Acast

What Acast does

Acast AB (publ) is a Stockholm-headquartered, publicly listed (Nasdaq Stockholm Mid Cap; ticker ACASF) audio-on-demand and podcast platform founded in 2014 and operating across 12+ markets including the US, UK, France, Germany, Australia, Spain, and Brazil. The company provides an all-in-one content management system for hosting, distributing, and monetizing podcasts, offering a tiered SaaS product (Starter free, Influencer at $25/mo, Ace at $40/mo, and a custom-priced Creator Network) complemented by the Acast Marketplace (programmatic and dynamic ad insertion), AdCollab sponsorship management, Acast+ premium subscriptions (powered by Supercast), the Acast Ad Manager self-serve platform for advertisers, and Acast Creative Studios for branded original content production.

The platform's underlying technology combines dynamic ad insertion, IAB-verified analytics dashboards, an AI-driven matchmaking engine that pairs podcasts to advertisers, audio-to-video repurposing via Headliner, and proprietary HLS video distribution infrastructure that has positioned Acast as a launch hosting partner for both Apple Podcasts' new HLS video experience (Feb 2026) and Spotify's Distribution API (Jan 2026). Acast generates revenue primarily through advertising (marketplace programmatic and host-read sponsorships), supplemented by creator SaaS subscriptions, Acast+ listener subscriptions, and branded content production services; the company has cumulatively paid out over $600 million to creators across its 140,000+ hosted podcasts.

Acast monetizes through a hybrid go-to-market combining a product-led self-serve motion for podcasters with a direct sales force for enterprise advertisers and high-value network deals, supported by embedded distribution partnerships with Apple, Spotify, Amazon Music, and YouTube (via Little Dot Studios in the UK). The company recently uplisted to the Nasdaq Stockholm Main Market (November 2025), acquired Wake Word Studios to launch Acast Creative Studios Germany (December 2025), and reported 41% sales growth in Q3 2025 driven by enterprise advertiser wins including Capital One, Coca-Cola, State Farm, and T-Mobile. Its primary customer segments are independent podcasters, podcast networks/publishers, brand advertisers, and listeners; key enterprise partners on the supply side include Apple, Spotify, BetterHelp, and Supercast.

Name

Acast

Legal name

Acast AB (publ)

Website

https://acast.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Acast is a Stockholm-headquartered, Nasdaq Stockholm-listed podcast platform serving 140,000+ podcasts globally with all-in-one hosting, distribution, and monetization tools, monetizing through advertising marketplace, SaaS subscriptions, and branded content for creators, networks, and enterprise advertisers.

Ownership category

akta.pro rank

Product category

Podcast Advertising Technology

NAICS

Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Podcast Hosting Platforms (RSS, Analytics, Distribution) (MPACADAA)

akta.pro secondary industry

Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)

Keywords

• Podcast hosting platform
• Podcast monetization
• Audio advertising marketplace
• Podcast distribution
• Creator content management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Podcast Marketplace Advertising (Programmatic & Dynamic Ad Insertion): Automated pre-recorded audio ads dynamically inserted into podcasts via Acast's marketplace. Acast matches podcasts to advertisers and inserts ads to generate revenue shared with creators.
2. Host-Read Sponsorships & Enhanced Sponsorships: Direct and enhanced (cross-show) host-read sponsorships managed through AdCollab, where creators read brand endorsements and earn revenue from per-campaign or per-spot sponsorships.
3. Branded Content Production: Revenue from Acast Creative Studios producing exclusive branded podcast episodes and segments in partnership with brands such as BetterHelp's 'Mind If We Talk?' (Acast Creative Studios original production).
4. Acast+ Premium Subscriptions: Recurring revenue from premium podcast subscriptions powered by Supercast, giving listeners access to exclusive content and giving creators a recurring revenue stream.
5. SaaS Podcaster Plans (Starter, Influencer, Ace, Creator Network): Tiered subscription fees paid by podcasters for hosting, distribution, analytics, monetization tools, and team management — Starter (Free), Influencer ($25/mo or $14.99/mo yearly), Ace ($40/mo or $29.99/mo yearly), Creator Network (contact-based).
6. Self-Serve Advertiser Platform: Revenue from advertisers using Acast's self-serve ad platform (selfserve.acast.com) to run targeted, programmatic audio and video podcast ad campaigns on demand.
7. Video Podcast Advertising (HLS / Apple Podcasts): First integrated video advertising on Apple Podcasts' HLS infrastructure — a commercial evolution consolidating audio and video podcast buys into a single measurable campaign, with State Farm and T-Mobile as inaugural brand partners.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels9 records

Core offering

Acast is a podcast hosting, distribution, and monetization platform that provides an all-in-one content management system, dynamic ad-insertion technology, and a two-sided marketplace connecting independent podcasters, networks, and YouTube-first creators with advertisers. Its offering combines a SaaS hosting platform (Acast Open Platform) with an advertising marketplace, a sponsorship management tool (AdCollab), a listener premium subscription product (Acast+), and creative/production studios for branded content.

Product overview

Acast is a single unified platform-plus-modules podcasting ecosystem. The core product is the Acast Open Platform (open.acast.com), a podcast hosting, distribution, and monetization CMS available across three paid tiers — Starter (free), Influencer, and Ace (Ace adds a Publishing API and team management). Layered on top of the platform are specialized modules and sub-products: the Acast Marketplace for advertising matchmaking, AdCollab for sponsorship management, the Acast Ad Manager (self-serve platform for advertisers), Acast+ for premium subscriptions (powered by Supercast), the Acast Creator Network for established creators, and Acast Creative Studios (including the Germany studio launched via the December 2025 Wake Word Studios acquisition). Acast Studios London is a physical studio offering. In August 2022, Acast also acquired Podchaser Inc., a podcast metadata and discoverability database, which extends the platform's intelligence layer. The whole platform is supported by Acast's own Insights analytics dashboards and a Publishing API for programmatic integration.

Differentiator

Problem solved

Functional benefit

Brands

• Acast+: Premium subscription product for listeners offering exclusive content via Acast+ and Acast+ Access, powered by Supercast technology.
• Acast Ad Manager
• Acast Studios London
• Acast Creative Studios
• Acast Creator Network

Products and services

• Acast Open Platform
• Acast Marketplace
• Acast+
• Acast Ad Manager
• AdCollab
• Acast Publishing API
• Acast Creative Studios (Germany)
• Acast Studios London

Quantifiable outcome

• $600,000,000 paid to creators cumulatively since launch
• +6 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Spain's Audio AcademycoreOthers · 20 March 2026Acast became the first global platform to join Spain's Audio Academy, reinforcing its commitment to professionalizing the Spanish podcast sector and securing its status as a recognized cultural industry.
• Apple (Apple Podcasts)flagshipTechnology or Integration · 16 February 2026Acast is a launch hosting partner for the new Apple Podcasts HLS video podcast experience (announced Feb 16, 2026). Acast distributes and monetizes video podcasts through Apple's HLS infrastructure, with Apple charging ad networks impression-based fees. The video ad deployment (May 2026) spans 117 shows and 1,000+ video episodes across global markets.
• ART19 (Amazon), Triton/Omny Studio, SiriusXM, SimplecastcoreTechnology or Integration · 16 February 2026Co-launch hosting partners alongside Acast for Apple Podcasts' new HLS video podcast experience. The four major hosting partners provide substantial market coverage for the feature arriving in spring across 170+ countries.
• SpotifyflagshipTechnology or Integration · 7 January 2026Acast is a launch partner for Spotify's Distribution API, enabling Acast-hosted creators to publish and monetize video content on Spotify without switching services. Announced alongside the lowering of Spotify Partner Program eligibility thresholds.
• Wake Word StudioscoreStrategic or Co-development Partner · 19 December 2025Acquired Wake Word Studios — a leading German audio studio and original content producer — and launched Acast Creative Studios in Germany to bolster market position and supercharge omnichannel campaign capabilities.
• Little Dot StudioscoreStrategic or Co-development Partner · 3 December 2025UK-based joint program with Little Dot Studios to monetize YouTube podcasts for UK creators, creating the UK's largest premium audio and video podcast offering. Beta launched in January 2026, expanding later in 2026.
• CederquistminorOthers · 25 November 2025Law firm Cederquist advised Acast on the uplisting to Nasdaq Stockholm Mid Cap on the Main Market.
• AWS (Amazon Web Services)coreTechnology or Integration · 11 August 2025AWS is Acast's hosting cloud infrastructure provider, hosting the Acast Services.
• AdsWizz, ArtsAI, Lucid, Magellan AI, Podscribe, SoundCast, VeritoniccoreTechnology or Integration · 11 August 2025Advertising partners — ad servers, SSPs, DSPs, DMPs, ad targeting and ad measurement partners — that store, deliver, manage, track and target ads as well as analyze and measure the effectiveness of podcast ads on Acast.
• Auth0, Akismet, Datadog, Google reCAPTCHA, Spur.us, TwiliocoreTechnology or Integration · 11 August 2025IT service management partners providing user authentication (Auth0), spam detection (Akismet), log monitoring (Datadog), bot protection (reCAPTCHA), fraud detection (Spur.us), and communications (Twilio) for Acast Services.
• Salesforce, Intercom, Mailchimp, Mailgun, Google Workspace, Tipalti, Stripe, NetsuitecoreTechnology or Integration · 11 August 2025Service providers for CRM (Salesforce), customer support (Intercom), email marketing (Mailchimp, Mailgun), communications (Google Workspace), invoicing/payments (Tipalti, Stripe, Netsuite).
• Equity Mates MediacoreStrategic or Co-development Partner · 5 August 2025Multi-year agreement with Equity Mates Media, one of Australia's most influential finance podcast publishers, to host, distribute, and monetize their network of shows.
• BetterHelpcoreStrategic or Co-development Partner · 21 May 2025Acast Creative Studios' first original production — 'Mind If We Talk?' — an eight-part podcast developed in partnership with BetterHelp, the world's largest online therapy platform.
• Audio AlwaysminorStrategic or Co-development Partner · 7 May 2025Partnership to host, distribute, and monetize Angela Scanlon and Vicky Pattison's Get A Grip Podcast across audio and video via Acast's global marketplace.
• SupercastflagshipStrategic or Co-development Partner · 23 April 2025Strategic partnership to help podcasters maximize subscription revenue. Supercast powers Acast+ premium subscriptions and offers best-in-class subscription tools and services to Acast podcasters.
• Podchaser Inc.coreStrategic or Co-development Partner · 17 July 2022Acquired Podchaser Inc. for USD 27.2 million plus potential add-ons based on performance. Podchaser is a podcast database company, and the deal enhanced Acast's podcast metadata, discoverability, and advertising capabilities. Finalized by August 1, 2022.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Spotify: Operates a competing podcast hosting and monetization stack via Megaphone and Spotify for Podcasters, and is one of Acast's largest distribution partners via the Distribution API. The most consequential incumbent competing for the same creators, advertisers, and listeners.
• Amazon Music / Wondery: Amazon's podcast ecosystem combines Wondery's owned shows with ART19 hosting and Amazon Music distribution. Competes with Acast on both the hosting/monetization side and the enterprise audio ad-buying side.
• SiriusXM Podcast Network: SiriusXM operates a sizable podcast hosting and monetization network following its Stitcher acquisition, overlapping with Acast on advertiser demand and creator monetization. A co-launch partner with Acast for Apple Podcasts HLS video.

Direct peers

• iHeartPodcasts: iHeartMedia's podcast network hosts, monetizes, and distributes shows at scale in the US market with a comparable creator monetization and ad-sales model. Directly comparable on the network/publisher side of Acast's business.
• Triton Digital (Omny Studio): Provides podcast hosting, dynamic ad insertion, and audience measurement — directly comparable to Acast's core hosting and marketplace stack. A co-launch partner for Apple Podcasts HLS video.
• ART19: Podcast hosting and monetization platform owned by Amazon, targeting enterprise publishers with dynamic ad insertion and analytics. Direct competitor to Acast on hosting and ad tech, and a co-launch partner for Apple HLS video.
• Simplecast: Podcast hosting and analytics platform owned by SiriusXM, offering similar CMS, distribution, and monetization features to Acast. A co-launch partner for Apple Podcasts HLS video distribution.
• Libsyn: One of the longest-standing podcast hosting platforms, serving independent creators with hosting, distribution, and monetization tools. Direct competitor to Acast on the SMB podcaster side of the market.
• Podbean: Podcast hosting and monetization platform with its own apps, advertising, and live audio offerings. Comparable to Acast on the creator-facing hosting and monetization value proposition.
• Buzzsprout: Popular podcast hosting platform focused on independent creators with tiered SaaS pricing comparable to Acast's Starter/Influencer/Ace plans. Direct competitor at the lower end of the creator market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/acast
• Facebookfacebook.com/acaststories

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds9 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acast