What ALOHA does

ALOHA is a privately held, employee-owned plant-based nutrition company founded in 2013 and headquartered in Darien, Connecticut (with Colorado referenced for B Corp operations). The company manufactures and markets USDA Organic, Non-GMO Project Verified, Certified Vegan, and gluten-free protein products under its own brand, targeting health-conscious consumers, fitness-oriented users, plant-based dieters, and convenience-focused families. Its core technology is a proprietary plant-protein blend of brown rice and pumpkin seed protein formulated for a complete amino acid profile, applied across bars, powders, and ready-to-drink shakes.

The product portfolio centers on Protein Bars (14g plant protein, 20+ flavors, $34.99 per 12-pack), Mini Protein Bars (6g protein, $35.99 per 20-pack), Protein Powders ($32.99 per 15 servings), Protein Drinks ($42.99 per 4-pack), and a Hawai'i Special Edition line featuring Kona coffee, macadamia nut, taro, and sea salt, with 10% of Special Edition proceeds donated to Kupu. ALOHA operates a hybrid go-to-market model: direct-to-consumer e-commerce at aloha.com with Autoship & Save subscription (10-25% discounts), Refer-a-Friend ($15/$15), and Bronze/Silver/Gold VIP tiers on Rivo, alongside retail distribution across approximately 22,000 doors including Whole Foods, Target, Walmart, Kroger, Sprouts, Amazon, and Thrive Market.

Commercially, the company has scaled on the back of a $68 million growth investment from SEMCAP Food & Nutrition in August 2024 and is deploying a national 'Taste That Grows' brand campaign across CTV, YouTube, podcasts, and out-of-home in 2026. The company cites 800%+ revenue growth in recent years, 1M+ customers, and 27,875+ 5-star reviews, and is certified as a B Corporation, Climate Neutral, and Public Benefit Corporation. Leadership is anchored by CEO Bradley Charron; the company operates with an 11-50 employee headcount, indicating a marketing-and-distribution-led growth posture rather than a vertically integrated manufacturer.

Name

ALOHA

Legal name

ALOHA

Website

https://aloha.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ALOHA is a private, employee-owned plant-based protein brand that sells USDA Organic protein bars, minis, powders, and drinks directly via aloha.com and through 22,000+ retail doors including Whole Foods, Target, and Amazon, serving health-conscious, fitness, and vegan consumers.

Ownership category

akta.pro rank

Product category

Plant-Based Protein Nutrition

NAICS

Food Manufacturing (311), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ)

akta.pro secondary industries

Plant Protein Ingredients (Soy, Pea, Wheat/Gluten, Rice, Oat, Potato) (AFAJAHAA), Plant-Based Dairy-Alternative Powders & Concentrates (Powdered Milks, Creamers, Bases) (AFAHAJAH), Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH)

Keywords

• Plant-based protein bars
• Organic protein snacks
• Vegan protein powders
• Ready-to-drink protein
• Clean-label nutrition

Headquarters

HQ city

Darien

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: ALOHA sells directly to consumers through its website aloha.com, offering subscription Autoship options with 10-25% discounts, one-time purchases, and gift cards
2. Retail Distribution: Products sold through major retail chains including Whole Foods, Target, Kroger, Sprouts, and 20,000+ other retail locations nationwide
3. Online Marketplace Sales: Distribution through online retailers including Amazon, Thrive Market, FreshDirect, Instacart, Vitacost, Good Eggs, and Boxed

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

ALOHA develops and sells USDA Organic plant-based protein products including protein bars (14g protein), mini protein bars (6g protein), protein powders (18g per serving), and ready-to-drink protein shakes (18g per bottle). The company uses a proprietary blend of brown rice and pumpkin seed protein, formulated without artificial sweeteners, stevia, sugar alcohols, dairy, soy, or GMOs, and is sold direct-to-consumer via aloha.com and through national retail and online grocery channels.

Product overview

ALOHA is a plant-based protein company offering a portfolio of protein products centered on USDA Organic, Non-GMO Project Verified bars, drinks, and powders. The core product line consists of Protein Bars (14g protein) in 20+ flavors, Mini Protein Bars (6g protein) for convenient snacking, Protein Powders (18g per serving) in Chocolate and Vanilla, and Protein Drinks (18g per bottle) in three flavors. The portfolio is complemented by Hawai'i Special Edition bars featuring locally-sourced Hawaiian ingredients (Kona coffee, macadamia nuts, taro, sea salt) with 10% of proceeds supporting Kupu youth conservation programs. Value-added services include Autoship & Save subscription (up to 25% off), Refer a Friend rewards ($15 each for both parties), and VIP membership tiers for frequent customers.

Differentiator

Problem solved

Functional benefit

Brands

• Hawai'i Special Edition: Special edition protein bars featuring ingredients sourced from sustainable farms in Hawai'i, including the Kona Bar, Pa'akai Bar, and Taro Bar. For every Special Edition sold, 10% of proceeds are donated to Kupu.
• Protein Minis

Products and services

• Protein Bars Full-size plant-based protein bars delivering 14g of protein per bar in over 20 flavors (including Chocolate Chip Cookie Dough, Peanut Butter Cup, Coconut Chocolate Almond, Chocolate Mint, and seasonal Limited Editions). USDA Organic, Non-GMO Project Verified, vegan, and free from gluten, dairy, soy, stevia, and sugar alcohols. Targeted at health-conscious consumers seeking clean-label protein snacks.
• Mini Protein Bars Bite-sized plant-based protein bars with 6g of protein per serving, available in flavors such as Cookie Dough, Chocolate Caramel Pecan, Coconut Chocolate Almond, Peanut Butter Chocolate Chip, and Peanut Butter Cup. Designed for portion-controlled, on-the-go snacking for adults and kids.
• Protein Powders Plant-based protein powders available in Chocolate and Vanilla flavors, delivering 18g of protein per serving with a smooth, mixable texture. USDA Organic and free from common allergens; intended for smoothies, baking, and shakes.
• Protein Drinks Ready-to-drink plant-based protein shakes in Chocolate Sea Salt, Vanilla, and Coconut flavors, each bottle containing 18g of protein from Fair Trade Certified coconut milk. USDA Organic and Non-GMO Project Verified; positioned as on-the-go meal supplementation and post-workout recovery drinks.
• Protein Bar Sampler Variety Packs Multi-flavor variety packs (including Sample Pack #2 with 6 flavors such as Lemon Cashew, Chocolate Espresso, Maple Sea Salt, Peanut Butter Cup, Oatmeal Chocolate Chip, and Chocolate Caramel Pecan) and Mini Protein Bar Sampler packs, designed for flavor discovery and gift/introductory purchases.
• Gift Cards Digital gift cards delivered by email in denominations of $10, $25, $50, and $100. Recipients can redeem across the ALOHA product catalog with no additional processing fees.
• Hawai'i Special Edition Bars Limited-run protein bars featuring ingredients sourced from sustainable Hawaiian farms, including the Kona Bar (coconut, macadamia nuts, Kona coffee), Pa'akai Bar (dark chocolate, macadamia nuts, Hawaiian sea salt), and Taro Bar (taro, macadamia nuts). 10% of proceeds are donated to the Kupu youth conservation nonprofit.
• Autoship & Save Subscription Subscription service offering 10-25% savings on recurring orders of ALOHA bars, drinks, and powders, with flexible delivery schedules (monthly, bi-monthly, or quarterly) and automatic application of referral rewards for Autoship members.

Quantifiable outcome

• 800%+ growth in recent years
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SYLVAINcoreStrategic or Co-development PartnerStrategy firm partnered with ALOHA to develop the national 'Taste That Grows' marketing campaign launched in March 2026, working across brand strategy and creative development.
• Obsessed MediacoreGTM or Marketing PartnerMedia buying partner responsible for executing ALOHA's national 'Taste That Grows' campaign across CTV, YouTube, podcasts, and out-of-home advertising channels.
• KupucoreStrategic or Co-development PartnerHawai'i's leading youth-focused conservation non-profit. ALOHA donates 10% of proceeds from Special Edition bars to Kupu, supporting youth programs across Hawai'i and the Pacific. Kupu operates dozens of service, education, and workforce development programs in sustainability sectors.
• TervivaminorStrategic or Co-development PartnerAgricultural innovation partner that works with farmers to grow climate-resilient pongamia trees, improving soil health and water quality. Supplies Ponova oil for ALOHA's Special Edition bars.
• Greenwell FarmsminorStrategic or Co-development PartnerSustainable Hawaiian farm partner supplying ingredients for ALOHA's Special Edition bars, particularly Kona coffee for the Kona Bar product.
• Hamakua Macadamia Nut CompanyminorStrategic or Co-development PartnerHawai'i-based sustainable farm supplying macadamia nuts for ALOHA's Special Edition bars including Kona and Pa'akai varieties.
• ShoulderCheckminorOthersYouth mental wellness non-profit partner supporting peer-to-peer mental health programs and culture of kindness initiatives.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Vega: Vega is a plant-based nutrition brand with protein powders and bars. Competes for the same vegan/plant-based consumer in natural and online channels.
• No Cow: No Cow is a plant-based, high-protein, dairy-free bar brand competing in similar natural, fitness, and online channels with overlapping consumer demographics.
• Orgain: Orgain is a plant-based protein nutrition brand offering powders, RTD shakes, and bars. Direct overlap on protein powders and RTD drinks, with deeper sports-nutrition channel presence.
• Bobo's: Bobo's is a natural and organic baked-bar brand with Whole Foods and broader natural-channel distribution, overlapping with ALOHA's clean-label snacking positioning.

Direct peers

• GoMacro: GoMacro is a plant-based, organic, vegan protein bar brand sold through natural and online channels, competing for the same plant-forward consumer segment.
• KIND Snacks: KIND is a broad snack-bar competitor owned by Mars, with overlap in natural and mass retail channels and a shared health-conscious consumer base.
• RXBAR: RXBAR is a direct competitor in clean-label protein bars (now owned by Kellanova/Mars). Both brands compete for the same health-conscious, ingredient-literate consumer with high-protein, transparent-label positioning.
• Clif Bar: Clif Bar (owned by Mondelez) is a category-defining energy/protein bar brand and a direct competitor in natural and mass grocery channels, with broader sports-nutrition positioning than ALOHA.
• Barebells: Barebells is a protein-bar challenger brand rapidly scaling in US retail with similar high-protein, clean-label positioning. ALOHA is explicitly identified as a key competitor in the vegan protein bar market.
• Luna Bar: Luna is a women's-targeted nutrition/snack bar owned by Clif/Mondelez, overlapping with ALOHA's portion-controlled snacking and lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/alohamoment
• TikToktiktok.com/@alohamoment
• Xx.com/aloha
• Facebookfacebook.com/aloha
• LinkedInlinkedin.com/company/aloha-com

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors24 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALOHA