Levels
Levels Health is a consumer metabolic health platform that combines continuous glucose monitoring with an AI-driven app to help non-diabetic users optimize diet, biomarkers, and long-term health via subscription tiers and clinical partnerships.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Levels does
Levels Health operates a consumer-facing metabolic health platform that combines continuous glucose monitoring (CGM) hardware with a mobile application to give non-diabetic users real-time feedback on how diet, sleep, and activity affect their glucose and broader biomarkers. The product architecture is built around a proprietary metabolic dataset and an AI-driven insights layer that processes CGM readings, meal logs (text, photo, or barcode), wearable data from Apple Health and other devices, and bloodwork panels (28 to 100+ markers) to generate personalized guidance, adaptive programs, and habit-tracking loops. The company sells through three subscription tiers — Build ($15/mo, app-only), Core ($41/mo, 1-month CGM plus essential labs and clinician review), and Complete ($167/mo, 2-month CGM, comprehensive labs, nutritionist session, and concierge support), all HSA/FSA eligible.
Levels pursues a multi-channel go-to-market. The primary motion is direct-to-consumer self-serve subscription through app.levels.com with quiz-based onboarding. A B2B2C channel, Levels Pro, enables functional medicine and integrative clinics to deliver CGM-based metabolic health programs to patients at price points of $99-$299/month or $1,200-$2,400 for 12-week programs. A retail channel distributes a Levels-branded whey protein powder through Costco warehouses in the Pacific Northwest. Compliance posture is HIPAA and SOC 2 Type 2, and the platform emphasizes data privacy.
The company is privately held, headquartered in New York, has raised approximately $55-60M across multiple funding rounds since 2019 with Andreessen Horowitz as a consistent lead, and is led by co-founder Casey Means (a Stanford-trained physician nominated for US Surgeon General in 2026) and co-founder Josh Clemente. Customer outcomes cited on its website include 81% improvement in HbA1c among prediabetic members, 79% improvement in fasting insulin, and 84% improvement in triglycerides, based on a retrospective analysis of member data.
Levels firmographics
Firmographics- Name
- Levels
- Legal name
- Levels Health
- Website
- https://levelshealth.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Levels Health is a consumer metabolic health platform that combines continuous glucose monitoring with an AI-driven app to help non-diabetic users optimize diet, biomarkers, and long-term health via subscription tiers and clinical partnerships.
- Ownership category
- akta.pro rank
Levels industry classification
Industry- Product category
- Digital Health & Metabolic Monitoring Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Continuous Glucose Monitoring (CGM) Systems (HLAHAHAA)
- akta.pro secondary industries
- Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ), Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE)
Keywords
Where Levels is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Levels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- Subscription Plans (Direct to Consumer): Monthly or annual subscription tiers (Build $15/mo, Core $41/mo, Complete $167/mo) providing access to app, AI insights, and tiered levels of CGM access, lab panels, and expert support. Primary revenue stream from individual consumers.
- Retail Supplement Sales: Sale of complementary products (whey protein powder) through Costco retail warehouses in the Pacific Northwest region, representing physical retail distribution.
- Practitioner/Clinic Programs: B2B offering enabling functional medicine and integrative clinics to offer Levels-integrated CGM programs to their patients, with pricing models including fixed-duration programs ($1,200-$2,400 for 12 weeks), monthly memberships ($99-$299/month), and add-on sensor cycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Build - Flexible app-only starter plan |
| Subscription | Annual | Core - Essential CGM + labs package |
| Subscription | Annual | Complete - Full-service concierge package |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Levels product offering
Product offeringCore offering
Levels combines continuous glucose monitoring (CGM) with an AI-powered mobile application to deliver real-time metabolic health feedback. The platform integrates wearable data, meal logging, lab biomarkers, and lifestyle factors to generate personalized health insights and adaptive programs. It sells tiered subscriptions (Build, Core, Complete) directly to consumers and offers a practitioner-facing platform (Levels Pro) for clinical integration.
Product overview
Levels offers a unified metabolic health platform combining a mobile application with continuous glucose monitoring (CGM), comprehensive blood labs, and expert support. The product architecture consists of three subscription tiers: the standalone Levels App (Build) at $15/month for app-only access with meal logging and AI insights; Core at $41/month bundling 1-month CGM with essential labs (28+ markers) and clinician review; and Complete at $167/month offering 2-month CGM, comprehensive labs (100+ markers), nutritionist sessions, and concierge support. Additional offerings include expert guidance (Levels Pro), supplements via Costco retail, and an observational research program studying glucose patterns in non-diabetic populations.
Differentiator
Problem solved
Functional benefit
Brands
- Levels Pro: A platform for functional medicine and integrative clinics to build scalable continuous glucose monitoring programs
- Levels CGM
Products and services
- Levels App Mobile application for individuals that delivers AI-powered metabolic health insights, meal logging (text, photo, barcode), macro tracking, habit tracking, wearable data import, and adaptive programs. Targeted at health-conscious consumers seeking personalized nutrition and metabolic feedback.
- Levels Pro B2B practitioner platform for functional medicine and integrative clinics to integrate Levels CGM programs into their practice, with operational support, scalable program management, and pricing models for clinical programs ($1,200-$2,400 for 12 weeks or $99-$299/month memberships).
- Continuous Glucose Monitoring (CGM) Continuous glucose monitoring service that shows users how food, meals, workouts, and sleep affect their glucose levels in real time. Users can bring their own CGM or obtain one through Levels. Bundled within Core and Complete subscription tiers.
- Levels Whey Protein Powder High-quality, minimal-ingredient whey protein supplement product sold through Costco retail warehouses in the Pacific Northwest region. Complementary nutritional product supporting the company's metabolic health ecosystem.
Quantifiable outcome
- 81% of members in prediabetes range improved HbA1c levels
- +3 more outcomes
Companies that use Levels
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Levels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
Levels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Functional Medicine & Integrative ClinicscoreLevels Pro platform enables functional medicine and integrative clinics to offer CGM-based metabolic health programs to their patients. Integrated systems like Levels reduce administrative burden and enable program scalability without proportionally increasing staff workload.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Levels competitors and assessment
Company assessmentDirect peers
- NutriSense: NutriSense is one of the closest direct competitors to Levels, offering CGM-based metabolic-health programs to non-diabetic consumers with a similar subscription + coaching model.
- Zoe: Zoe is a consumer metabolic-health platform combining CGM, gut microbiome, and blood fat responses with personalized nutrition scoring, competing head-to-head with Levels in the premium personalized-nutrition segment.
- Signos: Signos offers a CGM-driven weight-loss and metabolic-health program with an AI-based app, directly mirroring Levels' CGM-plus-AI-insights value proposition.
- Veri: Veri (formerly Veri Life) is a Europe-based CGM-for-consumers service focused on metabolic optimization, comparable to Levels in product, audience, and subscription model.
- January AI: January AI is a metabolic-health AI platform that predicts glucose responses to food without requiring a CGM, competing with Levels on AI-driven personalized nutrition insights.
Broad incumbents
- Lingo (Abbott): Lingo is Abbott's consumer-facing CGM brand built on its Freestyle Libre sensor, giving Levels' biggest sensor supplier a direct-to-consumer app and posing a structural competitive threat.
- Dexcom: Dexcom is the leading CGM hardware manufacturer and a current supplier to Levels; its consumer initiatives (Stelo, integrations with apps) make it a broad incumbent that could vertically integrate around Levels' software layer.
- Abbott: Abbott, through Freestyle Libre and Lingo, owns the dominant consumer CGM sensor franchise. As Levels' supplier and competitor, Abbott's strategic moves materially shape Levels' unit economics and competitive set.
Emerging players
- Ultrahuman: Ultrahuman offers the M1 metabolic-health wearable/tracker and a broader health-optimization platform; it overlaps with Levels on the biohacker/optimization persona and continuous biomarker tracking.
Others
- Oura: Oura is a leading consumer wellness wearable (sleep, recovery, readiness) that integrates with Levels via Apple Health; it is complementary rather than directly competitive but targets the same health-conscious premium consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Levels social profiles
Digital presenceLevels compliance and trust
Trust signalCompliance2 records
Levels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Levels leadership team
Management profileNumber of profiles
Profiles4 records
Levels subsidiaries and ownership
Company hierarchySubsidiaries2 records
Levels funding detail
Funding detailFunding overview
Funding rounds7 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Levels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Levels
What does Levels do?
Levels combines continuous glucose monitoring (CGM) with an AI-powered mobile application to deliver real-time metabolic health feedback. The platform integrates wearable data, meal logging, lab biomarkers, and lifestyle factors to generate personalized health insights and adaptive programs. It sells tiered subscriptions (Build, Core, Complete) directly to consumers and offers a practitioner-facing platform (Levels Pro) for clinical integration.
Is Levels a public or private company?
Levels is a private company. It is classified as venture growth investor backed and is currently operating.
When was Levels founded?
Levels was founded in 2021. It employs 11 to 50 people.
Where is Levels based?
Levels is headquartered in New York, United States, in the North America region.
How does Levels make money?
Three revenue lines are on record. Subscription Plans (Direct to Consumer) is the primary driver. The others are retail Supplement Sales and practitioner/Clinic Programs.
Who are Levels's main competitors?
Direct peers on record are NutriSense, Zoe, Signos, Veri and January AI. Broad incumbents are Lingo (Abbott), Dexcom and Abbott. Ultrahuman is listed as an emerging player. Oura is listed as an others.
Does Levels have an API?
No public API is recorded for Levels.
What industry is Levels in?
Levels's product category is Digital Health & Metabolic Monitoring Software. Its primary akta.pro industry code is HLAHAHAA, Continuous Glucose Monitoring (CGM) Systems, with a secondary code of HLAHAHAJ, Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators). Its NAICS code is 812191.