What Mos does

Mos (legal entity Askmos, Inc., Delaware C-corp, headquartered at 548 Market St #41673, San Francisco) operates a mobile-first financial-aid platform for US-based students. Its product is a single integrated iOS/Android app and website (mos.com) that combines a Scholarship matching module — a searchable database of more than $160 billion in scholarships and financial aid filtered against a quiz-driven student profile — with a personal Advisor service in which each user ("Moster") is paired with a human financial-aid guide (Mos explicitly disclaims any fiduciary relationship and advisors are not licensed financial advisors), and an Invite Program that rewards both inviter and verified invitee for new student signups.

The underlying technology is a cloud-based platform distributed via the Apple App Store, Google Play, and the Mos.com website, instrumented with Segment and FullStory for session-replay analytics, and monetized through Stripe-processed payments plus Apple Pay and Google Pay wallets. The matching layer relies on structured profile attributes (school, interests, demographics, identity factors) rather than disclosed proprietary AI models. Mos's exclusive scholarships (e.g., "Black Students Matter," "Back to School") and per-school affordability plans are layered on top of the matching core.

The business model is freemium: the website and basic account are free, with a non-publicly-priced premium Advisor subscription billed in US dollars via card or wallet. Additional monetization layers include interest-based advertising through third-party ad partners and a referral-rewards engine. Mos does not publicly disclose plan pricing. The company is private, venture-backed, and has raised approximately $57M across three rounds (2019 seed, 2020 Series A led by Sequoia, 2022 Series B led by Tiger Global at a $400M post-money valuation). Customer concentration is by definition long-tail (direct-to-consumer students), and the company targets US high-school, undergraduate, and graduate students with identity-aware filtering for underrepresented and minority communities.

Name

Mos

Legal name

Askmos, Inc.

Website

https://mos.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mos (Askmos, Inc.) operates a mobile-first US student financial-aid platform that matches users against a $160B+ scholarship database, pairs each user with a dedicated Mos financial-aid advisor, and runs a referral rewards program under a freemium subscription model.

Ownership category

akta.pro rank

Product category

Student Financial Aid Platform

NAICS

Educational Services (611), Exam Preparation and Tutoring (611691)

akta.pro primary industry

MOOC & Open Course Platforms (EDAFAIAA)

Keywords

• Scholarship matching
• Student financial aid
• College affordability planning
• Scholarship database
• Mobile banking students

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium Financial Aid Service subscriptions: Mos offers paid Plans for its premium financial-aid service, billed via credit/debit card or other accepted payment instruments. Pricing is quoted in U.S. dollars. Mos reserves the right to modify or discontinue the Service (or any part) and to change prices without notice. This is the primary monetization mechanism for the Advisor + Scholarship matching product.
2. Invite / referral rewards program (referral economics): Mosters can invite other students via personalized Invite Links; both inviter and verified invitee may receive referral bonuses or rewards at Mos's discretion. While Mos states cash rewards are not guaranteed, the Invite Program plus occasional promotional cash-award programs create a referral-driven engagement and growth layer. The terms reserve the right to cancel the program at any time.
3. Interest-based advertising (third-party ad partners): Mos shares user data with third-party advertising partners who use cookies and similar technologies to serve interest-based ads on other online services. This is an indirect revenue/monetization layer via advertising relationships.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mos (Askmos, Inc.) operates a mobile-first financial aid platform for US students that combines a searchable $160 billion scholarship and financial aid database with a quiz-driven matching engine, a dedicated personal Mos financial aid advisor, and an Invite Program referral rewards system. The service is delivered through iOS and Android apps and the mos.com website, with a freemium entry point and paid subscription plans unlocking premium advisor support.

Product overview

Mos is a single, integrated mobile-first platform operated by Askmos, Inc. — not a separate suite of standalone products. The Mos Mobile App hosts three named service modules: Scholarship (a cloud-based scholarship finder and matching tool over a $160 billion financial aid database), Advisor (a personal financial aid advisor assigned to each user), and Invite Program (a referral rewards system for inviting other students). Together, these modules deliver Mos's core offering of helping students find scholarships, plan finances for any school, and work one-on-one with an advisor to maximize financial aid.

Differentiator

Problem solved

Functional benefit

Products and services

• Mos Mobile App
• Scholarship (Scholarship Finder)
• Advisor
• Invite Program
• Black Students Matter Scholarship
• Back to School Scholarship

Quantifiable outcome

• $160B+ scholarship/financial-aid database accessible through matching
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core infrastructure and supporting infrastructure.

• Stripecore infrastructureTechnology or IntegrationStripe is referenced as a payment processor whose privacy policy governs processing of payment card data collected by Mos for paid Mos Service plans. As a payment-infrastructure partner, Stripe is core to Mos's ability to monetize premium plans.
• Apple Paysupporting infrastructureTechnology or IntegrationMos may share account or payment card information with Apple Pay to enable users to use their Mos accounts with Apple Pay, subject to Apple's privacy policy. Apple is also an App Store distribution partner via the Apple App Store.
• Google Paysupporting infrastructureTechnology or IntegrationMos may share account or payment card information with Google Pay to enable users to use their Mos accounts with Google Pay, subject to Google's payments privacy notice. Google is also a distribution partner via Google Play.
• Segmentsupporting infrastructureTechnology or IntegrationSegment is used by Mos as a third-party session-replay/analytics service that records user interactions with the Service for usability diagnostics and product improvement. Governed by Segment's privacy policy.
• FullStorysupporting infrastructureTechnology or IntegrationFullStory is used by Mos as a session-replay service to record user interactions (clicks, mobile app touches, mouse movements, scrolls) for diagnosing usability issues and identifying product improvements. Users can opt out via FullStory's opt-out page.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Going Merry: Going Merry is a scholarship matching and application platform that helps students find, apply for, and win scholarships, similar to Mos's core Scholarship product. It targets the same US student persona with a comparable matching/quiz-driven flow and serves as the closest direct competitor.
• Scholly: Scholly is a mobile-first scholarship matching app that uses a profile-driven algorithm to surface scholarships students are most likely to win — directly mirroring Mos's quiz-based matching product and student persona.
• Raise.me: Raise.me is a micro-scholarship platform that lets high school students earn incremental scholarship dollars from colleges for achievements, overlapping with Mos's mission of helping students afford college. Targets a similar US high-school-to-college persona with a distinctive micro-scholarship mechanic.
• Cappex: Cappex is a college and scholarship matching platform that pairs student profiles with college and aid opportunities — a directly comparable service to Mos for college affordability discovery in the US.

Broad incumbents

• Fastweb: Fastweb is one of the largest long-standing scholarship databases, owned by QuinStreet, and competes with Mos's Scholarship Finder on breadth of corpus and free search. Larger, broader portfolio incumbent in the same scholarship discovery space.
• Scholarships.com: Scholarships.com is another major QuinStreet-owned scholarship search engine with a deep aggregated database and free service model. Established incumbent with overlapping coverage to Mos's $160B+ corpus.
• Niche: Niche is a K-12 and college review platform that also offers scholarship matching and college search tools, serving overlapping US student and parent audiences with a broader content portfolio than Mos.
• College Board BigFuture: BigFuture is the College Board's free college and scholarship planning portal, leveraging the same nonprofit that runs the SAT. It is a free, scaled incumbent in the college affordability and scholarship discovery space that competes for Mos's target users.

Emerging players

• Frank: Frank is a student-focused financial aid platform that helps users understand and compare financial aid offers — overlapping with Mos's Advisor and per-school financial-plan functionality in the college affordability journey.
• CollegeVine: CollegeVine provides college admissions and financial aid guidance to students and parents, with growing tools in the aid and affordability space — adjacent to Mos's Advisor service and serving a similar persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mosdotcom
• YouTubeyoutube.com/c/MosDotCom
• Instagraminstagram.com/mosdotcom
• TikToktiktok.com/@mosdotcom
• Facebookfacebook.com/mosdotcom
• LinkedInlinkedin.com/company/mosdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mos