ByHeart
ByHeart is a US-based baby nutrition company (founded 2016) that develops and sells organic whole milk-based infant formula directly to parents via e-commerce and major retailers including Target, Walmart, and Whole Foods.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What ByHeart does
ByHeart, Inc. is a US-based baby nutrition company founded in 2016 by Mia Funt and Ron Belldegrun, headquartered in New York City, that develops and sells organic whole milk-based infant formula marketed as a premium alternative to market-leading brands Similac and Enfamil. The company's core product, ByHeart Whole Nutrition Infant Formula, is built on organic grass-fed whole milk powder as the base ingredient and is designed to mimic breast milk composition; it is offered in traditional cans and in an Anywhere Pack single-serve format. ByHeart differentiated on food safety technology — completing a comprehensive clinical trial in 2021 that met all endpoints, and developing a proprietary multi-layered C. botulinum testing protocol with IEH Laboratories (PCR-based detection at 0.01 CFU/g sensitivity, roughly 1,000x more sensitive than the standard SRC plating method) — and pursued vertically integrated US manufacturing across facilities in Allerton IA, Portland OR (via Cascadia Nutrition), and Reading PA.
ByHeart firmographics
Firmographics- Name
- ByHeart
- Legal name
- ByHeart, Inc.
- Website
- https://byheart.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ByHeart is a US-based baby nutrition company (founded 2016) that develops and sells organic whole milk-based infant formula directly to parents via e-commerce and major retailers including Target, Walmart, and Whole Foods.
- Ownership category
- akta.pro rank
ByHeart industry classification
Industry- Product category
- Infant Formula
- NAICS
- Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514), Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Standard Infant Formula Manufacturing (Cow Milk–Based) (AFAHAHAA)
- akta.pro secondary industries
- Infant Formula (Standard Cow’s Milk-Based) (CRADAEAA), Follow-On & Growing-Up Milk Formula Manufacturing (Stage 2/3+) (AFAHAHAB), Toddler & Pediatric Nutritional Powder Manufacturing (Milk-Based) (AFAHAHAH)
Keywords
Where ByHeart is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ByHeart business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Infant Formula Product Sales: ByHeart generates revenue through the direct sale of infant formula products, including Whole Nutrition Infant Formula in cans and Anywhere Pack single-serve formats, to consumers via e-commerce and retail stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with promotional discounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
ByHeart product offering
Product offeringCore offering
ByHeart manufactures and sells organic, whole milk-based infant formula in two formats — canned ByHeart Whole Nutrition Infant Formula and single-serve ByHeart Anywhere Pack sticks — distributed direct-to-consumer via byheart.com and through major U.S. retailers including Target, Walmart, Whole Foods, and Amazon. The formula is designed to be closer to breast milk composition using organic grass-fed whole milk powder as its base ingredient.
Product overview
ByHeart is a baby nutrition company offering a portfolio of premium organic infant formula products. The primary offerings consist of ByHeart Whole Nutrition Infant Formula (available in traditional cans) and ByHeart Anywhere Pack (single-serve sticks), both of which were subject to a comprehensive nationwide recall in November 2025 due to Clostridium botulinum contamination. All production remains paused as of mid-2026 while the company works with the FDA on safe resumption of manufacturing and implements enhanced safety protocols.
Differentiator
Problem solved
Functional benefit
Brands
- Whole Nutrition Infant Formula: The company's primary infant formula product
- Anywhere Pack
- OpenHearted
Products and services
- ByHeart Whole Nutrition Infant Formula ByHeart's flagship organic infant formula in canned format, marketed as a premium 'better-for-you' alternative to market leaders Similac and Enfamil. Uses whole milk powder as the base ingredient and is designed to mimic breast milk composition. Sold via byheart.com, Amazon, Target, Walmart, and Whole Foods to parents of infants aged 0–12 months.
- ByHeart Anywhere Pack Single-serve stick format of ByHeart Whole Nutrition Infant Formula designed for convenient on-the-go feeding. Same whole milk-based formula as the canned product in a portable format, targeted at parents needing travel-friendly feeding options. Included in the November 2025 nationwide recall.
Quantifiable outcome
- Clinical trial met all endpoints supporting infant formula launch
- +1 more outcomes
Companies that use ByHeart
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
ByHeart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ByHeart partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Cascadia NutritionminorByHeart announced intent to acquire Cascadia Nutrition, a packaging and blending facility in Portland, Oregon. The acquisition aimed to establish a dedicated infant formula packaging plant to enhance supply chain resilience amid shortages.
- IEH Laboratories & Consulting GroupcorePremier independent food safety laboratory engaged by ByHeart to conduct root cause investigation and develop new C. botulinum testing protocols. Led by Dr. Mansour Samadpour, IEH brings ex-FDA expertise and conducted whole genome sequencing confirming contamination.
- Dr. Kathleen GlasscoreInternationally recognized food safety consultant and globally acknowledged expert in Clostridium botulinum. Retired from University of Wisconsin-Madison Food Research Institute after nearly 40 years. Provides expertise on spore-forming pathogens in infant formula.
- Dr. Eric A. JohnsoncorePioneering researcher with 40+ years experience in toxicology and microbiology, specifically in botulinum toxins. Co-developed first FDA-approved batches of Botox. Provides specialized expertise on Clostridium botulinum detection and prevention.
- Dr. Donald ZinkcoreFormer FDA Chief Scientist for Food Safety and Applied Nutrition. Leads food safety and processing consulting group at IEH. Expert in microbiological and chemical safety of processed foods including infant formula production.
- Dairy Farmers of AmericacoreSupplier of Organic Whole Milk Powder. FDA identified C. botulinum in powdered milk ingredient from this supplier. Whole genome sequencing matched the strain to clinical and product isolates from the outbreak.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
ByHeart competitors and assessment
Company assessmentDirect peers
- Plum Organics (Campbell Soup): Plum Organics is an organic baby food and nutrition brand owned by Campbell Soup, overlapping with ByHeart's premium, organic, parent-targeted baby nutrition positioning across retail channels.
- Earth's Best (Hain Celestial): Earth's Best is an established organic infant formula and baby food brand owned by Hain Celestial, directly competing in the same organic, premium positioning ByHeart targets with parents seeking cleaner ingredients.
- Bobbie Organic Infant Formula: Bobbie is a US-based DTC organic infant formula company founded in 2018, directly competing with ByHeart in the premium, organic, breast-milk-alternative category through similar retail and online channels.
- Happy Family Organics (Campbell Soup): Happy Family Organics offers organic infant formula and baby food, competing in the same premium organic baby nutrition category as ByHeart; now owned by Campbell Soup, it provides a scaled comparison point.
Emerging players
- Kendamil: Kendamil is a UK-based premium infant formula brand expanding into the US market, competing with ByHeart in the premium, clean-ingredient, whole-milk-based formula segment with similar DTC and retail distribution.
- A2 Milk Company: A2 Milk is expanding into premium infant formula with its a2 β-casein-only milk platform; it is comparable to ByHeart as a science-led, premium-positioned dairy nutrition company targeting health-conscious parents.
- Nara Organics: Nara Organics is a US-based premium organic infant formula startup that recently experienced its own recall; it is closely comparable to ByHeart in scale, product positioning, and clean-label organic whole-milk formulation.
Broad incumbents
- Enfamil (Mead Johnson / Reckitt): Enfamil is the other dominant US infant formula brand owned by Reckitt, holding substantial market share and competing head-to-head with ByHeart in the same retail aisles and consumer demographics.
- Gerber (Nestlé): Gerber is Nestlé's broad infant nutrition brand and a major US formula player, competing with ByHeart across mainstream retail with deeper resources and broader product portfolios.
- Similac (Abbott Laboratories): Abbott's Similac is the dominant US infant formula brand with majority market share, serving the same end consumers as ByHeart through broad retail distribution; it is the primary incumbent ByHeart explicitly positions against as a 'better-for-you' alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ByHeart social profiles
Digital presenceByHeart financial estimates
Financial estimateRevenue estimate
Valuation estimate
ByHeart leadership team
Management profileNumber of profiles
Profiles4 records
ByHeart subsidiaries and ownership
Company hierarchySubsidiaries1 record
ByHeart funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ByHeart M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ByHeart
What does ByHeart do?
ByHeart manufactures and sells organic, whole milk-based infant formula in two formats — canned ByHeart Whole Nutrition Infant Formula and single-serve ByHeart Anywhere Pack sticks — distributed direct-to-consumer via byheart.com and through major U.S. retailers including Target, Walmart, Whole Foods, and Amazon. The formula is designed to be closer to breast milk composition using organic grass-fed whole milk powder as its base ingredient.
Is ByHeart a public or private company?
ByHeart is a private company. It is classified as venture growth investor backed and is currently operating.
When was ByHeart founded?
ByHeart was founded in 2016. It employs 101 to 250 people.
Where is ByHeart based?
ByHeart is headquartered in New York, United States, in the North America region.
How does ByHeart make money?
One revenue line is on record: infant Formula Product Sales.
Who are ByHeart's main competitors?
Direct peers on record are Plum Organics (Campbell Soup), Earth's Best (Hain Celestial), Bobbie Organic Infant Formula and Happy Family Organics (Campbell Soup). Emerging players are Kendamil, A2 Milk Company and Nara Organics. Broad incumbents are Enfamil (Mead Johnson / Reckitt), Gerber (Nestlé) and Similac (Abbott Laboratories).
Does ByHeart have an API?
No public API is recorded for ByHeart.
What industry is ByHeart in?
ByHeart's product category is Infant Formula. Its primary akta.pro industry code is AFAHAHAA, Standard Infant Formula Manufacturing (Cow Milk–Based), with a secondary code of CRADAEAA, Infant Formula (Standard Cow’s Milk-Based). Its NAICS code is 311514 and its SIC code is 2020.