What Nara Organics does

Nara Organics is a privately held U.S. consumer products company that manufactures and sells organic whole milk powdered infant formula, founded by Esther Hallam after seven years of research and development. The product is positioned as the first and only USDA-certified organic whole milk infant formula in the United States that meets both U.S. and European Union safety and regulatory standards without using skim milk; it is manufactured in Germany and sold domestically in 400g and 700g can sizes. The company operates a direct-to-consumer e-commerce site (Nara.com, built on Shopify with Stripe payment processing) offering subscription options, and secured nationwide retail distribution through Target in 1,800+ stores starting January 2026; the product was not sold outside the United States.\n\nNara Organics is incorporated in Delaware and headquartered at 250 Greenwich Street, 39th Floor, New York. The company is venture-backed, with cumulative disclosed funding of approximately $32 million across multiple rounds from 2018 through 2025, with investors including AlleyCorp, Torch Capital, Corazon Ventures, BBG Ventures, Gingerbread Capital, Initialized Capital, Platinum Mile Ventures, Company Ventures, and K5 Global, alongside celebrity investors such as Serena Williams, Nicky Hilton Rothschild, and Sara and Erin Foster. The company also operates the Nara Baby app, a free baby tracking application that built an organic community of approximately 1.5 million parent users prior to the formula launch, functioning as a product-led growth channel.\n\nAs of June 13, 2026, Nara Organics issued a voluntary nationwide recall of all its infant formula following FDA and CDC notification of three infant botulism cases in California, Pennsylvania, and Washington, with no lots having tested positive for C. botulinum at the time of recall. The FDA stated the company represents less than 1% of the U.S. infant formula market, and a lawsuit filed by Marler Clark on June 22, 2026 alleges the company knowingly sold contaminated product, exposing Nara to material legal and reputational risk.

Name

Nara Organics

Legal name

Nara Organics, Inc.

Website

https://nara.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Nara Organics is a New York-based, venture-backed consumer products company that manufactures USDA-certified organic whole milk infant formula in Germany and sells it direct-to-consumer via Nara.com and through 1,800+ Target stores across the United States, serving health-conscious parents of infants seeking cleaner organic nutrition alternatives.

Ownership category

akta.pro rank

Product category

Organic Infant Formula

NAICS

Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514)

SIC

Dairy Products (2020)

akta.pro primary industry

Infant Formula (Standard Cow’s Milk-Based) (CRADAEAA)

akta.pro secondary industries

Organic & Clean-Label Baby Nutrition (CRADAEAK), Standard Infant Formula Manufacturing (Cow Milk–Based) (AFAHAHAA)

Keywords

• Organic infant formula
• Baby nutrition products
• Whole milk formula
• Infant formula manufacturing
• Pediatric nutritional products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Infant Formula Sales: Nara Organics sells its whole milk organic infant formula directly to consumers through its website (Nara.com) with subscription options for recurring deliveries. The company also sells through Target retail and online channels.
2. Retail / Channel Sales: Sales through Target retail stores (1,800+ locations nationwide) and Target.com, representing the company's first major retail partnership and distribution expansion.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nara Organics manufactures and sells USDA-certified organic whole milk powdered infant formula in 400g and 700g cans, made in Germany to meet both U.S. and EU safety standards. The company distributes the formula directly to consumers via Nara.com with subscription options and through Target's 1,800+ retail stores nationwide. A companion free baby tracking app, Nara Baby, supports brand community engagement.

Product overview

Nara Organics is a premium infant nutrition company offering a single core product: Whole Milk Organic Powdered Infant Formula. The company differentiates itself as the first USDA-certified organic formula in the U.S. made without skim milk, manufactured in Germany but regulated for the U.S. market. Distribution occurs through direct-to-consumer sales via nara.com and retail partnership with Target (1,800+ stores). The company also operates the Nara Baby app, a complementary baby tracking application that served as the initial customer acquisition channel, building a community of 1.5 million users before the formula launch. The product underwent a voluntary recall in June 2026 following infant botulism concerns.

Differentiator

Problem solved

Functional benefit

Brands

• Nara Baby: A free baby tracking app developed by Nara Organics founder Esther Hallam that unintentionally built a marketing funnel of 1.5 million users while waiting to launch the infant formula.

Products and services

• Whole Milk Organic Powdered Infant Formula The first and only USDA-certified organic whole milk infant formula in the U.S. that meets both U.S. and European Union safety standards without using skim milk. Available in 400g and 700g can sizes, manufactured in Germany and sold in the United States through Nara.com and Target retail and online channels. Designed for parents seeking a clean, organic alternative to mainstream infant formulas.
• Nara Baby App A free baby tracking app developed by founder Esther Hallam while she prepared to launch the infant formula. The app tracked baby milestones and built a community of 1.5 million parents that became the company's primary user-acquisition funnel for the formula launch.

Quantifiable outcome

• 1.5 million user marketing funnel built organically through the Nara Baby app before product launch
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Target CorporationcoreChannel Partner/ Reseller/ Distributor · 25 January 2026Target launched Nara Organics nationwide in over 1,800 stores as part of its 30% wellness assortment expansion in January 2026. Nara Organics was one of several exclusive brand launches. The partnership gave Nara its first major retail distribution channel.
• Good+ FoundationminorGTM or Marketing Partner · 29 July 2025As part of its launch, Nara Organics donated over 1,400 cans of infant formula to Good+ Foundation to support up to 40 under-resourced families throughout their babies' first year.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ByHeart: ByHeart is a direct competitor — a venture-backed U.S. infant formula brand selling whole milk-based formula through DTC and retail. ByHeart also faced a recent FDA recall (2025) and operates in the same premium, clean-label positioning as Nara Organics.
• Bobbie: Bobbie is a U.S.-based organic infant formula brand selling through DTC and retail (Target, Amazon), founded by a female founder and backed by notable VCs. It competes head-to-head with Nara in the premium organic infant formula category.
• Kendamil: Kendamil is a UK-based whole milk infant formula brand that has expanded into the U.S. market with a similar whole-milk, no-skim-milk formulation. It is one of the closest functional analogs to Nara's product positioning.

Broad incumbents

• Happy Family Organics (Happy Baby): Happy Family Organics, owned by Danone, is a major organic baby food and nutrition brand sold in U.S. retail. While its portfolio spans baby food pouches and toddler products, it overlaps with Nara in the organic infant/baby nutrition aisle at Target.
• Earth's Best (Hain Celestial): Earth's Best is an established USDA-organic infant formula and baby food brand owned by Hain Celestial. It is a broader incumbent competing in the same organic infant formula category across U.S. retail channels.
• Similac (Abbott Nutrition): Similac, made by Abbott, is the dominant U.S. infant formula brand and the primary incumbent Nara positions against. It sets category pricing, retail placement, and pediatrician relationships that Nara must overcome.
• Enfamil (Mead Johnson / Reckitt): Enfamil, owned by Reckitt Benckiser, is the other dominant U.S. infant formula brand. It competes with Nara for shelf space at Target and other major retailers and holds most WIC contracts nationally.
• Plum Organics (Campbell Soup): Plum Organics, owned by Campbell Soup, is a major organic baby food brand. Although primarily in baby food rather than formula, it overlaps with Nara in the organic baby nutrition set sold through U.S. retail and DTC channels.

Emerging players

• Else Nutrition: Else Nutrition offers plant-based, organic toddler and kids nutrition. While it focuses on plant-based formulations rather than dairy, it competes in the same clean-label, organic baby/toddler nutrition space.
• Serenity Kids: Serenity Kids is an organic baby and toddler food brand founded by a parent entrepreneur. It competes with Nara in the premium, organic, parent-trusted nutrition category through DTC and select retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nara-organics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nara Organics