Pollfish
Pollfish is a cloud-based survey platform that provides DIY self-service survey tools and full-service market research to 13,673+ businesses, including Fortune 500 brands and academic institutions. Its platform uses first-party respondents from parent Prodege's consumer loyalty programs and AI-powered survey creation, analysis, and conversational interviewing.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Pollfish does
Pollfish is a cloud-based survey platform founded in 2013 and headquartered in New York, operating as a wholly owned subsidiary of consumer engagement company Prodege. The platform delivers both a self-serve DIY survey tool and a full-service market research offering, serving a customer base of 13,673+ businesses that spans Fortune 500 enterprises (Walmart, Disney, Nestle, DoorDash, Hulu, McKinsey, Deloitte, L'Oréal, Bayer, and others), academic institutions (Stanford, Harvard), and small to mid-sized businesses. Core platform components include a Survey Maker with 19+ question types, an AI Survey Builder that generates surveys from conversational prompts, AI Survey Analysis (AI Reports) for automated reporting, Conversational AI for AI-moderated qualitative interviewing, Conjoint Analysis and MaxDiff methodologies, and Post-Stratification weighting calibrated to census data across 32 countries.
The underlying technology is mobile-first, with surveys delivered through Prodege's owned and operated consumer loyalty programs (shopping, gaming, and savings apps) rather than third-party panels. Quality control is enforced via the proprietary "11 Trust Verifications" respondent screening system. The go-to-market is dual-track: a product-led growth motion with free sign-up and pay-per-response pricing starting at $0.95 per completed response for the long tail, complemented by an enterprise field sales motion routing Fortune 500 clients to Prodege's full-service research arm for managed, multi-country projects on multi-year contracts. Revenue mechanics are usage-based (per-response) for self-serve and professional-services-based for enterprise, with 24/7 research-expert support included at no additional cost.
Pollfish is privately held, has 51-100 employees, and has raised approximately $10.77M in disclosed equity funding across rounds from 2013 to 2018, with EBRD Venture Capital leading the most recent $6.3M round in March 2018. The platform has continued to ship AI and internationalization product extensions through 2023-2026, including multi-country survey launching, AI Reports, audience templates, Loop & Merge personalization, and 25+ language translations.
Pollfish firmographics
Firmographics- Name
- Pollfish
- Legal name
- Pollfish
- Website
- https://pollfish.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pollfish is a cloud-based survey platform that provides DIY self-service survey tools and full-service market research to 13,673+ businesses, including Fortune 500 brands and academic institutions. Its platform uses first-party respondents from parent Prodege's consumer loyalty programs and AI-powered survey creation, analysis, and conversational interviewing.
- Ownership category
- akta.pro rank
Pollfish industry classification
Industry- Product category
- Market Research Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industries
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN), Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where Pollfish is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Pollfish business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Pay-per-Response Survey Revenue: Transparent pay-per-response pricing where researchers pay only for completed survey responses. No monthly subscriptions, no hidden fees, and no minimum commitments. Pricing calculator shows exact costs before survey launch.
- Enterprise Full-Service Research: Done-for-you market research services through parent company Prodege, handling entire research process including survey programming, sampling, fielding, data analysis, and reporting for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-serve survey platform starting at $0.95 per completed response |
| Freemium | Pay-as-you-go | Free platform access with no licenses or seats required |
| Hybrid | Multi-year contract | Enterprise full-service research with bulk discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Pollfish product offering
Product offeringCore offering
Pollfish is a cloud-based survey platform that enables businesses to conduct DIY and full-service market research. The platform combines an AI-powered survey builder, 19+ question types, behavioral targeting, real-time analysis, and post-stratification weighting, distributing surveys through Prodege's first-party mobile consumer apps. Researchers pay per completed response (starting at $0.95), with complimentary 24/7 support from market researchers and optional full-service research execution for enterprise clients.
Product overview
Pollfish is an all-in-one survey platform providing both a DIY self-service tool and full-service market research offerings. The core platform consists of Survey Maker (with 19+ question types), AI Survey Builder (conversational AI-powered survey creation), Survey Features (skip logic, conditional branching, Loop & Merge), Survey Targeting (demographic/behavioral targeting with 6,979+ criteria), Survey Analysis (real-time results with post-stratification), and Conversational AI (AI-moderated qualitative conversations at scale). The platform integrates AI Survey Analysis for auto-generated reports. Full-service offerings include Survey Programming, Behavioral Data, Data Visualization, Questionnaire Design, Sample Management, and Qualitative/IHUT/ID research through parent company Prodege. Key advanced methodologies include Conjoint Analysis, MaxDiff, and NPS Surveys. The platform is built on Prodege's owned first-party respondent communities spanning consumer loyalty programs, mobile apps, and gaming platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Pollfish Survey Platform: The primary survey platform offering survey maker, AI survey tools, survey features, targeting, and analysis capabilities.
Products and services
- Pollfish Survey Platform
Quantifiable outcome
- Survey responses can be collected in as little as a few hours for general population audiences
- +3 more outcomes
Companies that use Pollfish
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Pollfish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Pollfish partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ProdegecoreProdege is the parent company of Pollfish. Pollfish is owned and operated by Prodege, leveraging Prodege's family of consumer loyalty programs (shopping, gaming, savings apps) as first-party respondent communities. Prodege also provides full-service market research capabilities for enterprise Pollfish clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pollfish competitors and assessment
Company assessmentEmerging players
- Attest: Attest is a consumer research platform targeting marketers and brands with self-serve brand tracking, audience research, and ad-hoc surveys on a pay-per-response model. Closely mirrors Pollfish's SMB and marketer-focused DIY positioning with a faster-growth challenger profile.
- Prolific: Prolific is a participant recruitment platform focused on high-quality verified respondents for academic and commercial research. Competes with Pollfish's respondent access model, particularly for B2B and academic customers prioritizing data quality.
Direct peers
- SurveyMonkey: SurveyMonkey is a widely used self-serve survey platform with a large SMB customer base and an enterprise tier (SurveyMonkey Enterprise). Competes head-to-head with Pollfish's DIY survey maker on price-per-response and ease-of-use for market researchers and marketers.
- Toluna: Toluna provides an end-to-end market research platform combining its owned consumer panel with survey programming, sample delivery, and analytics tools. Directly comparable to Pollfish's hybrid DIY + panel + full-service model.
- QuestionPro: QuestionPro is an online survey platform offering DIY tools, panel services, and advanced analytics for market research and CX use cases. Competes with Pollfish across SMB through enterprise tiers, including on AI-assisted survey creation and audience targeting.
- Dynata: Dynata is one of the world's largest first-party panel-based market research data providers, offering sample, survey programming, and full-service research. Directly competes with Pollfish's audience and full-service offerings, particularly for enterprise sample and B2B research.
- Qualtrics: Qualtrics is the leading enterprise survey and experience management platform, offering DIY survey creation, advanced analytics, and panel services. Directly competes with Pollfish in online survey software for market research and customer experience use cases across enterprise and academic customers.
- Cint: Cint operates a global marketplace/exchange connecting researchers with panel suppliers and consumer audiences. Competes with Pollfish on programmatic sample access and audience reach, particularly for cross-border online research.
Broad incumbents
- Schlesinger Group: Schlesinger Group is a large global market research services firm offering qualitative and quantitative fieldwork, panel access, and full-service research. Comparable to Pollfish's full-service/Prodege offering but at much larger scale and broader geographic footprint.
- Kantar (Profiles division): Kantar Profiles is the panel and sample division of Kantar, one of the world's largest market research groups. Overlaps with Pollfish's first-party audience and full-service research capabilities but operates at significantly broader portfolio scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pollfish social profiles
Digital presencePollfish compliance and trust
Trust signalCompliance2 records
Pollfish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pollfish leadership team
Management profileNumber of profiles
Profiles5 records
Pollfish subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pollfish funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pollfish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pollfish
What does Pollfish do?
Pollfish is a cloud-based survey platform that enables businesses to conduct DIY and full-service market research. The platform combines an AI-powered survey builder, 19+ question types, behavioral targeting, real-time analysis, and post-stratification weighting, distributing surveys through Prodege's first-party mobile consumer apps. Researchers pay per completed response (starting at $0.95), with complimentary 24/7 support from market researchers and optional full-service research execution for enterprise clients.
Is Pollfish a public or private company?
Pollfish is a private company. It is classified as corporate owned and is currently operating.
When was Pollfish founded?
Pollfish was founded in 2013. It employs 51 to 100 people.
Where is Pollfish based?
Pollfish is headquartered in New York, United States, in the North America region.
How does Pollfish make money?
Two revenue lines are on record. Pay-per-Response Survey Revenue is the primary driver. The others are enterprise Full-Service Research.
Who are Pollfish's main competitors?
Emerging players on record are Attest and Prolific. Direct peers are SurveyMonkey, Toluna, QuestionPro, Dynata, Qualtrics and Cint. Broad incumbents are Schlesinger Group and Kantar (Profiles division).
Does Pollfish have an API?
No public API is recorded for Pollfish.
What industry is Pollfish in?
Pollfish's product category is Market Research Software. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 541910 and its SIC code is 7310.