What Auger does

Auger is a private, Bellevue, Washington-based software company founded in 2024 that sells an AI-native autonomous operating system for enterprise supply chains. The product sits above customers' existing ERP, WMS and TMS systems, ingests raw operational streams (including spreadsheets and legacy APIs) without requiring prior data cleanup, and normalizes them into a single executable source of truth via a proprietary layer called the Augentic ontology, which encodes constraints, contractual rules, financial trade-offs, capacities and hard limits across the supply network. On top of the ontology, Auger runs agentic Sales & Operations Execution (S&OE) powered by a domain-specific Supply Chain LLM, causal/econometric AI models for macro-shock forecasting, and a configurable Glass Box of Autonomy governance layer that logs, escalates and audit-trails every autonomous decision.

The platform is built natively on Microsoft Fabric with data stored in OneLake, and is distributed both through direct enterprise sales (the website's sole CTA is "Request a demo") and as a generally available native application deployed inside customer Microsoft Fabric tenants. Pricing is enterprise quote-based on multi-year contracts and is not publicly disclosed. Auger's initial target segments are mid-sized enterprises with global supply chains and large technology/hardware companies; its flagship customer is Meta Reality Labs, with deployment beginning in H1 2026 to synchronize planning, procurement, manufacturing and logistics for Reality Labs' wearables, and Fanatics is running a proof of concept.

The company was founded by former Amazon Worldwide Consumer CEO and former Flexport CEO Dave Clark together with his wife Leigh Anne Clark, and assembled an 11-person executive team largely drawn from former Amazon and other supply-chain leaders (CTO Sanjay Dash, Chief Supply Chain Scientist Russell Allgor PhD, Chief AI and Agentic Scientist Gopi Prashanth, Chief AI Economist Justine Hastings PhD, Chief Product Officer AJ Jiambalvo, President & CFO Alex Ceballos). As of February 2026 Auger employed roughly 100 people, had not publicly disclosed revenue, and had raised approximately $300 million in aggregate, led by Oak HC/FT across a $100M launch round in October 2024 and a reported $200M round in mid-2026.

Name

Auger

Legal name

Auger Inc.

Website

https://auger.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Auger is a private, Bellevue-based software company founded in 2024 that sells an AI-native autonomous operating system for enterprise supply chains. Its platform uses an Augentic ontology, a Supply Chain LLM and agentic S&OE to fuse planning and execution in real time, deployed natively within Microsoft Fabric tenants for customers such as Meta Reality Labs.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS platform subscription: Auger operates as an enterprise software platform sold to supply-chain-dependent businesses (initially mid-sized and large enterprises such as Meta Reality Labs). Likely subscription/recurring SaaS model with enterprise contracts; specific pricing is not publicly disclosed. As of TechCrunch (Oct 2024) the company had not yet secured customers or generated revenue.
2. Implementation / deployment services: Auger deploys its autonomous operating system on top of customers' existing ERP/WMS/TMS infrastructure and within their Microsoft Fabric tenant, implying professional services and deployment work alongside the platform license (Meta Reality Labs deployment began H1 2026).

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Auger provides an autonomous supply chain operating system that sits above customers' existing ERPs, WMS, and TMS systems, ingests messy raw operational streams, and normalizes them through the proprietary Augentic ontology into a single executable source of truth. The platform fuses S&OP and S&OE into a continuous decision loop and uses agentic AI to execute supply chain decisions in seconds, eliminating the "Coordination Tax" of manual planning and freeing trapped working capital.

Product overview

Auger is a single unified platform — the Autonomous Operating System for supply chains — delivered today primarily through its native application for Microsoft Fabric. Rather than a platform-plus-modules architecture sold separately, Auger's capabilities are integrated into one product: the Augentic ontology (its core engine) powers the Agentic S&OE capability, which in turn runs the Supply Chain LLM–driven autonomous agents and the Glass Box of Autonomy governance layer. The platform sits above customers' existing ERPs, WMS, and TMS systems, unifies operational data into a single source of truth, and executes cross-functional supply chain decisions in seconds.

Differentiator

Problem solved

Functional benefit

Products and services

• Auger Autonomous Supply Chain OS Auger's flagship enterprise SaaS platform — an autonomous operating system for supply chains that sits above existing ERPs, WMS, and TMS systems, fuses S&OP and S&OE into a single continuous decision loop, and executes supply chain decisions in seconds to eliminate the 'Coordination Tax.' Built on the Augentic ontology and a domain-specific Supply Chain LLM, sold to mid-sized and large enterprises on multi-year contracts.
• Auger Native Application for Microsoft Fabric The generally available native deployment of Auger for Microsoft Fabric that stores all data in OneLake and extends Fabric's semantic foundation into real-time, governed, autonomous supply chain execution within the customer's existing Fabric tenant. Designed for enterprises already standardized on Microsoft Fabric / OneLake.

Quantifiable outcome

• Collapses weeks of coordination lag into seconds of autonomous execution
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature8 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Microsoft (Microsoft Fabric / Azure Data)flagshipStrategic or Co-development Partner · 18 March 2026Auger named the premier supply chain partner on Microsoft Fabric. Built natively on Fabric, storing data in Microsoft OneLake, using OneLake shortcuts and cross-tenant data sharing. The collaboration is described as a technical architecture decision, not a co-marketing agreement. Co-bylined blog between Arun Ulagaratchagan (President of Azure Data at Microsoft) and Dave Clark. Auger's native app for Microsoft Fabric is generally available; Microsoft stands alongside Auger in its Meta Reality Labs deployment.
• Activant CapitalminorOthersActivant Capital published an investment thesis ("AI is Rewriting the Rules of Supply Chain") profiling AI-native supply chain startups including Activant portfolio companies Pallet and Platform Science — Auger sits within the cited $65B AI supply chain market / $46.5B competitive market. Not a direct partnership, but industry-thesis adjacency.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• o9 Solutions: AI-native integrated business planning and supply chain platform selling to large global enterprises. Competes head-to-head with Auger's value proposition of autonomous S&OP/S&OE, digital twins, and decision automation across demand, supply and inventory.
• Kinaxis: Public supply chain planning platform (Concurrent Planning / Maestro) used by large enterprises for S&OP and S&OE. Direct competitor in the autonomous/continuous supply chain planning category Auger targets.
• Blue Yonder: Large, AI-driven supply chain planning and execution suite (formerly JDA) covering demand, supply, inventory and warehouse. Direct competitor with a broad enterprise install base and overlapping S&OP/S&OE product.

Broad incumbents

• SAP (Integrated Business Planning): SAP IBP is the dominant enterprise supply chain planning suite installed at most Fortune 500 manufacturers and retailers. Overlaps with Auger's S&OP/S&OE capabilities as part of a much broader ERP-and-supply-chain portfolio.
• Oracle Supply Chain Management Cloud: Oracle's SCM Cloud suite (including Oracle Demand Planning, Supply Planning, and Fusion SCM) targets the same Fortune 500 buyers as Auger. Broad incumbent with overlapping supply planning and execution modules.
• Coupa Software: Large enterprise spend management and supply chain platform acquired by Thoma Bravo. Adjacent incumbent that competes for the same COO/CFO-led supply chain technology budgets, particularly around procurement, supplier risk and working capital — areas Auger aims to expand into via its "Augerize" roadmap.

Emerging players

• project44: Supply chain visibility and transportation management platform with a deep enterprise network. Highly comparable because Auger's CPO AJ Jiambalvo was previously CPO at project44, and both target global shippers wanting real-time supply chain orchestration.
• FourKites: AI-driven supply chain visibility and predictive ETA platform for shippers and 3PLs. Adjacent peer offering the kind of real-time execution data and orchestration layer Auger sits on top of, competing for the same enterprise supply chain technology budget.
• Flexport: Digital freight forwarder and logistics platform that Dave Clark briefly led as CEO. Closely comparable to Auger because of the shared founder lineage and overlapping enterprise logistics/supply chain customer base, though Flexport is asset-heavier and more operations-focused than Auger's pure software approach.
• Resilinc: AI supply chain risk, mapping and disruption monitoring platform for large manufacturers and healthcare companies. Competes with Auger's supplier/route risk monitoring and causal AI/econometric disruption-response capabilities within the broader supply chain intelligence stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/augerinc
• YouTubeyoutube.com/@AugerInc
• LinkedInlinkedin.com/company/augerinc
• Instagraminstagram.com/augerinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auger