What Augustinus Bader does

Augustinus Bader is a privately held luxury skincare and haircare company headquartered in London, United Kingdom, operating under the legal entity ASC Regenity Ltd. Founded in 2018 by German biomedical scientist Professor Augustinus Bader, MD, PhD, the company commercializes over 30 years of regenerative medicine research through its proprietary TFC8® (Trigger Factor Complex 8) technology platform — a blend of natural lipids, peptides, vitamins, and synthesized human-grown proteins designed to support the skin's natural renewal processes. The product portfolio spans premium facial moisturizers ($300–$480 per 50ml), serums, cleansers, eye care, body care, sun protection, and a full haircare line, supported by a subscription/auto-replenishment service and tiered loyalty program (The Club).

The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce through augustinusbader.com with curated luxury retail distribution including The Skin Lab flagship locations in New York and London, a Selfridges pop-up partnership, and luxury spa placements (e.g., Nammos Resort AMAALA). High-profile collaborations with Dua Lipa (DUA by AB sub-brand at $40–$85), Victoria Beckham, and Sofia Coppola extend brand reach into adjacent consumer segments and price tiers. Pricing is firmly positioned in the ultra-premium segment, with unit economics anchored by subscription recurring revenue and experiential retail services.

Augustinus Bader achieved unicorn status in November 2022 following a $25 million funding round led by Impala and General Atlantic at a $1 billion post-money valuation, with notable participation from Antoine Arnault, Natalia Vodianova, and Diageo CEO Javier Ferrán. Revenue grew from approximately $100M in 2023 to over $130M in 2024 (~30%+ growth), with the US market representing roughly 60% of total revenue. The company serves consumers across six major markets (US, UK, EU, Australia, Canada, Singapore) with recent expansion into India via Reliance's TIRA platform (October 2024) and stated plans for deeper China and Asia Pacific penetration. The brand has accumulated 200+ industry awards and clinical-trial-backed efficacy claims that underpin its premium positioning.

Name

Augustinus Bader

Legal name

ASC Regenity Ltd

Website

https://augustinusbader.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Augustinus Bader is a privately held London-based luxury skincare and haircare company founded in 2018 by Professor Augustinus Bader, commercializing proprietary TFC8® regenerative-medicine technology across premium facial, body, and hair products sold DTC and through curated luxury retail to high-net-worth consumers globally.

Ownership category

akta.pro rank

Product category

Luxury Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Conditioners & Hair Masks (CRABABAB), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Luxury skincare products
• Anti-aging creams
• Regenerative skincare
• Premium haircare line
• Beauty brand

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: DTC e-commerce sales of premium skincare products including The Cream, The Rich Cream, cleansers, serums, and hair care. Revenue generated through one-time purchases and subscription auto-replenishment model.
2. The Skin Lab Services: Luxury spa and treatment services at flagship retail locations in New York and London, offering personalized skincare treatments using Augustinus Bader products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Augustinus Bader develops, brands, and sells luxury skincare, body care, and haircare products powered by its proprietary TFC8® regenerative-medicine technology platform. The company sells directly to consumers through its own e-commerce site and The Skin Lab flagship service locations in New York and London, and distributes through premium retail partners and celebrity-led collaborative sub-brands.

Product overview

Augustinus Bader is a luxury skincare brand founded in 2018 by German biomedical scientist Professor Augustinus Bader, specializing in science-backed skincare and haircare products powered by its proprietary TFC8 (Trigger Factor Complex) technology. The product portfolio centers on the TFC8 technology platform—a proprietary blend of high-grade vitamins, lipids, and proprietary peptides backed by over 35 years of regenerative medicine research. Core offerings include moisturizers (The Rich Cream, The Cream, The Light Cream, The Overnight Restorative Cream, The Ultimate Soothing Cream), serums (The Serum, The Vitamin C Serum, The Retinol Serum, The Elixir), cleansers (The Foaming Cleanser, The Cream Cleansing Gel, The Cleansing Balm), eye care (The Rich Eye Cream, The Eye Patches), facial oils and mists, body care (The Body Oil, The Body Cream, The Body Lotion, The Body Cleanser, The Hand Treatment), and specialized treatments (The Hydrogel Face Mask, The Mineral Sunscreen SPF 50). The haircare line includes The Shampoo, The Rich Shampoo, The Conditioner, The Rich Conditioner, The Scalp Treatment, The Leave-In Hair Treatment, The Hair Oil, The Neem Comb, and The Hair Revitalizing Complex supplements. The brand also operates The Skin Lab service locations in NYC and London offering luxury facials and treatments. The brand has expanded through collaborations including Victoria Beckham Beauty, Sofia Coppola's The Tinted Balms, and the DUA by AB sub-brand with Dua Lipa. Supporting infrastructure includes The Club loyalty program and Auto-Replenishment subscription service. The company has garnered over 200 industry awards and reports approximately $130 million in annual revenue with the US market representing roughly 60% of sales.

Differentiator

Problem solved

Functional benefit

Brands

• DUA: A skincare line created in collaboration with pop star Dua Lipa, launched in November 2025. Features products powered by TFC5 technology at lower price points ($40-$85) to reach a broader, younger, and more price-conscious audience.
• The Club
• The Skin Lab

Products and services

• The Rich Cream

Quantifiable outcome

• Visible reduction in fine lines and wrinkles with consistent use
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Dua LipaflagshipStrategic or Co-development Partner · 1 January 2021Co-creation partnership resulting in the DUA skincare line - a dedicated brand extension targeting a younger demographic at more accessible price points than the main Augustinus Bader line.
• Victoria BeckhamcoreStrategic or Co-development PartnerCollaboration partnership with fashion designer Victoria Beckham, leveraging her luxury fashion brand and celebrity status for cross-promotional opportunities and brand elevation.
• Sofia CoppolacoreStrategic or Co-development PartnerCo-creation partnership with acclaimed filmmaker Sofia Coppola, bringing creative direction and high-profile celebrity endorsement to the brand.
• NammosminorStrategic or Co-development PartnerSpa partnership at Nammos Resort AMAALA offering luxury skincare treatments, extending brand presence into the resort/spa luxury market segment.
• The WebstercoreChannel Partner/ Reseller/ DistributorExclusive retail partnership for The Skin Lab NYC location - a curated luxury retail space offering full product range and signature spa treatments in the iconic New York City store.
• SelfridgesminorChannel Partner/ Reseller/ DistributorPop-up experience partnership at Selfridges department store in London, creating exclusive shopping experiences and brand awareness during seasonal activations.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• La Mer: Estée Lauder-owned ultra-luxury skincare brand anchored by a proprietary 'Miracle Broth' technology and prestige pricing. Directly comparable to Augustinus Bader as a science-anchored luxury skincare hero product brand at the $300+ price tier.
• Drunk Elephant: LVMH-backed science-led premium skincare brand focused on biocompatible formulations and clinical efficacy. Highly comparable in positioning (science-first, premium DTC, subscription-driven) and target demographic overlap with Augustinus Bader's luxury-but-clinical consumer.
• RéVive Skincare: Luxury skincare brand founded by Dr. Gregory Bays Brown based on Nobel Prize-winning bioengineering research into skin cell renewal. Directly comparable on science-led luxury positioning, premium pricing, and regenerative-medicine narrative.
• Dr. Barbara Sturm: German doctor-founded luxury skincare brand with proprietary 'Vampire' PRP-inspired treatments and premium serums/creams. Directly comparable as a European medical-grade luxury skincare brand with celebrity-driven demand and similar price architecture.
• SkinMedica: AbbVie/Allergan-owned medical-grade skincare brand built around clinically proven proprietary technologies (TNS, HA5). Comparable as a science-backed, physician-credentialed skincare brand competing for the same efficacy-driven luxury consumer.

Emerging players

• Allies of Skin: Singapore-based science-led skincare brand positioned at the intersection of clinical efficacy and clean formulation. Comparable to Augustinus Bader on technology-driven, results-focused premium skincare, but at lower price points and with a more limited product range.
• Augustinus Bader Haircare peer: Oribe: Luxury haircare brand with premium positioning and TFC8-style science-augmented formulation claims. Comparable as a luxury hair category peer where Augustinus Bader is expanding its haircare portfolio.
• Tata Harper: Luxury natural skincare brand with farm-to-face traceability and premium pricing. Comparable to Augustinus Bader as a DTC-driven, founder-story-anchored luxury skincare brand targeting a similar prestige consumer, though positioned around natural rather than regenerative-medicine credentials.

Broad incumbents

• Dermalogica: Established professional skincare brand with skin therapist distribution and education-driven marketing. Comparable as a science-credentialed premium skincare brand with professional spa channel overlap, though at lower price points than Augustinus Bader.
• Sisley Paris: Family-owned French luxury skincare house with botanical-science positioning and high-price-point creams/serums. Comparable as an established luxury skincare peer sharing the same department-store and prestige retail channels as Augustinus Bader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDSM12UL6u6iLHRiR7wWz2w?view_as=subscriber
• Facebookfacebook.com/BaderAugustinus
• Instagraminstagram.com/augustinusbader
• Pinterestpinterest.co.uk/augustinusbader
• TikToktiktok.com/@augustinusbader
• Xx.com/baderaugustinus
• LinkedInlinkedin.com/company/augustinus-bader

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augustinus Bader