What GENESEE COUNTY HUMANE SOCIETY does

The Humane Society of Genesee County (HSGC) is a private 501(c)(3) nonprofit animal shelter founded in 1926 and headquartered at G-3325 S. Dort Hwy., Burton, Michigan. It provides companion animal shelter, adoption, surrender intake, cruelty investigation, and owner-request euthanasia services to Genesee County, and explicitly states it receives no federal or state funding, relying entirely on private donations, event proceeds, and service fees. Its paid workforce is small (7 employees) but supplemented by 200+ active volunteers operating under structured roles (Bark Buddy, Greeter, Kitty Cuddler, etc.) requiring a six-month, five-hour-per-month commitment. Core service offerings are traditional, in-person shelter operations — there is no proprietary technology platform, with Petpoint animal management software being the only named third-party system. The organization supplements its mission work with a diversified fundraising and community engagement program, including online donations via Stripe, a $365/year Cage Sponsorship subscription, memorial Garden of Reflection brick pavers ($100 each across three sizes), corporate event sponsorships (Paws on Parade, Golf Outing, Ties and Tails, Trunks and Tails, Holiday of Hope, Santa Dog), Kroger/Chewy/Amazon affiliate programs, $75 birthday party hosting, and reading/wellness programs (Furry Tales, Think Pawsitive, Service Saturdays). Distribution is purely direct and regional: physical shelter visits, off-site events at venues such as Flint Golf Club, and workplace visits — with no e-commerce, app, or out-of-region delivery. Customer-facing channels include a website (10,000+ monthly visitors), a weekly Happy Tails newsletter (8,000+ subscribers), Facebook (35,000 followers), and Instagram (2,300 followers), all used primarily for adoption funnels, donor cultivation, and community awareness rather than transactional commerce. The 20-member community Board, plus Executive Director David Schmieder, governs the organization with no parent entity, subsidiaries, or M&A activity disclosed.

Name

GENESEE COUNTY HUMANE SOCIETY

Legal name

Humane Society of Genesee County

Website

https://geneseehumane.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

The Humane Society of Genesee County is a 501(c)(3) nonprofit animal shelter founded in 1926, serving Genesee County, Michigan with adoption, surrender, cruelty investigation, and euthanasia services funded entirely by donations and events.

Ownership category

akta.pro rank

Product category

Animal Shelter Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal shelter services
• Pet adoption services
• Humane education programs
• Animal cruelty investigation
• Community fundraising events

Headquarters

HQ city

Burton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Online Monetary Donations: One-time and recurring monetary donations processed through Stripe. Donors can give daily, weekly, monthly, or quarterly. Supports general fund or designated purposes including honor/memory gifts.
2. Cage Sponsorship: $365/year ($1/day) program allowing sponsors to support an animal's care. Plaque inscription available for celebration, memorial, or business promotion.
3. Event Sponsorships: Corporate sponsorships for annual events including Paws on Parade, Golf Outing, Ties and Tails, and other community events providing positive community exposure for sponsors.
4. Adoption Fees: Fees collected from animal adoptions. Animals are spayed/neutered, microchipped, vaccinated, and tested before adoption.
5. Birthday Party Hosting: $75 for 5 children plus $10 per additional child (up to 10 children). Includes pizza, juice, and goody bags. Adults pay extra for pizza.
6. Garden of Reflection Brick Pavers: Memorial brick paver donations in three sizes: 4x8 inch ($100, 25 characters), 8x8 inch ($100, 40 characters), 12x12 inch ($100, 60 characters).
7. Retail Partner Programs: Revenue through Kroger Community Rewards, Chewy Wishlist, and Amazon Wishlist programs where percentage of purchases or wishlist item donations support the shelter.
8. Owner Request Euthanasia: Low-cost humane euthanasia service offered Monday-Friday by appointment. Revenue from service helps support shelter operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Humane Society of Genesee County (HSGC) operates a community animal shelter providing adoption services for dogs, cats, and other companion animals. All adopted animals are spayed/neutered, vaccinated, microchipped, and health-tested prior to placement. The organization also offers animal surrender intake, cruelty complaint investigation, low-cost owner-request euthanasia, humane education tours, volunteer programs, birthday party hosting, and fundraising events for its Genesee County, Michigan service area.

Product overview

The Humane Society of Genesee County operates as a traditional animal shelter organization offering a unified set of animal welfare services. Its core service portfolio centers on animal adoption, surrender intake, cruelty investigation, and owner-request euthanasia, all supported by volunteer programs and community education initiatives. The organization supplements its mission-driven work with fundraising activities including annual events (Golf Outing, Paws on Parade, Ties and Tails Gala, Holiday of Hope, Trunks and Tails, Santa Dog), donation programs (Cage Sponsorship, Garden of Reflection brick pavers, online donations), and community engagement offerings (Furry Tales reading program, Think Pawsitive workplace visits, Service Saturdays, birthday parties, and humane education tours). All programs are coordinated through the shelter located in Burton, Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Adoption Services

Quantifiable outcome

• Over 200 volunteers contribute time annually to shelter operations
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• KrogerminorGTM or Marketing PartnerKroger Community Rewards program allows customers with Kroger Plus cards to designate HSGC as their preferred charity. Percentage of qualified purchases are donated to the shelter.
• ChewyminorGTM or Marketing PartnerChewy Wishlist program enables supporters to purchase needed supplies directly from the shelter's wishlist. Items are shipped to the shelter.
• AmazonminorGTM or Marketing PartnerAmazon Wishlist program allows supporters to purchase supplies from the shelter's wishlist. Items are delivered directly to the shelter.
• Flint Golf ClubminorStrategic or Co-development PartnerVenue partner for the Annual HSGC Golf Outing event held at Flint Golf Club, 3100 Lakewood Dr., Flint, MI 48507.
• Nartel FamilyminorGTM or Marketing PartnerCorporate sponsor providing financial support for shelter operations and animal care programs.
• West Flint Animal HospitalcoreStrategic or Co-development PartnerVeterinary partner providing animal health services and support. Key partner in ensuring shelter animals receive proper medical care.
• Marathon FlintminorGTM or Marketing PartnerCommunity sponsor providing financial support for shelter programs and events.
• Genesee County Animal ControlminorStrategic or Co-development PartnerReferral resource for pet owners who need to surrender animals immediately when shelter is at capacity. Located on Pasadena Avenue in Flint.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• American Society for the Prevention of Cruelty to Animals (ASPCA): One of the largest U.S. animal welfare organizations, with national advocacy, shelter support grants, and direct pet services. Comparable mission around animal cruelty prevention and shelter support, though operating at a national scale well beyond HSGC.
• Best Friends Animal Society: Leading national animal welfare nonprofit running adoption programs, sanctuary operations, and community pet-support programs. Comparable as a national-scale shelter/advocacy nonprofit, but operating at much broader geographic scope.
• Humane Society of the United States (HSUS): National animal welfare advocacy and shelter-support organization. Comparable as an animal welfare nonprofit focused on companion animal protection, though primarily an advocacy/grantmaker rather than a direct shelter operator.

Others

• PetSmart Charities: Leading national funder of animal welfare, providing grants to shelters and adoption programs. Comparable as a strategic grant partner for shelter operations, though operates as a foundation rather than a shelter.
• Petco Love (formerly Petco Foundation): National nonprofit that grants funding to animal welfare organizations and partners with shelters on adoption events. Comparable as an animal welfare funder/partner organization, though not a direct shelter operator.
• Greater Good Charities: National nonprofit that supports animal welfare, hunger, and humanitarian causes through in-kind supply distribution and grants. Comparable as an enabling partner that supplies shelters (similar to HSGC's Chewy/Amazon wishlist channel).

Direct peers

• Bideawee: Historic regional nonprofit animal shelter (founded 1902) operating adoption, pet behavior, and community education services in the New York region. Comparable as a long-standing shelter nonprofit with adoption plus community education programming.
• The Anti-Cruelty Society: Chicago-based nonprofit animal shelter offering adoption, veterinary care, cruelty investigation, and humane education. Directly comparable service portfolio (adoption, cruelty, education, veterinary) as a regional shelter nonprofit.
• Michigan Humane: Michigan's largest and oldest animal welfare nonprofit, offering adoption, cruelty investigation, veterinary care, and humane education across the state. Directly comparable nonprofit animal shelter mission with similar service mix and statewide brand recognition that overlaps HSGC's territory.

Regional players

• Genesee County Animal Control: Public-sector animal control agency serving the same Genesee County geography with shelter and animal control functions. Comparable local shelter/intake mission but operates as a government entity rather than a private nonprofit; HSGC already refers overflow to it.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/geneseehumane
• Instagraminstagram.com/geneseehumane
• LinkedInlinkedin.com/company/genesee-county-humane-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GENESEE COUNTY HUMANE SOCIETY