Jeffs’ Brands
Israel-based public company (NASDAQ: JFBR → NEXR) pivoting from Amazon FBA e-commerce into homeland security via its KeepZone AI subsidiary, which distributes AI-driven threat detection, counter-drone, and surveillance technologies from Israeli partners to government and defense clients across Mexico, the Americas, and Europe.
- Company typePublic
- Founded2021
- HeadquartersTel Aviv-yafo, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jeffs’ Brands does
Jeffs' Brands Ltd (rebranding to Nexera Technologies Ltd, NASDAQ: JFBR, transitioning to NEXR) is an Israel-incorporated public company founded in 2021 that began as a data-driven Amazon FBA e-commerce aggregator acquiring and developing consumer product brands. The company acquired Fort Products Ltd in March 2023 for $1.92 million, a UK-based pest-control Amazon seller with estimated 2022 revenue of approximately £4.8 million, and later acquired Pure NJ Logistics LLC in March 2025 for $2.6 million to operate a 100,000-square-foot logistics facility near a major U.S. port. As of 2024 the company disclosed gross revenue of $14.47 million alongside a net loss of approximately $7.80 million and a market valuation that fluctuated between $1.62M and $5.08M in early 2026.
Beginning in late 2025, the company initiated a strategic pivot toward homeland security and AI-driven detection technologies through its wholly-owned subsidiary KeepZone AI Inc. KeepZone AI has assembled a portfolio of more than ten distribution and reseller agreements with Israeli deep-tech providers, covering AI-radar crowd screening (Scanary), AI threat detection (SeeTrue), RF spectrum intelligence (SENSORZTECH), counter-drone systems, underwater detection (DSIT), perimeter intrusion detection (D-Fence), cybersecurity (Assac), aerostat surveillance (RT LTA SkyStar), autonomous security operations (Zorronet), and 3D geospatial visualization (Skyline). The company serves government and defense clients — primarily Mexican federal agencies (SEDENA, Guardia Nacional, Mexican Armed Forces, PEMEX, CFE) — alongside security buyers in Canada, Ecuador, Hungary, Greece, Germany, UAE, Spain, Italy, and Israel, and is actively pursuing 2026 FIFA World Cup security opportunities.
The business model combines Amazon marketplace product sales (transaction-fee/retail revenue), homeland security hardware and software distribution to government and enterprise clients (private B2B agreements, pricing not publicly disclosed), and recurring capital-markets activity including private placements, convertible debentures, and partial divestments of subsidiary stakes. Cumulative disclosed funding since 2024 totals approximately $13 million in equity and notes, with an additional CAD $5 million raised at the Fort Technology level, alongside a Securities Purchase Agreement enabling up to $100 million of convertible promissory notes.
Jeffs’ Brands firmographics
Firmographics- Name
- Jeffs’ Brands
- Legal name
- Jeffs' Brands Ltd
- Website
- https://jeffsbrands.com
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Israel-based public company (NASDAQ: JFBR → NEXR) pivoting from Amazon FBA e-commerce into homeland security via its KeepZone AI subsidiary, which distributes AI-driven threat detection, counter-drone, and surveillance technologies from Israeli partners to government and defense clients across Mexico, the Americas, and Europe.
- Ownership category
- akta.pro rank
Jeffs’ Brands industry classification
Industry- Product category
- Homeland Security Technology Distribution
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Software Publishers (51321)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Jeffs’ Brands is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv-yafo
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Jeffs’ Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales on Amazon: Jeffs' Brands acquires and develops consumer product brands sold primarily through Amazon's FBA (Fulfillment by Amazon) program. Revenue is generated through product sales on Amazon Marketplace.
- Homeland Security Technology Distribution: KeepZone AI generates revenue through distribution and reseller agreements for advanced security technologies including AI threat detection, counter-drone systems, underwater detection, cybersecurity software, and aerial surveillance platforms sold to government and enterprise clients.
- Capital Markets Transactions: The company raises capital through private placements, convertible debentures, and partial divestments of subsidiary stakes to support operations and strategic expansion.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Jeffs’ Brands product offering
Product offeringCore offering
Jeffs' Brands (rebranding to Nexera Technologies Ltd) is a data-driven e-commerce company that acquires and develops consumer product brands sold through Amazon FBA, including Fort-branded pest control products. Through its wholly-owned subsidiary KeepZone AI, the company distributes AI-driven homeland security and defense technologies — including counter-drone systems, AI threat detection, perimeter intrusion detection, underwater detection, cybersecurity, RF spectrum intelligence, and hydrogen-powered drone platforms — to government, defense, and critical infrastructure clients in North America and allied markets.
Product overview
Jeffs' Brands Ltd (now rebranding to Nexera Technologies Ltd) operates a multi-product portfolio spanning two distinct business phases: (1) E-commerce operations through its majority-owned subsidiary Fort Technology Inc. (71.55% stake), offering AI-powered pest control solutions including a mobile application for pest identification and treatment recommendations; and (2) Homeland security solutions through its wholly-owned subsidiary KeepZone AI Inc., which integrates multiple AI-driven security technologies into a comprehensive homeland security ecosystem. KeepZone AI's offerings include: computer vision-based threat detection (SeeTrue AI), AI-radar crowd screening (Scanary), autonomous security operations centers (Zorronet), aerostat surveillance (RT LTA SkyStar), counter-drone systems, underwater detection systems, perimeter intrusion detection (D-Fence), cybersecurity solutions (Assac), hydrogen-powered drones, RF spectrum intelligence (SENSORZTECH), and 3D geospatial visualization (Skyline). The company is pivoting from its original Amazon FBA e-commerce model toward advanced homeland security and detection technologies.
Differentiator
Problem solved
Functional benefit
Brands
- KeepZone AI: Wholly-owned subsidiary focused on homeland security technologies, providing AI-driven security solutions including threat detection, counter-drone systems, cybersecurity, perimeter intrusion detection, RF spectrum intelligence, underwater detection systems, and aerial surveillance platforms for government, defense, and critical infrastructure clients.
- Fort
Products and services
- KeepZone AI Homeland Security Platform
- Fort Pest Control Consumer Products
- AI-Powered Pest Control Mobile Application
- Counter-Drone (C-UAS) Solutions
- Underwater Detection Systems
- Assac Cybersecurity Solutions
- Scanary AI Radar Crowd Screening Systems
- SkyStar Aerostat Surveillance Systems
- Hydrogen-Powered Drone Systems
- SWORD AI RF Spectrum Intelligence
- D-Fence Perimeter Intrusion Detection Systems
- Private LTE/5G Wireless Network Solutions
- STI Under-Vehicle Inspection Systems
- Skyline 3D Geospatial Visualization
- SeeTrue AI Threat Detection
Quantifiable outcome
- Screening capacity of up to 25,000 people per hour in open environments
- +3 more outcomes
Companies that use Jeffs’ Brands
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Jeffs’ Brands technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Jeffs’ Brands partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Fort Products LtdcoreJeffs' Brands entered a definitive agreement to acquire Fort Products Ltd for $1.92 million. Fort Products is a UK-based company selling pest control products primarily through Amazon with estimated revenue of approximately £4.8 million in 2022. This acquisition was intended to expand Jeffs' Brands' e-commerce portfolio.
- TDCOMM Ltd.coreKeepZone AI entered a channel partner agreement with TDCOMM to distribute private LTE and 5G wireless network solutions in Ecuador, targeting government campuses, defense installations, and critical infrastructure facilities. Both parties may extend the collaboration to additional territories by mutual agreement.
- D-Fence Ltd.coreKeepZone AI entered a reseller agreement with Israeli company D-Fence to market, promote, and resell D-Fence's perimeter intrusion detection systems in Mexico, focusing on critical infrastructure, border protection, and high-value asset security. D-Fence has previously deployed similar systems in Mexico with PEMEX and the Federal Electricity Commission.
- SENSORZTECH Ltd. (Sensorz)coreKeepZone AI entered a Channel Partner Agreement with Israeli AI-native RF spectrum technology company Sensorz to promote, market, and resell the SWORD AI Spectrum Intelligence Platform in Mexico, targeting government agencies, military units, national guard forces, and critical infrastructure operators for spectrum awareness capabilities.
- DSIT Solutions Ltd.coreKeepZone AI entered an exclusive reseller agreement with DSIT Solutions to market and distribute advanced underwater detection technologies including anti-submarine capabilities for anti-smuggling operations targeting government agencies and energy operators in Mexico for port, anchorage, and offshore platform protection.
- Assac Networks Ltd.coreKeepZone AI entered a distribution agreement with Israeli cybersecurity firm Assac Networks to distribute Assac's secure communication and cybersecurity products including the ShieldiT defense solution, ManageiT security platform, and Secure Network Backbone in Hungary and Greece, marking KeepZone's first expansion into software-based cybersecurity solutions.
- SeeTrue, Inc.coreKeepZone AI entered a non-exclusive reseller agreement with SeeTrue to market AI-powered threat detection solutions in critical infrastructure, urban security, and military/defense segments in Mexico, targeting opportunities including the FIFA World Cup 2026 in Mexico City.
- Scanary Ltd.coreKeepZone AI expanded its strategic distribution agreement with Israeli deep-tech company Scanary to include an additional territory in Asia, extending beyond initial coverage of Canada, Germany, UAE, Spain, Italy, and Israel. Scanary's AI-powered 3D imaging security technology can screen up to 25,000 people per hour in open environments, detecting weapons and explosives in under two seconds.
- Zorronet Ltd.coreKeepZone AI entered a distribution agreement with Zorronet for advanced AI-driven security solutions including autonomous security operations centers, expanding its homeland security technology portfolio alongside partnerships with Scanary and RT LTA Systems.
- RT LTA Systems Ltd.coreKeepZone AI entered a six-month representation agreement with RT LTA Systems to promote and sell RT's SkyStar aerostat systems, combat-proven intelligence, surveillance, and reconnaissance solutions for homeland security applications. RT LTA Systems, headquartered in Israel with U.S. subsidiary in Texas, reports over 7 million operational hours for its SkyStar systems deployed worldwide.
- STI Ltd.coreKeepZone AI entered a non-exclusive distribution agreement with STI to sell under-vehicle inspection systems and explosives detection devices in Canada and Mexico, with provisions for temporary customer-specific exclusivity periods of up to six months for approved government entities including the Department of National Defence, Royal Canadian Mounted Police, Secretaría de la Defensa Nacional, and Guardia Nacional.
- Advanced Drone ManufacturercoreKeepZone AI secured exclusive rights in Mexico under a commercial agreement with an advanced drone manufacturer specializing in hydrogen-powered unmanned aerial systems. KeepZone serves as the prime contractor and exclusive reseller targeting Mexican armed forces and government agencies for defense, border security, and critical infrastructure protection applications.
Scale indicators15 records
Recent moves10 records
Expansion highlights6 records
Jeffs’ Brands competitors and assessment
Company assessmentDirect peers
- Thrasio: Amazon FBA aggregator that acquires and scales third-party consumer brands on Amazon Marketplace — the original business model Jeffs' Brands pursued before its 2026 pivot. Directly comparable operating model, scale, and unit economics.
- Perch (acquired by Yardline): Amazon FBA aggregator acquiring and operating consumer brands on Amazon. Same product acquisition, marketing, and logistics playbook as Jeffs' Brands' legacy e-commerce operations.
- Magal Security Systems: Israeli perimeter security, video analytics, and cyber-physical security provider serving critical infrastructure and homeland security markets. Comparable technology category (perimeter intrusion, threat detection) and Israeli origin.
- DroneShield: Counter-drone (C-UAS) detection and mitigation provider targeting government, defense, and critical infrastructure customers. Directly overlapping with KeepZone AI's C-UAS and drone product lines.
- SellerX: European Amazon FBA aggregator with similar brand acquisition and operational playbook. Comparable to Jeffs' Brands' original e-commerce operating model and unit economics.
Broad incumbents
- Elbit Systems: Large Israeli defense contractor spanning unmanned systems, C4I, surveillance, and homeland security. Provides overlapping capability sets (aerostats, drones, EW, surveillance) that compete or complement KeepZone AI's portfolio.
- Rafael Advanced Defense Systems: Israeli state-owned defense prime with deep portfolio in underwater detection, perimeter intrusion, and tech intelligence. Comparable technology domains to several KeepZone AI distributed products (DSIT, D-Fence).
- Axon Enterprise: Public safety and law enforcement technology provider (TASER, body cameras, AI-powered sensors). Comparable end-customer base (police, government) and AI-driven security product direction.
Emerging players
- MetaDefender (formerly Easy Aerial) / Fortem Technologies: Counter-drone and airspace awareness providers for defense and government markets. Comparable niche focus to KeepZone AI's emerging drone and C-UAS offerings.
- AGCO (NASDAQ: AGCO) - no, use SmartCatch or Critical Start instead: Growth-stage cybersecurity provider for enterprise and government. Comparable distributed model and emerging market position to KeepZone AI's Assac Networks cybersecurity distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jeffs’ Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jeffs’ Brands leadership team
Management profileNumber of profiles
Profiles1 record
Jeffs’ Brands subsidiaries and ownership
Company hierarchySubsidiaries4 records
Jeffs’ Brands funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jeffs’ Brands M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jeffs’ Brands
What does Jeffs’ Brands do?
Jeffs' Brands (rebranding to Nexera Technologies Ltd) is a data-driven e-commerce company that acquires and develops consumer product brands sold through Amazon FBA, including Fort-branded pest control products. Through its wholly-owned subsidiary KeepZone AI, the company distributes AI-driven homeland security and defense technologies — including counter-drone systems, AI threat detection, perimeter intrusion detection, underwater detection, cybersecurity, RF spectrum intelligence, and hydrogen-powered drone platforms — to government, defense, and critical infrastructure clients in North America and allied markets.
Is Jeffs’ Brands a public or private company?
Jeffs’ Brands is a public company. It is classified as public and is currently operating.
When was Jeffs’ Brands founded?
Jeffs’ Brands was founded in 2021. It employs 11 to 50 people.
Where is Jeffs’ Brands based?
Jeffs’ Brands is headquartered in Tel Aviv-yafo, Israel, in the Middle East region.
How does Jeffs’ Brands make money?
Three revenue lines are on record. E-commerce Product Sales on Amazon is the primary driver. The others are homeland Security Technology Distribution and capital Markets Transactions.
Who are Jeffs’ Brands's main competitors?
Direct peers on record are Thrasio, Perch (acquired by Yardline), Magal Security Systems, DroneShield and SellerX. Broad incumbents are Elbit Systems, Rafael Advanced Defense Systems and Axon Enterprise. Emerging players are MetaDefender (formerly Easy Aerial) / Fortem Technologies and AGCO (NASDAQ: AGCO) - no, use SmartCatch or Critical Start instead.
Does Jeffs’ Brands have an API?
No public API is recorded for Jeffs’ Brands.
What industry is Jeffs’ Brands in?
Jeffs’ Brands's product category is Homeland Security Technology Distribution. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 3345 and its SIC code is 3812.