Prenetics

What Prenetics does

Prenetics Global Limited (NASDAQ: PRE) is a Hong Kong-headquartered consumer health and wellness company that, since pivoting away from its 2014-era diagnostic-testing roots, derives essentially all growth from its flagship brand IM8, a premium daily-nutrition and longevity supplement line co-founded with David Beckham and shipped direct-to-consumer across 43 countries. The company scaled COVID-19 PCR testing to more than $800M of revenue in 2020 and listed on NASDAQ at a $1B valuation in May 2022, but has since simplified the portfolio via three divestitures totaling roughly $155M in proceeds—ACT Genomics ($72M), a 35% Insighta stake to Tencent ($70M), and an all-stock exit of Europa Sports Partners—leaving a focused IM8-led business with $171.1M of adjusted liquidity, zero corporate debt, and 510 BTC (~$44.8M) retained as a treasury reserve.

IM8's product platform centers on three SKUs: Daily Ultimate Essentials (available in original and a reformulated PRO version with up to 733% greater potency in nutrients like Vitamin B12), Daily Ultimate Longevity (claimed to be the first supplement targeting all 12 hallmarks of aging), and The Beckham Stack. Formulations are developed with a Scientific Advisory Board drawing from Mayo Clinic, NASA, Cedars-Sinai Human Microbiome Research Institute, Dana-Farber/Harvard, and other institutions, and carry NSF Certified for Sport third-party certification. Distribution combines an owned DTC storefront (monthly ~$133 and quarterly ~$233 subscriptions) with TikTok Shop and Meta social commerce, Amazon marketplace presence, a closed-loop biomarker-testing integration via Superpower and Quest Diagnostics ($49/year for 90-day subscribers), and a multi-year Inter Miami CF equity partnership enabling stadium branding, training-facility placement, and player NIL rights.

Revenue is generated predominantly through recurring subscriptions inside IM8 (one-off AOV doubled from $133 to $233 as the mix shifted quarterly), with growth amplified by a roster of celebrity shareholder-ambassadors—David Beckham, Giannis Antetokounmpo, Aryna Sabalenka, Ollie Bearman, and Jay Shetty—alongside financial partners Kraken, Exodus, American Ventures, XtalPi, DL Holdings, and GPTX that participated in a $48M oversubscribed October 2025 public offering (potential $216M post-warrant). FY2025 revenue reached $92.4M (≈480% YoY), $120M ARR was achieved within 12 months of IM8 launch, and FY2026 IM8 revenue is guided to $190–210M with operations now employing 251–500 staff across Hong Kong, Aliso Viejo (US HQ), and Charlotte.

Name

Prenetics

Legal name

Prenetics Global Limited

Website

https://prenetics.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Prenetics Global Limited (NASDAQ: PRE) is a Hong Kong-headquartered consumer health company that sells premium, science-backed daily-nutrition and longevity supplements direct to consumers worldwide through its flagship IM8 brand, co-founded with David Beckham and shipped to 43 countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Vitamins, Minerals & Supplements (VMS) (HLAIADAN)

Keywords

• Premium dietary supplements
• Daily nutrition products
• Longevity supplements
• Consumer health wellness
• Direct-to-consumer supplements

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations

Revenue model

1. IM8 Supplement Sales: Direct-to-consumer premium supplement brand generating recurring revenue through monthly and quarterly subscription plans. Products include Daily Ultimate Essentials, Daily Ultimate Longevity, and The Beckham Stack. Revenue grew from ~$581K in first month to $10M monthly by December 2025, reaching $120M annualized recurring revenue within 12 months.
2. Bitcoin Treasury Holdings: Digital asset treasury strategy holding Bitcoin as a reserve asset. Company ceased daily Bitcoin accumulation in December 2025 but retains 510 BTC (~$44.8M value) as treasury reserve.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Prenetics sells premium, science-backed daily nutrition and longevity supplements through its flagship consumer health brand IM8, co-founded with David Beckham. Its core products include Daily Ultimate Essentials, Daily Ultimate Essentials PRO, Daily Ultimate Longevity, and The Beckham Stack, sold directly to consumers across 43 countries via a subscription-based DTC e-commerce model. The company also integrates clinical-grade blood biomarker testing (via Superpower/Quest Diagnostics) to create a closed-loop measurement system for supplement efficacy.

Product overview

Prenetics operates as a consumer health and wellness company with its flagship brand IM8, co-founded with David Beckham. IM8 offers premium, science-backed daily nutrition and longevity products through a direct-to-consumer model across 43 countries. The product portfolio includes Daily Ultimate Essentials (core daily supplement in original and PRO formulations with enhanced potency), Daily Ultimate Longevity (targeting all 12 hallmarks of aging), and The Beckham Stack. Products are developed with an elite scientific advisory board including experts from Mayo Clinic, NASA, and Cedars-Sinai, with third-party certification including NSF Certified for Sport. The company previously operated in molecular diagnostics and genetic testing but has strategically pivoted to focus exclusively on the IM8 consumer health brand.

Differentiator

Problem solved

Functional benefit

Brands

• IM8: Premium health and longevity supplement brand co-founded with David Beckham, offering science-backed daily nutrition products. Ships to 43 countries with $120M ARR achieved in 12 months.
• Daily Ultimate Essentials
• Daily Ultimate Longevity
• The Beckham Stack

Products and services

• Daily Ultimate Essentials Core daily health supplement providing comprehensive nutritional support for health-conscious consumers seeking science-backed daily nutrition. Available in original and PRO formulations.
• Daily Ultimate Longevity Premium longevity supplement formulated to comprehensively target all 12 hallmarks of aging; positioned for health-conscious consumers interested in anti-aging and longevity.
• Daily Ultimate Essentials PRO Upgraded clinical-grade version of Daily Ultimate Essentials with up to 733% greater potency in key nutrients; intended for existing IM8 subscribers seeking enhanced efficacy.
• The Beckham Stack Curated supplement stack co-branded with David Beckham as part of the IM8 product lineup; integrated into Inter Miami CF's training facility for athlete use.

Quantifiable outcome

• $120M Annual Recurring Revenue achieved in 12 months - fastest supplement brand growth in industry history
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor, core and key.

• CLARITY Act (Regulatory)minorOthers · 1 June 2026Proposed legislation awaiting Senate consideration that would extend CFTC commodity-pool rules to spot digital commodities, potentially requiring broader CPO/CTA registration for entities trading digital assets. Affects Bitcoin treasury strategy compliance requirements.
• Jay ShettycoreGTM or Marketing Partner · 20 May 2026Multi-year partnership making author and podcast host Jay Shetty global ambassador for IM8 health brand. Shetty also becomes a shareholder - first ambassador from outside world of sport. Brings wellness content credibility and social influence.
• ComfrtkeyStrategic or Co-development Partner · 14 May 2026CEO Hudson Leogrande of Comfrt appointed to Prenetics Board as independent director. Appointment intended to leverage Comfrt's dual-platform TikTok and Meta social commerce playbook to accelerate IM8 growth.
• Inter Miami CFcoreGTM or Marketing Partner · 7 May 2026Multi-year partnership making IM8 the exclusive Official Health Supplements Partner of Inter Miami CF. Inter Miami takes equity stake in Prenetics - first time the club has taken equity in any brand partner. Includes stadium branding at Nu Stadium, player NIL rights for minimum 4 players, and global club mark access across IM8's 40+ country footprint.
• Giannis AntetokounmpocoreGTM or Marketing Partner · 2 April 2026Multi-year partnership making NBA Champion Giannis Antetokounmpo a Global Partner and shareholder in IM8 - first NBA athlete shareholder in a NASDAQ-listed health and longevity brand. Takes 100% equity compensation rather than cash. Leverages 35 million social media followers and NBA broadcast reach in 215 countries.
• SuperpowercoreTechnology or Integration · 24 March 2026Strategic partnership creating closed-loop system connecting clinical-grade supplementation with 100+ biomarker blood testing. IM8 90-day subscribers access Superpower's annual blood testing membership for $49 (75% discount). Superpower integrates IM8 Daily Ultimate Essentials into personalized health protocols.
• Ollie BearmankeyGTM or Marketing Partner · 13 February 2026Formula 1 driver becomes Global Ambassador and shareholder for IM8 brand. Partnership developed organically after Bearman experienced performance benefits from Daily Ultimate Essentials. Youngest British driver to score points on debut for Ferrari.
• Aryna SabalenkacoreGTM or Marketing Partner · 1 July 2025World No. 1 tennis player serving as global brand ambassador and shareholder. Validates IM8 products through personal use and social media presence in tennis and sports wellness community.
• Mayo CliniccoreStrategic or Co-development Partner · 19 December 2024Know-how agreement with Mayo Clinic to jointly develop new line of premium, evidence-based supplements targeting nutrition, cellular rejuvenation, protein support, collagen health, and overall wellness. Dr. Dawn Mussallem, Mayo Clinic integrative oncologist and IM8 SAB member, contributes to product development.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Persona: Personalized vitamin and supplement subscription service targeting similar health-conscious premium consumers with clinician-backed formulations.
• HUM Nutrition: Beauty-from-within and wellness DTC supplement brand sold via subscription, targeting a similar premium female consumer in the daily-nutrition category.
• Care/of: Personalized DTC vitamin/subscription packs competing for the same premium daily-nutrition shopper with individualized formulations.
• Thorne: Science-backed supplement brand with third-party certifications (NSF Certified for Sport) and practitioner-channel credibility — overlapping directly with IM8's clinical positioning.
• AG1 (Athletic Greens): Premium, once-daily nutritional supplement sold DTC via subscription — the closest direct competitor to IM8's Daily Ultimate Essentials on pricing, ritual, and celebrity-backed positioning.
• Ritual: DTC premium multivitamin and daily supplement subscription brand with traceable, science-backed positioning and a similar female-skewing premium consumer base.

Emerging players

• Seed Health: Microbiome-focused DTC supplement subscription brand backed by clinical research — adjacent in science-rigor and DTC subscription mechanic to IM8.
• Function Health: Members-only blood-testing and personalized health insights platform — direct comparable to the Superpower integration that anchors IM8's closed-loop system.
• Elysium Health: Premium longevity-focused supplement brand with NAD+ and aging science positioning — directly comparable to IM8's Daily Ultimate Longevity platform play.

Broad incumbents

• Olly: Mass-market vitamins/supplements brand (Unilever-owned) with strong grocery distribution — broader incumbent competing for IM8's target shopper via retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prenetics
• Xx.com/Prenetics
• Facebookfacebook.com/prenetics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds9 records

Investors29 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prenetics