What Perfect Moment does

Perfect Moment is a London-headquartered, Delaware-incorporated luxury skiwear and lifestyle brand, founded in Chamonix in 2015 (with heritage roots traceable to 1984), that designs and sells technical and fashion-forward apparel through DTC e-commerce, owned and seasonal retail in premier ski destinations, and wholesale via luxury sales agencies across Europe, North America, and Asia. Its core product line consists of high-performance ski jackets, ski pants, ski suits, and Merino wool knitwear, built on premium sourced inputs including Toray Dermizax 4-way stretch membranes, 700-fill-power Allied down insulation, Woolmark-certified Merino wool, and RECCO avalanche rescue reflectors; the assortment has expanded into base layers, swimwear, city outerwear, accessories, and co-branded capsules with H&M, Johnnie Walker/Diageo, and BWT Alpine F1 Team. Pricing is unit-based and publicly disclosed, ranging from approximately $110 accessories to $1,595 ski suits, with seasonal discounting and a #MomentMakers newsletter/loyalty club driving demand.

The company monetizes across four primary streams: DTC e-commerce (perfectmoment.com shipped from Dallas and Venlo), owned/seasonal physical retail (Verbier flagship, NYC SoHo, St. Moritz, Austrian Alps pop-ups), wholesale distribution through luxury agencies such as CD Network in North America, and brand collaborations/licensing. Customer segments are affluent ski/snowsports enthusiasts (primary), luxury lifestyle consumers, urban outerwear buyers, and families purchasing mini-me collections. The business is highly seasonal, with a single quarter (Q3 FY2026) generating approximately $11.7M of the $17.9M nine-month revenue. Perfect Moment listed on NYSE American in February 2024 at $6 per share (ticker PMNT), saw its share price decline 89% to $0.47 by October 2025, and was moved to the OTCQB market in June 2026 after stockholder equity fell below the $4M exchange minimum; the company has secured over $21.6M of cumulative financing in 2025-2026 from institutional investors, its chairman, and public offerings to fund working capital and planned China expansion.

Name

Perfect Moment

Legal name

Perfect Moment Ltd.

Website

https://perfectmoment.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Perfect Moment is a London-based luxury skiwear and lifestyle brand selling premium performance ski apparel, knitwear, and lifestyle wear via DTC e-commerce, owned retail in premier ski resorts, and global wholesale, serving affluent ski enthusiasts and luxury lifestyle consumers with products priced from $110 to $1,595.

Ownership category

akta.pro rank

Product category

Luxury Skiwear and Outerwear

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industries

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)

Keywords

• Luxury ski apparel
• Performance outerwear
• Ski accessories
• Merino wool knitwear
• Après-ski fashion

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer (DTC) E-commerce: Revenue from direct online sales through perfectmoment.com, selling full-price and sale luxury outerwear, activewear, and accessories directly to consumers.
2. Owned and Seasonal Retail Stores: Revenue from owned physical retail stores (Verbier, New York SoHo) and seasonal pop-up locations in key ski resort destinations.
3. Wholesale Distribution: Revenue from wholesale orders through luxury sales agencies serving department stores, specialty retailers, and multi-brand boutiques in Europe, North America, and Asia. Record wholesale pre-orders of AW25 up 30% year-over-year.
4. Brand Collaborations and Licensing: Revenue from co-branded capsule collections with luxury and lifestyle partners such as H&M, Johnnie Walker (Diageo), and BWT Alpine F1 Team. These collaborations drive both direct revenue and brand awareness across new consumer segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Perfect Moment designs, manufactures, and sells luxury performance skiwear and lifestyle apparel, including ski jackets, ski pants, ski suits, Merino wool knitwear, base layers, swimwear, and accessories. The products are built on premium materials such as Japanese Toray Dermizax™ membrane fabrics, 700-fill Allied down, and Woolmark-certified Merino wool, and are sold through direct-to-consumer e-commerce, owned and seasonal retail stores in key ski resort destinations, and wholesale partnerships globally.

Product overview

Perfect Moment is a luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs. The core product portfolio centers on high-performance ski apparel including the Polar Flare Down Jacket, Moment Puffer, and various ski suits (Tignes Ski Suit, Polar Flare Ski Suit), complemented by technical ski pants (High-Waist Aurora Flare, Mid-Rise Aurora, JG Bib), and premium knitwear (Schild, Piste, Star Dust, Chopper, and Cable Merino Wool Sweaters). Base layer essentials including Compression Base Layer Top, Seamless Thermal Legging, Base Layer Leggings, and 1/4 Zip Base Layer Top support on-mountain performance. The brand has expanded into year-round lifestyle categories including swimwear (Zip Front Swimsuit) and city outerwear. Collaboration products include the Perfect Moment x BWT Alpine Formula One Team capsule and Perfect Moment x H&M après-ski collection. Accessories include puffer tote bags and sunglasses. The brand operates physical retail stores in key ski resorts including Verbier and seasonal locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Polar Flare Down Jacket Bestselling cropped, flared ski jacket with 700-fill-power Allied down insulation, water-resistant shell, helmet-compatible hood, RECCO technology, and adjustable snow skirt; designed for women skiers seeking technical performance and fashion-forward design.
• Tignes Ski Suit Flared one-piece ski suit with Toray Dermizax 4-way stretch fabric, thermal fleece lining, helmet-compatible hood, snow gaiters, and ski pass pocket; for women seeking premium one-piece ski apparel.
• Polar Flare Ski Suit Streamlined ski suit with Toray Dermizax breathable fabric, water resistance, 4-way stretch, flared silhouette, helmet-compatible hood, RECCO technology, and down insulation; for women premium skiers.
• High-Waist Aurora Flare Ski Pant High-rise flared ski pant with Toray Dermizax 4-way stretch fabric, thermal fleece lining, RECCO technology, snow gaiters, and anti-tear guards.
• Mid-Rise Aurora Ski Pant Mid-rise flared ski pant with Toray Dermizax technology for water resistance and breathability, featuring 4-way stretch and RECCO technology.
• JG Bib Ski Pant Flared ski bib pant with Toray Dermizax fabric, thermal fleece lining, adjustable suspender straps, and boot-friendly features including anti-tear guards.
• Schild Merino Wool Sweater Bestselling fitted knit sweater in temperature-regulating Merino wool with bold 'SKI' intarsia across chest, turtleneck, and rib knit hem; core knitwear SKU.
• Piste Merino Wool Sweater

Quantifiable outcome

• Record global brand reach of 16.6 billion unique visitors/month, a 108% increase year-over-year, for fiscal 2025 ended March 31, 2025
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• BWT Alpine F1 TeamcoreStrategic or Co-development Partner · 13 December 2025Winter capsule collection collaboration merging Formula 1 racing identity with high-performance alpine apparel. Capsule featuring ski jackets, knitwear, and ski suits in Alpine's signature blue and pink palette with circuit-line graphics. Content filmed inside the Alpine Enstone factory's wind tunnel—the first time a fashion brand captured content within an active F1 aerodynamics facility.
• Sharifa AlSudairiminorGTM or Marketing Partner · 13 December 2025Saudi Arabia's first female Alpine skier recognized by the International Ski Federation, appointed as brand ambassador. She discovered skiing later in life and has achieved podium finishes at Ski Dubai, pursuing 2026 Winter Olympics qualification. She appears in content across the brand's skiwear and lifestyle collections.
• H&MflagshipStrategic or Co-development Partner · 6 November 2025Collaborative 28-piece après-ski capsule collection blending Perfect Moment's luxury ski performance heritage with H&M's mass-market accessibility. Features outerwear, accessories, and knitwear available online and at select H&M locations from December 2, 2025. Targets consumers seeking stylish winter wear at accessible price points.
• Diageo / Johnnie WalkerflagshipGTM or Marketing Partner · 17 March 2025Major co-marketing collaboration between Perfect Moment and Johnnie Walker Blue Label (Diageo), including exclusive Ice Chalet après-ski experiences in Hokkaido, Japan, and Deer Valley, Utah, brand ambassador Priyanka Chopra Jonas, and a capsule collection with limited-edition products. Phase one of co-marketing campaign completed. Activations also held at Selfridges London and Saks Fifth Avenue New York.
• CD NetworkcoreChannel Partner/ Reseller/ Distributor · 28 November 2024Luxury fashion sales agency partnership to expand wholesale distribution in North America. CD Network represents Perfect Moment to department stores, specialty retailers, and multi-brand boutiques across the region.

Scale indicators13 records

Recent moves12 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/perfectmomentsports
• Instagraminstagram.com/perfectmomentsports
• Pinterestuk.pinterest.com/perfectmomentsports
• TikToktiktok.com/@perfectmomentsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds8 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Moment