Omaha Productions

What Omaha Productions does

Omaha Productions is a sports media and entertainment production company founded by NFL Hall of Famer Peyton Manning in 2020 (co-founded with former Fox Sports executive Jamie Horowitz) and headquartered in the Denver area. The company develops and produces premium sports content across multiple formats — live alternate broadcasts (ManningCast, CFB Primetime with Pat McAfee, NBA Unplugged with Kevin Hart, UFC 278 with the Gronks), docuseries (Quarterback, Receiver, Starting 5, Full Court Press, WWE: Unreal, King of Collectibles), unscripted programming (the cross-sport "Places" franchise hosted by figures like Sue Bird, David Ortiz, John McEnroe, Ronda Rousey, and Abby Wambach), scripted content (Chad Powers on Hulu), podcasts (Omaha Audio Network including SVPOD, The Mina Kimes Show, This Is Football), and live events (CMA Awards, The ESPYS, NFL Honors, Pro Bowl Games). Distribution is exclusively through enterprise partners — ESPN, Netflix, Hulu, ABC, Prime Video, NBC, History Channel, USA Network, Peacock, Paramount Plus, and Roku — rather than direct-to-consumer channels.

The company's revenue model is anchored in multi-year content licensing and production agreements with broadcasters and streaming platforms, supplemented by creative agency fees from brand clients through its standalone Omaha Brand Studio division. ESPN alone contributes approximately $60 million annually under a long-term content agreement covering ManningCast, Peyton's Places, and podcasts, and the company has a first-look deal with Disney's 20th Television for scripted development. Notable production technology includes a computer vision AI bluff-detection system developed for World Series of Poker coverage (analyzing player posture and blink rate) and a POVORA-powered Dealer Cam offering a dealer's-eye view of live poker action. The company is predominantly owned by Peyton Manning with minority stakes held by Peter Chernin's North Road Company (May 2023) and Patrick Whitesell and Silver Lake (March 2025, $80M investment at $800M valuation), and operates with 11-50 employees.

Name

Omaha Productions

Legal name

Omaha Productions

Website

https://omahaproductions.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Omaha Productions is a sports media production company founded by Peyton Manning in 2020 that creates premium live shows, docuseries, podcasts, and branded content for enterprise partners including ESPN, Netflix, and Hulu, plus major consumer brands via Omaha Brand Studio.

Ownership category

akta.pro rank

Product category

Sports Media Production

NAICS

Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Production & Outside Broadcast (OB) for Live Events (MPABAJAI)

akta.pro secondary industries

Unscripted/Reality TV Production (Live-Action) (MPADABAC), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• Sports media production
• Docuseries production
• Live broadcast production
• Creative agency services
• Podcast network

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Sports Media Content Production: Omaha Productions produces sports content including docuseries (Quarterback, Receiver, Starting 5), live shows (ManningCast), and unscripted programming for network partners. Revenue comes from production deals and licensing agreements with broadcasters like ESPN and Netflix.
2. ESPN Annual Contract: ESPN pays approximately $60 million annually to Omaha Productions for producing the ManningCast along with other shows and podcasts under a long-term content agreement.
3. Omaha Brand Studio - Commercial Production: The creative agency arm produces commercials, digital series, and events for brand clients including Macy's, Toyota, Bud Light, FanDuel, Nestle Toll House, Bush's Beans, and others. Revenue generated through creative and production fees for branded content campaigns.
4. First-Look Deal with Disney/20th Television: Omaha Productions has a first-look deal with Disney's 20th Television for potential TV and film development, generating development fees and production revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels5 records

Core offering

Omaha Productions is a sports media and entertainment production company that creates premium content including docuseries (Quarterback, Receiver, Starting 5), live alternative broadcasts (ManningCast, PGA Championship MegaCast), unscripted programming (Peyton's Places franchise), scripted shows (Chad Powers), podcasts (Omaha Audio Network), and awards shows (ESPYS, CMA Awards, NFL Honors) for distribution through network and streaming partners such as ESPN, Netflix, Hulu, ABC, and Prime Video. The company also operates Omaha Brand Studio, a creative agency producing commercials, digital series, and branded content for advertisers including Macy's, Toyota, Bud Light, and FanDuel.

Product overview

Omaha Productions is a sports media and entertainment production company founded by NFL Hall of Famer Peyton Manning in 2020. The company operates as a multi-platform content studio producing live shows (including the Emmy-winning ManningCast, Pro Bowl Games, CMA Awards), docuseries (Quarterback, Receiver, Starting 5, Full Court Press, WWE: Unreal on Netflix and ESPN+), unscripted programming (Places franchise across multiple sports, game shows, reality formats), podcasts (Omaha Audio Network with shows like The SVPOD and The Mina Kimes Show), and brand content through Omaha Brand Studio. The company also launched Main Street Sports Productions in partnership with FanDuel Sports Network and employs AI technology for sports broadcasts including poker bluff detection.

Differentiator

Problem solved

Functional benefit

Brands

• Omaha Brand Studio: Creative agency division of Omaha Productions that crafts stories to connect, inspire, uplift and unify brands. Handles commercials, digital series, events, and social content for brand partners including Macy's, Toyota, FanDuel, Bud Light, and many others.

Products and services

• ManningCast Alternate Monday Night Football broadcast on ESPN2 hosted by Peyton and Eli Manning, providing informative and humorous commentary with celebrity guests as an alternative to the traditional broadcast.
• Quarterback (Docuseries) Netflix docuseries following NFL quarterbacks throughout an entire season, providing behind-the-scenes access to their professional and personal lives. Produced with NFL Films.
• Receiver Netflix docuseries chronicling NFL wide receivers and tight ends (Amon-Ra St. Brown, Justin Jefferson, Davante Adams, Deebo Samuel, George Kittle) throughout a season.
• Starting 5 Netflix docuseries following five NBA stars through an NBA season, providing behind-the-scenes access to their professional and personal lives.
• Full Court Press ESPN+ docuseries following elite women's college basketball players through their seasons with behind-the-scenes access.
• WWE: Unreal Netflix docuseries providing behind-the-scenes access to WWE's creative process and storyline development. Produced with WWE, NFL Films, and Skydance Sports.
• Chad Powers Hulu half-hour comedy series based on Eli Manning's ESPN+ sketch, starring Glen Powell as a quarterback who disguises himself to walk onto a college football team. Co-created with 20th Television.
• The Final Straw ABC physical comedy game show featuring teams competing against wobbly towers, hosted by Janelle James with Peyton Manning as executive producer.
• Capital One College Bowl NBC academic competition show hosted by Peyton and Cooper Manning featuring elite college teams competing for scholarship money.
• Peyton's Places ESPN+ series where Peyton Manning explores NFL history and cultural impact through conversations with former players, coaches, and celebrities.
• Greatest of All Time with Peyton Manning History Channel series where Peyton Manning debates who is the real GOAT across various categories with 100 experts, ranking contenders from #10 to #1.
• The Mega-Brands That Built America History Channel nonfiction series exploring origin stories behind brands like Netflix, Sony, Nike, Marriott, Apple, and Microsoft, with Peyton Manning as executive producer.
• PGA Championship MegaCast Alternate telecast of PGA Championship hosted by No Laying Up, following the success of the ManningCast alt-cast format.
• The ESPYS ESPN's annual awards show executive produced by Omaha Productions, raising funds for the V Foundation for Cancer Research.
• CMA Awards Country Music Awards hosted by Peyton Manning, Luke Bryan, and Lainey Wilson on ABC, executive produced by Omaha Productions in association with the Country Music Association.
• Pro Bowl Games Reimagined flag football Pro Bowl Games produced with ESPN, featuring skill competitions and alternate coverage elements including mic'd up quarterbacks and coaches.
• Omaha Audio Network (Podcasts) Podcast network featuring shows including The SVPOD (Scott Van Pelt), The Mina Kimes Show, This Is Football with Kevin Clark, The Schrager Hour, Always College Football, Brian Windhorst & The Hoop Collective, and Chiney Today.
• Omaha Brand Studio Full-service creative agency producing commercials, digital series, events, and social content for brand partners including Macy's, Toyota, Bud Light, FanDuel, Nestle Toll House, Bush's Beans, and NBC Olympics.
• Main Street Sports Productions Production arm launched through partnership with FanDuel Sports Network to develop sports content concepts for the network's RSN portfolio of over 30 million linear households.
• World Series of Poker Broadcast Production Multi-year broadcast agreement with ESPN for WSOP Main Event coverage, featuring AI-powered bluff detection technology and Dealer Cam innovation. Approximately 100 hours of original programming annually.
• Gamechangers: America's Top 25 Female Athletes Hour-long special on The Roku Channel produced with Roku, TOGETHXR, and Motion Entertainment, executive produced by Sue Bird, Alex Morgan, and Peyton Manning.
• Racin' With The Boys Weekly NASCAR show produced by Omaha Productions in partnership with NASCAR and Bussin' With The Boys podcast, airing on YouTube.
• Rich Strike Scripted and documentary film projects in development with Prime Video about longshot Kentucky Derby winner Rich Strike and trainer Eric Reed.
• Fear Nothing: Sac State Six-part docuseries produced with Overtime for Roku, featuring Sacramento State's men's basketball program with Shaquille O'Neal as GM and Mike Bibby as head coach.

Quantifiable outcome

• Quarterback Season 1 drew 12.7 million views in second half of 2023
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• RokuminorStrategic or Co-development Partner · 2 July 2026Roku and Omaha Productions partnered to produce Gamechangers: America's Top 25 Female Athletes, an hour-long special airing on the free Roku Channel. The show is executive produced by Sue Bird, Alex Morgan, and Peyton Manning as the second installment in the Gamechangers anthology series.
• NASCARminorStrategic or Co-development Partner · 28 May 2026NASCAR and Bussin' With The Boys announced Racin' With The Boys, a weekly show produced by Omaha Productions airing on YouTube starting May 28. This marks BWTB's first venture outside of football, featuring drivers Ryan Blaney and Bubba Wallace.
• World Series of PokercoreStrategic or Co-development Partner · 26 March 2026World Series of Poker signed a multi-year media pact with ESPN for the Main Event, with Omaha Productions handling production. WSOP retains control over sponsorships and receives significant inventory across ESPN channels, having secured over seven figures in sponsorship rights fees. Omaha aims to reinvent poker on television.
• ESPN (Jeff Passan Partnership)minorStrategic or Co-development Partner · 2 March 2026ESPN extended a multiyear contract with senior MLB insider Jeff Passan, who will launch a new baseball podcast in partnership with Omaha Productions while continuing his breaking news and analysis role across ESPN platforms.
• League One Volleyball (LOVB)minorStrategic or Co-development Partner · 7 January 2026League One Volleyball partnered with Omaha Productions to produce its weekly Game of the Week live coverage airing on USA Network, marking Omaha Productions' first venture into volleyball. The partnership launched with a Jan. 7 match that became the most-watched LOVB broadcast on record.
• FanDuel Sports Network (Main Street Sports Productions)coreStrategic or Co-development Partner · 16 October 2025FanDuel Sports Network launched Main Street Sports Productions, a new production arm, through a partnership with Omaha Productions to develop sports content concepts for the network's RSN portfolio reaching over 30 million linear households. The collaboration reunites former ESPN colleagues Norby Williamson and Jamie Horowitz.
• ESPNcoreStrategic or Co-development PartnerESPN has a long-term content agreement with Omaha Productions for ManningCast, Peyton's Places, and other sports programming. ESPN is paying approximately $60 million annually for content. The partnership includes Monday Night Football alternate coverage and multiple other shows and podcasts.
• NetflixcoreStrategic or Co-development PartnerNetflix is a key distribution partner for Omaha Productions docuseries including Quarterback (12.7M+ views for Season 1), Receiver, Starting 5, and WWE: Unreal. Multiple seasons and new projects are in development.
• Disney/20th TelevisioncoreStrategic or Co-development PartnerOmaha Productions has a first-look deal with Disney's 20th Television for TV and film development, providing development fees and production revenue opportunities.
• NFL FilmscoreStrategic or Co-development PartnerNFL Films is the production partner for multiple Omaha Productions projects including Quarterback, Receiver, Chad Powers (based on Eli Manning sketch), and other content. NFL Films provides archival footage and production expertise.
• OvertimeminorStrategic or Co-development PartnerOmaha Productions and Overtime are collaborating on a six-part docuseries titled Fear Nothing: Sac State featuring Sacramento State's men's basketball team, set to debut May 1 on Roku.
• 20th Television (Hulu)coreStrategic or Co-development PartnerChad Powers is a Hulu series from 20th Television based on an Eli Manning sketch produced by NFL Films and Omaha Productions. Glen Powell co-created and stars in the half-hour comedy.
• Green Bay PackersminorStrategic or Co-development PartnerA six-part documentary on the Packers produced by Peyton Manning's Omaha Productions is scheduled for release in December 2026, covering the team's history and operations.
• Skydance SportsminorStrategic or Co-development PartnerWWE: Unreal Season 3 is produced by Omaha Productions, NFL Films, Skydance Sports, and WWE, streaming exclusively on Netflix.
• TOGETHXRminorStrategic or Co-development PartnerGamechangers: America's Top 25 Female Athletes is co-produced with Omaha Productions, TOGETHXR, and Motion Entertainment (a WPP Media Company), with executive production from WNBA champion Sue Bird and soccer star Alex Morgan.
• Motion Entertainment (WPP Media Company)minorStrategic or Co-development PartnerMotion Entertainment, a WPP Media Company, co-produces Gamechangers: America's Top 25 Female Athletes with Omaha Productions and TOGETHXR.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Religion of Sports: Athlete-founded (Tom Brady, Gotham Chopra, Michael Strahan) sports documentary and content production company producing long-form storytelling series for Netflix, Showtime, and other platforms—structurally the closest analog to Omaha's docuseries-plus-alt-cast model.
• Skydance Sports: Sports-focused production division of Skydance Media co-producing WWE: Unreal with Omaha for Netflix. Competes for premium sports docuseries and scripted sports content while operating a similar athlete-IP-driven model.
• Box to Box Films: Independent production company behind Formula 1: Drive to Survive and other athlete-access docuseries for Netflix. Closely comparable business model—premium sports docuseries sold to global streamers, monetizing unprecedented athlete/league access.
• Uninterrupted: Athlete-founded (LeBron James, Maverick Carter) media and content company producing unscripted sports and athlete-driven storytelling. Similar talent-led origin and cross-platform distribution model.
• Mandalay Sports Media: Sports content production company developing scripted and unscripted sports projects for streamers and broadcasters. Comparable as a boutique sports-media studio competing for the same platform budgets and athlete access.
• Campfire Studios: Premium scripted and unscripted production studio working with major streamers (Netflix, HBO Max, Amazon). Comparable as a comparable-sized indie studio competing for high-end platform commissions and IP-driven content.
• High Noon Entertainment: Independent unscripted and branded entertainment production company supplying networks and brands with competition, reality, and lifestyle content. Comparable in scale and operating model, including a meaningful brand-sponsored content business similar to Omaha Brand Studio.

Broad incumbents

• NFL Films: Established in-house sports documentary and broadcast production arm of the NFL, frequently co-producing Omaha's signature projects (Quarterback, Receiver, Chad Powers). Operates as both a production partner and the dominant incumbent in NFL premium content.
• Main Street Sports Group (FanDuel Sports Network): Sports RSN operator (FanDuel Sports Network) and Omaha's Main Street Sports Productions partner reaching 30M+ linear households. Comparable as a distribution/commissioning counterparty and increasingly a producer of in-house sports content.

Others

• North Road Company: Peter Chernin-led independent studio that took a minority stake in Omaha in 2023. Operates a portfolio of content production and distribution assets comparable in scale and vertical, and is both an investor in and a partial competitor to Omaha.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OmahaProd
• LinkedInlinkedin.com/company/omaha-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omaha Productions