Mosh
MOSH is a Los Angeles-based functional food company that develops and sells brain-health protein bars featuring a proprietary nootropic ingredient blend, distributed via DTC e-commerce and 2,000+ U.S. retail doors including Target, Kroger, and Sprouts.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mosh does
MOSH is a privately held functional food company that develops, markets, and sells protein bars formulated for brain health and cognitive wellness. Founded in 2020/2021 in Los Angeles by Maria Shriver and Patrick Schwarzenegger, the company operates across two product platforms: a core Snack Bar line (11-13g protein, 160-180 calories, 2-3g sugar) featuring flavors such as Cookie Dough Crunch, Chocolate Brownie Crunch, Blueberry Almond Crunch, Lemon White Chocolate Crunch, and Peanut Butter Crunch, plus plant-based variants (Chocolate Chip Cookie, Hazelnut Chocolate Chip, Peanut Chocolate Chip); and a newer High Protein line (20g protein, creatine, Cognizin Citicoline) in Peanut Butter Cup, Oatmeal Chocolate Chip, and Chocolate Sea Salt. The technical foundation is the proprietary "Signature Brain Blend," which combines clinically studied Cognizin Citicoline with Lion's Mane mushroom, Ashwagandha, Omega-3s, Vitamin B12, and Vitamin D3, positioning each bar as a nootropic-functional food product.
MOSH operates a hybrid direct-to-consumer and wholesale business model. Direct revenue is generated through moshlife.com with a 20% Subscribe & Save subscription program, a Build Your Own Bundle offering tiered discounts of 15-30%, and party packs. Wholesale revenue is generated through distribution to Target (2,000+ stores as of May 2026), Sprouts Farmers Market, Kroger, Albertsons, HEB, CVS, Amazon, Thrive Market, and Erewhon Markets. Pricing for 12-count boxes ranges from $44.99 (snack bars) to $48.99 (high-protein), with 15-bar variety packs at $54.99. The company has cumulatively raised approximately $16M across two Series A rounds ($3M in August 2023 led by MSA Advisors; $13M in May 2026 led by Main Street Advisors), reports 150,000+ customers, and donates a portion of proceeds to the Women's Alzheimer's Movement at Cleveland Clinic, where it has funded $400,000+ across three research grants.
Mosh firmographics
Firmographics- Name
- Mosh
- Website
- https://moshlife.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOSH is a Los Angeles-based functional food company that develops and sells brain-health protein bars featuring a proprietary nootropic ingredient blend, distributed via DTC e-commerce and 2,000+ U.S. retail doors including Target, Kroger, and Sprouts.
- Ownership category
- akta.pro rank
Mosh industry classification
Industry- Product category
- Brain Health Nutrition Bars
- NAICS
- Bakeries and Tortilla Manufacturing (3118)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Nuts, Seeds & Trail Mix Snacks (CRADABAF)
Keywords
Where Mosh is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Mosh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: MOSH sells protein bars directly to consumers through its website moshlife.com, offering both one-time purchases and subscription plans with 20% recurring discounts. Products include individual bars (12-count boxes), variety packs (15-count), and high-protein lines.
- Retail Distribution: MOSH generates revenue through wholesale distribution to major retail partners including Target, Sprouts Farmers Market, Kroger, Albertsons, HEB, CVS, Amazon, Thrive Market, and Erewhon Markets. Retail channel expected to triple in 2026.
- Bundle and Subscription Products: Build-Your-Own Bundle options with tiered discounts (15% off for 2 boxes, 20% off for 3 boxes, 30% off for 6 boxes), combined with subscription models to drive recurring revenue and customer loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Snack Bars - 12-count boxes |
| Subscription | Monthly | Mind Blowing Variety Pack - 15 bars |
| Subscription | Monthly | High Protein Bars - 12-count boxes |
| Subscription | Monthly | High Protein Variety Pack - 12 bars |
| Unit Pricing | Pay-as-you-go | Build Your Own Bundle |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Mosh product offering
Product offeringCore offering
MOSH is a brain health nutrition company that manufactures and sells protein bars formulated with a proprietary Signature Brain Blend featuring Cognizin® Citicoline, Lion's Mane mushroom, Ashwagandha, Omega-3s, Vitamin B12, and Vitamin D3. The product portfolio spans a High Protein line (20g protein per bar plus creatine), a standard Snack Bar line (11-13g protein per bar), and a plant-based/vegan line, sold as individual flavors, variety packs, party packs, and customizable build-your-own bundles. MOSH distributes through direct-to-consumer e-commerce (moshlife.com) and a national retail footprint including Target, Sprouts Farmers Market, Kroger, Albertsons, HEB, CVS, and specialty retailers, with a portion of proceeds donated to the Women's Alzheimer's Movement at Cleveland Clinic.
Product overview
MOSH is a brain health nutrition company offering protein bars positioned at the intersection of high-protein nutrition and cognitive wellness. The product portfolio consists of two main lines: (1) High Protein bars (20g protein with creatine and Signature Brain Blend) featuring Peanut Butter Cup, Oatmeal Chocolate Chip, and Chocolate Sea Salt flavors; and (2) Snack Bars (11-13g protein with 6+ brain ingredients) featuring Cookie Dough Crunch, Chocolate Brownie Crunch, Blueberry Almond Crunch, Lemon White Chocolate Crunch, Peanut Butter Chocolate Crunch, Peanut Butter Crunch, and plant-based options (Chocolate Chip Cookie, Hazelnut Chocolate Chip, Peanut Chocolate Chip). The products are available as individual bars, variety packs (Mind Blowing 15-bar, Plant Powered), party packs (Chocolate Lovers, Nutty Nice), and build-your-own bundles. All bars contain the Signature Brain Blend including Cognizin Citicoline, Lion's Mane, Ashwagandha, Omega-3s, Vitamins B12 and D3, with a portion of proceeds benefiting the Women's Alzheimer's Movement at Cleveland Clinic.
Differentiator
Problem solved
Functional benefit
Products and services
- MOSH High Protein Bars High-protein brain health bar line containing 20g protein, 6g fiber, and 3g sugar per bar, formulated with creatine and the Signature Brain Blend (Cognizin® Citicoline plus six brain-boosting nutrients). Designed for active individuals seeking post-workout nutrition with cognitive support. Available flavors: Peanut Butter Cup, Oatmeal Chocolate Chip, and Chocolate Sea Salt.
- MOSH Snack Bars Standard snack bar line containing 11-13g protein per bar with the Signature Brain Blend of 6+ brain ingredients (Cognizin® Citicoline, Lion's Mane, Ashwagandha, Omega-3s, Vitamin B12, Vitamin D3). Designed for daily brain health supplementation. Available flavors: Cookie Dough Crunch, Chocolate Brownie Crunch, Blueberry Almond Crunch, Lemon White Chocolate Crunch, Peanut Butter Chocolate Crunch, and Peanut Butter Crunch.
- MOSH Plant Powered Bars Plant-based/vegan brain health bar line with 11g protein, 2g sugar, and 160 calories per bar. Vegan, non-GMO, and gluten-free. Available flavors: Chocolate Chip Cookie, Hazelnut Chocolate Chip, and Peanut Chocolate Chip.
- MOSH Mind Blowing Variety Pack 15-count variety pack featuring six core Snack Bar flavors: Chocolate Brownie Crunch, Peanut Butter Crunch, Peanut Butter Chocolate Crunch, Cookie Dough Crunch, Blueberry Almond Crunch, and Lemon White Chocolate Crunch.
- MOSH High Protein Variety Pack 12-count variety pack of the High Protein line including Peanut Butter Cup, Oatmeal Chocolate Chip, and Chocolate Sea Salt flavors. Each bar delivers 20g protein and seven brain-boosting ingredients including Cognizin® Citicoline and creatine.
- MOSH Party Packs Pre-curated party packs including Chocolate Lovers Party Pack and Nutty Nice Party Pack, offering multiple flavors in a single bundle.
- MOSH Build Your Own Bundle Customizable bundle offering allowing customers to select their preferred bar flavors with tiered savings: 15% off for two boxes, 20% off for three boxes, and 30% off for six boxes.
Quantifiable outcome
- 100,000+ customers acquired with $10 million in protein bar sales since 2021 founding
- +3 more outcomes
Companies that use Mosh
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Mosh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mosh partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and primary.
- Women's Alzheimer's Movement at Cleveland CliniccoreOngoing charitable partnership where a portion of all MOSH proceeds support women's Alzheimer's research, advocacy, and awareness. The company has donated over $400,000 and funded three research grants focused on gut biomarkers associated with cognitive decline and Alzheimer's disease.
- Target CorporationprimaryMajor retail partnership launching MOSH High Protein bars in 2,000+ Target stores nationwide in May 2026. Maria Shriver visited Target HQ for internal event to discuss brand launch and brain health mission.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Mosh competitors and assessment
Company assessmentDirect peers
- IQBAR: IQBAR is a direct competitor producing protein bars formulated for brain and body health, using ingredients like Lion's Mane, MCTs, and nootropics — the closest functional analogue to MOSH's brain-health positioning.
- Bulletproof 360: Bulletproof is a performance and cognition-focused nutrition brand selling functional foods and supplements centered on mental performance and energy, directly comparable to MOSH's brain-health value proposition.
- RXBAR: RXBAR pioneered the clean-ingredient, protein-forward bar format that MOSH competes against; owned by Mars, it sets the bar (and price benchmark) in the mass protein-bar category MOSH is expanding into via Target.
- Aloha: Aloha is a direct peer producing plant-based, organic protein bars positioned around clean ingredients and wellness — directly comparable to MOSH's plant-based product line and natural channel retail distribution.
- Think! (Glanbia): Think! produces protein and nutrition bars positioned around low-sugar, high-protein profiles for active consumers — comparable to MOSH's high-protein line in formulation philosophy and mass retail channel presence.
Broad incumbents
- KIND Snacks: KIND is a broad incumbent nut-based snack and bar brand with deep retail penetration; comparable to MOSH in distribution channels and clean-label positioning but operates at much larger scale across multiple snack sub-categories.
- Clif Bar & Company: Clif Bar is a large incumbent energy and protein bar company owned by Mondelez, with mass-market retail presence and similar distribution footprint to MOSH — a relevant comparison for category economics and shelf dynamics.
- ONE Brands (Hershey): ONE Brands, owned by The Hershey Company, sells high-protein low-sugar bars across mass retail including Target — a directly comparable bar product and a direct competitor on the same Target shelves as MOSH High Protein.
- Larabar (General Mills): Larabar is a natural fruit-and-nut bar brand owned by General Mills with nationwide grocery presence, comparable to MOSH in the clean-label snack bar segment and grocery channel expansion playbook.
Emerging players
- Onnit: Onnit is a supplements and nootropics brand offering brain-health formulations (Alpha BRAIN, New Mood) — an adjacent peer sharing MOSH's cognitive-wellness value proposition through supplements rather than food bars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mosh social profiles
Digital presenceMosh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mosh leadership team
Management profileNumber of profiles
Profiles2 records
Mosh funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mosh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mosh
What does Mosh do?
MOSH is a brain health nutrition company that manufactures and sells protein bars formulated with a proprietary Signature Brain Blend featuring Cognizin® Citicoline, Lion's Mane mushroom, Ashwagandha, Omega-3s, Vitamin B12, and Vitamin D3. The product portfolio spans a High Protein line (20g protein per bar plus creatine), a standard Snack Bar line (11-13g protein per bar), and a plant-based/vegan line, sold as individual flavors, variety packs, party packs, and customizable build-your-own bundles. MOSH distributes through direct-to-consumer e-commerce (moshlife.com) and a national retail footprint including Target, Sprouts Farmers Market, Kroger, Albertsons, HEB, CVS, and specialty retailers, with a portion of proceeds donated to the Women's Alzheimer's Movement at Cleveland Clinic.
Is Mosh a public or private company?
Mosh is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mosh founded?
Mosh was founded in 2021. It employs 11 to 50 people.
Where is Mosh based?
Mosh is headquartered in Los Angeles, United States, in the North America region.
How does Mosh make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and bundle and Subscription Products.
Who are Mosh's main competitors?
Direct peers on record are IQBAR, Bulletproof 360, RXBAR, Aloha and Think! (Glanbia). Broad incumbents are KIND Snacks, Clif Bar & Company, ONE Brands (Hershey) and Larabar (General Mills). Onnit is listed as an emerging player.
Does Mosh have an API?
No public API is recorded for Mosh.
What industry is Mosh in?
Mosh's product category is Brain Health Nutrition Bars. Its primary akta.pro industry code is CRADABAF, Nuts, Seeds & Trail Mix Snacks. Its NAICS code is 3118 and its SIC code is 2052.