Tatcha

What Tatcha does

Tatcha is a luxury Japanese-inspired skincare brand founded in 2009 by Vicky Tsai and headquartered in San Francisco. The company builds its formulations around a proprietary Hadasei-3™ complex — a double-fermented blend of Japanese rice, Uji green tea, and Okinawa red algae — supplemented by specialized complexes such as Okinawa Longevity, with the portfolio organized around a four-step ritual (purify, polish, balance, moisturize) and extending into anti-aging, lip care, sun care, body care, and accessories. The product range spans approximately 40+ SKUs at price points from roughly $25 to $175, with clinical efficacy claims (e.g., 96% improvement in excess oil and pore appearance for the Matcha Foam Cleanse after one week) and dermatological credentials including the National Eczema Association Seal of Acceptance for The Indigo Cream.

Name

Tatcha

Legal name

UPD Hong Kong, Ltd.

Website

https://tatcha.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Tatcha is a luxury Japanese-inspired skincare brand owned by Unilever, selling serums, moisturizers, cleansers, and treatments built on its proprietary Hadasei-3™ complex to affluent consumers via DTC and premium retailers including Sephora, Ulta, QVC, and Lane Crawford.

Ownership category

akta.pro rank

Product category

Luxury Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Sensitive Skin & Barrier Repair (CRABAAAG), Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL)

Keywords

• Japanese skincare
• Luxury skincare
• Facial moisturizer
• Anti-aging serum
• Beauty products

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Tatcha generates revenue primarily through direct-to-consumer sales via owned e-commerce platforms (Tatcha.com, regional sites) and premium retail partnerships (Sephora, Ulta Beauty, QVC, Lane Crawford). Products span multiple categories including moisturizers, cleansers, serums, masks, eye care, and tools with price points ranging from $25 to $175+.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Tatcha is a luxury Japanese-inspired skincare brand that designs, manufactures, and sells premium facial skincare products. Its portfolio spans moisturizers, cleansers, serums, essences, eye and lip care, masks, sunscreens, and accessories, organized around a signature four-step ritual (purify, polish, balance, moisturize). Products are formulated with proprietary ingredients such as the Hadasei-3 complex featuring double-fermented Japanese superfoods (rice, green tea, red algae) and the Okinawa Longevity Complex.

Product overview

Tatcha is a luxury Japanese-inspired skincare brand offering a comprehensive portfolio of products organized around a signature ritual system. The core product lineup centers on moisturizers (The Dewy Skin Cream, The Water Cream, The Silk Cream, The Indigo Cream), cleansers (The Rice Wash, The Matcha Foam Cleanse, Indigo Cleansing Balm), treatments (The Essence, The Longevity Serum, Silk Serum), and targeted solutions for eyes, lips, body, and sun protection. The Hadasei-3 complex—featuring double-fermented Japanese superfoods (rice, green tea, and red algae)—serves as the proprietary technology platform across the portfolio. Products are categorized by skin type (oily, combination, dry, mature, sensitive) and benefits (clarifying, brightening, moisturizing, calming, healthy aging), with specialized lines including the Ageless anti-aging range, Kissu lip collection, Indigo soothing line, and limited edition offerings. The brand's classic skincare ritual follows four steps: purify (cleansing), polish (exfoliation with Rice Polish powders), balance (The Essence), and moisturize (cream), with supplementary masks, serums, and accessories to address specific concerns.

Differentiator

Problem solved

Functional benefit

Products and services

• The Dewy Skin Cream Best-selling rich moisturizer infused with hyaluronic acid that provides abundant, long-lasting hydration and leaves skin with a dewy glow. Clinically proven to smooth fine lines, lock in moisture, and protect against oxidation.
• The Water Cream Award-winning oil-free hydrating moisturizer that releases water upon contact with skin, leaving it instantly dewy. Clinically proven to minimize pores with a natural BHA alternative while restoring radiance.
• The Silk Cream Line-smoothing and firming moisturizer with silk extracts that delivers anti-aging benefits while providing deep hydration.
• The Longevity Memory Cream Youth-restoring moisturizer with Okinawa longevity complex that addresses multiple signs of aging for mature skin.
• The Essence Healthy aging firming treatment that serves as the foundation of the Tatcha ritual. Contains Hadasei-3 complex with double-fermented Japanese superfoods for skin-plumping hydration.
• The Longevity Serum Firming and strengthening serum with Okinawa longevity complex that activates cell renewal and delivers antioxidant protection.
• The Rice Wash Soft cream cleanser that gently removes impurities while maintaining skin's moisture barrier. Part of the classic ritual cleansing step.
• The Matcha Foam Cleanse Clarifying gel cleanser that lathers into ultra-fine foam for deep pore cleansing. Features Japanese ceremonial grade matcha extract sourced from Kyoto, prebiotic inulin, and green clay. Priced at $40 for 50ml.
• Indigo Overnight Repair Redness-reducing barrier cream with Japanese indigo extract that calms and repairs sensitive or compromised skin overnight.
• The Brightening Eye Cream Brightening eye cream that reduces dark circles and hydrates the delicate eye area for a more rested appearance.
• The Milky Sunscreen SPF 50 Soothing hydration shield with SPF 50 protection. Lightweight milky formula provides broad-spectrum sun protection.
• The Melting Lip Balm Volumizing balm to oil formula that melts onto lips for deep hydration. Available in shades Pinku, Reddo, Moka, and Papuru.
• The Dewy Milk Moisturizer Lightweight dewy moisturizer that instantly absorbs to provide long-lasting hydration while maintaining skin barrier health and microbiome balance. Formulated for all skin types, especially combination and oily skin.
• The Silk Serum Line-smoothing and firming serum with retinol-like anti-aging benefits that activates youthful skin. Priced at HK$860 for 30ml.
• The Rice Polish Classic Foaming enzyme powder with classic formula for gentle daily exfoliation. Priced at HK$580 for 60g.
• The Rice Polish Deep Foaming enzyme powder with deep formula containing Japanese wild rose for pore-minimizing benefits. For normal to oily skin.
• The Rice Polish Gentle Foaming enzyme powder with gentle formula containing licorice root to reduce dryness and flaking. For dry skin.
• The Rice Polish Calming Foaming enzyme powder with calming formula containing Japanese indigo to soothe irritation. For sensitive skin.
• Luminous Dewy Skin Mist Fine mist that can be used before or after makeup to impart a dewy glow. Contains Hadasei-3 complex with 20% oils and hydrators. Priced at HK$420 for 40ml.
• The Dewy Serum Resurfacing serum that restarts delicate new cell renewal for plump, radiant skin.
• The Clarifying Clay Mask Warm cleansing mask that gently cleanses pores. Priced at HK$640.
• Luminous Dewy Skin Mask 4-Pack Bio-cellulose sheet mask that delivers 200% increase in skin hydration in 15 minutes. Contains Okinawa red algae and hyaluronic acid. Priced at HK$390.
• Gold Camellia Beauty Oil Multi-purpose beauty oil with 23k gold for face, hair, and body that instantly nourishes and adds radiance. Priced at HK$890 for 30ml.
• Ageless Enriching Renewal Cream Ultra-rich cream for very dry to dry skin that delivers intensive anti-aging benefits with visible firming and wrinkle-smoothing results. Priced at HK$1,720 for 55ml.
• The Silk Canvas Protective primer with pressed silk that sets makeup and extends wear while creating a soft-focus barrier. Priced at HK$470 for 20g.
• The Silk Powder Talc-free setting powder for a smooth, luminous finish. Priced at HK$450 for 20g.
• Indigo Soothing Body Butter Rich body moisturizer with Japanese indigo and colloidal oatmeal that deeply hydrates and soothes sensitive or irritated skin. Priced at HK$460 for 200ml.
• The Kissu Lip Tint Nourishing tinted lip balms in shades Plum Blossom, Camellia, and Midnight Lily with color payoff and skincare benefits.
• Silk Furoshiki Bag Tatcha.com exclusive silk bag inspired by traditional Japanese furoshiki wrapping technique. Priced at $175.

Quantifiable outcome

• 96% improvement in excess oil and pore appearance after one week
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• OpenminorStrategic or Co-development Partner · 10 October 2025Tatcha and Open partnered to launch a mindful skincare program on the Open app to promote emotional well-being and radiant skin in celebration of World Mental Health Day. The program includes guided breathwork and meditation classes with additional community events planned throughout the year.
• Toryo Ito (Zen Buddhist Monk)minorStrategic or Co-development Partner · 1 January 2012Japanese Zen Buddhist monk Toryo Ito has been working with Tatcha since 2012, promoting meditation practices to help corporate workers manage stress. He shares mindfulness techniques for focusing and calming the nervous system during busy workdays.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drunk Elephant: Premium, ingredient-led skincare brand built around proprietary biocompatible formulations; comparable to Tatcha in target consumer (affluent, ingredient-savvy), price points, and distribution through Sephora and Ulta.
• Fresh: LVMH-owned premium skincare and beauty brand with a heritage story rooted in natural ingredients, sharing Tatcha's positioning around ritual, sensorial textures, and Sephora-led distribution.
• SK-II: P&G-owned premium Japanese skincare brand built around its proprietary Pitera ferment; the closest direct comparable to Tatcha's Japanese heritage, Hadasei-3 fermentation story, and prestige pricing.
• Augustinus Bader: Luxury skincare brand anchored by a proprietary cellular science technology (TFC8); competes with Tatcha for affluent consumers seeking science-driven, high-priced skincare at Sephora and department stores.
• Sunday Riley: Clinical-luxury skincare brand sold at Sephora and through DTC; shares Tatcha's premium price band, actives-driven positioning, and influencer-led growth model.
• Tata Harper: Luxury clean and natural skincare brand with a proprietary farm-to-face story; comparable to Tatcha's clean-beauty positioning, premium pricing, and DTC plus selective retail distribution.
• Sulwhasoo: Amorepacific-owned luxury Korean skincare brand centered on traditional herbal medicine and proprietary complexes; mirrors Tatcha's model of Asian heritage, proprietary botanicals, and global prestige distribution.

Broad incumbents

• Shiseido: Major Japanese prestige skincare and beauty conglomerate whose heritage brands (e.g., Senka, Elixir) sit in the same Japanese-inspired premium segment as Tatcha but at much greater scale and portfolio breadth.
• La Mer: Ultra-luxury skincare brand from Estée Lauder built around a proprietary Miracle Broth; comparable to Tatcha as a premium-priced hero-ingredient brand with celebrity endorsement and department-store distribution.
• Dermalogica: Professional-grade skincare brand with strong spa and specialty retail presence; comparable to Tatcha as a science-led skincare brand targeting educated consumers in prestige and professional channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tatcha_v
• Facebookfacebook.com/TatchaBeauty
• LinkedInlinkedin.com/company/523480

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatcha