid Measurement
- Cint Engage
- Verified Audiences
- Theorem
- Cinthia
- Luci
Products and services
- Cint Exchange The world's largest programmatic research marketplace connecting companies seeking research insights with hundreds of millions of respondents across 130+ countries from 800+ integrated panel suppliers. Enables automated survey fielding, audience targeting, and reconciliation via web UI and API for researchers, brands, and agencies.
- Lucid Measurement Always-on attitudinal media measurement product providing real-time brand lift analytics for cross-platform advertising campaigns, with daily updates enabling marketers to optimize media performance while campaigns are in-flight. Serves brands, agencies, and ad-tech platforms.
- Cint Engage Audience monetization platform enabling panel managers and community owners to take complete control over their audience monetization strategy, connecting their audiences to surveys programmatically to create new revenue streams. Designed for supply partners supplying respondents to the Cint Exchange.
- Verified Audiences High-quality, self-declared user data collected from survey respondents, packaged into consented segments that can be licensed to expand and validate audiences, used in targeting, building audience models, or surveys and marketing campaigns.
- Theorem U.S. survey sample tailored for academic research, providing nationally representative survey participants based on age, gender, ethnicity, and region demographics. Fixed pricing at $1.50 per complete for standard nationally representative sample and $3.50 per complete for segmented audience by U.S. state, with Qualtrics integration.
- AI-powered Connect Platform Cloud-based service designed to automate market research by speeding up survey fieldwork for insights teams, providing programmatic access to global respondent panels and enabling brands to obtain high-quality consumer data more efficiently.
- AI-Moderated Interviews (AIMI) Hybrid methodology combining quantitative survey scale with qualitative depth using autonomous AI agents that ask probing questions via text, audio, or video in real time, enabling organizations to gain high-fidelity insights from hundreds of respondents in just a few days.
- Luci AI study companion built for Lucid Measurement customers, designed as an AI assistant to help with study creation, management, and analysis within the brand lift measurement platform.
Quantifiable outcome
- 88% of advertisers using Cint's platform reduced survey launch times from days to minutes.
- +3 more outcomes
Companies that use Cint
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Cint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature5 records
Cint partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Basis (Perion Network)coreIntegration of Cint's brand measurement technology into Basis's autonomous advertising platform enables real-time brand lift measurement for omnichannel campaigns. Advertisers can measure brand awareness, ad recall, and purchase intent daily while campaigns are live, addressing the traditional limitation where brand lift results arrive days or weeks after campaign completion.
- SnowflakecoreCint Verified Audiences are available in Snowflake's data marketplace, enabling joint customers to access consented, self-declared respondent data directly within their Snowflake environment for activation in research and marketing campaigns.
- SalesforcecoreExpanded collaboration to build an 'agentic enterprise' using Slack as the operating platform for AI agents. First phase includes Slack-native AI tools — Enterprise Search and AI-powered Slackbot — with future phases targeting CSM Canvas, automated processes, and centralized customer sentiment signals. The partnership evolves Cint's support chatbot Cinthia into an intelligent agent and connects Cint more tightly into Salesforce's Agentforce ecosystem.
- illumin Holdings Inc.coreIntegration of self-serve brand lift measurement directly into illumin's programmatic campaign setup, enabling marketers to launch brand studies up to 90% faster and view results in minutes rather than weeks. The integration embeds measurement into campaign execution, allowing real-time optimization without post-campaign reporting.
Scale indicators12 records
Recent moves11 records
Expansion highlights6 records
Cint competitors and assessment
Company assessmentDirect peers
- Dynata: One of the world's largest first-party data and insights platforms, operating a respondent panel marketplace directly competitive with Cint Exchange. Both firms monetize by connecting survey buyers to consumer panels at scale, with overlapping enterprise buyers and supply partners.
- Toluna: Global panel and survey technology company offering its own consumer panel network and research technology platform. Competes directly with Cint in sample supply, survey programming, and community panel management, and is also a customer via Cint's supply network.
- PureSpectrum: Research marketplace platform offering programmatic sample access and respondent quality scoring. Directly competes with Cint Exchange in the same programmatic-sample-for-buyers category with similar take-rate economics and enterprise buyers.
- Pollfish: Mobile-first survey platform operating a global respondent panel accessed programmatically by brands and researchers. Direct competitor in mobile survey sampling with overlapping self-serve API-based buyer experience.
Emerging players
- Prolific: Online participant recruitment platform purpose-built for academic and commercial research, with strict participant verification. Competes with Cint in the supply of verified respondents for survey-based research, particularly among academic and AI-research buyers.
- Resonance Research: Niche programmatic research marketplace and panel aggregator; smaller than Cint but competes for the same enterprise buyers in survey sampling, with particular overlap in B2B and healthcare research.
Broad incumbents
- YouGov: Global public opinion and consumer research firm with a large proprietary panel across 60+ markets. Overlaps with Cint in syndicated and custom survey research, though YouGov primarily conducts research in-house versus operating an open marketplace.
- Qualtrics: Enterprise experience management platform owned by Silver Lake / CPP, with broad survey, brand tracking, and customer experience capabilities. Overlaps with Cint's research workflow and increasingly with brand measurement, though Qualtrics is a tooling platform versus a marketplace.
- SurveyMonkey: Publicly traded online survey platform with a large consumer base, AI-assisted survey builder, and growing enterprise offerings. Competes with Cint for self-serve survey buyers and adjacent in market research, though with less emphasis on programmatic sample sourcing.
- Kantar: One of the world's largest market research and analytics firms, operating Kantar Profiles Network (panel aggregator) that competes directly with Cint on the buyer side. Overlapping client roster across brands and agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cint social profiles
Digital presenceCint compliance and trust
Trust signalCompliance3 records
Cint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cint leadership team
Management profileNumber of profiles
Profiles8 records
Cint subsidiaries and ownership
Company hierarchySubsidiaries5 records
Cint funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cint M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cint
What does Cint do?
Cint operates the world's largest programmatic research marketplace (Cint Exchange), connecting survey buyers with hundreds of millions of respondents across 130+ countries from 800+ integrated panel suppliers. The platform supports self-serve and managed service survey fielding, automated targeting, and reconciliation, complemented by Lucid Measurement for real-time brand lift analytics, Cint Engage for audience monetization, Verified Audiences for consented respondent data, and Theorem for U.S. academic sampling.
Is Cint a public or private company?
Cint is a public company. It is classified as public and is currently operating.
When was Cint founded?
Cint was founded in 1998. It employs 501 to 1,000 people.
Where is Cint based?
Cint is headquartered in Stockholm, Sweden, in the Europe region.
How does Cint make money?
Four revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are software / Platform Subscriptions, brand Measurement Services and theorem Sample Sales.
Who are Cint's main competitors?
Direct peers on record are Dynata, Toluna, PureSpectrum and Pollfish. Emerging players are Prolific and Resonance Research. Broad incumbents are YouGov, Qualtrics, SurveyMonkey and Kantar.
Does Cint have an API?
Yes. Cint offers APIs enabling users to access the Platform from their own platform or preferred system. The company provides a Buyer API and Supply API for programmatic access to the Cint Exchange marketplace. API integrations can be customized and are implemented by customer or Cint development resources in coordination with Cint's integrations team. For brand lift measurement, the Lucid Measurement API provides publicly available API endpoints for creating brand lift studies and retrieving brand performance metrics, enabling partners to offer brand lift studies directly in their platforms. Developer documentation is at developer.cint.com/demand.