DeHaat

What DeHaat does

DeHaat (legally Green Agrevolution Pvt. Ltd.) is an Indian AgriTech company founded in 2012 by IIT Delhi, IIT Kharagpur, and IIM Ahmedabad alumni, headquartered in Patna (Bihar) with a corporate office in Gurugram (Haryana). The company operates a full-stack agricultural platform serving 1.8 million+ smallholder farmers across 12 Indian agrarian states, delivering end-to-end services spanning soil testing and personalized crop advisory, distribution of agri inputs (seeds, fertilizers, pesticides), micro-finance and crop insurance (including satellite-based parametric weather insurance), and direct market linkage between farmers and 170+ institutional buyers through the FarmPlus marketplace. The platform is anchored by a physical franchise network of 11,000+ DeHaat Centers operated by local micro-entrepreneurs, supplemented by dual mobile applications (DeHaat Farmer App with 1.4M+ registered farmers and DeHaat Business App for franchise operators), an online B2B marketplace portal, and a toll-free advisory helpline delivering AI/ML-driven advisories in 6+ regional languages.

The core technology stack is an AI-enabled agriculture platform combining Machine Learning, Data Science, and Agri Science to power predictive analytics, ML-based yield prediction, computer vision-based disease detection, soil health card analytics, and a multi-modal Farm Intelligence engine that correlates soil, weather, satellite, and farmer profile data. DeHaat's revenue model spans five streams: agri-input sales (transaction fees from brands including DuPont, IFFCO, Bayer, Yara, UPL, Monsanto, Pioneer, and Agrinos); marketplace commissions on agri-output (4,00,000 MT processed annually via FarmPlus); the Sampoorna premium farmer subscription; insurance and micro-finance facilitation fees; and processed foods and exports. FY25 revenue reached INR 3,000 Cr (~$360M) with an operating ARR of INR 4,000 Cr and first reported EBITDA profit in Q1 FY26. Go-to-market is hybrid: franchise-based last-mile distribution, direct-to-farmer mobile acquisition, enterprise B2B sales to institutional buyers, and government partnership programs (e.g., the NHB-supported Grapes Cluster Development Programme). The company is venture-backed, having raised ~$115M Series D in Oct 2021 and $60M Series E in Dec 2022 at a $700-800M valuation, plus INR 200 Cr of venture debt in Nov 2025, with an acquisition-led expansion strategy spanning Helicrofter (2022), YCook (2022), Puretrop Fruits (2023), AgriCentral (2025), and NEERX (2025).

Name

DeHaat

Legal name

Green Agrevolution Pvt. Ltd.

Website

https://agrevolution.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DeHaat is an Indian AgriTech platform serving 1.8M+ smallholder farmers across 12 states via 11,000+ franchise centers, dual mobile apps, and an AI-enabled B2B marketplace. It delivers integrated agri inputs, advisory, finance, insurance, and direct market linkage services.

Ownership category

akta.pro rank

Product category

Agritech Services

NAICS

Postharvest Crop Activities (except Cotton Ginning) (115114), Dried and Dehydrated Food Manufacturing (311423)

SIC

Agricultural Services (700), Services-Prepackaged Software (7372)

akta.pro primary industry

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

akta.pro secondary industries

Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Agricultural supply chain
• Farm advisory services
• Agri-input distribution
• Farmer marketplace platform
• Crop intelligence analytics

Headquarters

HQ city

Patna City

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Agri-Input Sales: Revenue from sale of seeds, fertilizers, and pesticides directly to farmers via DeHaat Centers and the farmer app, including delivery and post-sales advisory. Partners with brands such as Du Pont, IFFCO, Monsanto, Pioneer, Yara, UPL, Bayer, and Agrinos.
2. Agri-Output Marketplace (FarmPlus): Marketplace revenue from connecting farmer produce (4,00,000 MT of fresh and dry produce processed yearly, ~8,000 agri orders per day) to institutional buyers, including FarmPlus brand initiative and premium spices.
3. Premium Farmer Membership Program (Sampoorna): Annual subscription membership giving farmers priority access to bundled agricultural and financial services from DeHaat.
4. Crop Insurance & Micro-Finance Facilitation: Facilitation revenue from partnering with agro-insurance and agro-financing institutions to provide satellite-based parametric weather insurance and credit products to farmers.
5. Processed Foods & Exports: Output-related revenue including processed foods and exports; FY25 revenue of INR 3,000 Cr with plans to expand into exports and processed foods to improve profitability.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

DeHaat operates an AI-enabled full-stack agricultural platform that delivers agri-inputs (seeds, fertilizers, pesticides), personalized crop advisory, soil testing, yield prediction, micro-finance and crop insurance facilitation, and direct market linkage to institutional buyers for smallholder farmers across 12 Indian states. Distribution is anchored by 11,000+ franchise-operated DeHaat Centers supported by the DeHaat Farmer App, DeHaat Business App, and an online marketplace portal for corporate buyers, processing 400,000 MT of produce yearly.

Product overview

DeHaat operates a single unified AgriTech platform composed of three core audience-facing applications (the DeHaat Farmer App for 1.4M+ farmers, the DeHaat Business App for 11,000+ DeHaat Center Micro-Entrepreneurs, and the DeHaat Marketplace Online Portal for 170+ institutional/corporate buyers) layered with cross-cutting service modules including Soil Testing & Soil Health Cards, Agri Input distribution, the Advisory Helpline, Health & Growth / Yield Prediction, Farm Intelligence (AI/ML analytics), Agri Output / Harvest & Market Access, and Agri Finance (credit + satellite-based parametric insurance). The platform also extends into sub-brands and acquired offerings — FarmPlus (B2B distribution arm processing 4,00,000 MT of produce per year and operating the Backward Integration Programme across 23,483 acres), Honest Farms (consumer-facing sub-brand), the acquired AgriCentral digital advisory platform, and partner-enabled programmes such as the NHB-supported Grapes Cluster Development Programme in Nashik. DeHaat also operates internal apps (AIMS App and OMS App) for agri-input and agri-output management, and bundles the Sampoorna Premium Membership Program as a farmer subscription tier over the core platform.

Differentiator

Problem solved

Functional benefit

Brands

• Honest Farms: DeHaat's direct-to-consumer brand for premium agricultural produce (honestfarms.agrevolution.in)
• FarmPlus
• DeHaat Premium Spices

Products and services

• DeHaat Farmer App (Kisaan App) One-stop mobile platform for farmers providing crop reminders, voice calls in regional languages, crop advisories, weather reports, mandi rates, soil testing, farm tagging, crop planning, weather alerts, quality input ordering, expert connectivity, crop insurance, and market linkage.
• DeHaat Business App (Micro-Entrepreneur App) Mobile application for DeHaat Center franchise operators (Micro-Entrepreneurs/Coordinators) supporting fully digitized operations including incentives and inventory planning, balance sheet management, order placement, online payments with cashback, credit facility access, and real-time farmer data management.
• DeHaat Marketplace Online Portal Online B2B portal for corporate and institutional buyers to track transactions, view commodity procurement pipeline, and place online orders. Uses AI/ML for predictive analytics and early-warning mechanisms; plans to add a commodity auction mechanism. Connects 170+ corporate buyers to farmer produce.
• Soil Testing & Soil Health Card Service Soil testing service via DeHaat labs generating Soil Health Cards containing farmer profile (name, address, land details, crop details, land coordinates), soil profile (pH, OC, NPK), and crop/input recommendations. Available in hard copy and via the Farmer App.
• Agri Input Service Distribution of seeds, fertilizers, and pesticides from leading brands (IFFCO, UPL, Bayer, DuPont, Monsanto, Pioneer, Yara, Agrinos) with doorstep delivery and post-sales advisory. Provides right input at right price and time with up to 15% direct cost savings for farmers.
• Advisory Service (Farmers Helpline) Crop advisory helpline (toll-free 1800 1036 110) covering crop planning, disease detection, pesticide dosage, and best harvesting practices. Delivered via automated crop advisory calls, messages, and direct expert consultation in 6+ regional languages.
• Health & Growth / Yield Prediction Machine-learning-based yield prediction service that estimates crop output to help farmers plan market access and help institutional buyers forecast produce availability.
• Agri Output / Harvest & Market Access Transparent marketplace connecting farmers directly to institutional buyers, eliminating middlemen. Includes harvest collection at DeHaat Centers, logistical support, transportation, and storage. Has delivered up to 20% gate price increment for farmers.
• Farm Intelligence (AI, ML & Analytics) AI/ML analytics engine combining Data Science, Agri Science, and Machine Learning to deliver personalized farmer advisory, early-warning for crop protection (weather, pestilence), and risk assessment services for insurance companies.
• Agri Finance (Credit & Insurance) Micro-financing for input purchase and crop insurance products offered in partnership with leading agro financing and insurance institutions. Includes a "Bima Shield" satellite-based parametric weather insurance program.
• Honest Farms DeHaat's consumer-facing sub-brand offering premium quality farm products sourced directly from farmers in DeHaat's network.
• FarmPlus DeHaat's B2B distribution initiative connecting farmers to retailers for fresh and dry produce, processing 4,00,000 MT of fresh and dry produce yearly with ~8,000 agri orders per day. Operates a premium spice line (red chilli, turmeric, cumin, coriander, fennel, fenugreek, black pepper, cardamom, clove) and a Backward Integration Programme covering 2,638 farmers across 23,483 acres.
• Sampoorna Premium Membership Program Annual paid membership bundling DeHaat's agricultural and financial services plus priority benefits for farmers under a single umbrella.
• Grapes Cluster Development Programme (Nashik) Cluster development programme launched in Nashik in partnership with National Horticulture Board (NHB) to modernize vineyards, support area expansion, drip irrigation, export linkages, and financial/compliance assistance for grape growers.
• AgriCentral Digital agricultural advisory service acquired from Olam Agri in January 2025 to expand DeHaat's digital advisory capabilities and farmer network to over 12 million across India.
• AIMS App (Agri Input Management System) DeHaat's internal Agri Input Management System application used for managing agri-input operations. Listed in DeHaat's responsible disclosure scope.
• Output Management System (OMS) App DeHaat's Output Management System app for managing agri-output operations. Listed in DeHaat's responsible disclosure scope.

Quantifiable outcome

• Up to 15% direct cost savings on agri inputs for farmers via technology-enabled supply chain
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature7 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• National Horticulture Board (NHB)flagshipStrategic or Co-development Partner · 24 March 2026DeHaat partnered with India's National Horticulture Board in March 2026 to launch the Grapes Cluster Development Programme in Nashik, Maharashtra. The programme offers financial support, irrigation assistance, and compliance help to grape farmers with the goal of improving export competitiveness and market access over a 3-5 year rollout.
• AVPL International & Farmers City India Pvt LtdcoreStrategic or Co-development Partner · 19 February 2026AVPL International, DeHaat, and Farmers City India announced a collaboration in Feb 2026 to train approximately 1.4 lakh (140,000) agri and drone entrepreneurs in India over five years. The initiative combines skill development, drone technology, and credit facilitation to improve farm productivity and rural livelihoods.
• AgriCentral (Olam Agri)flagshipStrategic or Co-development Partner · 23 January 2025DeHaat acquired AgriCentral, a farm advisory platform owned by Olam Agri, in January 2025 through a cash transfer agreement. The acquisition enhances DeHaat's digital advisory services and expands its farmer network to over 12 million across India.
• Drone DestinationcoreStrategic or Co-development Partner · 26 September 2024DeHaat partnered with Drone Destination in September 2024 to offer agri-drone solutions to rural Indian farmers, aiming to democratise drone technology for agricultural use cases such as spraying, mapping, and precision agriculture.
• Puretrop Fruits LimitedcoreStrategic or Co-development Partner · 1 November 2023DeHaat (Green Agrevolution Pvt. Ltd.) completed a slump sale acquisition of Puretrop Fruits Limited's fresh fruit business in November 2023 for INR 770 million, enabling Puretrop's strategic pivot toward value-added food processing products under the 'Second Nature' brand.
• HelicrofterflagshipStrategic or Co-development Partner · 17 January 2022DeHaat acquired Maharashtra-based B2B agri-input marketplace Helicrofter in January 2022 to expand its presence in Maharashtra and Western India. The acquisition added over 2,000 agri-input retailers and 30 sellers to DeHaat's network. Helicrofter had generated over Rs 50 crore in annual revenue at the time.
• Du PontminorChannel Partner/ Reseller/ DistributorDu Pont (now Corteva Agriscience) is listed on the DeHaat website as an agri-input brand partner whose seeds and crop protection products are distributed via DeHaat's network of micro-entrepreneurs and centers.
• IFFCOminorChannel Partner/ Reseller/ DistributorIFFCO (Indian Farmers Fertiliser Cooperative) is listed as an agri-input brand partner whose fertilizers are distributed through DeHaat's network.
• MonsantominorChannel Partner/ Reseller/ DistributorMonsanto (now Bayer Crop Science) is listed as an agri-input brand partner whose seeds and crop protection products are distributed via DeHaat's network.
• PioneerminorChannel Partner/ Reseller/ DistributorPioneer (Corteva Agriscience) is listed as an agri-input brand partner whose seed products are distributed via DeHaat's network.
• YaraminorChannel Partner/ Reseller/ DistributorYara International is listed as an agri-input brand partner whose fertilizers and crop nutrition products are distributed via DeHaat's network.
• UPLminorChannel Partner/ Reseller/ DistributorUPL Limited is listed as an agri-input brand partner whose crop protection chemicals and seeds are distributed via DeHaat's network.
• BayerminorChannel Partner/ Reseller/ DistributorBayer (Bayer Crop Science) is listed as an agri-input brand partner whose seeds and crop protection products are distributed via DeHaat's network.
• AgrinosminorChannel Partner/ Reseller/ DistributorAgrinos is listed as an agri-input brand partner whose biological crop inputs are distributed via DeHaat's network.

Scale indicators16 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• AgroStar: Pune-based Indian agritech platform offering agri-inputs (seeds, fertilizers, crop protection), personalized agronomy advisory via a mobile app, and market linkage for smallholder farmers. Directly comparable to DeHaat's farmer-facing agri-input and advisory services business in India.
• Ninjacart: Bangalore-based Indian agri-supply chain platform connecting farmers directly to retailers and restaurants for fresh produce. Comparable to DeHaat's FarmPlus agri-output marketplace and B2B institutional buyer model, targeting the same supply-chain disintermediation opportunity.
• BigHaat: India's largest online agri-input marketplace, distributing seeds, crop protection, and crop nutrition products directly to farmers. Direct overlap with DeHaat's agri-input distribution and DeHaat Center franchise model.
• Samunnati: India's largest agri-value chain finance platform, providing credit, market linkage, and advisory to FPOs and smallholder farmers. Comparable to DeHaat's micro-finance, insurance facilitation, and FPO engagement services.
• WayCool Foods: Chennai-based Indian agri-commerce company operating a full-stack supply chain from soil to sale, including distribution of inputs and collection/distribution of produce. Direct overlap with DeHaat's FarmPlus output marketplace and agri-input distribution business.

Emerging players

• CropIn: Bengaluru-based agritech company providing AI/ML farm management, yield prediction, and traceability software to agribusinesses, FPOs, and financial institutions. Comparable to DeHaat's Farm Intelligence and yield-prediction stack, though CropIn is more software/enterprise-focused vs. DeHaat's full-stack farmer engagement.

Broad incumbents

• ITC e-Choupal: ITC's flagship rural agri-platform providing agri-inputs, advisory, weather information, and direct procurement of farm produce from millions of Indian farmers. Comparable as a broad incumbent with overlapping farmer-advisory and produce-procurement capabilities, though much larger and diversified.
• Mahindra Krish-e: Mahindra & Mahindra's farming-as-a-service vertical offering digital advisory, farm mechanization, and input services to Indian farmers. Comparable as a broad incumbent in the agritech/farmer-services space, with much greater corporate backing and capital base than DeHaat.
• Coromandel International: India's leading fertilizer and crop protection company (part of the Murugappa Group), a major supplier into DeHaat's agri-input distribution network. Comparable as a broad incumbent in Indian agricultural inputs and increasingly a competitor in farm advisory and digital farmer engagement.

Others

• UPL Limited: Global Indian crop-protection and seed company, and a key agri-input brand partner distributed through DeHaat's Center network. Comparable as a key upstream supplier/customer relationship in DeHaat's input distribution business, and increasingly as a competitor in digital farm advisory (UPL Sustainable Agri Solutions / nurture.farm).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DeHaatTM
• YouTubeyoutube.com/c/DeHaat/videos
• Facebookfacebook.com/DeHaatTM
• LinkedInlinkedin.com/company/dehaat

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds9 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeHaat