Bored Ape Yacht Club

What Bored Ape Yacht Club does

Bored Ape Yacht Club (BAYC) is a collection of 10,000 unique NFT profile pictures launched in 2021 on the Ethereum blockchain by Yuga Labs, serving as both digital collectibles and membership passes that grant holders broad commercial IP licensing rights. The platform's underlying technology combines the original Ethereum-based NFT contract with ApeChain—a Layer 3 infrastructure layer built on Caldera and Arbitrum using $APE as the native gas token—and integrates with the TON blockchain for Telegram-based NFT distribution. The product ecosystem comprises the core BAYC collection, companion collections (MAYC, BAKC), the Made by Apes licensing program (488+ licensees across apparel, cannabis, entertainment, gaming, toys, and web3), a P2P marketplace for peer-to-peer merchandise trading in APE token, official e-commerce via store.boredapeyachtclub.com, the annual ApeFest community event, and an upcoming physical Clubhouse venue in Miami's Wynwood neighborhood.

BAYC operates a multi-revenue-stream model combining secondary-market NFT royalties (via OpenSea and other marketplaces), P2P marketplace transaction fees (135,555.89 APE cumulative volume, 132 sales), Made by Apes licensing royalties, and direct merchandise sales. Pricing for NFT collectibles is market-driven: as of May 2026, BAYC floor was $25,150 (up 75.87% in 30 days) and MAYC floor was $3,960 (up 164%). Distribution spans owned channels (official store, P2P marketplace, ApeFest events), secondary markets (OpenSea), Telegram NFT marketplace, licensee-operated storefronts, and high-profile activations (ComplexCon Las Vegas 2025). The customer base includes NFT collectors and Web3 enthusiasts (primary), fashion and lifestyle consumers seeking branded merchandise (primary), Web3 entrepreneurs building through MBA licensing (secondary), and ApeFest event attendees (secondary). Celebrity partnerships with Snoop Dogg, Adidas, and BAPE provide brand amplification, while community engagement operates through X, Instagram, Discord, Telegram, RedNote, and Douyin. Daniel Alegre serves as CEO of the parent Yuga Labs organization.

Name

Bored Ape Yacht Club

Legal name

Yuga Labs Made By, LLC

Website

https://boredapeyachtclub.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Bored Ape Yacht Club is a 10,000-NFT collection on Ethereum, operated by Yuga Labs, that grants holders commercial IP rights and membership access. The ecosystem includes the Made by Apes licensing program (488+ licensees), a P2P marketplace on ApeChain, ApeFest events, and celebrity-driven product drops.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Operations, Infrastructure

Revenue model

1. NFT Secondary Market Royalties: Bored Ape Yacht Club and Yuga Labs benefit from secondary market trading through royalty mechanisms on OpenSea and other marketplaces where BAYC/MAYC NFTs are resold.
2. P2P Marketplace Transaction Fees: The official BAYC P2P marketplace facilitates peer-to-peer sales of merchandise and collectibles with total volume of 135,555.89 APE and 132 sales, charging transaction fees on trades conducted in APE currency on ApeChain.
3. Made by Apes Licensing Program: Licensing program where BAYC/MAYC holders obtain certification to use IP for commercial products. License terms include 6-month initial term with 1-year and 2-year renewal options, with licensees required to maintain NFT ownership.
4. Official Merchandise Sales: Direct merchandise sales through store.boredapeyachtclub.com including apparel, collectibles, and limited edition collaboration items.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Bored Ape Yacht Club is an NFT collection of 10,000 unique cartoon ape profile pictures minted on Ethereum that double as membership passes granting holders broad commercial IP rights. The ecosystem extends through the Made by Apes licensing program on ApeChain (allowing certified holders to launch commercial brands), an official P2P marketplace for trading merchandise in APE tokens, branded physical merchandise, and recurring community events like ApeFest.

Product overview

Bored Ape Yacht Club is a single collection of 10,000 NFT profile picture images on Ethereum that serve as membership passes granting IP rights for commercial use. The ecosystem includes a P2P marketplace for peer-to-peer trading of BAYC/MAYC merchandise using APE token on ApeChain, the Made by Apes (MBA) licensing program enabling holders to create licensed commercial products, the annual ApeFest community events, and a planned physical Clubhouse venue in Miami. The collection is complemented by related Yuga Labs projects including Mutant Ape Yacht Club (MAYC) and Bored Ape Kennel Club (BAKC).

Differentiator

Problem solved

Functional benefit

Brands

• Made by Apes: A licensing program created by Yuga on ApeChain that allows BAYC and MAYC holders to obtain a license to use their NFT IP for commercial products and services.
• ApeChain

Products and services

• Bored Ape Yacht Club (BAYC) NFT Collection A collection of 10,000 unique NFT profile picture images on the Ethereum blockchain that serve as membership passes to the BAYC community, granting holders broad commercial IP rights for personal and commercial use of their ape's artwork.
• BAYC P2P Marketplace Peer-to-peer marketplace where BAYC and MAYC holders buy and sell apparel, collectibles, art, and merchandise using APE token on ApeChain; total volume of 135,555.89 APE across 132 sales reported.
• Made by Apes (MBA) Licensing Program Certification program on ApeChain that allows BAYC and MAYC NFT holders to obtain a license to use their NFT art for commercial products and services; includes the Bodega directory of 488+ licensed businesses across apparel, cannabis, entertainment, gaming, toys, and Web3.
• BAYC Official Merchandise Store Official online store for BAYC-branded merchandise and apparel including limited edition collaboration items and event memorabilia.

Quantifiable outcome

• BAYC floor price increased 75.87% from $14,300 to $25,150 over 30 days in May 2026
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• MintcoreTechnology or Integration · 2 November 2025Mint partnered with BAYC and Snoop Dogg to launch the first-ever animated avatar packs on Telegram, marking a strategic expansion of Telegram's role in the NFT ecosystem. The platform is powered by TON blockchain and handles technical complexities behind the scenes, allowing users to purchase and trade avatars without needing external wallets.
• Snoop DoggflagshipStrategic or Co-development Partner · 2 November 2025Snoop Dogg collaborated with BAYC and Mint to launch animated avatar packs on Telegram. Previous July 2025 Telegram NFT drop sold out in 30 minutes and generated $12 million in sales.
• ComplexConcoreGTM or Marketing Partner · 20 October 2025BAYC brought blockchain technology and Web3 culture to ComplexCon Las Vegas 2025, featuring digital-physical fusion experience, fashion collaborations with top streetwear designers, exclusive merchandise, and digital rewards powered by ApeChain.
• ApeChaincoreTechnology or IntegrationApeChain is a dedicated community-built infrastructure layer powering the ApeCoin ecosystem. Built on Caldera and Arbitrum with $APE as native gas token. MBA 2.0 was rebuilt on ApeChain to streamline license requests and enable robust identity management with Yuga ID.
• AdidasflagshipStrategic or Co-development PartnerAdidas collaborated with BAYC, CryptoPunks, and G-Money on the 'Into the Metaverse' collection in 2021, including tracksuit pants and other apparel items still traded on P2P marketplace.
• BAPE (A Bathing Ape)flagshipStrategic or Co-development PartnerBAPE collaborated with BAYC on exclusive merchandise including polo shirts and other apparel items. Products available on P2P marketplace at premium pricing.
• The HundredscoreStrategic or Co-development PartnerThe Hundreds partnered with BAYC on apparel collabs including T-shirts, rugs, and other items. Original 2021 collaboration items still traded on P2P marketplace.
• Round21minorStrategic or Co-development PartnerRound21 collaborated with BAYC on basketball products including the BAYC Bored Ape Yacht Club Basketball, no longer available at retail.
• mcbessminorStrategic or Co-development Partnermcbess collaborated with BAYC and The Dudes on apparel including Hawaiian shirts, denim jackets, and t-shirts with limited edition patches.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Lacoste: Heritage fashion brand that has entered Web3 with UNDW3 NFT project and phygital product drops. Comparable as a traditional brand pursuing the same NFT-to-physical-merchandise flywheel BAYC enables through Made by Apes.

Direct peers

• CryptoPunks: Pioneer 10,000-piece generative NFT profile-picture collection on Ethereum. Direct competitor in the blue-chip PFP NFT category with overlapping holder base and IP licensing dynamics; Yuga Labs itself acquired CryptoPunks IP, making it the closest in-category comparable.
• Moonbirds: 10,000-piece PFP NFT collection on Ethereum with strong community and IP licensing rights to holders. Direct comparable as a top-tier blue-chip profile-picture NFT targeting collectors and brand extension.
• Doodles: 10,000-piece generative PFP NFT collection with active community and IP licensing (Doodles 2, Pharrell Williams creative leadership). Directly comparable NFT community business targeting similar Gen Z/Web3 collector demographics.
• Azuki: Anime-inspired 10,000-piece PFP NFT collection with community (BEANZ) and broader 'Hilumia' IP expansion. Closely comparable to BAYC in profile-picture scarcity model, community-driven brand, and streetwear/gaming crossover.
• Pudgy Penguins: 8,888-piece PFP NFT collection that expanded into physical toys and licensing (Igloo Inc.). Strongly comparable to BAYC's IP-licensing-plus-merchandise strategy and community-led brand approach.

Broad incumbents

• RTFKT (Nike): Nike-owned digital fashion and collectibles studio (cloneX, MNLTH). Comparable for combining NFT IP with premium streetwear/luxury brand collaborations and physical product integrations — directly adjacent to BAYC's MBA playbook.
• OpenSea: Largest secondary NFT marketplace on Ethereum and multi-chain, where BAYC trading is concentrated. Comparable as the dominant distribution venue for BAYC and a related platform peer with shared revenue exposure to secondary royalty fees.
• Yuga Labs (parent/Otherdeed): The parent studio behind BAYC, MAYC, BAKC, Otherside metaverse, and ApeCoin/ApeChain. Comparable as the broader incumbent in the BAYC ecosystem and a benchmark for valuation and capital structure, though it operates across a much wider portfolio.

Emerging players

• Magic Eden: Multi-chain NFT marketplace with growing Ethereum support and strong presence in gaming/utility NFTs. Comparable as an emerging NFT distribution platform competing for secondary trading volume across the same collector base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BoredApeYC
• Instagraminstagram.com/boredapeyachtclub
• Facebookfacebook.com/boredapeyachtclub
• LinkedInlinkedin.com/company/bored-ape-yacht-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bored Ape Yacht Club