What BWT Alpine Formula One Team does

BWT Alpine Formula One Team operates a Formula One racing franchise under Alpine Racing Limited, headquartered at the Whiteways Technical Centre in Enstone, Oxfordshire, UK. The team designs, engineers, and races the A526 Formula One car under the 2026 FIA regulatory framework using Mercedes power units, with a permanent engineering base, wind tunnel, and manufacturing footprint at Enstone. Its competitive activities span the 24-race FIA Formula One World Championship calendar, driver development through the Alpine Academy and Sim Racing programs, and consumer product integration with Alpine's road car lineup including the forthcoming electric A110 on the new Alpine Performance Platform (APP). The team operates drivers Pierre Gasly and Franco Colapinto, reserve drivers Paul Aron and Kush Maini, and is led by Executive Advisor Flavio Briatore with Managing Director Steve Nielsen and Executive Technical Director David Sanchez.

The team's commercial engine is a multi-tier partnership and direct-to-consumer model. Revenue is generated through Title (BWT; Gucci from 2027), Premium (Eni, MSC Cruises, H. Moser & Cie., R5 TURBO 3E), Team Partner (Cato Networks, Mercado Libre, Qatar Airways, SEALSQ, Castore, Boeing, and 20+ others), Team Supplier, and Team Licensee arrangements, plus merchandise sales via store.alpinef1.com, race-weekend hospitality including Paddock Club, and brand-extension licensing. Underlying technology includes Cato's SASE platform for telemetry and real-time communications, SEALSQ quantum-resistant security (QS7001 chip), and the RISE+ fan engagement platform that drives direct consumer relationships through XP points, exclusive content, competitions, and digital downloads. Ownership transitioned in 2024 from Renault Group and Otro Capital to a celebrity-investor consortium including Ryan Reynolds, Patrick Mahomes, Travis Kelce, Rory McIlroy, and others, with Otro Capital currently marketing its stake and Christian Horner among those reportedly interested in acquiring full control.

Name

BWT Alpine Formula One Team

Legal name

Alpine Racing Limited

Website

https://alpinef1.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BWT Alpine Formula One Team operates a Formula One racing franchise from Enstone, UK, fielding the A526 car under Mercedes power. It serves global corporate sponsors through tiered partnerships and fans via RISE+, merchandise, and race-weekend hospitality across the 24-race FIA calendar.

Ownership category

akta.pro rank

Product category

Professional Motorsport / Formula One Racing

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Formula one racing
• Motorsport partnerships
• Fan engagement platform
• Teamwear merchandise
• Grand prix hospitality

Headquarters

HQ city

Chipping Norton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Title and Sponsorship Partnerships: The team generates primary revenue through tiered sponsorship partnerships including Title Partner BWT (Best Water Technology), Premium Partners (Eni, MSC Cruises, H. Moser & Cie., R5 TURBO 3E), Team Partners (over 20 companies including Cato Networks, Mercado Libre, Qatar Airways, SEALSQ), Team Suppliers, and Team Licensees. Partnerships provide brand integration, livery placement, hospitality, and activation rights.
2. Merchandise and Teamwear Sales: Direct-to-consumer merchandise sales through the official Alpine F1 store (store.alpinef1.com) offering teamwear collections, driver merchandise, limited-edition collaborations (e.g., Perfect Moment winter collection, Endstate sneakers, The James Brand tools), and collectibles.
3. Ticket Sales and Hospitality: Revenue from Grand Prix tickets, VIP hospitality experiences including Paddock Club suites, trackside Velocity Club access, and exclusive event activations at races worldwide.
4. Licensing and Brand Extensions: Licensing revenue through Team Licensees including Perfect Moment (luxury skiwear), Endstate (sneakers), The James Brand (knives/tools). Also includes co-branded product collaborations and digital collectibles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

BWT Alpine Formula One Team competes in the FIA Formula One World Championship with the A526 racing car powered by Mercedes power units. The team operates from its Enstone, Oxfordshire headquarters and generates revenue primarily through tiered sponsorship partnerships, official merchandise sales, trackside hospitality experiences, and licensing arrangements. The team also runs the RISE+ fan engagement platform and a competitive Sim Racing program.

Product overview

BWT Alpine Formula One Team competes in the FIA Formula One World Championship with the A526 racing car under Mercedes power. The team operates the A526 challenger featuring BWT's signature pink livery, competing alongside an ecosystem of products including the RISE+ fan engagement platform offering exclusive content and rewards, a competitive Sim Racing program with drivers in official championships, and Alpine's road car lineup (A110 electric sportscar, A290 hot hatch, A390 fastback). The team also offers official merchandise through teamwear collections and special edition liveries. The team is based in Enstone, Oxfordshire, and is operated by Alpine Racing Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine A526 Formula One Car The A526 is BWT Alpine Formula One Team's racing car competing in the 2026 FIA Formula One World Championship, featuring Mercedes power unit and the distinctive BWT pink livery. Designed and manufactured at the Enstone factory.
• 2026 Teamwear Collection Official BWT Alpine Formula One Team merchandise including Men's, Ladies and Kids ranges featuring team colors and branding. Sold through the official Alpine F1 store with international shipping.
• RISE+ Fan Engagement Platform BWT Alpine Formula One Team's fan loyalty and engagement program offering exclusive content, competitions, digital downloads, and experiences. Fans earn XP points, unlock rewards, and access behind-the-scenes content.
• Sim Racing Program BWT Alpine Formula One Team's competitive sim racing initiative including F1 Sim Racing, Alpine Sim Racing Series, and British F4 Esports. Features drivers Otis Lawrence, Josh Idowu, and Dani Bereznay competing in official championships.
• Corporate Sponsorship and Partnership Packages Tiered partnership packages including Title Partner, Premium Partner, Team Partner, Team Supplier, and Team Licensee arrangements with custom activation packages, livery placement, hospitality, and brand integration rights.
• Paddock Club and Hospitality Experiences Premium hospitality experience including Paddock Club access, trackside Velocity Club, and exclusive corporate suites offering premium viewing, catering, and networking opportunities at 24 Grand Prix races worldwide.

Quantifiable outcome

• Fifth place in 2026 Constructors' Championship following recovery from last place in 2025
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

54 partnerships are on record, tiered flagship, core and supporting.

• Gucci (Kering SA)flagshipStrategic or Co-development Partner · 1 January 2027Gucci will become the title partner from 2027 season, rebranding the team as Gucci Racing Alpine Formula One Team and replacing the current blue-and-pink color scheme with Gucci's visual identity. Partnership estimated at $55-60 million annually, marking the first time a luxury fashion house serves as title partner in Formula 1. Collaboration extends to Gucci Racing platform linking luxury fashion with global motorsport audiences.
• Mercado LibrecoreStrategic or Co-development Partner · 1 March 2026Team Partner and long-time supporter of Franco Colapinto since 2023. Renewal for 2026 with iconic handshake logo on A526 car. Mercado Libre sponsored Franco Colapinto Road Show Buenos Aires 2026 attracting 600,000+ fans. Partnership empowers Latin American talents in Formula One.
• MSC CruisescoreStrategic or Co-development Partner · 23 January 2026Premium Partner and host of the 2026 A526 livery launch aboard MSC World Europa cruise ship in Barcelona. Partnership includes race weekend activations, hospitality experiences, and co-branded content. The MSC World Europa is the largest world-class cruise ship at 333 metres, 200,000 gross tonnes.
• SEALSQcoreTechnology or Integration · 1 November 2025Official Quantum Technology Partner providing quantum-resistant encryption and secure semiconductor solutions including the QS7001 quantum resistant chip. Partnership focuses on applying quantum-related technologies to the team's operations and security systems. Launched at the 2025 Las Vegas Grand Prix.
• AvaturesupportingTechnology or Integration · 12 May 2025AI platform partner for Human Capital Management beginning in 2026. Partnership focuses on navigating Formula One's specialized talent market for roles such as aerodynamicists, data scientists, and financial analysts. Avature branding on the A526 car, driver suits, and mechanics' overalls.
• Cato NetworkscoreTechnology or Integration · 1 January 2025Official SASE Partner for the 2026 FIA Formula One season. Multi-year partnership providing cloud-delivered unified networking and security platform replacing legacy infrastructure to handle telemetry data, real-time communications, and cyber protection. Cato branding appears on the A526 car and team assets. Partnership supports 2026 F1 technological reset.
• Qatar AirwayscoreStrategic or Co-development Partner · 1 January 2025Team Partner with expanded partnership to include F1 Academy entry. Includes special helmet and cap branding, expanded partnership with F1 Academy, fan engagement and community outreach programs. Qatar Airways brings high-profile guests including sporting legends to Grand Prix events.
• AtkinsRéalissupportingTechnology or Integration · 1 January 2024Team Partner providing engineering and professional services expertise supporting team operations and infrastructure.
• BWT (Best Water Technology)flagshipStrategic or Co-development PartnerBWT is the Title Partner and global market leader in water technology with more than 6,500 employees operating in 122 countries. BWT's iconic pink is featured on the A526 Formula One car as a powerful visual statement raising awareness of access to clean, safe drinking water for all. The Austrian Grand Prix is the home race for BWT. Partnership represents the highest tier of brand integration in Formula One.
• EnicoreStrategic or Co-development PartnerPremium Partner and Official Energy and Fuel Partner of BWT Alpine Formula One Team. Eni is an Italian multinational energy company providing fuel and energy solutions.
• H. Moser & Cie.coreStrategic or Co-development PartnerPremium Partner and Swiss luxury watch manufacturer. Collaboration includes Moser Streamliner Alpine Editions and exclusive timepiece creations.
• R5 TURBO 3EcoreStrategic or Co-development PartnerPremium Partner representing Alpine's electric vehicle heritage and performance legacy.
• Arctic WolfsupportingTechnology or IntegrationOfficial Cybersecurity Partner providing security solutions for team operations and digital infrastructure.
• eTorosupportingGTM or Marketing PartnerTeam Partner and trading/investment platform offering co-branded engagement with trading community.
• CastoresupportingStrategic or Co-development PartnerOfficial Team Kit Partner providing premium sportswear and team apparel.
• IndraMindsupportingTechnology or IntegrationTeam Partner and Spanish technology company exhibiting BWT Alpine F1 car at Mobile World Congress in Barcelona to demonstrate its sovereign AI platform IndraMind.
• Mobilize Financial ServicessupportingGTM or Marketing PartnerTeam Partner providing financial services associated with Renault/Alpine automotive ecosystem.
• BoeingsupportingTechnology or IntegrationTeam Partner providing aerospace technology expertise and collaboration opportunities.
• viagogosupportingChannel Partner/ Reseller/ DistributorTeam Partner and ticket marketplace providing official and secondary market ticket services.
• OAKBERRYsupportingGTM or Marketing PartnerTeam Partner providing premium supplements and nutritional products.
• ShamirsupportingTechnology or IntegrationTeam Partner and optical technology company providing specialized eyewear solutions.
• BusinessolversupportingTechnology or IntegrationTeam Partner and benefits technology company.
• EurodatacarsupportingGTM or Marketing PartnerTeam Partner providing automotive data services.
• MODO CasinosupportingGTM or Marketing PartnerTeam Partner and social casino gaming platform. RUSH RACERS powered by Modo.us is a gamified racing game on the platform.
• New ErasupportingGTM or Marketing PartnerTeam Partner and headwear brand providing official caps and headwear.
• The Venetian Resort Las VegascoreStrategic or Co-development PartnerTeam Partner and official home base for BWT Alpine F1 Team for the fourth consecutive year during the November 19-21, 2026 Las Vegas Grand Prix. Five-year partnership extension through 2030 as Founding Partner of the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX.
• PirellicoreTechnology or IntegrationOfficial Tyre Supplier to Formula One, providing tyres for all teams including BWT Alpine Formula One Team.
• AlpinestarscoreTechnology or IntegrationOfficial Team Supplier providing racing apparel, helmets, and protective equipment for drivers and pit crew.
• 3D SystemssupportingTechnology or IntegrationTeam Supplier providing 3D printing and additive manufacturing solutions for rapid prototyping and production.
• DelphisupportingTechnology or IntegrationTeam Supplier providing automotive technology components and systems.
• PirellicoreTechnology or IntegrationOfficial Tyre Supplier to Formula One, providing tyres for all teams including BWT Alpine Formula One Team.
• Perfect MomentsupportingOEM/ Whitelabel/ Licensing PartnerTeam Licensee for luxury skiwear collaboration. Winter capsule collection launched featuring Alpine's signature blue and pink palette with circuit-line graphics. Collection filmed inside Alpine Enstone factory wind tunnel - first time a fashion brand captured content in an active F1 aerodynamics facility.
• EndstatesupportingOEM/ Whitelabel/ Licensing PartnerTeam Licensee for exclusive connected footwear collection collaboration. Limited edition releases include Endstate x Staple x BWT Alpine Formula One Team with only 150 pairs available worldwide.
• The James BrandsupportingOEM/ Whitelabel/ Licensing PartnerTeam Licensee for premium knife and tool collaboration including The Lowe model.
• Pommery ChampagnesupportingStrategic or Co-development PartnerExclusive Champagne Supplier beginning 2026 Monaco Grand Prix. Pommery becomes the Exclusive Champagne Supplier providing iconic cuvées including Pommery Brut Royal and Pommery Grand Apanage 1874 from the Monaco GP across high-end hospitality.
• BrionisupportingOEM/ Whitelabel/ Licensing PartnerPremium menswear brand supplying team attire for 2026 season.
• Groupe CyberteksupportingGTM or Marketing PartnerPartnership with Alpine Sim Racing announced for esports collaboration.
• Beforeyouspeak CoffeesupportingGTM or Marketing PartnerTeam Supplier providing premium coffee products. Partnership includes win a year's supply of coffee competition.
• Built For AthletessupportingGTM or Marketing PartnerTeam Supplier providing premium sports bags and equipment. Partnership includes competition bundles.
• D3OsupportingTechnology or IntegrationTeam Supplier providing impact protection technology for safety equipment.
• HMN24supportingGTM or Marketing PartnerTeam Supplier providing health and nutrition products.
• MatrixsupportingTechnology or IntegrationTeam Supplier providing fitness equipment. Partnership renewal for 2025.
• MISSIONsupportingTechnology or IntegrationTeam Supplier providing performance products.
• Roland DGsupportingTechnology or IntegrationTeam Supplier providing large format printing and digital imaging solutions.
• Trak RacersupportingTechnology or IntegrationTeam Supplier and sim racing partner providing steering wheels. Partnership extension announced.
• United MachiningsupportingTechnology or IntegrationTeam Supplier providing precision machining services.
• JAAQsupportingTechnology or IntegrationTeam Supplier related to mental health content and athlete wellness services.
• LUMIsupportingTechnology or IntegrationTeam Supplier providing lighting solutions.
• M-ExperimentsupportingTechnology or IntegrationTeam Supplier providing eyewear products. Announced as team supplier.
• SkipsupportingGTM or Marketing PartnerRegional Partner announced joining as regional partner.
• ClarosupportingGTM or Marketing PartnerRegional Team Partner announced as telecom partner.
• Stem on TracksupportingGTM or Marketing PartnerNational Partner providing STEM education outreach.
• JET365supportingGTM or Marketing PartnerPrivate Aviation Partner announced for 2025 season.
• MNTNsupportingTechnology or IntegrationHigh-performance partnership extension announced.

Scale indicators10 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• MoneyGram Haas F1 Team: Haas F1 Team is a US-based F1 constructor with a comparable mid-to-lower-grid commercial profile, title sponsorship structure, and customer power unit approach. Both teams compete for similar sponsor categories and prize money tiers.
• Stake F1 Team Kick Sauber (Sauber): Sauber competes in F1 from Switzerland with a similarly diverse enterprise partner portfolio and is transitioning toward Audi works status. Comparable to Alpine in commercial structure, customer power unit reliance, and mid-tier constructor positioning.
• Williams Racing: Williams Racing is a long-standing Grove, UK-based F1 constructor operating with a similar sponsorship-led, mid-grid business model. Both teams share private ownership structures, partnership-heavy revenue mixes, and a focus on technical performance to climb constructors' standings.
• McLaren Racing: McLaren Racing operates the McLaren Formula One Team from Woking, UK, directly competing in the same FIA F1 World Championship as Alpine. Both are non-works private consortium-owned teams with similar commercial partnership, hospitality, and merchandise business models targeting global sponsors.
• Aston Martin F1 Team: Aston Martin F1 Team is a UK-based, privately-backed F1 constructor competing in the same championship with a similar mix of title sponsor (Aston Martin), luxury brand partnerships, and a road-car parent brand connection analogous to Alpine's link to Alpine Cars.
• Visa Cash App Racing Bulls (VCARB): Racing Bulls is the Red Bull-owned second F1 team competing alongside Alpine in the same midfield, with comparable enterprise sponsor portfolio dynamics and commercial reliance on title-level partnerships.

Broad incumbents

• Oracle Red Bull Racing: Red Bull Racing is a top F1 works team with comparable global brand marketing scale, energy-drink parent synergy (similar cross-category sponsorship to Alpine's luxury/tech mix), and recent championship pedigree.
• Mercedes-AMG PETRONAS F1 Team: Mercedes-AMG F1 is the works team that supplies Alpine's power units, making it a direct technology counterpart and the most established recent F1 dynasty. Comparable in F1 operations and brand integration model but at the top of the constructor standings.
• Scuderia Ferrari F1: Ferrari operates a works F1 team as part of its broader luxury automotive and racing business, comparable to Alpine in F1 participation but with vastly greater scale, works engine advantage, and integrated road-car/motorsport brand architecture.

Others

• Penske Entertainment (IndyCar): Penske Entertainment operates IndyCar as a major North American open-wheel racing series with similar motorsport commercial dynamics (title sponsorships, broadcasting, hospitality) to F1, providing a useful industry comparison for sponsorship economics and fan engagement models relevant to Alpine's Americas strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlpineF1Team
• YouTubeyoutube.com/@AlpineF1Team
• Facebookfacebook.com/AlpineF1Team
• LinkedInlinkedin.com/company/alpine-formula-one-team
• Instagraminstagram.com/alpinef1team

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BWT Alpine Formula One Team