Trigo

What Trigo does

Trigo (legal entity Trigo Vision Ltd.) is a computer-vision-AI company founded in 2018 and headquartered in Ramat Gan, Israel, that builds a unified retail technology platform — branded StoreOS — comprising three product modules: Loss Prevention, Autonomous Store, and Retail Intelligence. The platform processes video from retailers' existing CCTV infrastructure through proprietary deep neural networks to track shoppers and products from shelf to checkout to exit, distinguish up to 100,000 SKUs, and surface real-time anomalies, with a strict privacy-by-design architecture that avoids biometric data and is GDPR and EU AI Act compliant. Trigo serves large enterprise grocery retailers including Tesco, ALDI Nord, Netto Marken-Discount, REWE, and Shufersal, with the company reporting deployments with four of the top five European grocers and over 60 million shopping activities processed annually.

The company operates a SaaS model with enterprise, quote-based annual subscriptions, complemented by free trials of up to four months across multiple stores to validate ROI before full rollout. Its go-to-market combines direct enterprise field sales with channel partnerships (notably Vista Technology Support for the UK and Ireland), presence at major retail technology events (NRF, Euroshop, EuroCIS, Groceryshop), availability on the Microsoft Azure Marketplace, and strategic investors from the customer base itself (Tesco and REWE Group are both investors and customers). Operations span four global offices with 101-250 employees, and the business has raised approximately $199 million across five disclosed equity rounds from 2018 through October 2022, when a $100 million Series B was led by 83North and Temasek with participation from SAP, REWE Group, Tesco, Hetz Ventures, Red Dot Capital Partners, Vertex Ventures Israel, and Viola Growth. The executive team is led by co-founder and CEO Daniel Gabay alongside a full CXO bench including CFO Ilani Granit, CBO Eyal Ben Ari, Chief Product and Delivery Yariv Hauer, Chief Delivery Officer Hagai Finberg, CLO Oren Knobel, and Chief People Officer Nili Valer.

Name

Trigo

Legal name

Trigo Vision Ltd.

Website

https://trigoretail.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Trigo is a computer-vision-AI company that provides a unified StoreOS platform for loss prevention, autonomous checkout, and retail intelligence, serving large enterprise grocery retailers such as Tesco, ALDI Nord, Netto, REWE, and Shufersal across Europe.

Ownership category

akta.pro rank

Product category

Retail Technology / Computer Vision AI Software

NAICS

Convenience Retailers (445131), Food and Beverage Retailers (445)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Object Detection & Tracking (HDAAAEAB)

akta.pro secondary industry

Automated/Unattended Convenience Stores (Smart/Checkout-Free) (CRAHABAK)

Keywords

• Computer vision retail
• Autonomous checkout
• Retail loss prevention
• Storewide AI surveillance
• Retail intelligence analytics

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Model: Trigo operates as a Software-as-a-Service provider offering subscription-based access to its computer vision AI platform. The company leverages existing CCTV infrastructure to minimize hardware requirements, using a SaaS model that delivers rapid returns. Deployment typically requires just a single in-store workstation with minimal new hardware investment.
2. Enterprise Licensing: Enterprise licensing arrangements for large retail chains with multiple store deployments. The company offers scalability across hundreds of stores with enterprise-wide adoption.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trigo builds a computer vision AI platform (StoreOS) that turns retailers' existing CCTV infrastructure into a real-time, storewide tracking system for loss prevention, frictionless autonomous checkout, and in-store analytics. The platform assigns anonymous identifiers to shoppers, recognizes products with deep neural networks, and cross-references items taken from shelves with items scanned at checkout to detect concealed theft, missed scans, and checkout skipping. It is sold as a subscription SaaS to enterprise grocery and convenience retailers, with deployments spanning up to 1,200 sqm store formats and processing over 60 million shopping activities annually.

Product overview

Trigo is a computer vision AI company for retail operating as a unified platform with three core solution modules: Loss Prevention, Autonomous Store, and Retail Intelligence, all powered by the proprietary StoreOS platform. Loss Prevention provides end-to-end storewide monitoring to detect concealed theft, missed scans, and checkout skipping using existing CCTV infrastructure. Autonomous Store enables frictionless grab-and-go shopping through real-time product and shopper tracking with automated checkout. Retail Intelligence transforms video data into actionable analytics for traffic patterns, shopper behavior, and product performance. The three products share underlying computer vision technology and can integrate with each other, allowing retailers to deploy individual solutions or the full suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Loss Prevention AI-powered storewide loss prevention solution that uses existing CCTV infrastructure to track products from shelf to checkout to exit, detecting concealed items, missed scans, and checkout skipping in real time. Targeted at large grocery and convenience retailers to address the $130B+ annual retail shrink problem.
• Autonomous Store Frictionless checkout solution enabling customers to shop and pay without scanning, using ceiling-mounted cameras and edge computing to track products and shoppers in real time for fully automated purchasing. Powers "Pick & Go" autonomous stores for retailers such as REWE (7 Hanover test stores) and Shufersal (Tel Aviv).
• Retail Intelligence In-store analytics solution that transforms video data into actionable insights including traffic patterns, shopper journeys, basket analysis, product interaction tracking, and placement impact analysis. Targeted at retailers seeking data-driven operational and merchandising decisions.
• StoreOS Proprietary operating platform powering Trigo's retail technology solutions, enabling computer vision AI deployment across loss prevention, autonomous retail, and retail intelligence applications. StoreOS is the unified technology backbone referenced in Trigo's $100M 2022 Series B funding use of funds.

Quantifiable outcome

• 80% of highly stolen items are concealed before reaching checkout, making checkout-only systems ineffective
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Vista Technology SupportcoreChannel Partner/ Reseller/ Distributor · 19 April 2026Trigo expanded its go-to-market approach in the UK through a new partnership with Vista Technology Support, combining Trigo's computer vision AI loss prevention platform with Vista's expertise in technology deployment and services. Vista has supported over 100 major retailers across UK & Ireland, providing deployment and ongoing operational support to help retailers scale proven in-store technology.
• Microsoft Azure MarketplacecoreTechnology or IntegrationTrigo is now available via Microsoft's Azure Marketplace, enabling enterprise customers to deploy Trigo's computer vision AI platform through Azure's cloud infrastructure.
• REWEcoreStrategic or Co-development PartnerREWE has partnered with Trigo to power autonomous Pick & Go stores in Germany. REWE has opened 7 Pick & Go test stores in Hanover using Trigo's technology, featuring checkout-free shopping with camera and sensor technology that automatically detects items as customers shop.
• Netto Marken-DiscountcoreStrategic or Co-development PartnerNetto Marken-Discount (part of EDEKA Group) partnered with Trigo to implement AI-powered computer vision technology for loss prevention. The collaboration won the RETA 2026 award in the 'Artificial Intelligence' category. The system processes over 5 million shopping activities monthly and integrates into daily retail operations using existing store infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Standard Cognition: Direct competitor in computer vision-based autonomous checkout and retail AI; targets the same grocery and convenience segments with a comparable camera-only architecture and competes head-to-head for enterprise retail deals.
• Grabango: Direct competitor in computer vision checkout-free technology for grocery and convenience retailers; competes for similar enterprise pilots and multi-store rollouts against Trigo.
• AiFi: Direct competitor offering AI-powered autonomous checkout solutions using camera and sensor fusion; serves similar grocery and convenience retailers and competes for the same checkout-free store deployments as Trigo.
• Zippin: Direct competitor in AI-powered autonomous checkout using ceiling-mounted cameras; serves convenience and grocery retailers with similar store-level technology to Trigo's Autonomous Store product.
• Everseen: Direct competitor in AI-based loss prevention at self-checkout using computer vision; serves large grocery and retail chains with a checkout-focused (rather than store-wide) approach that overlaps with Trigo's Loss Prevention product.

Broad incumbents

• SenseTime / Smart Retail: Large AI platform company with retail computer vision offerings (store analytics, loss prevention); provides overlapping capabilities as part of a broader AI portfolio, though not specialized in autonomous checkout like Trigo.
• Amazon (Just Walk Out): The original checkout-free technology incumbent; sells via Amazon Fresh and licenses JWO to third-party retailers (e.g., stadiums, airports), setting the competitive benchmark for camera-based autonomous stores that Trigo must displace or differentiate against.

Others

• VusionGroup (SES-imagotag): Leading electronic shelf label (ESL) and digital retail infrastructure vendor; an adjacent enabling technology provider often co-deployed with smart store technologies, frequently partnering with or alongside computer vision retail platforms like Trigo.

Emerging players

• Mashgin: Computer vision-based self-checkout kiosk for cafeterias, convenience stores, and retail; partial overlap with Trigo's autonomous checkout use case, focused on countertop scan-and-go rather than full storewide tracking.
• Focal Systems: Computer vision platform for grocery retail covering shelf monitoring, out-of-stock detection, and autonomous checkout; an emerging player addressing adjacent retail intelligence use cases that overlap with Trigo's Retail Intelligence product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Trigoretail
• LinkedInlinkedin.com/company/trigoretail
• Xx.com/TrigoRetail
• Facebookfacebook.com/trigoretail

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trigo