BetterHelp
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
BetterHelp firmographics
Firmographics- Name
- BetterHelp
- Legal name
- BetterHelp
- Website
- https://betterhelp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
BetterHelp industry classification
Industry- Product category
- Online Mental Health Therapy
- NAICS
- Other Individual and Family Services (624190), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Membership/Subscription Concierge Virtual Care (HLALAAAH), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where BetterHelp is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BetterHelp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Subscription Therapy Services: Weekly subscription model offering access to licensed therapists through messaging, chat, audio, and video sessions. Pricing ranges from $70-$100 per week without insurance, with an average copay of $23 per session for insurance-eligible members.
- Insurance-Reimbursed Services: BetterHelp now accepts major insurance carriers in many states, enabling insurance-covered therapy sessions. Coverage varies by provider, plan, and location as of January 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Self-Pay Weekly Subscription |
| Subscription | Per session | Insurance-Covered Sessions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
BetterHelp product offering
Product offeringCore offering
BetterHelp operates an online therapy platform that connects individual consumers, couples, and teenagers with licensed therapists (psychologists, marriage and family therapists, clinical social workers, and professional counselors). Services are delivered through a subscription model offering asynchronous messaging, live chat, phone, and video sessions, with both self-pay weekly subscriptions and insurance-covered sessions available.
Product overview
BetterHelp is a unified online therapy platform offering multiple service tiers under a single brand, with sister platforms for specialized segments. The core BetterHelp platform provides individual therapy through a network of 32,000+ licensed therapists accessible via messaging, live chat, phone, and video sessions. The platform is complemented by ReGain for couples counseling and TeenCounseling for adolescent therapy, creating a comprehensive mental health service portfolio that addresses different demographic needs through purpose-built sub-brands while sharing operational infrastructure and therapist networks.
Differentiator
Problem solved
Functional benefit
Brands
- ReGain: Couples therapy platform operated by BetterHelp
- TeenCounseling
Products and services
- BetterHelp (Core Platform) Online therapy platform providing individual therapy access to over 32,000 licensed therapists via messaging, chat, phone, and video sessions. Includes self-care tools (150+ digital worksheets), group seminars, and AI-powered therapist matching.
- ReGain Online couples therapy platform offering relationship counseling services for partners, operated as a sub-brand of BetterHelp.
- TeenCounseling Online therapy platform providing mental health services for teenagers aged 13 to 19, operated as a sub-brand of BetterHelp under parental oversight.
Quantifiable outcome
- 72% of clients experienced symptom reduction within first 12 weeks of therapy (2024 Quality and Outcomes Report)
- +2 more outcomes
Companies that use BetterHelp
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
BetterHelp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BetterHelp partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and flagship.
- NIL ClubcoreNIL Club, an agent-free platform enabling student-athletes to earn from their name, image, and likeness, partnered with BetterHelp to provide 20% off BetterHelp memberships to its users. The partnership addresses mental health challenges student-athletes face balancing athletic performance, academic demands, and personal life stress.
- Crunch Fitness - McKnight (Pittsburgh)minorGym introduced BetterHelp mental health access for its members during Mental Health Awareness Month, expanding wellness offerings beyond traditional fitness. The initiative aligns with the gym's 'No Judgments' philosophy.
- Crunch Fitness - Avon (Indianapolis)minorGym partnership with BetterHelp providing online therapy services to members, expanding beyond physical fitness into mental wellness. The location also provides corporate wellness programs for local businesses.
- Institute of Patient Safety and Quality of Virtual Care (Teladoc Health)coreBetterHelp joined the Institute of Patient Safety and Quality of Virtual Care, a federally recognized Patient Safety Organization and component of Teladoc Health. The partnership enables BetterHelp to identify new trends, analyze safety data, and implement continuous improvements in clinical care quality through protected data analysis environments.
- Dallas Wings, Las Vegas Aces, New York Liberty (WNBA)coreBetterHelp launched 'Motherhood With You' campaign in partnership with three WNBA teams. Therapy hour donations are triggered for every assist made during May games, with the campaign also collaborating with nonprofit organizations Baby2Baby and March of Dimes to expand access nationwide. The campaign also includes a YouTube series hosted by therapist Sonni Williams.
- BillboardflagshipBillboard named BetterHelp its first-ever Official Mental Health Partner in a year-long collaboration. The partnership centers on 'Like Minded,' a video series featuring artists discussing mental health topics with BetterHelp therapists. The series debuted at SXSW 2026 with Grammy-winning Corinne Bailey Rae and Ravyn Lenae, with year-long digital content and editorial coverage planned.
- AARPflagshipBetterHelp was named the exclusive online therapy provider for AARP's members, offering 30% off their first month of a self-pay subscription. The partnership addresses unmet mental health needs among adults 50 and older, who make up about one-third of the U.S. population. Additional benefits include three-month free trial of BetterHelp's guided sleep app and exclusive virtual mental health webinars.
- Joakim Noah (Former NBA Player)coreBetterHelp launched 'Mind Over Madness' campaign during college basketball tournament season in partnership with former NBA player Joakim Noah. The initiative provides free therapy hours starting with 1,000 hours, unlocking 10 additional hours for each assist recorded during tournaments, potentially exceeding 50,000 hours nationwide.
- Walmart Better Care ServicescoreWalmart reentered the virtual care market with Better Care Services, a marketplace platform aggregating third-party telehealth providers including BetterHelp alongside Doctor on Demand, Wheel Virtual Clinic, Curai Health, and Cabana. The marketplace model integrates telehealth visits with Walmart's pharmacy and grocery offerings.
- Vidle HousingminorPartnership aligned with World Mental Health Day providing mental health support for traveling healthcare professionals, offering free therapy sessions and access to online tools during their stays booked through Vidle Housing.
- Lewis CapaldicoreMusician Lewis Capaldi partnered with BetterHelp to give fans 734,000 hours of free online therapy. Capaldi has spoken publicly about his mental health journey and how therapy enabled him to continue his music career.
- RationAle BrewingminorRationAle Brewing launched its 'Crush the Crisis' mental health initiative partnering with BetterHelp to offer one free month of therapy, supporting mental health awareness within the brewery's community.
- Kiki Rice, Zoe Brooks, Chance Gray (College Athletes)minorBetterHelp partnered with college basketball stars Kiki Rice, Zoe Brooks, and Chance Gray for the 'Stop the Madness' campaign addressing online harassment in sports and providing free mental health support for student-athletes.
- Synergy HomeCareminorSynergy HomeCare introduced a new program focused on total well-being complemented by a partnership with BetterHelp, expanding mental health support services for home care clients and caregivers.
- StravaminorTwo-week partnership with Strava fitness app offering 30% off the first month of BetterHelp service for users who log 100 minutes on the platform, targeting fitness-conscious consumers during the 'Feel Lighter' campaign.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
BetterHelp competitors and assessment
Company assessmentDirect peers
- Talkspace: Talkspace is an online therapy platform matching users with licensed therapists via messaging, audio, and video. It is the most direct head-to-head competitor to BetterHelp in the DTC and employer-sponsored online therapy category.
- Cerebral: Cerebral is a virtual mental health platform offering therapy and medication management, including ADHD and anxiety treatment. It overlaps directly with BetterHelp's therapy-led subscription model, with a heavier medication-management angle.
- Lyra Health: Lyra Health provides employer-sponsored mental health benefits including therapy, coaching, and medication management. It is a direct competitor as BetterHelp scales into the same employer and payer channels via its UpLift-enabled insurance product.
- Spring Health: Spring Health is a global mental health benefit employer platform providing therapy, coaching, and care navigation. It competes with BetterHelp for the same employer-sponsored and payer-anchored distribution, but with a precision-matching focus.
- Modern Health: Modern Health is an employer mental health platform offering therapy, coaching, and digital self-care. It competes directly with BetterHelp in the B2B/B2B2C channel that BetterHelp is now pursuing through insurance and employer partnerships.
- Headspace Health: Headspace Health (formed via the Ginger merger) combines a consumer mental wellness app with on-demand coaching and therapy. It overlaps with BetterHelp's self-care tools and therapy services across both consumer and employer channels.
Broad incumbents
- Doctor On Demand: Doctor On Demand is a full-stack virtual care provider (now part of Included Health) offering urgent care, mental health, and chronic care. It competes with BetterHelp in the mental health slice and is also a co-tenant on Walmart's Better Care Services marketplace.
- Amwell: Amwell is a broad telehealth platform serving health systems, insurers, and employers across urgent care, behavioral health, and chronic care. It is comparable as a behavioral health and payer-channel telehealth incumbent rather than as a DTC therapy specialist.
Emerging players
- Brightside Health: Brightside Health is a telehealth mental health provider focused on anxiety and depression, combining therapy and medication with a measurement-based care model. It is an emerging player targeting the same insured, clinical-outcomes-driven segment BetterHelp is moving into.
- Calm: Calm is a consumer mental wellness and meditation app with a growing therapy, coaching, and employer channel. It is an adjacent emerging player that competes for the same consumer mindshare and self-care engagement minutes as BetterHelp's digital tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
BetterHelp social profiles
Digital presenceBetterHelp financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterHelp leadership team
Management profileNumber of profiles
Profiles5 records
BetterHelp subsidiaries and ownership
Company hierarchySubsidiaries2 records
BetterHelp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterHelp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterHelp
What does BetterHelp do?
BetterHelp operates an online therapy platform that connects individual consumers, couples, and teenagers with licensed therapists (psychologists, marriage and family therapists, clinical social workers, and professional counselors). Services are delivered through a subscription model offering asynchronous messaging, live chat, phone, and video sessions, with both self-pay weekly subscriptions and insurance-covered sessions available.
Is BetterHelp a public or private company?
BetterHelp is a private company. It is classified as corporate owned and is currently operating.
When was BetterHelp founded?
BetterHelp was founded in 2013. It employs 101 to 250 people.
Where is BetterHelp based?
BetterHelp is headquartered in San Francisco, United States, in the North America region.
How does BetterHelp make money?
Two revenue lines are on record. Subscription Therapy Services are the primary driver. The others are insurance-Reimbursed Services.
Who are BetterHelp's main competitors?
Direct peers on record are Talkspace, Cerebral, Lyra Health, Spring Health, Modern Health and Headspace Health. Broad incumbents are Doctor On Demand and Amwell. Emerging players are Brightside Health and Calm.
Does BetterHelp have an API?
No public API is recorded for BetterHelp.
What industry is BetterHelp in?
BetterHelp's product category is Online Mental Health Therapy. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 624190 and its SIC code is 8300.