Ninjacart
Ninjacart is an India-based B2B agritech platform connecting 800,000+ farmers with 100,000+ retailers and wholesalers across 120+ cities, operating a tech-enabled fresh produce supply chain with 1,500+ tonnes of daily throughput and AI-driven pricing, demand forecasting, and logistics.
- Company typePrivate
- Founded2015
- HeadquartersBengaluru, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Ninjacart does
Ninjacart (legal entity: 63Ideas Infolabs Private Limited) operates a B2B fresh produce supply chain platform headquartered in Bengaluru, India. Founded in 2015 and pivoted from B2C hyperlocal delivery to B2B agritech in 2019, the company connects 800,000+ farmers, 100,000+ retailers/wholesalers, and 20,000+ transport partners across 120+ cities, moving 1,500+ tonnes of produce daily through 200+ warehouses with a stated 12-hour farm-to-retailer delivery SLA. The platform is built on a microservices architecture with real-time data processing, event-driven systems, and AI/ML capabilities, including proprietary tools such as Ninja Vision (computer-vision shelf cataloguing), an in-house Agentic AI credit risk system, demand forecasting, pricing algorithms, and fraud detection, developed over seven years with $100M+ of platform investment.
The company monetizes primarily through transaction-based markups on fresh produce procurement and sale (B2B trading), supplemented by technology licensing and advisory revenue via Ninja Tech Ventures and credit facilitation fees routed through partner lenders. Its go-to-market combines enterprise field sales targeting retailers, wholesalers, and large partners (notably Flipkart, with $145M invested by Walmart/Flipkart Group) with a portfolio of sub-brands addressing specific value-chain nodes: Ninja Mandi (trader marketplace), Ninja Kisan (farmer services), Ninja Kirana (retailer app), Ninja Global (UAE/GCC cross-border trade), and Ninja Tech Ventures (tech licensing). Ninjacart has international offices in Kuala Lumpur (Malaysia) and serves markets in India, Southeast Asia, and the Middle East.
For FY2025, the company reported revenue of Rs 1,634 crore (~USD 195M) with losses narrowed to Rs 256 crore, achieving operating profitability in core businesses and targeting overall profitability by FY2027. The investor base includes Tiger Global, Walmart, Flipkart, Syngenta Ventures, Accel, STIC Investment, Qualcomm Ventures, and Trifecta Capital, with cumulative disclosed funding exceeding $350M and a May 2021 valuation above $500M.
Ninjacart firmographics
Firmographics- Name
- Ninjacart
- Legal name
- 63Ideas Infolabs Private Limited
- Website
- https://ninjacart.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ninjacart is an India-based B2B agritech platform connecting 800,000+ farmers with 100,000+ retailers and wholesalers across 120+ cities, operating a tech-enabled fresh produce supply chain with 1,500+ tonnes of daily throughput and AI-driven pricing, demand forecasting, and logistics.
- Ownership category
- akta.pro rank
Ninjacart industry classification
Industry- Product category
- Agricultural Supply Chain Services
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK)
- akta.pro secondary industry
- Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)
Keywords
Where Ninjacart is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Ninjacart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Trading: B2B platform facilitating trade of fresh fruits and vegetables between farmers and retailers/wholesalers. Revenue generated from markups on procurement and sale prices, with payment collected after delivery and acceptance.
- Technology Licensing (Ninja Tech Ventures): Offering proprietary supply chain technology to global agri-tech startups via licensing and advisory partnerships. Enables partners to leverage Ninjacart's proven tech stack for a fraction of the development cost.
- Credit Facilitation: Ninjacart facilitates credit facilities to eligible users through partner lenders (banks, NBFCs). While not a lender itself, the platform earns facilitation fees for processing applications and assisting with collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B fresh produce pricing - transaction-based model |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Ninjacart product offering
Product offeringCore offering
Ninjacart operates a tech-enabled B2B fresh produce supply chain platform that procruits fruits and vegetables directly from farmers through collection centers and delivers them to retailers, wholesalers, and enterprise customers within 12 hours. The platform uses proprietary AI/ML, real-time data architecture, and an event-driven microservices stack to power pricing, demand forecasting, inventory, logistics, and credit risk across 120+ cities. Complementary sub-brands include Ninja Mandi (agri trading app), Ninja Kisan (farmer services), Ninja Kirana (retailer tools), and Ninja Global (international trade), with technology licensing to global agri-tech startups via Ninja Tech Ventures.
Product overview
Ninjacart operates as a platform-plus-modules architecture with its core B2B fresh produce supply chain platform at the center, supported by multiple sub-brands and specialized products. The main Ninjacart platform connects farmers to retailers and wholesalers with 12-hour delivery. Supporting products include Ninja Mandi (trading app), Ninja Kisan (farmer services), Ninja Kirana (retailer tools), and Ninja Global (international trade). Ninja Tech Ventures provides technology licensing to global partners. The ecosystem also includes AI-powered tools like Ninja Vision for inventory management, the Ninja Seller App for store operations, and a $25Mn Agri Seed Fund for ecosystem investment.
Differentiator
Problem solved
Functional benefit
Brands
- Ninja Mandi: Exclusive platform for agri traders and farmers - the most transparent agricultural trading app in India
- Ninja Kisan
- Ninja Kirana
- Ninja Global
- Ninja Tech Ventures
- Ninja India Ventures
Products and services
- Ninjacart (Core B2B Fresh Produce Supply Chain Platform) India's leading B2B agritech platform that procures fresh fruits and vegetables directly from farmers through collection centers and delivers them to retailers, wholesalers, and enterprise customers across 120+ cities within 12 hours, powered by real-time pricing, demand forecasting, and logistics automation.
- Ninja Mandi Transparent agricultural trading app for agri traders and farmers offering real-time price updates, secure payment gateways, AI/ML-powered market insights, and blockchain-secured transactions across the commodity value chain.
- Ninja Kisan
Quantifiable outcome
- Reduces food wastage by up to 40% through shorter supply chain and efficient handling
- +3 more outcomes
Companies that use Ninjacart
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Ninjacart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature7 records
Ninjacart partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Avanti FinanceminorPartnership to launch innovative credit products focused on the agri value chain, facilitating access to credit for farmers and small businesses.
- EntlaqminorStrategic alliance with Egyptian agritech organization Entlaq to support the Egyptian agritech sector through knowledge sharing and partnership.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Ninjacart competitors and assessment
Company assessmentDirect peers
- DeHaat: India's largest agritech platform connecting farmers to input suppliers, buyers, and financiers. Closely comparable to Ninjacart in serving farmers and agri buyers via a tech-enabled B2B model across India.
- WayCool Foods: B2B fresh produce and food distribution platform operating a full-stack supply chain from farm to retailer. Directly comparable to Ninjacart in fresh produce sourcing, distribution, and farmer-retailer intermediation.
- Crofarm: Agritech startup aggregating demand from retailers and supplying directly from farmers. Direct competitor in India's B2B fresh produce supply chain with similar farmer-retailer marketplace mechanics.
- AgroStar: Agri-input commerce platform serving Indian farmers with advisory, inputs, and market linkage. Comparable as a farmer-facing digital agritech platform with B2B elements and data-driven supply chain.
- Samunnati: India's largest agri-finance and agri-value-chain platform. Comparable to Ninjacart's credit facilitation arm and farmer-facing financial services through an aggregator model.
Broad incumbents
- Bigbasket (Tata): India's largest online grocery platform, now owned by Tata. Comparable as a downstream B2B/B2C fresh produce buyer and a potential Flipkart/Walmart competitor that competes for the same retailer shelf space.
- JioMart (Reliance Retail): Reliance Retail's omni-channel grocery platform. Comparable as a large-scale grocery buyer competing for kirana retailer relationships and direct sourcing from farmers in India.
- Udaan: India's largest B2B commerce platform across multiple categories including FMCG and grocery. Comparable as a B2B platform serving kirana retailers with broad assortment including fresh produce.
Regional players
- Twiga Foods: Kenya-based B2B fresh produce distribution platform connecting smallholder farmers to retailers. Comparable in business model and tech-enabled supply chain approach, though operating in a different geography.
Others
- Greenlight Planet / Sun King: Not directly comparable in produce; included as a thematically adjacent Indian platform with similar last-mile distribution infrastructure and rural network assets that overlap with Ninjacart's farmer reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ninjacart social profiles
Digital presenceNinjacart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ninjacart leadership team
Management profileNumber of profiles
Profiles8 records
Ninjacart subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ninjacart funding detail
Funding detailFunding overview
Funding rounds16 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ninjacart M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ninjacart
What does Ninjacart do?
Ninjacart operates a tech-enabled B2B fresh produce supply chain platform that procruits fruits and vegetables directly from farmers through collection centers and delivers them to retailers, wholesalers, and enterprise customers within 12 hours. The platform uses proprietary AI/ML, real-time data architecture, and an event-driven microservices stack to power pricing, demand forecasting, inventory, logistics, and credit risk across 120+ cities. Complementary sub-brands include Ninja Mandi (agri trading app), Ninja Kisan (farmer services), Ninja Kirana (retailer tools), and Ninja Global (international trade), with technology licensing to global agri-tech startups via Ninja Tech Ventures.
Is Ninjacart a public or private company?
Ninjacart is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ninjacart founded?
Ninjacart was founded in 2015. It employs 1,001 to 5,000 people.
Where is Ninjacart based?
Ninjacart is headquartered in Bengaluru, India, in the Asia region.
How does Ninjacart make money?
Three revenue lines are on record. Fresh Produce Trading is the primary driver. The others are technology Licensing (Ninja Tech Ventures) and credit Facilitation.
Who are Ninjacart's main competitors?
Direct peers on record are DeHaat, WayCool Foods, Crofarm, AgroStar and Samunnati. Broad incumbents are Bigbasket (Tata), JioMart (Reliance Retail) and Udaan. Twiga Foods is listed as a regional player. Greenlight Planet / Sun King is listed as an others.
Does Ninjacart have an API?
No public API is recorded for Ninjacart.
What industry is Ninjacart in?
Ninjacart's product category is Agricultural Supply Chain Services. Its primary akta.pro industry code is CRAFAHAK, Chemicals, Ingredients & Raw Materials Marketplaces, with a secondary code of AFAKAJAG, Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks). Its NAICS code is 3114 and its SIC code is 2033.