What Loudly does

Loudly GmbH is a Berlin-based private company operating an AI-native music creation and distribution platform aimed at the creator economy. The platform centers on a proprietary family of VEGA generative audio models (with VEGA-2 launched in March 2026), supplemented by third-party models — Mureka's MANTA-1 for text-to-music, LALAL.AI's Perseus transformer for stem separation, and Stability AI for sample generation — to produce studio-quality, royalty-free music tracks, stems, samples, loops, and sound effects from parameters such as genre, mood, energy, BPM, key, and instruments, or directly from text prompts. Output is delivered as lossless WAV (44.1kHz) and MP3, with a curated catalog of 150,000+ human-crafted audio sounds spanning 34 genres, 50 moods, and 5 energy levels.

The product surface extends beyond generation into a DAW-like web Studio, AI Stem Splitter, AI Song Remixer, AI Mastering, Audio Clips for blending user recordings, and Healing Frequencies for wellness applications. A Music API exposes generation programmatically to third-party apps and platforms. Distribution is integrated end-to-end: users release directly to 50+ streaming platforms (Spotify, Apple Music, TikTok, YouTube, Amazon, Tidal, Deezer, Tencent, Netease, Pandora) via Loudly Distro, with 100% of streaming royalties passed to creators.

Loudly monetizes primarily through freemium subscriptions (Free, Personal, Pro tiers billed monthly or annually), supplemented by custom enterprise licensing for large companies and publishers and API access for developers. Distribution and royalty payouts are bundled into annual subscription plans (Distro Plus), with PayPal as the exclusive payout gateway. The company serves content creators, musicians and producers, startups and SMEs, filmmakers, multimedia artists, and software developers globally, with the website localized into multiple European languages. No external funding rounds, parent company, or acquisition activity is disclosed in the available material.

Name

Loudly

Legal name

Loudly GmbH

Website

https://loudly.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Loudly is a Berlin-based AI music platform that lets creators generate, customize, stem-split, remix, and distribute royalty-free music to 50+ streaming platforms, serving content creators, musicians, SMEs, filmmakers, and developers via subscription, API, and enterprise licensing.

Ownership category

akta.pro rank

Product category

AI Music Generation

NAICS

Record Production and Distribution (51225), Other Sound Recording Industries (512290)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

akta.pro secondary industries

Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF), Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC)

Keywords

• AI music generation
• Royalty-free music
• Music distribution
• AI stem splitting
• Text-to-music

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly and annual subscription tiers (Free, Personal, Pro) providing access to AI music generation tools, downloads, commercial licensing, and distribution services. Paid plans offer higher generation limits, more downloads, and expanded commercial usage rights.
2. Music Distribution Services: Distribution to streaming platforms is included in subscription packages. Royalty revenue sharing (100% to creators) is enabled through Distro Plus (annual plan), with Loudly monetizing through subscription fees rather than taking a cut of royalties.
3. Custom Commercial Licenses: Enterprise licensing for large companies (market cap >$50M or annual turnover >$15M publishers) requiring custom agreements beyond standard subscription terms. Revenue generated through negotiated commercial license fees for uses such as films, TV, large-scale advertising campaigns.
4. API Access: Music API providing programmatic access to Loudly's AI music generation capabilities for integration into third-party applications, apps, and platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Loudly provides a self-serve AI music creation platform that generates studio-quality, royalty-free music tracks in under five seconds using its proprietary VEGA AI models and integrated third-party models. The platform combines generation, customization (text-to-music, stem splitting, remixing, sampling, mastering), and distribution to 50+ streaming platforms (Spotify, Apple Music, TikTok, YouTube, Amazon, etc.) into a single workflow, with a programmatic Music API for embedding the capability into third-party applications.

Product overview

Loudly is an AI music creation platform offering a modular ecosystem of tools for generating, customizing, and distributing music. The platform centers on the AI Music Generator (powered by proprietary VEGA models and third-party MANTA-1) which creates full tracks in under 5 seconds, supplemented by specialized modules including Text-to-Music, AI Sample Generator, AI Stem Splitter (via Lalal.ai), AI Song Remixer, and Studio. The platform provides a royalty-free music catalog of 150,000+ sounds and complete distribution to 50+ streaming platforms. Audio outputs include WAV (44.1kHz) and MP3 formats with downloadable stems for DAW integration. The Music Maker JAM app extends mobile music creation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Loudly Distro: Music distribution service enabling artists to release music to streaming platforms like Spotify, Apple Music, TikTok, and more.
• Loudly Studio

Products and services

• AI Music Generator Core AI tool that creates complete studio-quality tracks in under 5 seconds. Users select genre, energy, instruments, song structure, BPM (60-200), and key to receive three unique royalty-free tracks. Targets creators, musicians, marketers, and filmmakers who need fast, commercially licensed music.
• AI Text-to-Music Text-to-music generation feature that translates descriptive prompts into personalized songs using the MANTA-1 AI model from Mureka.ai. Targets content creators, marketers, and video producers who want bespoke music from natural-language briefs.
• AI Sample Generator Text-to-audio generator that creates unique royalty-free samples, sounds, loops, and SFX for professional music production, powered by Stability AI. Targets producers and musicians who need fresh, original sounds generated on demand for DAW integration.
• AI Mastering AI-powered audio mastering service that enhances and polishes generated tracks to professional studio quality. Targets musicians and creators who need release-ready masters without manual mastering work.
• AI Stem Splitter AI stem separation tool that extracts individual instrument stems (vocals, drums, bass, guitar, piano, synth, wind, strings) from any audio track in seconds. Powered by Lalal.ai and delivered as lossless WAV stems. Targets producers, remixers, and editors who need isolated parts for remixing, sampling, or rebalancing.
• AI Song Remixer AI remix generator that transforms any uploaded track into 50+ genre-based remix variations with real-time stem separation and automatic arrangement. Targets DJs, producers, and creators who want fast, studio-quality remixes across genres.
• Loudly Studio Web-based generative audio workstation with DAW-like functionality for remixing songs and customizing AI-generated tracks, including detailed editing and refinement capabilities. Targets musicians and producers who want to edit Loudly outputs before release or DAW import.
• Music Distribution Proprietary music distribution service that delivers AI-generated and original music releases to 50+ streaming platforms including Spotify, Apple Music, TikTok, YouTube, Amazon, Tidal, Deezer, Tencent, Instagram, SoundCloud, Netease, and Pandora. Handles delivery, official release dates, and monthly royalty payouts (100% to creators via Distro Plus). Targets artists and musicians releasing to streaming platforms.
• Music API Programmatic API enabling developers and platforms to integrate Loudly's AI music generation capabilities into third-party apps, games, websites, and software products. Targets software developers, gaming companies, and tech platforms needing embedded adaptive audio.
• Music Maker JAM Mobile music creation app enabling users to create and mix music on the go as part of Loudly's product portfolio. Targets casual creators and mobile-first users.
• Royalty-Free Music Catalog Extensive catalog of thousands of pre-cleared royalty-free tracks and 150,000+ human-crafted sounds spanning 34 genres, 50 moods, and 5 energy levels, with filters and toggles for browsing. Fully interoperable across genres for AI generation and customization. Targets content creators, marketers, and filmmakers needing ready-made, legally cleared music.

Quantifiable outcome

• Reduce music production costs by up to 70% for sync and licensing
• +3 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• LALAL.AIcoreTechnology or Integration · 2 December 2024LALAL.AI integration provides Loudly users with advanced stem separation capabilities including Multi-Stem Splitter (10 components: vocals, instrumental, drums, bass, guitars, piano, synth, wind, strings), Lead & Back Vocal Splitter, Voice Cleaner, Voice Changer, and Echo & Reverb Remover. Powered by Perseus transformer model technology.
• FORTYFY MusiccoreChannel Partner/ Reseller/ Distributor · 15 April 2024FORTYFY Music, a leading music distributor, partnered with Loudly to enable AI-generated music distribution to major streaming platforms. This collaboration addressed the challenge of getting AI-generated compositions onto platforms like Spotify and Apple Music, combining FORTYFY's extensive network with Loudly's AI music creation technology.
• Mureka.ai (Skywork AI)coreTechnology or IntegrationMureka.ai provides the MANTA-1 AI music generation model used in Loudly's Text-to-Music feature. When users access this feature, Input and related data may be transmitted to and processed by Mureka.ai's systems for generating Partner Output.
• Stability AIcoreTechnology or IntegrationStability AI provides the open-source technology powering Loudly's AI Sample Generator feature for generating royalty-free samples, loops, one-shots, and SFX using text-to-audio technology.
• Lalal.aicoreTechnology or IntegrationLalal.ai provides the stem splitting software used in Loudly's Stem Splitter feature, enabling extraction of professional-quality stems from any audio track. Users agree to Lalal's terms of service when using this feature.
• PayPalsupportingOthersPayPal is the exclusive payment gateway for royalty revenue payouts to Loudly users. Users must connect their PayPal account to withdraw allocated streaming royalties. Loudly deducts PayPal's standard 2.5% transaction fee from transferred revenue.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mubert: AI-generated royalty-free music with API access for apps, games, and platforms. Directly comparable to Loudly's Music API offering and adaptive-audio use cases for developers.
• Beatoven.ai: AI music generation tool for content creators, podcasters, and video producers needing mood- and genre-specific tracks. Overlaps Loudly's content creator and SME segments.
• Suno: AI music generation platform that creates full songs from text prompts. Directly comparable to Loudly's AI Music Generator and Text-to-Music features, targeting the same creator economy with similar generative capabilities.
• Udio: AI music generation service producing studio-quality tracks from text prompts. Competes head-to-head with Loudly across creator, musician, and hobbyist segments.
• Boomy: AI music generation platform with built-in distribution to streaming services. Closely mirrors Loudly's combination of AI creation + streaming distribution, including royalty payouts to creators.
• AIVA: AI music composition assistant targeting creators, filmmakers, and brands. Comparable to Loudly in use cases (content creators, advertising, multimedia) and subscription-based GTM.
• Soundraw: AI music generator focused on creators and content producers needing customizable, royalty-free tracks. Closely aligned with Loudly's value proposition for content creators and marketers.

Broad incumbents

• Epidemic Sound: Large, established royalty-free music library serving creators and brands with subscription licensing. A broader incumbent competitor in the royalty-free music space where Loudly competes for content-creator and SME budgets.
• Artlist: Subscription-based royalty-free music and SFX platform for video creators and brands. Comparable to Loudly in serving content creators with licensed music, though broader in scope and more established.

Emerging players

• Splash: AI music generation platform aimed at creators and artists with focus on original AI-generated songs. A more niche emerging player with overlapping generative-music capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxgEFs7vl72VYTClAFxvR3g
• Instagraminstagram.com/getloudly
• LinkedInlinkedin.com/company/loudlytech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loudly