What Doodles does

Doodles operates as a next-generation entertainment company that originated from a 2021 Ethereum-based NFT collection of pastel, line-drawn characters and has since expanded into a multi-revenue vertical entertainment platform. The company serves three primary customer groups: crypto-native NFT collectors and Web3 enthusiasts who purchase digital collectibles and ecosystem tokens; pop culture and entertainment consumers reached through music, merchandise, and impending film content; and enterprise brand partners including McDonald's, Kellogg's, Adidas Originals, AriZona Beverages, and G-SHOCK, served through the owned award-winning creative agency Golden Wolf and audio studio Take Your Medicine.

The core technology stack centers on proprietary AI through the Prism 1.0 model, trained exclusively on Doodles' own five-year original character and illustration library, which avoids third-party training data and addresses artist copyright concerns. Prism 1.0 powers the Doodles AI image generation platform launched March 2026 and is roadmap'd into video, AR, gaming, real-time rendering, and feature film production. The platform runs across Ethereum (original Doodles, Doodles 2, Space Doodles, Dooplicators, Genesis Box, Packs) and Solana (Doopies), with the $DOOD utility token listed on Upbit, OKX, BinanceUS, Gate, and Orca. Creator tools include Stoodio, the Social Asset Builder, and the Inkubator program; physical merchandise is distributed via shop.doodles.app, Crocs retail, and collaborators SK Lam and AllRightsReserved.

Revenue is generated across four streams: NFT primary sales and secondary trading royalties (primarily through OpenSea), direct-to-consumer merchandise and collectibles sales, professional-services brand campaign fees via Golden Wolf, and licensing/royalty income from music and entertainment content through Take Your Medicine. The company's go-to-market motion is community-led, leveraging tens of thousands of supporters across Discord, X, Instagram, YouTube, TikTok, and global live activations, with viral community moments driving organic acquisition. Headcount is 51-100 and the company has not disclosed revenue; its only disclosed funding event is the September 2022 Series A of $54M at a $704M post-money valuation led by Seven Seven Six. In October 2025, EaseMyTrip announced an agreement to acquire Doodles as part of a multi-target INR 514 Cr diversification deal, subject to shareholder approval.

Name

Doodles

Legal name

Doodles, LLC

Website

https://doodles.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Doodles is a next-generation entertainment company that builds NFT-based digital collectibles, proprietary AI creative tools, physical merchandise, and branded entertainment campaigns for Web3 collectors, pop culture consumers, and enterprise brand partners.

Ownership category

akta.pro rank

Product category

Digital Collectibles & Entertainment

NAICS

Graphic Design Services (541430), Doll, Toy, and Game Manufacturing (33993)

akta.pro primary industry

Character & Creature Animation (MPADACAE)

akta.pro secondary industries

2D Character Animation (MPAHACAA), 2D (Traditional & Digital) Animation Production (MPADACAA)

Keywords

• Digital collectibles
• NFT collections
• Entertainment media
• Creative agency
• Blockchain content

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. NFT Sales and Trading: Primary revenue from digital collectibles including original Doodles collection, Doodles 2, Space Doodles, and Doopies. Revenue generated through primary sales and secondary market trading on platforms like OpenSea.
2. Merchandise and Physical Products: E-commerce revenue from high-quality garments, collectibles, vinyl records, plush toys, and lifestyle items sold through shop.doodles.app. Products produced in collaboration with SK Lam and AllRightsReserved.
3. Brand Partnership Campaigns: Revenue from 360-degree creative campaigns for major brand partners including McDonald's, Kellogg's, Adidas Originals, AriZona Beverages, and G-SHOCK through their award-winning creative agency Golden Wolf.
4. Music and Entertainment Content: Revenue generated through audio studio Take Your Medicine and expansion into feature-length animated films and entertainment content.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Doodles is a next-generation entertainment company that creates and distributes original content, music, digital collectibles, and lifestyle products anchored by its flagship NFT collection. The company sells NFTs across Ethereum and Solana, operates a proprietary AI creative platform (Doodles AI powered by Prism 1.0) and a creation tool (Stoodio), runs a direct-to-consumer merchandise shop, and delivers 360° brand campaigns through its creative agency Golden Wolf and audio studio Take Your Medicine.

Product overview

Doodles is a next-generation entertainment company operating a platform-plus-portfolio architecture. The core product is the Doodles NFT Collection on Ethereum, supported by the proprietary Doodles AI creative platform (Prism 1.0) for generative content creation. The ecosystem includes Stoodio for creation tools, the Doodles Shop for physical merchandise, and multiple sub-collections (Dooplicators, Genesis Box, Space Doodles, Doopies on Solana). Acquired creative agency Golden Wolf and audio studio Take Your Medicine extend capabilities into 360-degree brand campaigns and entertainment production. The $DOOD token powers the ecosystem while enabling trading across major exchanges. The company is developing feature-length animated films using its proprietary AI technology trained exclusively on its own character library.

Differentiator

Problem solved

Functional benefit

Brands

• Doodles 2: NFT collection building on the original Doodles ecosystem.
• Space Doodles
• Doopies
• Genesis Box
• Dooplicators
• Doodles AI
• Stoodio
• Take Your Medicine

Products and services

• Doodles NFT Collection The flagship collection of pastel-colored, line-drawn character NFTs on Ethereum, launched in October 2021 as the foundation of the Doodles ecosystem and primary digital collectibles product.
• Doodles 2 A next-generation NFT collection within the Doodles ecosystem that expanded customization and utility for holders as part of the company's evolution into entertainment.
• Space Doodles A space-themed NFT collection within the broader Doodles ecosystem, available on OpenSea for collectors.
• Dooplicators A secondary NFT collection within the Doodles ecosystem that extends the digital collectibles line on OpenSea.
• Genesis Box A collection box NFT product within the Doodles ecosystem available to collectors on OpenSea.
• Doopies A secondary character NFT collection launched on the Solana blockchain with 25,000 limited edition NFTs, extending Doodles into a second blockchain ecosystem.
• Doodles AI A proprietary AI creative platform powered by the Prism 1.0 model that transforms user images into studio-grade visuals through the Doodles lens in seconds, with planned expansion into video, AR, gaming, real-time rendering, and feature film production.
• Stoodio A creative platform for creating with Doodles that includes tools for designing wearables and digital assets for the Doodles ecosystem.
• Doodles Shop A direct-to-consumer e-commerce store selling high-quality apparel, goods, collectibles, vinyls, and kids products produced with SK Lam and Hong Kong creative studio AllRightsReserved.
• $DOOD Token The native cryptocurrency token of the Doodles ecosystem, distributed through major cryptocurrency exchanges for trading and ecosystem utility.
• Universal Monsters NFT Stickers NFT stickers launched on Telegram through a partnership with Universal Monsters, featuring iconic horror characters distributed via the TON blockchain.
• Doodles x Crocs Collaboration A physical product line launched in collaboration with Crocs, including clothing, vinyl, plush toys, and lifestyle items distributed through Crocs retail channels.
• Golden Wolf Creative Agency An award-winning creative agency wholly owned by Doodles that delivers 360° brand campaigns for enterprise clients including McDonald's, Kellogg's, Adidas Originals, AriZona Beverages, and G-SHOCK.
• Take Your Medicine Audio Studio An audio studio wholly owned by Doodles that produces music and entertainment content for the Doodles ecosystem and brand campaign engagements.

Quantifiable outcome

• 13% surge in daily trading sales following Universal Monsters partnership

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered major and core.

• Universal MonstersmajorStrategic or Co-development Partner · 29 October 2025Partnership to launch NFT stickers on Telegram featuring iconic horror characters. Led to 13% surge in Doodles' daily trading sales. Expands Universal Monsters brand into NFT space.
• CrocsmajorStrategic or Co-development Partner · 7 August 2023Doodles collaborated with Crocs to launch a line of physical products including clothing, vinyl, plush toys, and lifestyle items. The partnership was teased via Twitter with Crocs confirming the collaboration. This represents Doodles' expansion into physical consumer products through a major footwear and lifestyle brand.
• Golden WolfcoreStrategic or Co-development PartnerAward-winning creative agency subsidiary bringing 360-degree campaigns to life. Part of Doodles' owned creative studios for brand partnerships with McDonald's, Kellogg's, Adidas Originals, AriZona Beverages, and G-SHOCK.
• Take Your MedicinecoreStrategic or Co-development PartnerAudio studio subsidiary part of Doodles' owned creative infrastructure for producing music and entertainment content.
• AllRightsReservedmajorStrategic or Co-development PartnerRenowned Hong Kong creative studio collaborating with SK Lam on Doodles merchandise including high-quality garments, collectibles, and vinyls.
• SolanacoreTechnology or IntegrationBlockchain platform hosting Doopies secondary character collection. Doodles expanded from Ethereum to Solana for new NFT releases.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RTFKT: Digital-fashion and NFT brand acquired by Nike that pioneered avatar wearables and AI-generated fashion. Highly comparable in combining generative AI tooling with character-based digital collectibles and brand partnerships.
• VeeFriends: Gary Vaynerchuk's character-IP platform with integrated consumer products, events (VeeCon), and entertainment media. Comparable on founder-driven brand and physical-to-digital IP strategy.
• Cool Cats: Character-based NFT brand that has expanded into toys, apparel, and animation. Comparable scale and strategic direction with similar brand-partnership and licensing ambitions.
• Bored Ape Yacht Club (Yuga Labs): Largest direct NFT peer with comparable brand-partnership model (adidas, Gucci), acquisition of competing IP (CryptoPunks, Meebits), and stated ambition to become a media company. Direct competition for brand budgets and Web3 talent.
• Azuki: Anime-style NFT collection that has pursued anime production, physical streetwear (Azuki Beanz), and IP licensing. Comparable target demographic and content-production roadmap as Doodles.
• World of Women: Character-based NFT collection with significant brand-partnership wins (Gucci, Nike, MAC Cosmetics) and expansion into comics, gaming, and broader entertainment IP. Highly comparable in partnership-driven growth strategy.
• Moonbirds (PROOF): Profile-picture NFT collection that has expanded into broader Web3 media and creator tooling. Comparable digital-collectible format and progression into adjacent entertainment verticals.
• Pudgy Penguins: Direct NFT-collectible competitor that has executed a similar pivot to physical merchandise, mass retail partnerships (Walmart, Target), and mainstream entertainment. Closest comparable on the Web3-to-CPG brand-building playbook.
• CryptoPunks: Pioneer NFT collection now owned by Yuga Labs, representing the original character-based digital collectible format that Doodles references. Comparable intellectual property and secondary-market dynamics.

Broad incumbents

• Magic Eden: Largest multi-chain NFT marketplace where Doodles distributes collections. Indirect competitor/partner in the NFT ecosystem that influences secondary trading volume economics for the entire Doodles portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doodles
• YouTubeyoutube.com/@welikethedoodles
• Instagraminstagram.com/thedoodles
• TikToktiktok.com/@doodles
• LinkedInlinkedin.com/company/doodlesllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doodles