Fitbod
Fitbod is a San Francisco-based mobile app company that uses a proprietary ML algorithm to deliver personalized, adaptive strength-training workout plans to individual lifters in 21 countries, monetizing via consumer subscriptions and a B2B wellness-benefit channel.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Fitbod does
Fitbod, Inc. is a San Francisco-based software company founded in 2015 by Allen Chen (CEO) and Jesse Venticinque (CPO) that builds a machine-learning-driven personalized strength-training mobile application for iOS and Android. The product generates adaptive workout routines by ingesting each user's logged performance, recovery state, available equipment, and goals, then prescribing sets, reps, and weight through the proprietary Fitbod Algorithm. The app has accumulated over 15 million lifetime downloads and approximately 250,000 monthly active subscribers across 21 supported countries, with sustained 4.8 (App Store) and 4.7 (Google Play) ratings and 190M+ workouts logged to date.
The core technology stack is a personalization engine trained on Fitbod's proprietary dataset of logged strength-training sessions, augmented by bidirectional integrations into Apple Health, Apple Watch, Health Connect, Wear OS, Strava, Fitbit, and Garmin for biometric and workout-data interoperability. Surrounding the consumer app, Fitbod has extended into a B2B licensing tier (Fitbod for Business) sold on a per-employee-per-year basis to employers as a wellness benefit, plus a free public Strength Tester web tool (Fitbod LABS) that uses the same corpus for 1RM estimation and percentile ranking.
Fitbod monetizes primarily through consumer subscriptions priced at $15.99/month or $95.99/year, with a 7-day free trial driving self-serve conversion. The B2B channel adds per-seat annual revenue at $91.19–$95.99 per employee, and the Flex partnership enables HSA/FSA-funded purchases in the US. Distribution is product-led through mobile app stores with content-driven SEO, owned social, and earned-media coverage in major consumer and tech outlets; enterprise sales are handled directly. Fitbod has raised approximately $4.66M of disclosed venture funding across multiple rounds, with the most recent material raise a 2020 round led by TechNexus Venture Collaborative and Valutia.
Fitbod firmographics
Firmographics- Name
- Fitbod
- Legal name
- Fitbod, Inc.
- Website
- https://fitbod.me
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fitbod is a San Francisco-based mobile app company that uses a proprietary ML algorithm to deliver personalized, adaptive strength-training workout plans to individual lifters in 21 countries, monetizing via consumer subscriptions and a B2B wellness-benefit channel.
- Ownership category
- akta.pro rank
Fitbod industry classification
Industry- Product category
- Strength Training Software
- NAICS
- Fitness and Recreational Sports Centers (71394), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)
- akta.pro secondary industry
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where Fitbod is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fitbod business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer Subscription: Recurring subscription ($15.99/month or $95.99/year) for individual consumers, with a 7-day free trial driving self-serve conversion. Primary revenue stream.
- Fitbod for Business (B2B Wellness Benefit): Per-employee annual subscription sold as an employee wellness benefit to companies (5–100 employees at $95.99/yr; 100+ at $91.19/yr), with volume pricing.
- HSA/FSA Eligible Subscriptions: Subscriptions are eligible for HSA/FSA reimbursement through Flex, broadening addressable payment methods for US consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly individual subscription |
| Subscription | Annual | Annual individual subscription |
| Per seat | Annual | Fitbod for Business — 5 to 100 employees |
| Per seat | Annual | Fitbod for Business — 100+ employees |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Fitbod product offering
Product offeringCore offering
Fitbod sells a personalized strength training mobile app (iOS and Android) that uses a proprietary machine-learning algorithm to generate adaptive workout plans based on the user's fitness level, performance history, recovery state, available equipment, and goals. It complements the core consumer subscription with a separate B2B "Fitbod for Business" licensing tier that sells per-employee annual subscriptions as an enterprise wellness benefit, and supports both with bidirectional data sync to Apple Health, Health Connect, Strava, Fitbit, Garmin, and Wear OS.
Product overview
Fitbod is structured as a single core consumer product — the Fitbod strength training mobile app (iOS/Android) — wrapped by a portfolio of supporting modules and a dedicated B2B tier. The core Fitbod app is powered by the proprietary Fitbod Algorithm, a machine-learning engine that personalizes workouts using recovery, history, equipment, and goals, and is augmented by newer AI capabilities such as the in-development Coach Chat, plus recently launched Focus Exercises, Injury Mode, and Live Heart Rate features. Surrounding the core app are: Fitbod for Business (an enterprise licensing tier with organization dashboards), Fitbod Strength Tester / Fitbod LABS (a free public web tool), Fitbod Workouts (workout routine generator by muscle group/equipment/goal), Fitbod Exercises (1,000+ exercise library with videos and mSCOREs), the Fitbod Blog and Podcast (training, nutrition, cardio, product content), Customer Stories (community case studies), and the Fitbod Shop (merchandise). The app syncs data bidirectionally with Apple Health, Health Connect, Strava, Fitbit, Garmin, Apple Watch, and Wear OS / Samsung Watch, and supports HSA/FSA payment via the Flex partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitbod mobile app (consumer subscription) Personalized strength training mobile app for iOS and Android that uses the proprietary Fitbod Algorithm to generate adaptive workout plans based on the user's fitness level, recovery, performance history, available equipment, and goals; available in 21 countries and priced as a $15.99/month or $95.99/year subscription with a 7-day free trial and HSA/FSA eligibility.
- Fitbod for Business Enterprise licensing tier offering 5–100+ annual Fitbod Premium seats per organization at $91.19–$95.99 per employee per year, with an organization-wide engagement dashboard, weekly leaderboards, volume statistics, and Apple Watch / Wear OS / Samsung Watch support for employee fitness programs.
- Fitbod Strength Tester (Fitbod LABS)
Quantifiable outcome
- 15M+ downloads globally
- +3 more outcomes
Companies that use Fitbod
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Fitbod technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature5 records
Fitbod partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship integration and launch partnership, core integration, secondary integration and core gtm partner.
- Stravaflagship integration and launch partnershipFitbod is a launch partner for Strava's strength training update, giving Strava users integrated access to Fitbod-style strength workouts within the Strava app and broader ecosystem.
- Apple Health (HealthKit)core integrationFitbod syncs workout data with Apple Health, enabling users to share strength training sessions with the broader Apple health ecosystem and pull in relevant biometrics.
- Apple Watchcore integrationFitbod supports Apple Watch as a primary wearable, allowing users to log and follow workouts directly from the wrist.
- Health Connect (Android)core integrationFitbod integrates with Google's Health Connect platform to sync workout and health data on Android.
- Wear OScore integrationFitbod supports Wear OS smartwatches for Android users to train and log from their wrist.
- Fitbitsecondary integrationFitbod is compatible with Fitbit wearables for syncing workout and activity data.
- Garminsecondary integrationFitbod supports Garmin wearable sync for sharing workout and training data.
- Flexcore gtm partnerFlex enables US consumers to pay for Fitbod subscriptions using pre-tax HSA/FSA funds, expanding payment accessibility for the US market.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Fitbod competitors and assessment
Company assessmentDirect peers
- Strong: Strong is a leading strength training and weightlifting tracker on iOS that, like Fitbod, focuses on personalized workout planning and progressive overload for lifters. It directly competes for the same primary user (intermediate to advanced lifters) with overlapping functionality around workout logging and progression.
- Hevy: Hevy is a free workout tracker and planner app for strength training with a strong social community component. It targets the same recreational-to-advanced lifter segment as Fitbod and is one of the 14 Strava strength launch partners, positioning it as a head-to-head competitor.
- JEFIT: JEFIT is a long-standing workout planner, exercise tracker, and strength training app with a large exercise database. It competes directly with Fitbod on workout planning, logging, and exercise library depth for similar lifter personas.
- Strava: Strava is the dominant endurance/fitness social platform and recently expanded into strength training in 2026 with Fitbod as a launch partner. The two companies are simultaneously partners and competitors as Strava builds native strength logging features.
Broad incumbents
- Freeletics: Freeletics is a global AI-driven fitness coaching app offering bodyweight and strength training programs. It competes with Fitbod for personalized training share but operates at broader scope (HIIT, running, nutrition) with significantly more capital and global reach.
- Apple Fitness+: Apple Fitness+ is Apple's subscription workout service deeply integrated with Apple Watch and Apple Health — directly leveraging the platforms Fitbod syncs with. It is a broad incumbent with effectively unlimited distribution and pricing leverage over Fitbod.
- Peloton: Peloton offers connected strength, cardio, and yoga classes through its app and hardware. As a broad fitness incumbent with significant brand and capital, it competes with Fitbod for share of consumer training time and corporate wellness dollars.
- Nike Training Club: Nike Training Club is Nike's free and premium strength and conditioning training app. As a broad brand-driven incumbent, it competes for the same recreational lifter audience as Fitbod with stronger brand recognition and marketing scale.
Emerging players
- Future: Future is a personal training app that pairs users with a real certified coach plus AI-driven planning. It targets a similar premium fitness consumer as Fitbod but emphasizes human coaching, positioning it as an adjacent (higher-touch) competitor.
- Whoop: Whoop is a wearable fitness and recovery platform that has expanded into AI-powered coaching and training insights. While primarily a hardware/wearable player, it increasingly overlaps with Fitbod in recovery-aware training recommendations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fitbod social profiles
Digital presenceFitbod compliance and trust
Trust signalCompliance1 record
Fitbod financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitbod leadership team
Management profileNumber of profiles
Profiles8 records
Fitbod funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitbod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitbod
What does Fitbod do?
Fitbod sells a personalized strength training mobile app (iOS and Android) that uses a proprietary machine-learning algorithm to generate adaptive workout plans based on the user's fitness level, performance history, recovery state, available equipment, and goals. It complements the core consumer subscription with a separate B2B "Fitbod for Business" licensing tier that sells per-employee annual subscriptions as an enterprise wellness benefit, and supports both with bidirectional data sync to Apple Health, Health Connect, Strava, Fitbit, Garmin, and Wear OS.
Is Fitbod a public or private company?
Fitbod is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fitbod founded?
Fitbod was founded in 2015. It employs 51 to 100 people.
Where is Fitbod based?
Fitbod is headquartered in San Francisco, United States, in the North America region.
How does Fitbod make money?
Three revenue lines are on record. Consumer Subscription is the primary driver. The others are fitbod for Business (B2B Wellness Benefit) and HSA/FSA Eligible Subscriptions.
Who are Fitbod's main competitors?
Direct peers on record are Strong, Hevy, JEFIT and Strava. Broad incumbents are Freeletics, Apple Fitness+, Peloton and Nike Training Club. Emerging players are Future and Whoop.
Does Fitbod have an API?
No public API is recorded for Fitbod.
What industry is Fitbod in?
Fitbod's product category is Strength Training Software. Its primary akta.pro industry code is HLAHACAJ, Consumer Health Wearables & Fitness Trackers (Wellness Monitoring), with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 71394 and its SIC code is 3949.