Simply

What Simply does

Simply Ltd. (previously JoyTunes) is an Israel-based, venture-backed consumer software company that operates an AI-powered platform for learning creative hobbies across music and visual arts. Its core product suite comprises Simply Piano, Simply Guitar, Simply Sing, Simply Draw, and the freemium Simply Tune tuner, augmented by Simply Piano XR (for Apple Vision Pro and Google Galaxy XR / Android XR), Simply Draw for AI Glasses from Meta, Piano Maestro for music educators, Simply Workshops, and a Simply Piano gift card offering. The company serves millions of learners across 180 countries, with a stated base that includes 550,000 piano learners in a trailing year, 120,000 concurrent parent learners, and 28,000+ teachers using Piano Maestro.

The underlying technology combines a patented acoustic note recognition engine, 2D and 3D rendering, and deep learning models that listen, watch, and respond to learners in real time across mobile, web, XR headsets, and AI wearables. Proprietary features include a patent-pending XR key-highlight overlay technology for spatial-computing pianos and an AI drawing feedback engine that delivers feedback on actual pencil-on-paper work. Simply's curriculum is Trinity College London certified, and its content libraries span 5,000+ songs and sheet music in Simply Piano and 2,800+ exercises across 50+ method books in Piano Maestro.

The business model is primarily annual subscription revenue from individuals and families across the paid apps, supplemented by gift card sales, workshop subscriptions, and a 100% free freemium anchor in Simply Tune that drives top-of-funnel into the broader portfolio. Distribution is product-led through app-store channels (Apple App Store, Google Play, Apple Vision Pro, Galaxy XR, Chromebook, Meta AI Glasses) and self-serve signups via the hellosimply.com website, supported by an affiliate/partner program, owned Facebook communities, earned media, and a dedicated teacher education channel. The company is backed by Aleph, Insight Partners, GV, Qumra Capital, Hearst Ventures, and Kaedan Capital, and is led by Co-Founder & CEO Yuval Kaminka.

Name

Simply

Legal name

Simply Ltd.

Website

https://hellosimply.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Ltd. is an Israel-based, AI-powered creative-hobbies platform offering subscription apps for piano, guitar, singing, drawing, and tuning, plus XR and AI-wearable extensions, serving millions of learners across 180 countries.

Ownership category

akta.pro rank

Product category

Music Education Software

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914), Musical Instrument Manufacturing (339992), Software Publishers (5132)

SIC

Musical Instruments (3931)

akta.pro primary industry

Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC)

akta.pro secondary industries

Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ), Music Notation & Scoring Software (MPAIAIAE), Online / Virtual Music Instruction & Platforms (EDAMANAI), Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers) (MPAIAJAE)

Keywords

• Music education apps
• AI creative hobbies
• Piano learning software
• Music instruction platform
• XR learning apps

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Paid app subscriptions (Simply Piano, Simply Guitar, Simply Sing, Simply Draw): Recurring subscription revenue from individuals and families for premium music and drawing learning experiences. Onboarding via hellosimply.com router URLs (e.g., join-piano.hellosimply.com, join-guitar.hellosimply.com, join-sing.hellosimply.com, join-draw.hellosimply.com). Subscriptions available for families and individuals.
2. Freemium / free tier (Simply Tune): Simply Tune is offered 100% free as a guitar/bass/ukulele tuner with a chord library. Functions as a free top-of-funnel offering to drive awareness and brand engagement across the broader Simply portfolio.
3. Simply Piano Gift Card sales: One-time gift card purchases redeemable for Simply Piano subscriptions. Gift cards can be personalized, printed, or emailed and unlock the music learning experience for the recipient.
4. Simply Workshops: Workshops offering designed to "inspire and elevate your musical skills," accessed via the Simply Workshops product (hellosimply.com/workshops).
5. Education channel (Piano Maestro): Piano Maestro (formerly JoyTunes) is offered to teachers with chapter-based progressive journeys, real-time listening feedback, and 2,800+ songs/exercises. Targeted at over 28,000 teachers worldwide via dedicated teacher community and resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Simply operates an AI-powered creative hobbies platform delivering real-time, personalized music and drawing instruction through a suite of consumer apps. Its core offerings include Simply Piano, Simply Guitar, Simply Sing, Simply Tune, and Simply Draw, each powered by a patented acoustic note recognition engine, computer vision, and deep learning models that listen to, watch, and respond to learners across mobile, XR (Apple Vision Pro and Galaxy XR), and AI wearables (Meta AI glasses). The platform also includes Piano Maestro for music educators and supplementary offerings such as Simply Workshops and gift card subscriptions.

Product overview

Simply (Simply Ltd., previously JoyTunes) operates an AI-powered platform-plus-modules suite of creative-hobby learning applications serving millions of learners across 180 countries. The core platform comprises six mobile apps spanning music (Simply Piano, Simply Guitar, Simply Sing, Simply Tune) and visual arts (Simply Draw), each delivering personalized, real-time feedback through Simply's patented acoustic note recognition, computer vision, and deep learning stack. On top of this core, Simply has extended into spatial computing via Simply Piano XR (Apple Vision Pro and Google Galaxy XR / Android XR) and into AI wearables via Simply Draw for AI Glasses from Meta. Complementary offerings include Simply Workshops (online music courses), the Simply Piano Gift Card, and Piano Maestro for music educators, together forming an end-to-end creative-hobbies platform across mobile, XR, and wearable form factors.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Piano: AI-powered piano learning app with real-time feedback, available on iOS, Android, Chromebook, Apple Vision Pro, and Android XR.
• Simply Guitar
• Simply Sing
• Simply Tune
• Simply Draw
• Simply Piano XR
• Piano Maestro by JoyTunes
• Simply Workshops

Products and services

• Simply Piano AI-powered piano learning app that listens to notes played on any piano or keyboard and provides real-time, personalized feedback. Includes step-by-step tutorials, a library of 5,000+ songs and sheet music, and is Trinity College London certified. Available on iOS, Android, Chromebook, Apple Vision Pro, and Android XR (Galaxy XR).
• Simply Guitar Interactive guitar learning app for acoustic and electric guitar with personalized tutorials, real-time feedback, and a song library spanning pop, rock, and jazz. Designed for both beginners and experienced players.
• Simply Sing AI-powered singing companion that adapts all songs to the user's unique vocal range, with scrolling lyrics, vocal customization, and coaching on note duration and breathing. Targeted at individuals seeking personalized vocal training.
• Simply Tune 100% free tuner app for acoustic or electric guitar, bass, and ukulele using Simply's note recognition engine for high-accuracy tuning. Includes chromatic tuner mode, alternate tunings, and a large chord library.
• Simply Draw Step-by-step pencil-on-paper drawing learning app with video tutorials by professional artists, AI feedback on user drawings, and a personalized learning path tailored to what the user wants to draw.
• Simply Piano XR Immersive spatial-computing version of Simply Piano for Apple Vision Pro and Google Galaxy XR (Android XR). Features patent-pending key-highlight overlay on a real piano, XR-tracked virtual keyboard option, real-time AI feedback, finger-number guidance, and a rendered concert-hall stage experience.
• Simply Draw for AI Glasses from Meta Meta AI glasses integration of Simply Draw that automatically records the drawing process from the user's point of view. AI models then transform the session into a perfectly synced, stylizable time-lapse video ready to share.
• Piano Maestro by JoyTunes Piano practice and teaching tool by JoyTunes (Simply's parent brand) for music educators and their students. Includes 2,800+ songs and exercises across 50+ method books, real-time feedback, and progress tracking. Used by 28,000+ teachers worldwide.
• Simply Piano Gift Card Gift-card offering for Simply Piano subscriptions, available in customizable designs with personal messages for gifting music-learning access to others. Cards can be printed or emailed and unlock the Simply Piano subscription for the recipient.
• Simply Workshops Online workshop platform offering additional music courses designed to inspire and elevate learners' musical skills beyond the core Simply apps.

Quantifiable outcome

• 86% of beginners can play songs with both hands within 11 days
• +7 more outcomes

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• MetaflagshipTechnology or Integration · 29 April 2026Simply announced compatibility with Meta's AI glasses, integrating Simply Draw with AI glasses from Meta. Learners can capture their drawing process in real-time using the glasses, generating AI-enhanced timelapses and shareable creative assets. The integration is a core element of Simply's vision to build a fully multimodal AI platform.
• Google (Android XR / Galaxy XR)flagshipTechnology or Integration · 6 January 2026Simply launched Simply Piano for Android XR, expanding its music learning app to Google's Galaxy XR headset. The launch includes virtual keys, real-time AI feedback, and the ability to practice without a physical piano.
• Apple (Apple Vision Pro)flagshipTechnology or IntegrationSimply Piano is available on Apple Vision Pro as 'Simply Piano for Vision OS,' offering an immersive piano learning experience with virtual keys, real-time AI feedback, concert hall stage mode, and finger-number guidance. The app launched on Apple Vision Pro prior to its Android XR expansion.
• Trinity College LondoncoreStrategic or Co-development PartnerSimply Piano is Trinity College London certified, providing a recognized credential attached to the app's curriculum.
• Zohar Gilon (Tamar Technology Ventures)coreOthersZohar Gilon, Managing Partner at Tamar Technology Ventures, is listed as one of Simply's supporters under "And other amazing investors" on the About page.
• Lyor Cohen (Google / YouTube)coreOthersLyor Cohen, Global Head of Music at Google/YouTube, is listed as one of Simply's supporters under "And other amazing investors" on the About page.
• Jeremy Stoppelman (Yelp)coreOthersJeremy Stoppelman, CEO of Yelp, is listed as one of Simply's supporters under "And other amazing investors" on the About page.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Yousician: Closest direct competitor: subscription-based app that listens to instrument playing and provides real-time feedback across guitar, piano, bass, ukulele, and singing. Same PLG freemium motion, same AI-acoustic-feedback approach, and similar target learner demographic.
• Fender Play: Fender's official subscription learning app for guitar, bass, and ukulele with structured video lessons and song-based curriculum. Directly comparable as a music-instrument learning subscription competing for the same consumer learner wallet.
• Flowkey: Piano-only learning app that listens to the user play and provides real-time feedback, with a large song library. Overlaps directly with Simply Piano on AI-driven piano feedback and song-driven learning paths.
• Skoove: AI-powered piano learning subscription app offering interactive lessons, real-time feedback, and a broad song catalog. Competes head-to-head with Simply Piano in the consumer piano-learning category.
• Playground Sessions: Piano learning app co-created with Quincy Jones that listens to the user play and provides interactive feedback. Directly comparable as a subscription piano tutor with AI listening.
• ArtistWorks: Subscription music-lesson platform with video exchange and master teachers across multiple instruments. Comparable as an online music-education subscription, though leans more on video instruction than real-time AI feedback.

Broad incumbents

• MasterClass: Premium video-based creative-education subscription featuring celebrity instructors across music, art, and writing. Broader and higher-priced than Simply, but addresses the same creative-hobby learner with a complementary content format.
• Skillshare: Subscription creative-education marketplace with courses across illustration, music, and creative arts. Comparable in targeting hobbyist creative learners, though relies on pre-recorded video courses rather than real-time AI feedback.
• Duolingo: Category-leading PLG consumer learning subscription with gamified lessons and AI personalization. Comparable as a freemium-to-paid learning app using adaptive technology to retain hobbyist learners, though in language rather than music/art.

Emerging players

• Loudly: AI music creation platform for generating, customizing, and producing music. Adjacent rather than direct: targets music creators and producers with generative AI rather than learners practicing instruments, but intersects with Simply's AI-music vision.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/hellosimply
• LinkedInlinkedin.com/company/simply-joytunes
• Xx.com/hellosimply
• Facebookfacebook.com/hellosimply

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply