MX Player
Amazon MX Player is India's free ad-supported streaming service, operating as an Amazon subsidiary since the 2024 acquisition of Times Internet's MX Player assets. The platform offers originals, regional and dubbed international content, and micro-dramas to mobile-first Indian viewers, unified with Prime Video from May 2026.
- Company typePrivate
- Founded2013
- HeadquartersSeoul, South Korea
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What MX Player does
MX Player operates Amazon's free ad-supported video-on-demand (AVOD) streaming service in India. Originally launched in 2013 by Times Internet (Bennett, Coleman & Co. Ltd) as a mobile video playback application, the platform evolved into an OTT streaming service before Amazon acquired select assets in 2024 and merged them with Amazon miniTV to form Amazon MX Player. Following a May 2026 integration, Amazon MX Player is now unified with Prime Video, creating what Amazon positions as India's largest streaming platform for exclusive originals, combining AVOD, SVOD, TVOD, and add-on subscriptions under a single interface.
The platform serves mobile-first Indian audiences, particularly in tier-2 and tier-3 cities, with a content library spanning originals (including 'Made in India: A Titan Story', 'Bhay', 'Ab Hoga Hisaab', 'Sankalp', 'Psycho Saiyaan', and announced 'Billionaire'), regional programming across 10+ Indian languages, dubbed international content such as Korean dramas, and free micro-dramas through the Fatafat sub-brand launched in March 2026. Distribution extends across the Amazon MX Player Android app, Prime Video on iOS, web, and living-room devices, Fire TV, JioTV, Airtel Xstream, and a strategic Vi (Vodafone Idea) telecom partnership embedding content inside the Vi Movies & TV app. Originals are produced with multiple studio partners including Almighty Motion Picture, Arrè Studio, and Jio Studios & PJP Films.
The business model is primarily AVOD advertising-supported, with optional Prime subscription access to premium originals layered on top. The Indian OTT market is estimated at $4.49 billion with AVOD representing 65% of revenue, and Amazon leverages its advertising infrastructure to offer brands full-funnel reach across free and paid streaming. Following the 2024 acquisition, MX Player operates as a wholly-owned Amazon subsidiary with no separate revenue disclosure and is led by CEO Karan Bedi alongside a content, operations, revenue, and content-marketing leadership team.
MX Player firmographics
Firmographics- Name
- MX Player
- Legal name
- Amazon MX Player (Times Internet MX Player acquisition)
- Website
- https://mxplayer.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Amazon MX Player is India's free ad-supported streaming service, operating as an Amazon subsidiary since the 2024 acquisition of Times Internet's MX Player assets. The platform offers originals, regional and dubbed international content, and micro-dramas to mobile-first Indian viewers, unified with Prime Video from May 2026.
- Ownership category
- akta.pro rank
MX Player industry classification
Industry- Product category
- Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- AVOD Streaming Channels (Ad-Supported OTT) (MPABAHAA)
- akta.pro secondary industries
- General Entertainment AVOD Platforms (MPACAAAB), Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)
Keywords
Where MX Player is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Markets served
MX Player business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Advertising Video-on-Demand (AVOD): Free ad-supported streaming service generating revenue through advertising, combined with Prime Video's premium subscription offerings to create a unified streaming aggregation platform
- Subscription Video-on-Demand (SVOD): Prime subscription providing access to premium global and Indian originals, combined with MX Player's free-tier content library
- Micro-Drama Content (Fatafat): Free serialized short-form content platform attracting mobile-first audiences with snackable storytelling, monetized through advertising
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with ad-supported content |
| Subscription | Annual | Prime subscription for expanded content |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MX Player product offering
Product offeringCore offering
MX Player operates a free ad-supported video-on-demand (AVOD) streaming platform in India, offering original web series, micro-dramas, movies, and dubbed international content tailored for mobile-first audiences. Originally a video player utility launched by Times Internet, the platform evolved into a full streaming service and was subsequently acquired by Amazon, with select assets merged with Amazon miniTV and integrated into the Prime Video ecosystem under the Amazon MX Player brand.
Product overview
MX Player is Amazon's free ad-supported streaming platform in India, now integrated with Prime Video following the May 2026 merger. The platform encompasses Amazon MX Player as the core AVOD service (featuring originals like 'Made in India: A Titan Story', 'Ab Hoga Hisaab', 'Sankalp', and 'Psycho Saiyaan'), the Fatafat micro-drama sub-brand for short-form serialized content, and distribution partnerships including Vi Movies & TV. The unified platform offers free ad-supported viewing alongside optional premium subscriptions, serving India's diverse customer base with content across multiple languages and formats.
Differentiator
Problem solved
Functional benefit
Brands
- Fatafat: Micro-drama destination offering free serialized short-form content for mobile-first audiences in India
Products and services
- Amazon MX Player A free ad-supported video streaming platform offering original web series, movies, and dubbed international content to mobile-first Indian consumers, accessible as a standalone app and integrated within Prime Video.
- Fatafat
Quantifiable outcome
- 4.5 million views within first 5 days for 'Made in India: A Titan Story'
- +2 more outcomes
Companies that use MX Player
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
MX Player technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MX Player partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, core and flagship.
- Atrangii OTTminorDistribution partnership where Atrangii OTT partnered with Amazon MX Player for distribution, expanding MX Player's content reach.
- Vi (Vodafone Idea)coreStrategic partnership to expand free content library on Vi Movies & TV app, offering users free access to Amazon MX Player content, 400+ live TV channels, and news streaming at no extra cost. Collaboration aims to democratize entertainment access and help users overcome subscription fatigue by aggregating multiple OTT platforms on a single app.
- Almighty Motion PictureflagshipContent studio led by Prabhleen Sandhu producing successful series for Amazon MX Player including 'Bhay: A Gaurav Tiwari Mystery' and 'Made in India: A Titan Story'. Studio received unprecedented access to Tata facilities including Bombay House and Titan's Hosur manufacturing plant for productions.
- Arré StudiocoreProduced 'Ab Hoga Hisaab' revenge drama series streaming exclusively on Amazon MX Player, featuring ensemble cast including Shaheer Sheikh, Mouni Roy, and Sanjay Kapoor.
- Jio Studios and PJP FilmscoreProduced 'Sankalp' socio-political thriller starring Nana Patekar's OTT debut, streaming exclusively on Amazon MX Player. Series inspired by Chanakya-Chandragupta legend.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
MX Player competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MX Player social profiles
Digital presenceMX Player financial estimates
Financial estimateRevenue estimate
Valuation estimate
MX Player leadership team
Management profileNumber of profiles
Profiles6 records
MX Player funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MX Player M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MX Player
What does MX Player do?
MX Player operates a free ad-supported video-on-demand (AVOD) streaming platform in India, offering original web series, micro-dramas, movies, and dubbed international content tailored for mobile-first audiences. Originally a video player utility launched by Times Internet, the platform evolved into a full streaming service and was subsequently acquired by Amazon, with select assets merged with Amazon miniTV and integrated into the Prime Video ecosystem under the Amazon MX Player brand.
Is MX Player a public or private company?
MX Player is a private company. It is classified as corporate owned and is currently operating.
When was MX Player founded?
MX Player was founded in 2013. It employs 501 to 1,000 people.
Where is MX Player based?
MX Player is headquartered in Seoul, South Korea, in the Asia region.
How does MX Player make money?
Three revenue lines are on record. Advertising Video-on-Demand (AVOD) is the primary driver. The others are subscription Video-on-Demand (SVOD) and micro-Drama Content (Fatafat).
Does MX Player have an API?
No public API is recorded for MX Player.
What industry is MX Player in?
MX Player's product category is Video Streaming. Its primary akta.pro industry code is MPABAHAA, AVOD Streaming Channels (Ad-Supported OTT), with a secondary code of MPACAAAB, General Entertainment AVOD Platforms. Its NAICS code is 5162 and its SIC code is 7812.