Wing Assistant
Wing Assistant is a managed virtual assistant platform providing dedicated remote assistants across 25+ role types and 27 industries, serving 3,600+ active clients globally through subscription plans and its proprietary Wing Workspace technology.
- Company typePrivate
- Founded2020
- HeadquartersIrvine, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Wing Assistant does
Wing Assistant is a managed virtual assistant services platform that supplies dedicated remote assistants to businesses across more than 25 role categories and 27 industries, including healthcare, legal, real estate, e-commerce, SaaS, and construction. Founded around 2018 and headquartered in Berkeley, California with operations across 20+ countries, the company has served more than 10,000 cumulative clients and currently supports 3,600+ active engagements with 10,000+ assistants drawn from an annual applicant pool of 2 million+ candidates. The core product is the General Virtual Assistant plan, priced from $699/month (part-time, 80 hours) to $999/month (full-time, 160 hours), with specialized role plans including Sales Development Representatives ($1,199+/month), Executive Assistants ($1,299+/month), Healthcare VAs, Bookkeeping VAs, and E-Commerce VAs.
The company operates a proprietary technology stack centered on the Wing Workspace App — a centralized task management and communication platform available on web, iOS, Android, and Microsoft — which provides real-time task visibility, documented workflows, structured cross-timezone handoffs, and a quality assurance layer. AI capabilities are integrated through an AI Summarize feature that leverages ChatGPT, Perplexity, Claude, and Gemini for document and conversation summarization, with proactive AI-assisted issue flagging for supervisory review. Wing holds SOC 2 Type II, HIPAA, ISO 27001, GDPR, and CCPA certifications, with managed devices and VDI support enabling service to regulated industries.
Wing generates revenue through month-to-month recurring subscriptions ranging from $699 to $1,299+ per assistant per month, plus enterprise custom contracts and add-on packages. The go-to-market combines self-serve online signup, inside sales for mid-market, dedicated enterprise field sales with Master Service Agreements, and channel partner and affiliate programs. The company has raised approximately $2.2M in disclosed seed funding (notably $2.1M in 2022 from Surface Ventures, Berkeley SkyDeck Fund, and Brookstone Venture Capital), implying a largely bootstrapped growth profile relative to its scale.
Wing Assistant firmographics
Firmographics- Name
- Wing Assistant
- Legal name
- Wing Assistant
- Website
- https://wingassistant.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Wing Assistant is a managed virtual assistant platform providing dedicated remote assistants across 25+ role types and 27 industries, serving 3,600+ active clients globally through subscription plans and its proprietary Wing Workspace technology.
- Ownership category
- akta.pro rank
Wing Assistant industry classification
Industry- Product category
- Virtual Assistant Services
- NAICS
- Office Administrative Services (5611), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Errand Running & Task Assistance (HSACAIAB)
- akta.pro secondary industry
- VIP/White-Glove & Executive Support (BPAAABAL)
Keywords
Where Wing Assistant is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wing Assistant business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed Virtual Assistant Services: Wing generates revenue through monthly subscription plans for managed virtual assistant services. Plans are priced per role type with tiered options (part-time, full-time) ranging from $699/month to $1,299+/month. Revenue is recurring subscription-based with month-to-month flexibility. Additional revenue streams include enterprise custom plans, add-on packages (e.g., Sales Boost), and multi-assistant team setups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | General Virtual Assistant (GVA) Part-Time - 80 hours/month |
| Subscription | Monthly | General Virtual Assistant (GVA) Full-Time - 160 hours/month (16% savings) |
| Subscription | Monthly | Personal Assistant - Full-Time |
| Subscription | Monthly | Executive Assistant - Full-Time |
| Subscription | Monthly | Bookkeeping Assistant - Full-Time |
| Subscription | Monthly | Sales Development Representative (SDR) - Full-Time |
| Subscription | Monthly | Content Moderator - Full-Time |
| Subscription | Monthly | Healthcare Assistant - Industry-specific |
| Subscription | Monthly | E-Commerce Assistant - Industry-specific |
| Subscription | Monthly | 25+ Role Categories across 27 Industries |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Wing Assistant product offering
Product offeringCore offering
Wing Assistant is a managed virtual assistant services platform that provides dedicated, full-time or part-time remote assistants across 25+ role categories (including sales development, executive assistance, healthcare, e-commerce, legal, software development, and bookkeeping) for businesses and entrepreneurs. The company handles recruitment, training, quality assurance, and supervision of assistants, supported by a proprietary Wing Workspace App for task management and an AI Summarize feature integrating multiple LLM providers. Services are delivered via monthly subscriptions ranging from $699 to $1,299+ per month, with enterprise plans offering custom BPO-style deployments.
Product overview
Wing Assistant is a managed virtual assistant services platform offering 100+ role-specific virtual assistant plans across 7 functional categories (Admin & Executive, Sales & Growth, Marketing & Creative, Finance & Accounting, HR & People Operations, Customer Service, Software & Development) and 10+ industry verticals (Healthcare, Legal, Real Estate, E-Commerce, Finance, Construction, Non-Profit, Professional Services, Education, and Specialty Health). The core product is the General Virtual Assistant (full-time at $999/month, 160 hours; part-time at $699/month, 80 hours), supported by a proprietary Wing Workspace App (centralized task management and communication platform with AI Summarize feature integrating ChatGPT, Perplexity, Claude, and Gemini), a Customer Success Manager layer, quality assurance, and 24-hour replacement guarantees. Role-specific plans include Sales Development Representatives ($1,199+/month), Executive Assistants ($1,299+/month), Healthcare VAs, E-Commerce VAs, Legal VAs, and AI/Software Developers. Specialized sub-products include Wink by Wing (AI receptionist) and Pie by Wing Assistant. An Enterprise tier provides custom BPO solutions with MSAs, custom roles, and end-to-end managed teams. All plans operate month-to-month without long-term contracts, with assistants embedded directly into clients' existing tools (CRMs, communication platforms, project management).
Differentiator
Problem solved
Functional benefit
Brands
- Wink by Wing: AI-powered assistant solution
- Pie by Wing Assistant
- Wing Workspace
- Sales Boost
Products and services
- Wing General Virtual Assistant Managed virtual assistant service providing dedicated full-time (160 hours/month at $999) or part-time (80 hours/month at $699) remote assistants for administrative, operational, and executive support tasks. Includes Customer Success Manager, quality control, Wing Workspace App, and free assistant replacement.
- Wing Sales Development Representative (SDR) Dedicated sales development rep who prospects, qualifies leads, and books meetings to fill a client's sales pipeline. Starting from $1,199/month. Includes tools proficiency in CRM platforms and outbound outreach execution.
- Wing Executive Assistant Senior-tier virtual assistant providing calendar management, communications coordination, and executive-level support. Starting from $1,299/month.
- Wing Healthcare Virtual Assistant Specialized virtual assistant for healthcare and medical practices managing scheduling, patient intake, insurance coordination, medical billing, prior authorizations, and EHR documentation under HIPAA-compliant protocols.
- Wing E-Commerce Assistant Virtual assistant for online brands managing product listings, order processing, inventory, customer communication, and multi-platform marketplace operations including Shopify, Amazon, and TikTok Shop.
- Wing Legal Assistant Virtual assistant handling document preparation, case file updates, client communication, and legal administrative tasks for law firms.
- Wing Real Estate Assistant Virtual assistant for real estate professionals managing listings, client communication, transaction documentation, and CRM coordination.
- Wing Bookkeeping Assistant Virtual assistant maintaining financial records, reconciliations, expense tracking, accounts payable, and payroll processing. Starting from $899/month.
- Wing Personal Assistant Virtual personal assistant managing calendars, travel, logistics, and personal tasks across both work and life domains. Starting from $799/month.
- Wing Customer Service Representative Virtual customer service rep delivering professional customer support for general queries, complaints, and feedback across multiple client channels.
- Wing Software Developer Skilled software developer virtual assistant embedding into client technical stacks for application development, integrations, and system maintenance.
- Wing AI Developer Virtual assistant implementing machine learning models and AI features into client technology stacks.
- Wing Medical Scribe Virtual assistant documenting clinical visits in real time and preparing EHR notes for healthcare providers.
- Wing Medical Billing Specialist Virtual assistant submitting claims, posting payments, following up on denials, and managing revenue cycle billing for healthcare practices.
- Wing Data Scientist Virtual assistant developing models, dashboards, and data analysis to support client business decisions.
- Wing Enterprise Plans Enterprise-scale talent sourcing and BPO service offering custom roles, tailored vetting and assessments, end-to-end managed teams with supervisory staff, Master Service Agreements, company-issued devices, NDA and custom talent policies, and flexible payment terms. Targets large organizations requiring 24/7 operations, compliance-ready workflows, and global expansion support.
- Wink by Wing AI-powered receptionist solution within Wing's product suite, handling inbound call management and virtual reception services.
Quantifiable outcome
- 65% of leadership time reclaimed
- +8 more outcomes
Companies that use Wing Assistant
Customer profileNamed customers14 records
Segments13 records
Ideal customer profiles3 records
Wing Assistant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability3 records
Feature5 records
Wing Assistant partnerships and signals
Strategic signalScale indicators27 records
Recent moves6 records
Expansion highlights6 records
Wing Assistant competitors and assessment
Company assessmentDirect peers
- Belay Solutions: US-based managed virtual assistant provider offering dedicated US-based remote assistants for executive, administrative, marketing, and bookkeeping support. Closely comparable to Wing's managed-execution model for SMB and mid-market customers.
- Time Etc: Managed virtual assistant service (US/UK) providing dedicated remote assistants trained in specific tasks. Overlaps directly with Wing's GVA and specialized role offerings and competes for the same SMB/executive buyer.
- Boldly: Premium subscription-based virtual assistant staffing company (formerly World-Class Assistants) specializing in long-term placements for executives, entrepreneurs, and small businesses. Direct comparable in dedicated managed VA model.
- Prialto: Managed virtual assistant service providing dedicated remote assistants with built-in team support, primarily to executives and sales professionals. Competes head-to-head in the same subscription-managed VA segment.
- Wishup: India-based managed virtual assistant platform offering dedicated VAs across admin, marketing, bookkeeping, and SDR roles with global delivery. Comparable role-based subscription structure and SMB target market.
- 1840 & Company: US-based staffing and managed services firm providing dedicated offshore and nearshore talent including virtual assistants, SDRs, and back-office roles. Overlaps with Wing's role-based subscription model and global talent approach.
- Delegated: Managed executive assistant service for founders and executives, providing dedicated remote EAs with a managed service wrapper. Closely comparable to Wing's Executive Assistant tier.
- Remote Co-worker: Dedicated remote staffing provider offering virtual assistants and offshore staffing across admin, marketing, and customer service. Competes with Wing's GVA and specialized role offerings for SMBs.
Broad incumbents
- Upwork: Largest freelance marketplace where businesses hire VAs on a transactional, unmanaged basis. Represents the lower-cost, lower-management alternative to Wing's managed execution model.
- Fiverr: Global freelance marketplace offering discrete VA and admin services at low price points. Sets the floor on VA pricing and competes for the same SMB buyer evaluating whether to buy managed or unmanaged services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Wing Assistant social profiles
Digital presenceWing Assistant compliance and trust
Trust signalCompliance5 records
Wing Assistant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wing Assistant leadership team
Management profileNumber of profiles
Profiles4 records
Wing Assistant funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wing Assistant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wing Assistant
What does Wing Assistant do?
Wing Assistant is a managed virtual assistant services platform that provides dedicated, full-time or part-time remote assistants across 25+ role categories (including sales development, executive assistance, healthcare, e-commerce, legal, software development, and bookkeeping) for businesses and entrepreneurs. The company handles recruitment, training, quality assurance, and supervision of assistants, supported by a proprietary Wing Workspace App for task management and an AI Summarize feature integrating multiple LLM providers. Services are delivered via monthly subscriptions ranging from $699 to $1,299+ per month, with enterprise plans offering custom BPO-style deployments.
Is Wing Assistant a public or private company?
Wing Assistant is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wing Assistant founded?
Wing Assistant was founded in 2020. It employs 1,001 to 5,000 people.
Where is Wing Assistant based?
Wing Assistant is headquartered in Irvine, United States, in the North America region.
How does Wing Assistant make money?
One revenue line is on record: managed Virtual Assistant Services.
Who are Wing Assistant's main competitors?
Direct peers on record are Belay Solutions, Time Etc, Boldly, Prialto, Wishup, 1840 & Company, Delegated and Remote Co-worker. Broad incumbents are Upwork and Fiverr.
Does Wing Assistant have an API?
No public API is recorded for Wing Assistant.
What industry is Wing Assistant in?
Wing Assistant's product category is Virtual Assistant Services. Its primary akta.pro industry code is HSACAIAB, Errand Running & Task Assistance, with a secondary code of BPAAABAL, VIP/White-Glove & Executive Support. Its NAICS code is 5611 and its SIC code is 8744.