What Thrasio does

Thrasio is an Amazon FBA (Fulfillment by Amazon) brand aggregator founded in 2018 by Carlos Cashman and Joshua Silberstein and headquartered in Boston, Massachusetts. The company acquires successful third-party Amazon seller brands and scales them through listing optimization, paid advertising, supply chain consolidation, product development, and expansion into additional marketplaces and brick-and-mortar retail. At its peak, Thrasio managed a portfolio of more than 200 consumer brands spanning home goods, cleaning, kids' activities, culinary, outdoor, and fitness categories, distributed across Amazon, Target, Walmart, The Home Depot, Meijer, Staples, and TJ Maxx, among others, with an estimated reach of 80 million US households.

The company's core technology is a proprietary data science and brand evaluation methodology used to identify, underwrite, and prioritize high-potential Amazon FBA acquisition targets based on growth potential, category positioning, customer ratings and reviews, supply chain efficiency, and organic review quality. Its revenue model is a roll-up aggregator: Thrasio buys underoptimized third-party Amazon brands, then drives top-line growth and margin expansion through operational improvements and cross-channel distribution. The company also acquired Yardline Capital in June 2021 as an adjacent operating subsidiary providing tools, business intelligence, and growth capital to e-commerce merchants. Revenue is generated primarily through the sale of physical consumer goods on Amazon and other marketplaces; pricing of acquired brands is not publicly disclosed.

At its peak in 2022, Thrasio generated $1.3 billion in revenue and was one of Amazon's top five sellers. The company raised over $1 billion in a Series D round led by Silver Lake and Advent International in October 2021 at a post-money valuation exceeding $5 billion, with cumulative funding totaling approximately $3.4 billion across rounds. However, an over-leveraged, acquisition-heavy growth strategy combined with deteriorating unit economics led to daily losses of $2-3 million and over $3 billion in debt, prompting a Chapter 11 bankruptcy filing in February 2024. Following restructuring that reduced debt by nearly $500 million, trustees sued the founders in December 2024 over alleged mismanagement and self-dealing, and the company ultimately collapsed on November 15, 2025.

Name

Thrasio

Legal name

Thrasio, LLC

Website

https://thrasio.com

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

1,001–5,000 employees

Short description

Thrasio acquired and scaled third-party Amazon FBA consumer brands across home, cleaning, fitness, and other categories, growing to 200+ brands sold through 150+ retailers. Founded in 2018, the company filed for Chapter 11 bankruptcy in 2024 and ceased operations in November 2025.

Ownership category

akta.pro rank

Product category

Consumer Goods

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)

akta.pro secondary industry

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

Keywords

• Amazon FBA aggregation
• Consumer brand acquisition
• E-commerce brand scaling
• Direct-to-consumer products
• Brand portfolio management

Headquarters

HQ city

Walpole

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Amazon FBA Brand Aggregation: Thrasio acquires underperforming or underoptimized Amazon third-party brands and scales them through improved listings, advertising, product development, and expansion into new sales channels. Revenue is generated through the sale of consumer goods on Amazon and other marketplaces.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Thrasio is an Amazon FBA brand aggregator that acquires successful third-party consumer brands selling on Amazon and then scales them through listing optimization, advertising, supply chain improvements, product line extensions, and distribution expansion into additional marketplaces and physical retail. The company managed a portfolio of over 200 brands across categories including home, cleaning, kids activities, culinary, outdoor, and fitness, selling through Amazon, Target, Walmart, and more than 150 other retailers and marketplaces.

Product overview

Thrasio is an Amazon FBA brand aggregator that acquires and scales third-party seller brands. The company operates a portfolio of over 200 brands spanning home products, cleaning, kids activities, culinary, outdoor, and fitness categories. Brands are sold across more than 150 retailers and marketplaces, with products reaching over 80 million households. The portfolio includes acquired brands like Beckham Hotel Collection, Angry Orange, Turbo Mops, ThisWorx, Miss Mouth's Messy Eater Stain Treater, ACTIVE, and Yardline Capital (a business intelligence subsidiary), sold through Amazon, Target, Walmart, and other major retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Beckham Hotel Collection: Home goods brand offering hotel-collection bedding and sleep products.
• Veva
• Katchy
• Guardline
• Angry Orange
• Turbo Mops
• ThisWorx
• Brush Hero
• Giggle 'N Go
• Mendini By Cecilio
• Chalktastic
• Laegendary
• Willow & Everett
• Thirteen Chefs
• Kizen
• Mixology
• Wise Owl Outfitters
• Glow City
• TrailBuddy
• EEZY
• URBNFit
• Bikeroo
• Cloud Massage
• Vybe
• Circadian Optics
• Miss Mouth's Messy Eater

Products and services

• Beckham Hotel Collection

Quantifiable outcome

• 1 in 2 US homes have purchased a Thrasio product over the last three years, reaching over 80 million households
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and major.

• Yardline CapitalcoreStrategic or Co-development Partner · 17 June 2021Thrasio acquired Yardline Capital, a provider of tools, business intelligence, and growth capital for e-commerce merchants. Yardline continues to operate as a subsidiary with its existing leadership in place, enhancing opportunities for e-commerce entrepreneurs.
• TargetmajorChannel Partner/ Reseller/ DistributorThrasio brands including Miss Mouth's Messy Eater Stain Treater are sold at Target stores nationwide, placed in the Baby aisle and Laundry aisle with prominent branded displays.
• WalmartmajorChannel Partner/ Reseller/ DistributorThrasio brands including Miss Mouth's stain-fighting products and Angry Orange are sold at Walmart stores across the United States.
• The Home DepotmajorChannel Partner/ Reseller/ DistributorAngry Orange enzyme-based stain remover products are sold at The Home Depot alongside Walmart, Target, Meijer, Staples, and TJ Maxx.
• AmazoncoreChannel Partner/ Reseller/ DistributorThrasio operates as one of Amazon's top 5 sellers, with products distributed through Fulfillment by Amazon (FBA) and brand store pages across virtually all of Amazon's core product categories.

Scale indicators7 records

Direct peers

• Razor Group: Berlin-based Amazon FBA aggregator that acquired and scaled third-party seller brands across categories. Razor Group is Thrasio's most direct European competitor and fellow participant in the brand-aggregation wave that peaked in 2021.
• Perch: US-based Amazon FBA aggregator that acquired and operated consumer brands across home, pet, and outdoor categories. Perch was a direct competitor in the 2021 aggregator boom and shares Thrasio's playbook of buying and operating third-party Amazon brands.
• Boosted Commerce: Amazon FBA aggregator focused on acquiring and scaling high-performing third-party brands, particularly in health, wellness, beauty, and pet categories. Direct comparable in business model and target acquisition universe.
• SellerX (now Packable): Amazon FBA aggregator formed from the merger of SellerX and Perch, operating acquired brands across home, sports, and consumer categories. Direct competitor with similar acquisition-and-scale thesis.
• Berlin Brands Group: German Amazon-focused brand operator that acquires, scales, and distributes consumer brands across multiple categories in Europe and globally. Closely comparable operating model and customer base.
• Heyday: Amazon FBA aggregator that acquires and operates third-party consumer brands with a focus on operational scaling and channel expansion. Direct comparable in aggregation thesis.

Emerging players

• Elevate Brands: Smaller Amazon FBA aggregator focused on acquiring and scaling consumer brands with category specialization. Partial overlap with Thrasio's broader portfolio approach but typically lower scale.
• Pattern Brands: DTC brand aggregator that acquires and operates consumer product companies in the home and lifestyle categories. Comparable brand-acquisition thesis but with DTC-first rather than Amazon-first go-to-market.

Broad incumbents

• Marquee Brands: Brand acquisition and management platform that owns and licenses a portfolio of consumer brands across apparel, home, and beauty. Broader brand-acquisition model with deeper operating history but similar logic of consolidating consumer brand IP.

Others

• Acquire.com: Marketplace for buying and selling startups and small e-commerce businesses. While not a direct aggregator, it represents an adjacent transaction infrastructure for the same underlying universe of small Amazon/Shopify merchants that Thrasio targeted for acquisition.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/thrasio
• LinkedInlinkedin.com/company/thrasio
• Xx.com/thrasio
• Facebookfacebook.com/thrasio

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries27 records

Funding overview

Funding rounds12 records

Investors30 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrasio