Matic

What Matic does

Matic is a consumer robotics company headquartered in Mountain View, California, incorporated as Matic Robots, Inc. Founded in 2017 by Navneet Dalal and Mehul Nariyawala — both former Google Nest engineers (Dalal led computer vision and helped spec Google Coral TPU; Nariyawala led Nest Cam products) — the company designs and assembles a vision-based robot vacuum and mop in its Mountain View facility. The core product uses five cameras, proprietary SLAM technology, and a DINO (Distillation with No Labels) transformer-based neural network model running fully on-device, without transmitting video, audio, or visual data to the cloud. Reported performance metrics include mapping accuracy approaching 99.99 percent, approximately 47 days of average unattended operation, 55-decibel operating noise, and HEPA-12 filtration capturing 99.5 percent of particles down to 0.3 microns. As of January 2026 the company had shipped over 6,000 robots that had collectively cleaned more than 110 million square feet and traveled more than 80,000 miles in real homes.

The revenue model rests on three layers: (1) one-time hardware sales of the Matic robot vacuum and mop at approximately $1,795 list price with a planned increase effective September 9, (2) a $96/year Annual Bag Pass subscription for consumable HEPA bag replenishment, and (3) standalone replacement parts and accessories (HEPA bags, mop rolls, brush rolls, side brushes, water tanks, docks) priced $12 to $98. Distribution is direct-to-consumer via maticrobots.com and iOS/Android apps, US-only, with a 60-day return policy, deposit-based reservation, and a referral program. The product-led growth motion relies on editorial press coverage (WIRED 10/10, The Verge 9/10, Gizmodo Best of 2025, ZDNET Editor's Choice 2025, Best of CES 2024), customer reviews, and integrations with Apple Home and Google Home ecosystems. Primary customer segments are privacy-conscious homeowners, households with mixed or complex flooring including shag rugs, pet owners, and busy families.

Matic has raised approximately $89.5 million across two disclosed rounds: a $24 million Series A in November 2023 emerging from stealth with $29.5 million in cumulative funding, and a $60 million round in January 2026 earmarked for manufacturing scale, advanced features (voice control, advanced stain detection), and a next set of products. The company employs 51 to 100 people. Note: A separate healthcare AI company also operates under the 'Matic' name (formerly Scribematic, offering Codematic for medical coding and revenue cycle management); the input data indicates this appears to be a distinct entity rather than a division of the consumer robotics Matic profiled here.

Name

Matic

Legal name

Matic Robots, Inc.

Website

https://maticrobots.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Matic is a Mountain View, California-based consumer robotics company that designs and assembles AI-powered, vision-based robot vacuums with on-device processing. Founded in 2017 by former Google Nest engineers, it sells direct to US consumers with an Annual Bag Pass subscription.

Ownership category

akta.pro rank

Product category

Consumer Robotics / Smart Home Cleaning Appliances

NAICS

Broom, Brush, and Mop Manufacturing (339994)

akta.pro primary industry

Robotic Vacuum & Floor Care Robots (CRACARAA)

akta.pro secondary industry

Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK)

Keywords

• Robot vacuum cleaner
• Autonomous floor cleaning
• AI home robotics
• Vision-based navigation
• Smart home devices

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Robot Vacuum Hardware Sales: Primary revenue stream from sale of Matic robot vacuum and mop units. One-time hardware purchase with the robot designed and assembled in Mountain View, California. Accessories (docks, brush rolls, mop rolls, bags) available for separate purchase.
2. Consumables Subscription (Annual Bag Pass): Annual Bag Pass program at $96/year allows customers to order HEPA bags anytime with automatic discounts applied. Each refill includes up to 12 bags at a time with free shipping. Generates recurring revenue from consumable replenishment.
3. Replacement Parts and Accessories: Standalone sales of HEPA bags ($12 for 4-pack), mop rolls ($18 for 2-pack), brush rolls ($22), side brushes ($12 for 3-pack), water tanks ($35), docks ($98), and other accessories. One-time purchases that complement the core hardware.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Matic designs, assembles, and sells a single vision-based robot vacuum and mop for autonomous home floor cleaning. The robot uses five cameras with proprietary SLAM technology and on-device AI to map indoor spaces, navigate obstacles, and adapt to different floor types without transmitting data to the cloud. The company also sells consumable accessories (HEPA bags, mop rolls, brush rolls) and an Annual Bag Pass subscription for recurring HEPA bag replenishment. All robots are assembled at the company's Mountain View, California headquarters.

Product overview

Matic is a robotics company offering a single core product: the Matic Robot Vacuum and Mop, a vision-based home cleaning robot. The company has developed its own proprietary SLAM technology with five cameras and fully on-device AI processing for privacy-focused autonomous cleaning. Matic sells directly to consumers in the United States with a portfolio of compatible consumables and accessories including HEPA bags, mop rolls, brush rolls, side brushes, water tanks, docks, and maintenance supplies. The company also offers an Annual Bag Pass subscription for automated consumable replenishment. All Matic robots are designed and assembled in Mountain View, California. Note: A separate healthcare AI company also named Matic (formerly Scribematic) offers Codematic for medical coding and EHR automation, which appears to be a distinct business entity from the consumer robotics company.

Differentiator

Problem solved

Functional benefit

Products and services

• Matic Robot Vacuum and Mop Vision-based robot vacuum and mop that uses five cameras, proprietary SLAM technology, and fully on-device AI processing for autonomous home floor cleaning. Maps indoor spaces without sending data to the cloud, auto-toggles between vacuuming and mopping, and can operate approximately 47 days without intervention. Assembled in Mountain View, California.
• Annual Bag Pass Annual subscription program at $96 per year that allows customers to order HEPA bag refills anytime with automatic discounts. Each refill includes up to 12 bags with free shipping, providing recurring consumable replenishment for Matic robot owners.
• HEPA Bag 4-pack HEPA-12 filtration bags sold as a 4-pack for $12, capturing 99.5% of microscopic particles down to 0.3 microns including dust, pollen, and pet dander. Each bag has 500ml capacity and lasts 1-4 weeks depending on home size and cleaning frequency.
• HEPA Bag 12-pack Bundle of 12 HEPA-12 filtration bags priced at $30, capturing 99.5% of microscopic particles down to 0.3 microns including dust, pollen, and pet dander.
• Mop Roll Advanced microfiber mop roll sold as a 2-pack for $18, designed to break down sticky stains and scrub away dirt and grime. Provides 1-3 months of use depending on cleaning frequency.
• Dock Charging dock for the Matic robot priced at $98 per unit, ideal for homes with multiple levels where a dock can be placed on each floor for recharging.
• Brush Roll Tangle-free brush roll priced at $22 per unit, engineered to pick up dust, pet hair, and larger debris without scratching floors. Includes wear indicator for replacement timing at approximately 5 months of regular use.
• Side Brush 3-pack Side brushes engineered to sweep dust and debris from wall edges, corners, and hard-to-reach areas, sold as a 3-pack for $12. Provides 1-2 months of use.
• Water Tank Replacement 600ml water tank for Matic including tank, cap, and one anti-microbial cartridge for mopping functionality, priced at $35 per unit.
• Descaling Pouch 2-pack Water-soluble pouches containing distilled white vinegar that clear Matic's solvent tubing for optimal water flow and sensor accuracy, sold as a 2-pack.
• Declogging Tool Clog removal tool for clearing Matic's vacuum duct when needed. Matic sends an alert when attention is required.
• Water Tank Cap Cartridge System performance maintenance cartridge that helps prevent odor and inhibits microbial buildup in the water tank. Each cartridge lasts up to 3 months.
• LEGO Builder Kit Decorative LEGO-built mini Matic desk companion made with real LEGO bricks, sold as a branded merchandise accessory for Matic robot owners.
• Accessory Kit Bundled accessory kit priced at $40, including 4 HEPA bags, 2 mop rolls, 3 side brushes, and 1 descaling pouch. Saves $8 versus purchasing items individually.

Quantifiable outcome

• Users can go approximately 47 days without intervention on average
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Noorda College of Osteopathic MedicineminorStrategic or Co-development Partner · 4 March 2026Partnership to integrate AI clinical workflows into the medical school's curriculum, introducing students to AI-powered documentation and workflow automation in healthcare settings.
• Apple HomecoreTechnology or IntegrationMatic vacuum/mop integration with Apple Home ecosystem, enabling users to control the device via Siri voice commands and the Home app. Supports vacuuming, mopping, and automations.
• Google HomecoreTechnology or IntegrationMatic integration with Google Home for smart home compatibility, enabling automations and seamless control alongside existing smart home setup.
• FedExminorOthersThird-party logistics partner for shipping Matic robots to customers within the United States.
• StripeminorOthersPayment processor handling customer transactions for product purchases and subscription services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Narwal: Narwal is an emerging premium robot vacuum and mop brand known for self-cleaning mop stations. It targets the same high-end autonomous cleaning use case as Matic but with a narrower product line.
• SwitchBot: SwitchBot is an emerging smart home device maker that has expanded into robot vacuums and floor cleaners. It overlaps with Matic's smart home / consumer IoT positioning and shares the smart home ecosystem distribution channel.
• TP-Link / Tapo (Robot Vacuum line): Tapo, TP-Link's smart home brand, has launched robot vacuums leveraging its existing smart home ecosystem. It overlaps with Matic's smart-home-integrated floor cleaning positioning at typically lower price points.

Direct peers

• Eufy (Anker Innovations): Eufy's RoboVac line competes with Matic in the consumer robot vacuum space, particularly at mid-tier price points. Eufy brings the resources of Anker Innovations and benefits from strong retail distribution.
• Roborock: Roborock is one of the top global premium robot vacuum and mop brands, known for LiDAR navigation and high-end self-emptying docks. It competes head-to-head with Matic in the premium autonomous cleaning segment.
• Ecovacs Robotics: Ecovacs (DEEBOT) is one of the largest global robot vacuum and floor cleaning brands with broad SKU coverage. It is a direct competitor in the autonomous robot vacuum/mop category.
• Dreame Technology: Dreame is a fast-growing Chinese robot vacuum maker with premium AI navigation and self-cleaning mop stations. It competes directly with Matic's vision of autonomous vacuuming and mopping.
• iRobot: iRobot is the established market leader in consumer robot vacuums with its Roomba line. It directly competes with Matic in the autonomous floor-cleaning category, with overlapping premium SKUs and similar SLAM/navigation capabilities.

Broad incumbents

• Bissell: Bissell is a long-established floor care brand spanning vacuums, carpet cleaners, and robot vacuums. It overlaps with Matic in autonomous floor cleaning as part of a broader cleaning portfolio.
• SharkNinja: SharkNinja is a broad home cleaning appliance incumbent with robot vacuums (Shark AI) plus upright vacuums and other floor care. It competes with Matic in floor cleaning but with a much wider portfolio and mass-market distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/maticrobots
• LinkedInlinkedin.com/company/matician
• Instagraminstagram.com/maticrobots

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds9 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matic