What Express Wash Concepts does

Express Wash Concepts (EWC) is a privately held express car wash operator headquartered in Etna, Ohio, that runs a multi-brand retail platform of 141+ locations across six U.S. states (Ohio, Michigan, Pennsylvania, Virginia, Indiana, and West Virginia). The company operates five regional sub-brands — Moo Moo Express Car Wash, Flying Ace Express Car Wash, Clean Express Auto Wash, Green Clean Express Auto Wash, and Bee Clean Express Car Wash — each retaining localized brand identity while sharing a common operating platform, including the proprietary EnviroSoft brushless wash material, water reclamation systems that use less than 20 gallons per vehicle, Variable Frequency Drive tunnel technology, LED lighting, and on-demand vehicle profiling sensors.

EWC monetizes through three primary streams: per-wash retail transactions (signature ceramic washes priced at $26–$28), the Wash Smart Unlimited Club subscription that allows members unlimited washes at any of the 141+ locations under any of the five brands, and B2B programs including Fleet Solutions (commercial fleets of 5+ vehicles with discounted per-wash billing) and a Dealership Partner Program that distributes complimentary 30-day memberships via hang tags on sold vehicles. The company also operates the EWC Wash Me! fleet mobile app for account and wash-code management.

Growth has been driven primarily by an acquisition-and-rebrand playbook — including CleanTown USA (2021), Zip Auto Wash (2021), Kleenco (2022), Cleanland Car Wash (2025), Royalton Car Wash (2025), and Montgomery Road Zips Car Wash (2025) — combined with greenfield construction, funded in part by a $150 million MidCap Financial debt facility in October 2023. The company employs more than 1,620 team members, has been recognized on the Inc. 5000 list for six consecutive years, and operates an EWC Cares community giving program that donated over $755,000 in 2025.

Name

Express Wash Concepts

Legal name

Express Wash Concepts LLC

Website

https://expresswashconcepts.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Express Wash Concepts is a privately held express car wash operator running 141+ locations across six U.S. states under five regional brands (Moo Moo, Flying Ace, Clean Express, Green Clean, Bee Clean), serving retail consumers via subscriptions and single washes, commercial fleets, and automotive dealership partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Etna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Single Wash Sales: Customers pay per individual car wash at any of the company's 140+ locations across six states. The company offers various wash packages including signature ceramic washes valued at $26-$28.
2. Wash Smart Unlimited Club (Subscription): Recurring membership subscription offering unlimited washes at any location under any of the five brands. Members pay monthly fees for access across the entire network, providing predictable recurring revenue and encouraging customer loyalty.
3. Fleet Solutions: Commercial fleet wash programs for businesses with 5 or more commercial vehicles. Pricing is per wash and charged when wash codes are generated. Minimum billing of 5 washes per month for fleet accounts. Monthly billing with credit card or EFT payment.
4. Dealership Partner Program: Dealerships place customized hang tags in vehicles sold and serviced. Customers scan QR codes to sign up for 30-day unlimited wash memberships ($42 value) or receive free ceramic wash ($26 value). Dealers pay printing costs and $6 per single wash redeemed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Express Wash Concepts operates a multi-brand express tunnel car wash platform with 141+ locations across six states, offering per-wash transactions, the Wash Smart Unlimited Club subscription, fleet wash solutions for commercial accounts, and a dealership partner program. All locations share a unified express car wash technology stack and complimentary vacuums, with one membership unlocking access across all five regional brands.

Product overview

Express Wash Concepts operates a multi-brand express car wash platform consisting of five regional sub-brands (Moo Moo Express Car Wash, Flying Ace Express Car Wash, Clean Express Auto Wash, Green Clean Express Auto Wash, and Bee Clean Express Car Wash) that share a unified membership platform (Wash Smart Unlimited Club) and corporate infrastructure. The company offers core unlimited wash memberships, commercial fleet solutions (Fleet Solutions), and automotive dealership partnerships as its primary revenue streams, with community engagement through the EWC Cares program. All brands provide fast, high-quality express tunnel wash experiences with free vacuums, operating over 140 locations across six states (Ohio, Michigan, Pennsylvania, Virginia, Indiana, and West Virginia).

Differentiator

Problem solved

Functional benefit

Brands

• Moo Moo Express Car Wash: Express car wash brand serving Central Ohio markets, operating 39 locations. Named Central Ohio's #1 Car Wash for nine consecutive years.
• Flying Ace Express Car Wash
• Clean Express Auto Wash
• Green Clean Express Auto Wash
• Bee Clean Express Car Wash

Products and services

• Wash Smart Unlimited Club Membership Recurring monthly subscription that provides members with unlimited express tunnel car washes at any of EWC's 140+ locations across all five regional brands, billed monthly with a 100% satisfaction guarantee and introductory promotional pricing (e.g., 50% off first three months on top tier during grand openings).
• Single Wash (Ceramic 4 Ultra Signature Wash and other tiers) One-time express tunnel car wash purchased at any EWC location, with the signature Ceramic 4 Ultra wash typically valued at $26-$28 and frequently offered free during 7-10 day grand opening promotions.
• WashSmart Fleet Solutions Commercial fleet wash management program providing businesses with discounted per-wash pricing, real-time account information, monthly vehicle-specific billing, and access to 120+ EWC locations across six states. Requires a minimum of 5 washes per month per account, with NET 30 payment terms and credit card or EFT billing.
• Dealership Partner Program Program in which automotive dealerships place customized EWC hang tags in vehicles sold or serviced; customers scan a QR code to claim a complimentary 30-day Wash Smart Unlimited Club membership ($42 value) or a free Ceramic 4 Ultra wash ($26 value). Dealerships pay printing costs and $6 per single wash redeemed.
• EWC Wash Me! Fleet Mobile App Mobile application for WashSmart Fleet Solutions customers that generates wash codes, manages fleet user accounts, adds or deactivates users, and redeems washes at Express Wash Concepts locations.
• Moo Moo Express Car Wash Express tunnel car wash brand serving Central Ohio with 39 locations, offering fast wash experiences, complimentary vacuums, and Wash Smart Unlimited Club membership access.
• Flying Ace Express Car Wash Express tunnel car wash brand serving Dayton, Richmond, and Cincinnati markets with 20 locations, offering fast washes, complimentary vacuums, and Wash Smart Unlimited Club membership access.
• Clean Express Auto Wash Express tunnel car wash brand serving Cleveland, Toledo, Detroit, and Pittsburgh markets with 58+ locations, offering fast washes, complimentary vacuums, and Wash Smart Unlimited Club membership access.
• Green Clean Express Auto Wash Express tunnel car wash brand serving Hampton Roads, Virginia with 21+ locations focused on environmentally friendly operations, offering fast washes, complimentary vacuums, and Wash Smart Unlimited Club membership access.
• Bee Clean Express Car Wash Express tunnel car wash brand serving Zanesville, Ohio, offering fast washes, complimentary vacuums, and Wash Smart Unlimited Club membership access.

Quantifiable outcome

• Water savings of 100 gallons per wash compared to driveway washing
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Cleveland GuardianscoreGTM or Marketing Partner · 19 June 2026Express Wash Concepts is a proud partner of the Cleveland Guardians and parent company of Clean Express Auto Wash. The partnership includes annual CLE Inspires fundraising campaigns where a portion of wash sales from a limited-time package benefits Cleveland Guardians Charities. In 2026, the campaign generated a record $53,690 donation, nearly double the previous year's contribution.
• Cleveland Browns, Columbus Blue Jackets, Columbus CrewminorGTM or Marketing Partner · 21 April 2026Sports partners including Cleveland Browns, Columbus Blue Jackets, and Columbus Crew participated in EWC's 2026 Leadership Summit and Washy Awards event with mascot appearances.
• Susie Q's KidsminorGTM or Marketing Partner · 21 April 2026Susie Q's Kids was named EWC's Favorite Non-Profit Partner of the Year at the 2026 Washy Awards. The organization provides comfort bags, panda bears, blankets, socks, hygiene kits, sensory kits and grief support resources to children in hospitals, hospices, shelters, foster care systems, schools and advocacy centers.
• Johnson's Real Ice CreamminorGTM or Marketing Partner · 25 March 2026Moo Moo Express Car Wash partnered with Johnson's Real Ice Cream to celebrate the grand opening of Johnson's newest location in Lewis Center, Ohio. The collaboration brings together two homegrown Central Ohio brands for a community event featuring ribbon cutting ceremony, free ice cream, and reciprocal giveaways including Moo Moo gift cards and wash vouchers.
• Sewickley Community CenterminorGTM or Marketing PartnerDesignated nonprofit partner for grand opening of Clean Express Auto Wash in Leetsdale, Pennsylvania. For every new membership purchased during the event, Clean Express donated $10 to support the center's programs, resources and safe spaces that empower the community.
• Michigan HumaneminorGTM or Marketing PartnerDesignated nonprofit partner for grand opening of 15th Metro Detroit Clean Express location in Westland, Michigan. For every new Wash Smart Unlimited Club membership purchased during the event, Clean Express donated $10 to Michigan Humane, the state's oldest animal welfare organization.
• Pink Ribbon GoodminorGTM or Marketing PartnerDesignated nonprofit partner for grand opening of 20th Flying Ace Express Car Wash in Miamisburg, Ohio. Pink Ribbon Good supports individuals and families affected by breast and gynecological cancers by providing healthy ready-to-heat meals, transportation assistance, housecleaning essentials, and peer support — all free of charge.
• Cups CollectiveminorGTM or Marketing PartnerDesignated nonprofit partner for grand opening of Clean Express Auto Wash in Medina, Ohio. Cups Collective serves Medina County by providing free meals, essential resources and a safe, welcoming space for youth made donations from gift card sales.
• Humane Society of Genesee CountyminorGTM or Marketing PartnerDesignated nonprofit partner for grand opening of Clean Express Auto Wash in Flint, Michigan. For every new membership and gift card purchase during the event, Clean Express donated proceeds to support the organization's mission of helping companion animals through sheltering, adoption and humane education.
• LINK of Hampton RoadsminorGTM or Marketing PartnerDesignated nonprofit partner for grand opening of Green Clean Express Auto Wash in Newport News, Virginia. LINK of Hampton Roads supports housing stability for local families. A portion of proceeds from the opening event benefited the organization.
• The Heart of GivingminorGTM or Marketing PartnerDesignated nonprofit partner for grand opening of Green Clean Express Auto Wash at 6102 Jefferson Ave. in Newport News, Virginia. Proceeds supported the local nonprofit during the March 2026 grand opening.
• WE ARE VBminorGTM or Marketing PartnerLocal nonprofit partner for grand opening of Green Clean Express Auto Wash in Virginia Beach, Virginia. Proceeds from gift cards and memberships during the opening event were donated to support the organization's community initiatives.
• Effective Leadership AcademyminorGTM or Marketing PartnerLocal youth development organization designated as nonprofit partner for grand opening of Clean Express Auto Wash in Warrensville Heights, Ohio. A portion of proceeds from gift card sales during the event supported the organization.
• Detroit Leadership AcademyminorGTM or Marketing PartnerDesignated nonprofit partner for grand opening of 12th Clean Express Auto Wash location in Metro Detroit (Rochester Hills). Proceeds from the opening event benefited Detroit Leadership Academy.

Scale indicators11 records

Recent moves12 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/express-wash-concepts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries11 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Express Wash Concepts