Anywhere

What Anywhere does

Anywhere Real Estate Inc. was a publicly traded (NYSE: HOUS, now delisted) residential real estate services company headquartered in Madison, New Jersey, operating as a fully integrated platform-plus-services model combining a global franchise brand portfolio, owned brokerage operations, and ancillary real estate services. The company's franchise business (Anywhere Brands) licensed seven recognized residential and commercial real estate brands — Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby's International Realty — to approximately 18,000 independent brokerage offices with over 300,000 sales associates across 119 countries and territories. Its owned brokerage arm (Anywhere Advisors) operated nearly 600 company-owned offices and approximately 53,000 agents in more than 50 of the 100 largest U.S. metropolitan areas, while the integrated services stack delivered title and settlement (40+ companies in 43 states, 120,000+ annual closings), global relocation (Cartus, serving more than half of Fortune 50 companies), mortgage origination (Guaranteed Rate Affinity JV), personal lines insurance, and lead generation.

Anywhere generated revenue through franchise licensing royalties, residential brokerage commissions on transaction sides, title insurance premiums and escrow fees, managed-services contracts for corporate and government relocations, affiliate referral fees from insurance and lead generation programs, and loan origination fees from the mortgage joint venture. Pricing was not publicly disclosed and operated through standard franchise royalty structures, commission splits, and per-transaction service fees. The company was acquired by Compass Inc. in a $1.6 billion all-stock transaction that closed January 9, 2026, forming Compass International Holdings with approximately 340,000 real estate professionals across 120 countries and an enterprise value of approximately $10 billion including assumed debt. Following the merger, the combined entity targets $250M+ in cost synergies, with the Anywhere brand portfolio retained as the franchise and integrated services backbone of the enlarged organization.

Name

Anywhere

Legal name

Anywhere Real Estate Inc.

Website

https://anywhere.re

Company type

Private

Founded year

2006

Operating status

Acquired

Headcount range

5,001–10,000 employees

Short description

Anywhere Real Estate is a residential real estate services platform combining seven global franchise brands (Sotheby's, Coldwell Banker, CENTURY 21, Corcoran, ERA, BHGRE), owned brokerages, and integrated title, mortgage, relocation, and insurance services serving consumers, franchisees, and Fortune 50 enterprises; now a subsidiary of Compass International Holdings following a $1.6B acquisition in January 2026.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Relocation & Corporate Housing Brokerage (BPAJAAAG), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate franchising
• Residential brokerage services
• Title and settlement services
• Global employee relocation
• Real estate lead generation

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Licensing Royalties: Anywhere Brands generates revenue by franchising its residential real estate brands (Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, Sotheby's International Realty) to independent brokerages globally. The franchise network encompasses approximately 18,000 offices and over 300,000 independent sales associates across 119 countries and territories.
2. Residential Brokerage Commissions: Anywhere Advisors operates company-owned residential real estate brokerages (Coldwell Banker, Sotheby's International Realty, The Corcoran Group) in more than 50 of the 100 largest U.S. metropolitan areas with approximately 53,000 independent sales agents and nearly 600 company-owned offices, earning commission revenue on residential transaction sides.
3. Title & Settlement Services: Anywhere Integrated Services (AIS) operates more than 40 title and escrow companies in 43 states and D.C., closing more than 120,000 title transactions per year. Revenue is generated through title insurance premiums, escrow fees, and settlement service fees on residential real estate closings.
4. Global Relocation Services: Cartus, the market leader in global talent mobility, provides a full spectrum of relocation solutions to Fortune 50 corporations, affinity membership organizations, and government agencies, generating revenue through contracted relocation service engagements.
5. Insurance Agency: Anywhere Insurance Agency is a wholly-owned homeowners and property insurance agency operating nationally, generating commissions from insurance carriers on policy placements for homebuyers and sellers during real estate transactions.
6. Mortgage Joint Venture: Guaranteed Rate Affinity is a mortgage joint venture with Guaranteed Rate providing mortgage financing to Anywhere customers, generating revenue through loan origination fees and rate lock income.
7. Lead Generation Programs: The Leads Group oversees national real estate programs offering consumers access to affiliated agents from Anywhere's owned and franchise brands, with cash back or equal benefits on closed transactions where permitted, generating lead referral fees.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Anywhere Real Estate Inc. is a residential real estate services company that licenses seven globally recognized franchise brands (Coldwell Banker, Sotheby's International Realty, CENTURY 21, Corcoran, ERA, Better Homes and Gardens Real Estate, Coldwell Banker Commercial) to approximately 18,000 independent brokerage offices worldwide, operates nearly 600 company-owned brokerage offices in major U.S. metros, and provides integrated ancillary services including title insurance and settlement (Anywhere Integrated Services), global corporate relocation (Cartus), national lead generation (Leads Group), mortgage origination via a joint venture (Guaranteed Rate Affinity), and personal lines insurance. As of January 9, 2026, Anywhere operates as a wholly-owned subsidiary of Compass International Holdings following Compass's $1.6 billion acquisition.

Product overview

Anywhere Real Estate Inc. operates a fully integrated, platform-plus-services model combining a major franchise brand portfolio, owned brokerage operations, and ancillary real estate services. The core franchise portfolio — Anywhere Brands — includes seven of the industry's most recognized residential and commercial real estate brands (Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby's International Realty). These brands are supported by owned brokerage operations under Anywhere Advisors, lead generation through the Leads Group, title and settlement services through Anywhere Integrated Services (AIS) and its Upward Title & Closing sub-brand, global relocation through Cartus, and personal lines insurance through the Insurance Agency. Together, this architecture enables Anywhere to provide franchisees, brokers, agents, and consumers with a vertically integrated suite spanning marketing/franchise support, brokerage transactions, lead delivery, title/escrow, mortgage joint ventures, relocation, and insurance — all under one corporate umbrella following the merger with Compass to form Compass International Holdings as of January 9, 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Anywhere Brands: Global franchisor of residential real estate brands including Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Corcoran, ERA, and Sotheby's International Realty
• Anywhere Advisors
• Anywhere Integrated Services
• Cartus
• Leads Group
• Better Homes and Gardens Real Estate
• CENTURY 21
• Coldwell Banker
• Corcoran
• ERA
• Sotheby's International Realty

Products and services

• Anywhere Brands (Franchise Brand Portfolio) Global franchisor licensing residential and commercial real estate brands (Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, Sotheby's International Realty) to independent brokerages worldwide, with a network spanning approximately 18,000 offices, over 300,000 independent sales associates, and 119 countries and territories. Franchisees receive brand recognition, marketing, training, technology tools, and access to integrated services.
• Anywhere Advisors (Owned Brokerage) Company-owned residential real estate brokerage operating nearly 600 offices in 50+ of the largest U.S. metros with approximately 53,000 independent sales agents from Coldwell Banker, Sotheby's International Realty, and The Corcoran Group, providing residential real estate brokerage services to consumers and earning commission revenue on transaction sides.
• Anywhere Integrated Services (AIS) - Title and Settlement National title insurance and settlement services platform operating more than 40 title and escrow companies in 43 states and D.C., with closing services available in all 50 states. Approximately 2,300 experts support more than 120,000 title transactions per year for consumers, agents, and franchisees.
• Leads Group (National Lead Generation Programs) National lead generation organization that delivers high-quality, high-converting leads to Anywhere affiliated brokers and agents across the franchise and owned brokerage network, including programs offering consumers cash back or equal benefit on closed transactions where permitted.
• Cartus Global Relocation Services Outsourced global employee relocation services for Fortune 50 corporations, affinity membership organizations, and government agencies, with over 60 years of operational history. Cartus assists employee transfers through home sale assistance, destination services, household goods shipping, temporary housing, and policy compliance management.
• Upward Title & Closing (Franchisee Title JV) Joint venture title and settlement program exclusively for Anywhere Brands franchisees, combining local broker expertise with Anywhere's scale and technology capabilities. Operates nine companies covering more than 30 major U.S. markets with over 30 franchise partners, having served thousands of customers since launch in 2023.
• Anywhere Insurance Agency (Personal Lines) Wholly-owned personal lines insurance agency that works with national and regional insurance carriers to design affordable homeowners and property coverage options and combination policies, generating commissions from insurance carriers on policy placements for homebuyers and sellers during real estate transactions.
• Guaranteed Rate Affinity (Mortgage Joint Venture) Mortgage joint venture between Anywhere and Guaranteed Rate providing mortgage financing to Anywhere customers, generating loan origination fees and rate lock income, and offering consumers competitive mortgage products during the home buying transaction.

Quantifiable outcome

• Anywhere estimated approximately 15.3% market share of transaction dollar volume and approximately 13% of transactions in U.S. existing home sales in which a broker was involved (2019 data).
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor, core and major.

• Realogics Sotheby's International Realty (RSIR)minorGTM or Marketing Partner · 10 March 2026Compass CEO Robert Reffkin was featured at a Realogics Sotheby's International Realty market report event in Seattle in March 2026, discussing the merger with Anywhere Real Estate, Pacific Northwest housing trends, AI-driven economic shifts, and population growth in Seattle. RSIR released its 2026 Market Report coinciding with the event.
• Guaranteed Rate AffinitycoreStrategic or Co-development PartnerGuaranteed Rate Affinity is a mortgage joint venture between Anywhere and Guaranteed Rate, providing mortgage financing to Anywhere customers. The joint venture operates as part of Anywhere Integrated Services, generating loan origination revenue and offering consumers competitive mortgage products during the home buying transaction.
• Upward Title & Closing Franchisee JV PartnerscoreStrategic or Co-development PartnerUpward Title & Closing is a joint venture program exclusively for Anywhere Brands franchisees, offering full-service title and settlement solutions. The program combines local broker expertise with Anywhere's scale and innovative product and technology capabilities, rapidly expanding with nine operating companies covering more than 30 major U.S. markets and over 30 franchise partners.
• Rocket Companies & RedfinmajorGTM or Marketing PartnerCompass announced a three-year strategic partnership with Rocket Companies and Redfin creating an end-to-end ecosystem combining a home search portal, brokerage, and mortgage provider. The deal gives Compass access to Redfin's ~50 million monthly users while Redfin gains Compass's exclusive inventory including brands like Corcoran and Coldwell Banker. Preferred pricing from Rocket Mortgage for Compass customers is included.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Compass: Compass is the direct acquirer of Anywhere and now the parent of Compass International Holdings. It was a direct competitor in tech-enabled residential brokerage prior to the merger, and now operates Anywhere's brands within its combined platform of ~340,000 agents.
• HomeServices of America: HomeServices of America (a Berkshire Hathaway affiliate) operates one of the largest owned-residential-brokerage networks in the U.S. and owns the Berkshire Hathaway HomeServices franchise brand, directly paralleling Anywhere Advisors' owned-brokerage strategy.
• Zillow Group: Zillow operates the largest U.S. residential real estate portal and consumer marketplace, competing for consumer attention and agent advertising dollars with Anywhere's brand ecosystem and Leads Group; Zillow also filed an antitrust suit against Compass affecting Anywhere's franchise network.
• Rocket Companies: Rocket Companies (parent of Rocket Mortgage) is the largest U.S. mortgage lender and a strategic partner to the Compass-Anywhere combined entity; it competes for the same real estate transaction value chain via mortgage origination partnerships.

Direct peers

• Keller Williams Realty: Keller Williams is the largest residential real estate franchise by agent count in the U.S., operating a comparable agent-centric model with company-owned brokerage and franchise structure that competes directly with Anywhere Brands for franchisees and agent affiliations.
• RE/MAX: RE/MAX operates one of the world's largest real estate franchise networks with a similar global brand-licensing model competing head-to-head with Anywhere Brands (Coldwell Banker, CENTURY 21, ERA) for independent broker affiliations.
• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage and franchise that has rapidly scaled to compete directly with traditional brokerage models including Anywhere's owned brokerages and franchise brands, leveraging a low-overhead model.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a major residential real estate franchise network competing with Anywhere's Coldwell Banker, CENTURY 21, and ERA brands for franchisees and consumer mindshare in the U.S. and internationally.
• SIRVA: SIRVA is a major global relocation services company competing directly with Cartus for Fortune 500 corporate relocation contracts, with comparable global move-management capabilities for enterprise clients.

Emerging players

• Redfin: Redfin is a tech-enabled residential brokerage and home search portal that competes with Anywhere Advisors' owned brokerages; it is also a partner via the Compass-Rocket-Redfin ecosystem deal that benefits Anywhere's combined agent base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anywhere-real-estate-inc
• Instagraminstagram.com/anywhere.re
• Xx.com/anywhere_re
• Facebookfacebook.com/anywhererealestateinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries14 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anywhere