What Brilliant.org does

Brilliant Worldwide, Inc., operating as Brilliant.org, is a private San Francisco–based education technology company founded in 2012 that delivers interactive STEM learning experiences to more than 10 million learners worldwide through a freemium subscription platform accessible via web, iOS, and Android. The platform offers 40+ courses spanning foundational and advanced math, computer science and Python, data analysis, and science, built around visual and interactive problem-solving rather than video lectures, with curriculum authored by educators from MIT, Harvard, Stanford, Cornell, and Caltech.

The company's core technology combines an interactive content infrastructure with Koji, an AI-powered personal tutor launched in 2024 that uses a third-party foundation model layered with Brilliant's proprietary pedagogy to see what learners are working on, generate visuals and problems on the fly, identify misconceptions, and drive a personalized practice engine. Complementary capabilities include voice input via third-party speech-to-text and a free Brilliant for Educators tier; the company also acquired interactive-video platform Hellosaurus in December 2022.

Brilliant monetizes primarily through consumer subscriptions: Premium at $20/month billed annually ($240) or $30/month, a Family Plan at $40/month for six seats, Group Plans for 3–50 people at roughly $11.33/month per seat, and Gift Plans. The customer base is horizontally distributed across K–12 and college students, homeschooling families, lifelong learners, parents, and teachers, with no enterprise anchor customers, and "hundreds of thousands" of paid subscribers per company disclosure. The business runs a product-led, self-serve distribution motion with word-of-mouth acceleration through the educator and homeschooling communities, supplemented by app-store presence and a MATHCOUNTS partnership.

Name

Brilliant.org

Legal name

Brilliant Worldwide, Inc.

Website

https://brilliant.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Brilliant.org is a private education technology company offering an interactive, freemium STEM learning platform with 40+ courses and an AI tutor (Koji), serving more than 10 million students, teachers, homeschooling families, and lifelong learners worldwide via subscription.

Ownership category

akta.pro rank

Product category

Online STEM Education

NAICS

Educational Support Services (611710), Educational Support Services (61171), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Math Talent Search & Gifted/Accelerated Math Programs (EDAMAEAJ)

Keywords

• Interactive STEM learning
• AI tutoring platform
• Online math education
• Coding courses
• Adaptive learning software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Subscription: Annual and monthly subscription plans providing unlimited access to 40+ interactive courses, ad-free experience, full access to Koji tutor, and ability to navigate courses freely. Revenue is recurring subscription-based with annual billing at $240/year or monthly at $30/month. Family plans at $40/month include 6 seats.
2. Gift Subscriptions: One-year and one-month gift plans available for purchase. Annual gift at $240, monthly gift at $30. One-time purchase revenue.
3. Group Plans: Group plans for 3-50 people at $11.33/month per person (billed annually at $340 total for 3 seats). Additional seats at $10.10/month each. Subscription-based revenue from team/household accounts.
4. Freemium Access: Free tier with limited access (2 lessons or practice sets per day), sequential course progression, occasional ads, and limited Koji preview. Serves as top-of-funnel conversion to premium subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Brilliant delivers a freemium interactive STEM learning platform with 40+ courses in math, coding, data analysis, and science, served through web, iOS, and Android. Its proprietary Koji AI tutor observes learners' work, asks guiding questions, and adapts practice to close individual mastery gaps. Revenue comes primarily from Premium subscriptions, with Family/Group plans, gift plans, and a free Premium program for K-12 educators.

Product overview

Brilliant.org operates as a unified interactive STEM learning platform combining core educational content with AI-powered tutoring and gamification features. The core product is the Brilliant learning platform offering 40+ interactive courses in math, coding, data science, and science. Key product components include: (1) Koji AI Tutor for personalized guidance, (2) Learning Paths for structured skill development, (3) Premium subscription for unlimited access, (4) Family Plan for group learning, (5) Gift Plan for gifting subscriptions, (6) Brilliant for Educators providing free classroom access, and (7) Homeschool Curriculum for accredited home education. The platform is accessible via web browsers, iOS, and Android applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Brilliant Core Learning Platform Interactive STEM learning platform offering hands-on problem-solving lessons in math, coding, data science, and science, accessible via web, iOS, and Android, with AI tutor Koji, gamification (streaks, XP, leagues), and adaptive practice.
• Brilliant Premium Subscription Paid subscription providing unlimited access to all 40+ interactive courses, ad-free experience, full access to the Koji AI tutor, and the ability to navigate courses freely without sequential restrictions.
• Koji AI Tutor AI-powered personal tutor integrated into courses that sees what learners are working on, asks guiding questions, provides visual guidance, and helps identify misconceptions without giving away answers.
• Family Plan / Group Plan Group subscription for 3-50 people sharing Premium benefits, with each member receiving their own individual Premium account, priced at $11.33/month per person for annual billing.
• Gift Premium Plan Gift subscription option for sharing Premium access, available as 1-year ($240) or 1-month ($30) one-time gifts.
• Brilliant for Educators Free Premium access program for K-12 educators and their students, including standards-aligned curriculum, student progress tracking, and classroom integration tools.
• Homeschool Curriculum Complete math curriculum from arithmetic through calculus designed for homeschooling families, WASC accredited, Common Core aligned, with Koji AI tutor as built-in tutor for self-directed learning.
• Learning Paths Guided step-by-step course sequences organized by subject area (Foundational Math, Programming & CS, Python, Data Analysis, Science, Logical Reasoning, Everyday Math, Technology, Advanced Math, Mind-Bending Math) that help learners progress from fundamentals to advanced topics.
• iOS App Native iOS application available on the Apple App Store for iPhone and iPad with full course access, Koji tutor integration, streak tracking, and home screen widget.
• Android App Native Android application available on Google Play Store with full course access, Koji tutor integration, and progress synchronization across devices.
• Interactive Algebra Lessons Interactive algebra lessons that link expressions to visual representations with instant feedback, enhancing conceptual mathematical understanding for learners.

Quantifiable outcome

• 10 million+ learners around the world
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• HellosaurusminorStrategic or Co-development Partner · 6 December 2022Brilliant acquired Hellosaurus, an interactive video platform. This acquisition adds interactive video capabilities to Brilliant's learning platform.
• MATHCOUNTS FoundationcoreStrategic or Co-development PartnerBrilliant proudly partners with MATHCOUNTS to support math enrichment and competition preparation. MATHCOUNTS is a national competition program for middle school students.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prodigy Education: Gamified K-8 math learning platform with freemium model and significant classroom adoption. Direct competitor in the gamified math practice category for elementary and middle school students and their parents.
• Duolingo: Gamified consumer subscription learning app with streaks, leagues, and a freemium model. Closely comparable on business model, engagement mechanics, mobile-first delivery, and now on AI-tutor feature parity (Duolingo Max).
• IXL Learning: Subscription-based K-12 math, English, science, and social studies practice platform widely adopted in schools and homes. Competes head-on in adaptive K-12 math practice and STEM skill-building with similar per-subject interactive problem sets.
• Photomath: Mobile-first math problem-solving app acquired by Google, offering step-by-step solutions and now AI tutoring. Targets the same K-12/college math learner audience with a similar mobile-first, interactive problem-solving UX.
• Codecademy: Consumer subscription coding education platform with interactive lessons, similar freemium-to-premium GTM, and now an AI-assisted learning layer. Closest direct competitor on the coding/CS half of Brilliant's curriculum.
• Squirrel AI: AI-powered adaptive K-12 tutoring platform with strong presence in Asia. Directly comparable on AI tutoring architecture and adaptive STEM instruction for school-aged learners.
• Khan Academy: Non-profit free STEM learning platform with K-12 to adult reach and its own AI tutor (Khanmigo). Direct competitor on subject matter, audience, and increasingly on AI tutoring — differentiated only by Brilliant's premium positioning and gamified interactivity.
• Udacity: Tech-focused online learning platform offering courses, nanodegrees, and AI/ML programs. Comparable consumer-to-career STEM learning positioning with subscription and program-based monetization.
• DataCamp: Subscription data science and Python learning platform with interactive coding exercises, premium tier, and individual/team plans. Direct overlap with Brilliant's data analysis, Python, and computer science learning paths for adult/professional learners.

Broad incumbents

• Coursera: Large-scale online learning marketplace with university and industry credentials, including STEM, data science, and CS specializations. Overlaps with Brilliant's adult/learner segment on data analysis and CS subject matter, with broader catalog and stronger credentialing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brilliantorg
• Instagraminstagram.com/brilliantorg
• LinkedInlinkedin.com/company/brilliant-org
• YouTubeyoutube.com/@brilliantorg
• Xx.com/brilliantorg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds8 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brilliant.org