Togethxr
Togethxr is a women's sports media and commerce company that monetizes the trademarked EWWS™ apparel brand across DTC e-commerce and league collaborations, while producing podcasts, documentaries, and live event activations (TOGETHXR House) for female sports fans, leagues, and brand partners.
- Company typePrivate
- Founded2021
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Togethxr does
Togethxr is a women's sports media and commerce company founded in 2021 by elite athletes Alex Morgan, Sue Bird, Chloe Kim, and Simone Manuel alongside sports media veteran Jessica Robertson. The company operates a two-sided platform combining proprietary content (owned podcasts including 'Everyone Watches Women's Sports' on iHeartMedia, 'Unsupervised with Syd & TP', 'Bird's Eye View', 'A Touch More', plus documentary specials on Roku and Amazon Prime) with a direct-to-consumer apparel business anchored on the trademarked 'Everyone Watches Women's Sports™' (EWWS™) slogan and product line. Distribution channels include Togethxr.com e-commerce, Nike.com wholesale (Nike x TOGETHXR collaboration), league-team retail (NWSL, AUSL, Unrivaled, London City Lionesses, Six Nations), and physical event activations (TOGETHXR House at WNBA All-Star and March Madness).
The revenue model blends three streams: (1) one-time apparel and merchandise sales — the EWWS™ line generated $6M in 2024 across price points from $10 (bandana) to $110 (hoodies) and $120 (hockey jersey); (2) recurring brand partnerships and sponsorships with Aveeno, Aflac, Stanley 1913, Nike, Roku, iHeartMedia, and Snapchat that fund integrated campaigns, co-branded products, and live activations; (3) content monetization via podcasts (iHeartMedia), documentary specials (Roku, Amazon Prime, FuboTV), and the 'IX to Five' joint venture with Horizon Sports & Experiences for women's sports content IP. Total company revenue was reported at approximately $30M in April 2025 with tripled earnings year-over-year and achievement of profitability. Customers span women's sports fans (consumer segment, 4M+ social followers, 250K+ newsletter subscribers), sports leagues and teams (partnership segment for merchandise and content collaboration), and brand partners (sponsorship and co-branded product segment).
Togethxr firmographics
Firmographics- Name
- Togethxr
- Legal name
- TOGETHXR inc.
- Website
- https://www.togethxr.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Togethxr is a women's sports media and commerce company that monetizes the trademarked EWWS™ apparel brand across DTC e-commerce and league collaborations, while producing podcasts, documentaries, and live event activations (TOGETHXR House) for female sports fans, leagues, and brand partners.
- Ownership category
- akta.pro rank
Togethxr industry classification
Industry- Product category
- Women's Sports Apparel & Media
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athleisure & Performance Apparel Retail (CRAAABAE)
- akta.pro secondary industries
- Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Sports Events & Match Tickets (THAJAFAE)
Keywords
Where Togethxr is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Togethxr business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- Merchandise and Apparel Sales: Core revenue stream from trademarked EWWS™ product line including t-shirts, hoodies, hats, and accessories. Generated $6 million in merchandise sales in 2024. Sells directly through togethxr.com and via Nike.com for collaboration products.
- Brand Partnerships and Sponsorships: Revenue from brand partnerships including Aveeno, Stanley 1913, Aflac, Nike, and others. Includes sponsored activations at TOGETHXR House events and integrated content.
- Podcast and Content: Weekly podcasts including 'Everyone Watches Women's Sports' with iHeartMedia, 'Unsupervised with Syd & TP', 'Bird's Eye View', and 'A Touch More'. Revenue from advertising and sponsorship within content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core apparel collection including t-shirts, hoodies, and accessories |
| Unit Pricing | Pay-as-you-go | Nike x TOGETHXR collaboration collection |
| Other | Pay-as-you-go | Gift cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Togethxr product offering
Product offeringCore offering
Togethxr designs, sells, and distributes branded apparel and accessories featuring the trademarked "Everyone Watches Women's Sports™" (EWWS™) slogan, alongside co-branded collections with Nike, NWSL clubs, Unrivaled, AUSL, and the Guinness Women's Six Nations. The company also produces and distributes original women's sports content including weekly podcasts (Everyone Watches Women's Sports, Unsupervised with Syd & TP, Bird's Eye View, A Touch More), documentary specials (Gamechangers on The Roku Channel), and editorial longform, while operating live event experiences (TOGETHXR House) and a creator accelerator (Snap the Gap) for women's sports audiences.
Product overview
Togethxr is a women's sports media and commerce company organized around a multi-platform content and merchandise portfolio. The core offering is the EWWS™ (Everyone Watches Women's Sports™) brand and trademarked slogan, which anchors both a merchandise line (apparel, accessories) and content series. Content includes owned podcasts ('Everyone Watches Women's Sports', 'Unsupervised with Syd & TP', 'Bird's Eye View', 'A Touch More'), documentary programming (including the Roku 'Gamechangers' series), and editorial articles. Merchandise is sold through direct-to-consumer e-commerce and via wholesale partnerships including Nike, NWSL, Unrivaled, Athletes Unlimited, and various sports organizations. The company operates physical activation experiences (TOGETHXR House), a creator accelerator program (Snap the Gap with Snapchat), and a joint venture (IX to Five with Horizon Sports & Experiences) for women's sports content. Distribution spans owned platforms, Amazon Prime, FuboTV, and Roku. The business model combines content monetization, merchandise sales, brand partnerships, and events.
Differentiator
Problem solved
Functional benefit
Brands
- Everyone Watches Women's Sports™ (EWWS™): The company's trademarked slogan and product line that boldly states 'Everyone Watches Women's Sports.' This is the core brand message and merchandise collection.
- Unsupervised w/ Syd & TP
- Bird's Eye View
- A Touch More with Sue & Megan
Products and services
- EWWS™ Core Collection Primary apparel and accessories line featuring the trademarked "Everyone Watches Women's Sports™" slogan across t-shirts, hoodies, shorts, long sleeves, hats, and unisex oversized styles in various colorways; sold directly to women's sports fans via togethxr.com.
- Nike x TOGETHXR Collection Collaborative apparel collection with Nike featuring refreshed EWWS™-branded products and colorways at the same quality, fabric, and fit as the original line; distributed through togethxr.com, Nike.com, and select Nike retail locations.
- NWSL x TOGETHXR Capsule Collection First-ever league-wide merchandise capsule with all 16 NWSL clubs in team colorways, plus a special NWSL-branded edition; t-shirts, sweatshirts, long-sleeve tees, and hats sold via team websites, NWSLShop.com, togethxr.com, and in-stadium at most home games.
- TOGETHXR x Unrivaled Collection Limited-edition apparel collection with the Unrivaled women's basketball league, featuring t-shirts ($45), long sleeves, hoodies ($110), and a hockey jersey ($120) with EWWS™ and Unrivaled branding.
- Everyone Watches Women's Sports™ Podcast Weekly audio and video podcast covering women's sports culture headlines, moments, and debates; co-hosted by Ari Chambers, Jordan Chiles, and Sam Jay and distributed via iHeartMedia.
- Unsupervised with Syd & TP Official Togethxr basketball podcast hosted by former teammates and best friends Syd Colson and Theresa Plaisance, covering sports and pop culture with unfiltered banter; recorded in-person at TOGETHXR House activations.
- Bird's Eye View WNBA-focused podcast hosted by Hall of Famer Sue Bird featuring insight, candid analysis, interviews, and behind-the-scenes stories from women's basketball; part of Togethxr's podcast network.
- A Touch More with Sue & Megan Podcast hosted by Sue Bird and Megan Rapinoe covering women's sports headlines, athlete experiences, and the intersection of sports and pop culture as part of Togethxr's podcast network.
- TOGETHXR House Activations Multi-day in-person fan activations at tentpole women's sports events featuring retail, athlete appearances, partner brand activations, live podcast recordings, and fan experiences; held at WNBA All-Star, March Madness, NWSL Championship, and other events.
- Gamechangers: America's Top 25 Female Athletes Hour-long documentary special celebrating the 25 greatest female athletes in American sports history; executive produced by Sue Bird and Alex Morgan and distributed on The Roku Channel within the Gamechangers anthology series.
- Snap the Gap Creator Accelerator Content accelerator program with Snapchat designed to develop nine selected female athletes ("Snap Stars") as influential creators; provides mentorship, content guidance, and monetization opportunities on the Snapchat platform.
- TOGETHXR Rewards Points-based loyalty program with tiered membership (Rookie, Starter, Captain) offering discounts, perks, and early access for repeat Togethxr shoppers.
- Guinness Women's Six Nations Collection Limited-edition apparel collection with the Guinness Women's Six Nations rugby tournament localizing the EWWS™ slogan into English, French, Italian, Irish, Scottish, and Welsh; sold through the Six Nations store, Guinness venues, and Togethxr.com.
Quantifiable outcome
- Over $6 million in merchandise sales from EWWS™ product line in 2024
- +3 more outcomes
Companies that use Togethxr
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Togethxr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Togethxr partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- iHeartMediacoreLaunched weekly audio and video podcast 'Everyone Watches Women's Sports' covering women's sports headlines, moments, and debates. Show co-hosted by Ari Chambers, Jordan Chiles, and Sam Jay, joining iHeart Women's Sports portfolio alongside 'Good Game' with Sarah Spain.
- Athletes Unlimited Softball League (AUSL)core'Everyone Watches Women's Softball' slogan on-field bases and fan apparel. Limited-edition navy t-shirts with AUSL branding. League backed by MLB with 24 sellouts and 90% attendance in inaugural 2025 season.
- Rokucore'Gamechangers: America's Top 25 Female Athletes' documentary special on The Roku Channel, executive produced by Sue Bird and Alex Morgan. Part of Gamechangers anthology series.
- NWSLcoreFirst-ever league-wide EWWS capsule collection with all 16 clubs featured in team colorways. Includes t-shirts, sweatshirts, long-sleeve tees, and hats available on team websites, NWSLShop.com, and in-stadium.
- Guinness Women's Six NationsminorLimited-edition EWWS t-shirts adapted to six languages (English, French, Italian, Irish, Scottish, Welsh) celebrating women's rugby championship. Products available via Six Nations store and TOGETHXR.com.
- Stanley 1913minorBrand partnership to reach global sports fans during women's college basketball season. Featured as part of TOGETHXR House activations.
- Aflaccore'Raise the Bar' campaign renewed for March Madness with 100 bars showing Women's NCAA Tournament. Marquee events, watch party kits, and Queens of the Court panel during WNBA All-Star.
- OffBallcoreStrategic and operational partnership following TOGETHXR's equity investment. Combined sales, data, and editorial capabilities. Enables both companies to scale across women's sports and sports culture.
- Aveenocore'The Strength Issue' campaign celebrating women's sports strength featuring athletes Misty Copeland, Cameron Brink, Sophia Wilson, and Ali Truwit. Digital portrait collection and articles promoting Aveeno skincare products.
- Horizon Sports & ExperiencescoreJoint venture 'IX to Five' focused on creating, developing, and commercializing women's sports content through premium storytelling, unique IP, signature live experiences, and high-value brand partnerships.
- SportsishminorStrategic partnership and equity investment. Fresh perspectives on sports and pop culture with on-the-ground coverage at major events. 'Bestie Bowl' franchise debuting around Super Bowl.
- Unrivaledminor'TOGETHXR We're Unrivaled' limited-edition apparel collection featuring t-shirts, long sleeves, hoodies, and hockey jersey. Products available on Unrivaled.basketball and TOGETHXR.com at $45-$120.
- League One Volleyball (LOVB)coreOfficial media partner with first-of-its-kind sport product collaboration. TOGETHXR branding on-court and exclusive merchandise.
- FP MovementminorJanuary 2026 collaboration with Free People's activewear line FP Movement.
- London City LionessesminorJersey partnership announced September 2025. TOGETHXR branding on team jerseys for women's soccer.
- Snapchatcore'Snap the Gap' content accelerator program to elevate nine female athletes as creators on Snapchat. Provides mentorship and content guidance to transform athletic journeys into monetizable stories.
- NikecoreCollaboration to refresh EWWS slogan on new products and colorways. Nike x TOGETHXR collection brings the message to a bigger stage with same quality, fabric, and fit as original line.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Togethxr competitors and assessment
Company assessmentDirect peers
- Just Women's Sports: Digital media platform dedicated to women's sports coverage with newsletters, podcasts, and original content. Directly comparable to Togethxr's content arm and community-led GTM motion targeting the same women's sports fan audience.
- Overtime: Sports media and merchandise company targeting younger fans with original content and apparel. Comparable in the DTC commerce + content model, though Overtime skews toward basketball/high school rather than women's sports specifically.
- Dear Media: Podcast network and media company focused on talent-led brands across sports, culture, and lifestyle. Comparable in the multi-podcast, athlete-talent-driven model with sponsorship as a core revenue stream.
Broad incumbents
- Barstool Sports: Established sports media and merchandise brand with portfolio approach spanning multiple sports and audience segments. Comparable in blending opinion-driven sports content with branded apparel, but much broader and not women's-sports focused.
- The Athletic: Subscription sports media company with original written and audio journalism. Comparable in premium sports content monetization and audience engagement, though mainstream rather than women's-sports focused.
- Fanatics: Dominant licensed sports merchandise retailer across major leagues. Comparable as the scaled alternative Togethxr competes with in women's sports merchandise, and relevant given Togethxr's push into league-specific capsules.
- Arena Group (Sports Illustrated brand operations): Sports media publishing company operating major sports brands and commerce properties. Comparable as an incumbent sports content + commerce operator, with overlap in fan merchandise and sponsored storytelling.
Emerging players
- Meadowlark Media: Sports media company producing long-form podcasts, documentaries, and shows. Comparable in the premium content studio model (similar to Togethxr's Roku and podcast slate) targeting passionate sports audiences.
- Unrivaled: Women's basketball league that is both a customer and adjacent participant in the women's sports commerce ecosystem. Togethxr runs its official apparel capsule, making Unrivaled both partner and category peer.
- Athletes Unlimited: Innovative women's sports league operator across multiple sports (softball, lacrosse, etc.) with Togethxr as a merchandise partner. Comparable in driving consumer-facing women's sports content and commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Togethxr social profiles
Digital presenceTogethxr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Togethxr leadership team
Management profileNumber of profiles
Profiles8 records
Togethxr subsidiaries and ownership
Company hierarchySubsidiaries3 records
Togethxr funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Togethxr M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Togethxr
What does Togethxr do?
Togethxr designs, sells, and distributes branded apparel and accessories featuring the trademarked "Everyone Watches Women's Sports™" (EWWS™) slogan, alongside co-branded collections with Nike, NWSL clubs, Unrivaled, AUSL, and the Guinness Women's Six Nations. The company also produces and distributes original women's sports content including weekly podcasts (Everyone Watches Women's Sports, Unsupervised with Syd & TP, Bird's Eye View, A Touch More), documentary specials (Gamechangers on The Roku Channel), and editorial longform, while operating live event experiences (TOGETHXR House) and a creator accelerator (Snap the Gap) for women's sports audiences.
Is Togethxr a public or private company?
Togethxr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Togethxr founded?
Togethxr was founded in 2021. It employs 1 to 10 people.
Where is Togethxr based?
Togethxr is headquartered in Santa Monica, United States, in the North America region.
How does Togethxr make money?
Three revenue lines are on record. Merchandise and Apparel Sales are the primary driver. The others are brand Partnerships and Sponsorships and podcast and Content.
Who are Togethxr's main competitors?
Direct peers on record are Just Women's Sports, Overtime and Dear Media. Broad incumbents are Barstool Sports, The Athletic, Fanatics and Arena Group (Sports Illustrated brand operations). Emerging players are Meadowlark Media, Unrivaled and Athletes Unlimited.
Does Togethxr have an API?
No public API is recorded for Togethxr.
What industry is Togethxr in?
Togethxr's product category is Women's Sports Apparel & Media. Its primary akta.pro industry code is CRAAABAE, Athleisure & Performance Apparel Retail, with a secondary code of CRAMAOAE, Fan Apparel & Wearables Retail (Licensed). Its NAICS code is 4581 and its SIC code is 5600.